Reels are short videos on social networks. Their main feature is an entertaining format and dynamism. Thanks to this, they are gaining popularity very quickly. Initially, this content format was created for entertainment purposes. However, the ability to quickly gain views and audience engagement has made vlogs a powerful tool for promoting and earning money online.
How to turn short vertical videos into a source of income? Let’s figure it out.
On Instagram, Reels are short videos that do not exceed 90 seconds in length. Reels differ from other content in their dynamics. You can also add music, graphics, and various effects to them. Creating such videos is very easy – all the basic functions are available right in the Instagram app.
With the help of reels, it is much easier and faster to convey information. Short dynamic videos are perceived by the audience of social networks much better than other types of content.
img title Reels on Instagram is a great way to promote
img alt Reels on Instagram as a way to promote
Rails are great for social media promotion. Algorithms show them not only to profile subscribers, so the reach of such content is very good from the start. And if you are not lazy and create high-quality content, the response from the audience will be even better. Views, likes, comments, reposts serve as indicators of good content for algorithms, so the reach will only grow.
Initially, reels were used as entertainment content. But then experts realized that this type of content could provide the audience with educational information. Bloggers began to share their knowledge, skills, and skills with their subscribers through reels. This is how expert reels appeared on social media.
Expert reels differ from ordinary entertainment videos in the following ways:
The potential of expert reviews should be used to the maximum for promotion. With their help, you can attract a hot target audience, pump up brand awareness, and build a high-quality sales funnel.
Rails have quickly evolved from entertaining short videos to a powerful promotion tool. It’s no wonder that a separate category of specialists has emerged to create them.
img title Rails Maker is a pretty interesting profession.
img alt Rails maker is a modern, interesting profession.
Their task is to create high-quality reels that will attract the audience and promote brands, goods, and services. Railsmaker is a relatively young profession, but already quite popular.
To become a successful salesforce manager who is constantly visited by clients, you need to improve certain skills.
First, you need creative thinking. In order to come up with cool, interesting reels, you need to be able to create original ideas and realize them in a short reels format.
Secondly, you should always be in trend. You need to know what music is popular, what trends in graphic design are in demand now. Then you will be able to create dynamic content that is in demand.
To produce a reel, you need at least minimal knowledge of video editing. Yes, the Instagram app provides some functionality. But to create really powerful videos, you need to be able to work in different programs, use tools, and understand how the footage should be shot.
It’s not enough to just be able to create a commercial. It is important to understand how to make it attractive to social media algorithms. With such a skill, you can guarantee your clients wide reach and audience engagement.
img title Music for Rails plays an important role in their promotion
img alt The importance of music for trotting
Relations in promotion is a marketing tool. That’s why a sales person should understand how their product should work in this direction, i.e. have at least a basic understanding of marketing chips and processes.
Realmaker is a profession that combines several different skills. This includes the technical side (ability to shoot, edit) and creative aspects.
Reel videos are good because they can be used to tell more than just about a product, service, or brand. You can create a video structure so that the content catches the viewer as much as possible, stirs their curiosity, and motivates them to further interaction. There are several factors to consider when creating such attractive business videos.
First, you need to take into account that interaction with the audience takes place on social networks. This means that there will be a minimum of time to capture attention. That’s why the spots should be short, but contain a maximum of useful information. This should be taken into account when creating the structure of the future video.
Second, there will be hundreds of other reels in the feed of a potential client besides you. Your task at this stage is to stand out and win the competition. The shortest way to such a victory is dynamism, creativity, and a professional approach to shooting.
The third is the emphasis on the object of promotion. It is important to tell the main thing about the product, service, brand in simple words. So that the user immediately understands what it is about.
Fourth, trends. Popular music, graphic effects will help to forget the reels and gain the loyalty of algorithms. And this is a direct way to high coverage.
You can even create a chain of consecutive videos from the sales funnel. They will gradually lead the user from getting to know the product to buying it. Yes, it will be, in fact, a real sales funnel.
