Facebook remains one of the most popular social networks in the world with more than 3 billion monthly active users. However, despite the fact that this social network continues to be a leader among platforms, its audience is evolving and changing every year. We have analyzed who exactly is using Facebook in 2024, in particular in the context of regions, age groups, and gender, as well as how this data can be useful for your advertising campaigns. Projected Audience Sizes (in Thousands) According to Ads Manager, you can estimate the size of Facebook audience in different categories. Statistics provided by DataReportal and Statista allow you to understand the trends and peculiarities of user interaction with the platform. Regional Distribution Asia and Oceania: The largest number of users - 1.6 billion. This region is characterized by the high popularity of entertainment...

The first and most critical tool for an affiliate marketer is a tracker. Without this tool, managing an advertising campaign turns into an aimless attempts to find treasure in total darkness. Sure, there is an option to calculate your income using Excel but why waste time when there is a free tracker that can automate all processes? This tool allows you to keep everything under close supervision and effectively manage your campaigns for a nominal fee or even for free. What is a tracker in affiliate marketing Tracker is a centralized tool for collecting information about ad campaigns and confirmed conversions, allowing you to effectively manage and optimize multiple campaigns simultaneously. It provides detailed traffic analysis, including device type, visit source, browser, and OS used, as well as user preferences in creatives. One of the key features of the tracker...

Not all arbitrage providers cooperate with affiliates, many of them are hosted on websites with a parked domain. In this case, the Facebook pixel is used to track conversions and correct traffic, but working with it is usually considered boring and inefficient, as there is a chance of losing access to data due to the blocking of your Facebook account. Let's find out whether this is a myth or a reality. What is a Facebook Pixel? A pixel is a piece of code that is placed on a website and tracks user behavior (visits, clicks, conversions, etc.). It allows you to create, evaluate, and optimize the audience for your advertising campaign. A pixel is simultaneously transferred to several different accounts that advertise similar products and collect up-to-date data. It can be personal for a specific advertising campaign and general for...

Health and beauty offers have become one of the most popular and profitable areas in traffic arbitrage. If earlier this area was known only to a select few, today it actively attracts the attention of both beginners and veterans of online marketing. Why? The main reason is high conversion rates and ample opportunities for optimization. In this article, we will look at how to work effectively with health offers, what basic principles and tools will be useful, and how to avoid common mistakes along the way. Basic principles of health feel arbitrage Before diving into the world of health offers, it is important to understand what traffic arbitrage is. This is the process of buying traffic from one source and redirecting it to advertising offers, where this traffic is converted into profit. The main task of the arbitrageur is to...

ICE Barcelona 2025, one of the largest events in the gaming industry, will take place in Barcelona on January 20-22, 2025. The event will take place at Fira Barcelona Gran Via as part of World Gaming Week, which will bring together leading industry players from January 19 to 23. ICE Barcelona is: An exhibition with more than 630 exhibitors representing a wide range of areas: casinos, esports, betting, iGaming, lotteries, bingo, street games and much more. Three-day conference with a rich program: reports, workshops and networking. Audience and directions The event will bring together representatives of all key sectors of the industry: Casino Esports Sports betting Payment Systems Gaming platforms Lotteries iGaming Street Games ICE Barcelona 2025 program January 20, 2025 9:00-17:30 - Casino & Leaders Conference: sessions dedicated to casino management and industry leadership. 9:00-17:30 - World Regulatory Briefing:...

In the modern world of the Internet, where every website is fighting for the attention of users, SEO optimization is becoming a key success factor. This technique affects the visibility of your website in search engines, which, in turn, determines the number of visitors and potential customers. In this article, we will consider the importance of SEO in the modern online space and provide the best tips for effective promotion of your website in 2024. Why is SEO necessary? Site promotion as a competitive advantage Busting the myths, SEO is not a costly thing or additional ballast for your business. On the contrary, it's an investment that can turn your website into a real competitive advantage. Considering that most Internet users use search engines to find information, products, and services, optimizing your website for search queries becomes strategically important. Promotion...

What is a pitch? A PR pitch is a short, clear and effective presentation of your material to a journalist. Its purpose is to interest, convey the idea and get the desired publication. A properly created pitch is your bridge to success in communicating with the media. We have prepared a step-by-step guide that will help you create the perfect pitch and increase your chances of getting your material published. Understanding the media and its audience Why is it important? Each media has its own specifics, style, and target audience. The material that is perfect for a business publication may be completely uninteresting for a lifestyle magazine. How to do it: Research the media: Check out the content of the publication, understand what their audience is interested in. Analyze the journalist's publications: Pay attention to the topics they cover, style...

How omnichannel marketing works: important transformations of customer interaction. We understand why it should be implemented. Did you know that 86% of shoppers regularly switch between two or more websites? They don't just "move" from one online store to another, from laptops to smartphones and tablets, from clothing sites to jewelry or watches. These are the main reasons why 87% of retailers believe that an omnichannel marketing strategy is a priority for their business. A study by the Harvard Business Review, conducted back in 2017 among 46,000 shoppers, showed that: 7% bought exclusively online 20% were in-store shoppers only 73% used multiple channels As you can see, in this case, the "More is better" rule works well. What is omnichannel marketing? Omnichannel marketing is about creating a presence for your brand across multiple online channels (website, app, social media, email,...

10 professions that AI may replace in the future Artificial intelligence is developing so rapidly that it can be used to quickly get answers to many questions, create photos, process large amounts of data, conduct business analysis, and identify problems. In the near future, ChatGPT artificial intelligence will be able to replace at least 300 million workers in 1016 professions worldwide. This is reported by economist.com. Amazon employees who tested ChatGPT said it demonstrated impressive skills in solving customer support problems and creating training materials. Business Insider conducted a study to compile a list of professions that are most at risk of being replaced by artificial intelligence (AI). The publication convinces that ChatGPT can be more powerful than we have ever imagined. At Google, they said that they would theoretically consider hiring this bot as a junior coder if it...