When experienced media buyers face constant account bans, low conversions, and dependence on third-party platforms, they usually go through a difficult stage of adaptation to market conditions. The PW Apps team took a different path — creating its own progressive web application service, which has reached 7+ million installs in a year and shows x2 Retention Rate compared to competitors. PW Apps is a comprehensive solution from a team that itself has gone from classic arbitration to creating its own tech developments to improve the lives of media buyers. The main feature of the service is the "360° auto-replacement of applications" system, which automatically solves problems with domain bans in real time and has other useful features, which we will talk about later. The path from arbitration to its own product How it all began The story of PW Apps...

YouTube Shorts is now your chance to pump up your channel without big budgets and spending on super expensive editing. The platform has clearly proven: short videos live and continue to gain views! In addition to following the official rules, there are other life hacks that will be discussed below. Why YouTube Shorts remain a trend In 2025, short YouTube Shorts videos have become one of the most important tools for channel development. Over 273 thousand authors make short videos and gain new subscribers every day. Even if your channel previously published long videos, now is the time to experiment: Videos up to a minute long; Driving and trendy editing; A clear message in the first seconds. There is always a chance to refresh your channel with a new format or category to attract the attention of a new audience....

Not only technical errors or failures can be annoying at work. Times change, and with them the values, expectations and internal problems of the sphere. Let's evaluate the biggest "freaks" that in reality annoy arbitration experts. When a manager... Yaroslava, CBDO Wild Wild Leads, says that the TOP-3 "freaking moments" include these: When managers come with questions "who are you, what kind of traffic do you have, pour it on us", and they themselves have NDAs and cannot tell about themselves normally. Have you ever seen an "epic scene" when a manager sends statistics on the spilled traffic, and it seems that he himself does not understand anything about it? Well, it is definitely not cool. When the quality of traffic is at its best, and you are not given a daily cap. It would seem that it is all...

In the rhythm of deadlines, tasks and endless launches, we are increasingly asking industry representatives: what helps them to reboot, stay focused and not burn out? Because behind every strong team there is not only a work process, but also people with their own hobbies, rituals and recovery methods. This time we talked to Andriy, CEO of Arbitrage Up, and Anastasia, Head of PR of the company, about sports and travel, mountain detox, squash, PlayStation and even art. About what inspires them, relieves and recharges them to continue running at their own pace. What is your main source of energy outside of work? Andriy, CEO of Arbitrage Up The biggest resource for me is travel, especially when traveling to the mountains. Where there is less noise, people and signal. When you can just turn off your phone or, even better,...

If anyone can tell you what a real career evolution is, it's her! Her resume seems to have everything: from a collection company to the Leadpanda marketing agency, from public service to media, from crises to new starts. And not a single turn was accidental. In this conversation, our CCO of Panda Media, Alyona, talks about everything and without embellishment: about burnout, new challenges, moments when she wanted to give up, and how she made her own growth system out of all this. This is not just a story of a professional path, but a story of transformation. Evolution of career experience Sometimes I think that if I put all my experiences in my resume, HR would think that I either have overproductivity syndrome or am just "a little off". Despite this, I have always been quite stable in my...

He started out with a commodity, assembled his first team from his family, sold his car when he didn't have enough money even for basic needs, and still kept going. Today, Oleg Kupets, Owner of KuTeam, KuPartners, owner of a network of telegram channels, is one of those who speak of arbitration as a path of consistency and humanity. How to survive in a constantly resetting market and why the real power is in the ability not to give up. Was it hard to create a team? Did you want to give up everything?   It was not easy to create a team, there are always difficulties, but we overcome them quickly and learn from our mistakes. I never wanted to quit, I love what I do and I have a goal that I will definitely reach   What was...

Two pros, three questions. What tools really get the job done, what trick is funny today but painful yesterday, and what a day looks like without unnecessary noise. Everything is here: ChatGPT + Notion, an SOS button to a lawyer, and an ad that went the wrong way. Catch the concentrate of experience without water, so the most interesting part is coming. Artur Borysenko, PR Director at Triangles What tool saved your job this year? And what gadget/habit saved your life outside of work? I'm a PR person, humanitarian, visionary, strategist, and just a good person, why do I need all this? Give me Telegram and Google Docs for now, that's enough for me. For everything else, I have a great team. And outside of work, I have an "SOS" button, which you press to automatically call your lawyer. Because...

It will come as no surprise to anyone that 1win Partners is not just keeping up with the iGaming industry, it is setting the pace for the entire industry. The brand is centered on confidence, courage, and the desire to be the first. We talked to Nastya, Head of Events at 1win, about the company's philosophy, the role of merchandise and visuals, how trends are born and why Lucky Club has become a symbol of a new stage of development. "The philosophy of winning is not a slogan, but a real practice" Nastya, how would you describe the main message of the 1win Partners brand? The main message of the 1win Partners brand is confidence, resilience, and the desire to always be the first. We do not just broadcast style and character, but a whole philosophy of victory. It is...

Has your LinkedIn account been blocked? For many professionals and entrepreneurs LinkedIn is not just a social network, but the main tool for work, finding clients and building a reputation. That's why unexpected blocking of a profile can be a real stress: you lose access to your contacts, correspondence and audience. The good news is that such situations are solvable. LinkedIn has provided several official ways to restore access, as well as additional channels to contact support. In this article, we'll go step-by-step through what to do if your account is blocked, how to contact support correctly, and how to reduce the risk of repeated restrictions in the future. Mike Wiseman, LinkedIn Certified Specialist and MarCOM expert knows how to solve the problem. Account lockout is a frustrating situation, but it's solvable. Here are the steps that will help you...