To make such a funnel as effective as possible, you need to follow the following recommendations.
The task of the first funnel is to interest the user and engage them in further exploration of the content. What works best? Test different approaches on the audience: trendy music, humor, and vivid action.
When you have managed to interest a user, you need to retain him or her. The best way to do this is to introduce the product. This way, the audience will almost immediately understand what they are being offered. An important point is that it is best to introduce the product through value. That is, not to sell a drill, but a hole in the wall where you can hang something.
It’s a proven fact that people are more likely to make a purchase decision if they see the benefits of using a product. Create testimonials, show convincing cases, and you’ll lay another brick in the foundation of the purchase.
In the final, the audience needs to be pushed to a specific action. If you can create conditions for a quick decision, it will be even better. For example, a promotional price, a limited quantity of goods.
Follow these simple recommendations and your promotion emails will show much higher efficiency.
Another advantage of working with email drip campaigns is the ease of creating them. You can use the functionality of the Instagram app. Let’s take a look at the process of creating a reel. This way, the ease of creating such content will be even more obvious.
Step 1 – go to Instagram.
Simply open the app and click the “+” icon at the bottom of the screen to create new content. Choose the “Reels” category.
Step 2 – record the video.
You can either record a video or upload ready-made material to your account. To do this, you will be able to choose from the gallery content. To start shooting, press and hold the record button. You can record a reel in several passes. To do this, you need to release the recording button when you want to interrupt it and start it again.
Step 3 – add music.
You definitely don’t want to skip this step. Music will add momentum to your video and help you gain more reach. You can choose a track from the Instagram library (click the music icon).
Step 4 – effects.
If you want to collect a lot of views and activities with your reels, you need to make them original. Effects and filters are great for this purpose. Click on the smiley face icon and choose the appropriate option.
Step 5 – add text and stickers.
Sometimes you can’t fit all the information into a short video. Then we put everything we need to tell the audience in the text that accompanies the video. You can use stickers along with the text.
Step 6 – choose a cover.
The choice of cover is a crucial moment. It is the one that all other users will see in the feed. The number of views of your feed depends on how attractive and eye-catching it is.
Step 7 – publishing.
Now it’s time to share your creation. Click “Next,” add hashtags, and tag other users if necessary. Here you can also choose where the reel will be published – only in the feed, in the “Overview” section or in the history. After that, click “Share.”
As you can see, it’s nothing complicated. Of course, there is no limit to perfection. You can master various video editors and create reels in them. Then you will get a product of a completely different quality. But for starters, the functionality of the app itself is quite enough.
All content on Instagram can be divided into three categories – posts, stories, and reels. The latter are videos in vertical orientation lasting from 15 to 90 seconds. Their format, simplicity, and dynamism resemble TikTok videos. Moreover, reels help to pump up your account and capture the attention of the audience.
Orientation – the vertical format of the reels is convenient for viewing from smartphones. Reels occupy the entire screen of smartphones and ensure maximum audience engagement.
Duration – the maximum duration of 90 seconds makes the author of the reels deliver the maximum information per unit of time.
Trends and music – to achieve greater reach, authors add popular graphic effects and music to their rolls. The use of trending elements has a positive effect on the promotion of content by Instagram algorithms.
Promotion – Reels can be included in the “Overview” section and will be seen not only by your subscribers. As a result, the content comes to the attention of a much larger audience, which gives you additional opportunities to attract subscribers.
There are three main areas that make email marketing a powerful tool in promotion.
First, it is a large reach. Instagram’s algorithms are eager to promote the reels and “pour” views on them. That’s why this format is ideal for quickly gaining subscribers and increasing your reach.
Secondly, it is easy to perceive. Short videos don’t overload the audience with information and arouse interest from the first seconds. The result is high engagement and loyalty from algorithms.
