Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

A scenario familiar to many: you are on social media, see an ad for "TOP protein at a discount of -40%", click, buy, and don't even realize that at that moment, a buyer is rejoicing somewhere. A person who knows how to turn traffic into business cash. Who is a buyer? A buyer or media buyer is a specialist who buys online advertising to attract people to a certain action: purchase, registration, subscription, etc. They act as an intermediary between the advertiser and the user: they run ads, drive traffic to the offer, and get paid for it. Its task is to earn more than it spends. And the better this ratio is, the cooler it is. Imagine that you see a cool product on a marketplace. You run ads on it, drive traffic, and get a kickback from each...

This material is not our investigation. It was sent to us by the heroes of the article, the Traffgun Partners team. They shared the results, figures, and case study themselves. We publish it in its original form, with all the information provided. Because playing in the open is the minimum the market deserves. Start of cooperation: January 11, 2025 - official launch Geo - UA 95% of the traffic came through TikTok, with a little bit of Telegram and PPC also spilling over Set KPI: $15 average check within a month. Spillover and feedback: Period of the spill: 12.02.2025 - 17.04.2025 Regular contact with managers: Continuously kept in touch with Nikita and Vlad Received positive feedback from the product team Managers themselves asked us to scale traffic Weak start: In the first two months, there was a small volume, the...

Makeberry is a performance-driven agency with deep expertise in media buying, analytics, and affiliate marketing. Our team specialises in building smart, data-driven solutions that help businesses grow, scale, and optimise results. We create partnerships that go beyond traffic, delivering value, insights, and long-term success. Makeberry Affiliates is our affiliate network designed to provide both affiliates and advertisers with high-converting offers, transparent conditions, and reliable payouts. With in-house media buying and advanced analytics, we ensure quality traffic, optimised flows, and continuous improvement for all partners. We are excited to announce that WinSpirit and RocketPlay Casino have now operated by Makeberry Affiliates. This decision strengthens our position in the market and unlocks new opportunities for affiliates looking for high-quality offers with a streamlined, data-driven approach. This move brings significant benefits to our partners. With Makeberry Affiliates now managing these products directly, we...

What is meme marketing? If a few years ago memes were just entertainment shared by friends, now they have become a full-fledged marketing tool. And it's not surprising - people are tired of banal advertising slogans and standard "buy from us" posts. But if a brand enters social media with humor and light self-irony, it quickly becomes closer to its audience. The essence of meme marketing is quite simple: a company creates or adapts memes related to its product or services and publishes them on social media. The main thing is to do it in such a way that it doesn't look like you're being sold something, but rather that it is sincere, witty, and evokes a "yeah, that's me." Imagine the situation: you're flipping through your Instagram or TikTok feed and a standard ad pops up - "Our shampoo...

The upcoming AI model from OpenAI, according to the sources of The Information, will show a less tangible performance increase compared to previous versions. According to published data, the Orion model reached GPT-4 after only 20% of training. This suggests that GPT-5 will not be able to outperform GPT-4 as significantly as GPT-3 did when it transitioned to GPT-4. "Orion does not demonstrate significant advantages in certain tasks. It copes well with language tasks, but it does not outperform previous models in programming," the startup's employees note. Usually, the greatest improvements in neural networks are observed in the initial stages of training. After that, the progress gradually slows down. According to the sources of The Information, the remaining 80% of the training time is unlikely to bring a significant leap in performance. AI has reached its limits The recent OpenAI...

As you already know, pharma accounts are one of the main tools used by arbitrageurs. They play a key role in the process of traffic acquisition, where the main figures are the main account (also called "mother") and autoresponders. The success of the whole scheme directly depends on the quality of the "mother". A reliable pharma account is able to cope with many abuses and guarantee a stable flow. But if the pharma is weak, this can lead to the failure of the entire scheme and the blocking of all related autoresponders. There are two types of pharma on the market now: server and manual. Let's understand their differences and determine which option is more suitable for your tasks. Server pharm When it comes to server farming, programs or server solutions are used to help create and manage accounts automatically....

Former Google CEO Eric Schmidt has unexpectedly expressed harsh criticism of the company, accusing it of improperly organizing its workflow and losing out in the race for leadership in the AI industry. Schmidt made his statement during a meeting with students at Stanford University. When asked why Google is lagging behind other players in the AI field, he replied: “Google has prioritized work-life balance by allowing employees to leave work early and work remotely instead of focusing on winning.” According to the former executive, “startups thrive because their employees work 24/7.” He also emphasized that success cannot be achieved without great effort and overtime: “Sorry to be so blunt, but if you graduate from university and decide to start your own company, you are unlikely to allow your employees to work from home or come to work only one day...

Proxy servers hide the real IP address by replacing it with another one. When used in conjunction with an anti-detection browser, they create optimal conditions for managing multiple accounts, bypassing blocking and restrictions. Let's take a closer look at each type of proxy, especially in the context of creating and managing accounts. Server static proxies This type of proxy is ideal for platforms that do not have a strong fraud protection system. Static proxies are server-based, have a fixed IP address, are available at a low price, and are easy to set up. However, large companies are increasingly distrustful of users with server-based IP addresses, which reduces their reliability. If you try to register an account with Google using such proxies, be prepared for frequent bot checks. Resident proxies Resident proxies are ideal for registering new accounts, providing a high...