In today’s world, a brand doesn’t belong to a company, it belongs to search. Before someone buys your product, comes for an interview, or signs a contract, they open Google. And there, on the first page, everything is decided. One minute, ten results, a few clicks, and a person already has an opinion that is difficult, and sometimes impossible, to change. If the search results are filled with old forums, dubious reviews, or unverified news, the brand loses the battle before it even enters the field. That’s why SERM (Search Engine Reputation Management) has become not an option, but a mandatory part of digital hygiene. Its task is not to “remove negativity,” but to create an alternative, content that rises higher in search and builds trust. Because in a world where Google is the first interlocutor of every client, silence...

If anyone can tell you what a real career evolution is, it's her! Her resume seems to have everything: from a collection company to the Leadpanda marketing agency, from public service to media, from crises to new starts. And not a single turn was accidental. In this conversation, our CCO of Panda Media, Alyona, talks about everything and without embellishment: about burnout, new challenges, moments when she wanted to give up, and how she made her own growth system out of all this. This is not just a story of a professional path, but a story of transformation. Evolution of career experience Sometimes I think that if I put all my experiences in my resume, HR would think that I either have overproductivity syndrome or am just "a little off". Despite this, I have always been quite stable in my...

Mike Wiseman is a marketer, strategist, and creative who has worked his way from the blackboard to the iGaming market. He gained his first experience not in an advertising agency, but in a school for difficult teenagers, where he had to fight for the audience's attention every day and realized that it was the most valuable currency. Over the years, this ability to attract and hold attention has become his main professional strength. Today, Mike works at the intersection of creativity, marketing analytics, and AI technologies, bringing brands out of the shadows in the competitive iGaming space. In this interview, he shares how fakups shape thinking, why AI is not a threat but an accelerator, and how to learn to listen to yourself so that your team, customers, and algorithms can hear you. Was it hard to create a team?...

LinkedIn is no longer about dry CVs, corporate greetings, and "happy to share my new role." In 2025, it is a full-fledged social network with its own trends, memes, video content, and even personal bloggers. If you still thought LinkedIn was just a job exchange, here's a surprise: it has long been used to sell, promote, build brands, launch native advertising, and collect leads as well as Meta. Over the past 2 years, the number of active users has grown to 1 billion. The time spent in the feed has increased by 25% on average. More and more CEOs, founders, marketers, and HRs are bringing not only business, but also themselves as public players here. And yet: there is no dancing on the background of a washing machine, but there are CEOs who sincerely share their fails. And these posts...

Some casino games don't just enter the market, they dominate it. In 2025, that is exactly what Balloon is doing. If Aviator once set the standard for crash games, Balloon is rewriting the rules, adding a fresh new vibe for arbitrageurs thanks to insane player engagement and high interest in key Tier-3 GEOs. And that's exactly what every iGaming affiliate needs - a game that converts powerfully. Realizing the potential of Balloon, PIN-UP Partners has teamed up with SmartSoft, the developer of this crash game, to offer affiliates exclusive opportunities to increase their profits. And especially for this purpose, they have prepared a NEW PROMO (we will reveal all the details later in the article) with cool features that will further increase player engagement. In this article, we will analyze why Balloon is exactly the crash game that is worth...

Do you want to improve your arbitration knowledge, find cool contacts and just have a great time with like-minded people? In March, there will be a lot of large-scale events that will help you do just that! From high-profile conferences to incendiary afterparties, we will provide you with a list of must-visit events that will make you as rich as Slobozhenko. Below we will tell you about six key events worth attending to increase your industry expertise and expand your circle of professional contacts that will definitely come in handy. YBASH ARBITRATION: Arson Date: March 7, 2025 Location: Kyiv, the largest pavilion of the International Exhibition Center (IEC), entrance 3a Affhub will bring together 1500+ industry representatives in the largest pavilion of the IEC to create an environment where new ideas, partnerships and top collaborations are born. What's waiting for...

In the world of affiliate marketing, choosing the right offer is the key to success. The AdsEmpire affiliate program provides webmasters with the opportunity to work with two types of accounts: Direct Offers and SmartLink. In this article, we will look at how to choose the perfect offer for maximum profit and what features each option has. Why is it important to inform the manager about your traffic? AdsEmpire managers are your main allies in choosing an offer. Tell them frankly about: Traffic source (SEO, PPC, AdNetworks, social media, email, etc.); Traffic geography (GEO); Bids and conversions you expect. This information will help the manager to choose the best offers. For example, if you have social media traffic from Tier-1 countries, the manager can offer high-bidding offers for these regions and your traffic type. And if your traffic is mixed...

Neural networks for text-to-speech voiceovers are reaching a new level - offering users realistic and high-quality voice synthesizers. Need to voice content for a video? Or create an audiobook? For this and other purposes, you will find a lot of solutions. In this article, let's look at the top 10 best platforms for text voicing with AI. Including - services in which Russian and Ukrainian languages are available. Why is quality text scoring important? Do you want to make successful content in 2025? Then you can't do without quality text voiceover. This is true for advertising, training materials, video presentations, audiobooks. Well-voiced text makes any information an order of magnitude more accessible and attractive, increases brand recognition, user engagement. For business, top voiceover is not only an improvement in communication. High-quality multimedia content is easily perceived, memorized and improves sales....

iGB Affiliate 2025 will be held as part of World Gaming Week, which will bring together the industry's top professionals in Barcelona from January 19-23, 2025. The event will be an ideal platform for learning, networking and discussing key trends in iGaming and affiliate marketing. The iGB Affiliate 2025 Program January 20 10:30-11:30 - Run Club. Run through the picturesque streets of Barcelona in the company of arbitrageurs and industry professionals. This is an informal way to make contacts in a dynamic atmosphere. 13:00-17:00 - Pre-Registration. A convenient way to get badges for quick access to the conference. 16:00-21:00 - Welcome Drinks. Official opening of iGB Affiliate 2025. An evening for making first contacts and socializing in an informal setting. January 21-22 11:05-16:30. Main days of the conference with a rich program of presentations and discussions. January 23 12:00-17:00 -...