Thirdly, virality. If you approach the creation of commercials in an original way, there is a high probability that the video will go viral. Users themselves will create an incredible boost for it. The more such videos, the more reach, views, and subscribers you get.
Promotion with the help of PPC will be most effective if you stick to the strategy. Each step should be thought out in advance. Improvisation is allowed, but only in minimal quantities.
Here’s a small checklist for creating a promotion with the help of emails.
Write out a plan for publishing emails for a week or two ahead. Try to alternate content topics, don’t overload your audience with expert videos only. Add lifestyle and other sections. This way, you will achieve much more audience engagement.
As we mentioned above, Instagram’s algorithms encourage relevance with trending music and graphics. Take this into account when creating content and get a greater response from your audience.
Targeted hashtags, high-quality descriptions, calls to action will help marketers achieve more.
In any work related to promotion, you need to constantly analyze and respond to the results. Keep track of what is of great interest to the audience and focus on this type of content.
The use of reels opens up wide horizons in traffic generation from Instagram. Just organize all the work according to the plan and make adjustments to it in time.
Music is an essential component of engaging visuals. For videos to get more views and shares, you need to choose the right music. Here, we’ll look at what tracks help your videos get more views, how to track music trends, and where to get music content.
There are several ways to select trending music for your reels. The important thing is that all of them are literally at your fingertips in the Instagram app.
The most obvious way is the feed of reels and the “Overview” section. You can see what other users are posting in their feeds, which tracks help to collect more views and likes. General observation is the shortest way to understand the nuances of any niche.
Another option for selecting music is searching on Instagram. When creating a reel, you can search the social network’s library. Trending songs are listed there in a separate list.
And general orientation in the music field will not be superfluous. Be aware of what is currently in the tops of Spotify and Apple Music, what is most often rotated on the radio and music TV channels.
The first source is Instagram’s built-in library. It has a large selection of music for every mood. Just click on the track you want and it will be automatically added to the reels.
Sometimes you need to choose a unique track for your reels. Different services for generating music content can help you with this. They can be both paid and free.
Another option to find the right music is music banks and libraries.
img titleMusic for reels should be chosen carefully.
img alt How to choose music for reels?
When working with music in reels, it’s important to remember about copyright. Every platform is very careful about this issue. Videos can be blocked for using music without appropriate licenses.
How to avoid such troubles:
Don’t forget to add music to your reels to make them even more colorful and dynamic. When working with music, keep in mind the basic rules to save yourself from trouble.
It all depends on the target audience. It is advisable to conduct research to determine the peak time of their presence on the network. Instagram statistics can help here. But you can also do without it and post reels on weekdays in the mornings and evenings. As a rule, most social media users are active at this time.
Instagram doesn’t have a feature for downloading reels. But this does not mean that there is no way to save them. First, you can always make a screen recording. Secondly, there are a lot of services that will help you download content from different sources.
The maximum length of a reels on Instagram is one and a half minutes. This timing allows you to create dynamic and interesting content that holds the audience’s attention well.
Stories are photos or videos that disappear from the feed after 24 hours. Reels are permanent content. It can be accessed through the feed and the Overview section. Plus, the duration of the reels is longer and it is possible to show it to a larger audience.
The task of a sales copywriter is to create sales copy. For the content to be catchy and of high quality, such a specialist must be able to shoot and edit. Such content helps to promote brands, goods, and services online in a great way.
Expert content is videos in which you share useful information, life hacks, or experience in your niche. Such videos help to promote expertise and build trust among the audience.
You can use Instagram’s built-in tools or third-party apps like InShot, Adobe Premiere Rush, or CapCut to edit your Reels. These programs offer more options for editing and improving video quality.
Top music for reels is tracks that are currently popular among Instagram users. Most often, these are trending songs or audio fragments that are actively used in other reels.
You can find trending music by browsing the reels section in “Overview”, where the most popular videos are displayed. You can also track trends in the Instagram library itself, which shows popular tracks.
