What is meme marketing? If a few years ago memes were just entertainment shared by friends, now they have become a full-fledged marketing tool. And it's not surprising - people are tired of banal advertising slogans and standard "buy from us" posts. But if a brand enters social media with humor and light self-irony, it quickly becomes closer to its audience. The essence of meme marketing is quite simple: a company creates or adapts memes related to its product or services and publishes them on social media. The main thing is to do it in such a way that it doesn't look like you're being sold something, but rather that it is sincere, witty, and evokes a "yeah, that's me." Imagine the situation: you're flipping through your Instagram or TikTok feed and a standard ad pops up - "Our shampoo...

Fraudulent traffic, also called bot traffic, is the generation of website visits by automated programs rather than real users. Fraud creates problems for both advertisers and affiliates. It undermines advertisers' trust in the web, worsens the position of the offer in the search results, and wastes the time and money of the media buyer. To counteract fraud, sites and affiliates implement anti-fraud systems, set up advertising campaigns, and create updated blacklists and whitelists. Sometimes, several platforms are added to the blacklist every day: portals can deceive both the web and advertising, attracting bot traffic to the arbitrageur's link. We will consider how to distinguish fraud from the activity of real users, solve the issue of anti-fraud systems, and explain how to properly compose blacklists so as not to cut off potentially valuable traffic. What is fraud in advertising networks? Fraud...

Affiliate marketing is one of the most effective ways to make money online. This guide will be your reliable assistant on your way to success in this field, whether you are a beginner or already experienced. What is affiliate marketing and why is it important? Affiliate marketing — is a way of making money by promoting the products or services of third-party companies. It is important because it allows you to earn money without owning your product. Affiliate marketing is based on the principle of profit sharing between advertiser and affiliate. You promote a product or service and receive a commission for sales or other user actions. Affiliate marketing is based on the principle of profit sharing between the advertiser and the affiliate. Types of Affiliate Marketing Partnership Programs: Specialized programs where the advertiser provides partners with promotional materials. Referral...

2025 marked a turning point for Makeberry Affiliates. After a year of structural changes and strategic decisions, the start of a new year is the right moment to consolidate the results and define the direction ahead. Key outcomes of 2025 Throughout the year, Makeberry Affiliates consistently expanded its partner ecosystem. More than 10,000 conversations with potential partners led to a 300% increase in the network and provided valuable insight into real market demand. As a result, 224 new brands were onboarded, traffic coverage expanded to 196 GEOs, and the number of active advertisers increased by 80%. Another major development was Makeberry Affiliates’ transition into the role of a direct advertiser for 3 products – RocketPlay, WinSpirit and LuckyHills. This shift gave the team direct control over the entire player lifecycle, from acquisition through to monetisation, and made it possible to...

While some people are still relaxing after the holidays, others are already thinking about key events: from Las Vegas to Barcelona, where the iGaming community will gather. We have compiled a list of the most relevant events here, after which your KPIs may improve significantly. Affiliate Summit West 2026 (ASW): an epic start to the year When: January 12-14, 2026 Where: Las Vegas, USA, Caesars Forum Why you should go if you have the opportunity: ASW is 10k+ delegates, including affiliate networks, SaaS, e-com brands, and arbitrageurs from all verticals. This event will feature 200+ speakers on CPA models, AI in creatives, TikTok arbitrage, and leadgen hacks. Networking at Affiliate World level: parties, meetup zones where deals worth millions are closed. For iGaming and betting teams, there is a separate zone with operators. Tickets start at $1,099, but the ROI...

On April 16-17, the Lead Panda team and I visited Warsaw to attend Conversion Conf 2025. And it was not just "we went to the conference, listened to the speakers, and then went home". These were two days that really charged us with new ideas, acquaintances, and a little bit of cool merch from affiliate programs (seriously, now we have enough merch in the office). So let's tell you how it was 👇 First impressions - well, wow Development, creativity, style. Conversion Conf this year has become even bigger - +15 new stands, more than 70 of the best brands, media speakers, star headliners, and 3600+ square meters of location - and professional mega movement is happening everywhere. We hadn't even entered yet, and we started taking pictures at every turn. Because it is very exciting and with a concentration...

In the world of CPA networks and affiliate programs, PR is no longer just an "auxiliary function". It is a heavy artillery in the information war for trust, recognition, and... a bonus rate. We have gathered those who really set the tone in communications - PR professionals who bring brands out of the shadows and into the spotlight of Telegram channels, YouTube shows, and conference afterparties. Here we go! Tanya, 1win Partners Tanya is a CMO at 1win Partners. She is also a person who once swapped a camera for a contextualized one. She is a former TV journalist who rose from a manager to a marketing executive in two years. Today, she manages a large team and runs everything related to affiliate marketing in iGaming. Tanya's ToDo includes strategy, affiliates, digital promotion, and all this magic in a regulated...

Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...

Playing for luck or betting on sports events has become a popular way to spend time, and for some, even a favorite hobby in many countries. With the advancement of technology and the Internet, this activity has naturally moved to the online space. The online gambling market is developing in step with the progress in web technologies. The connection between online technologies and entertainment has become the basis for the name of this industry - iGaming. The success of this industry is largely due to its transition to the virtual space, where participants have continuous access to online games. What does "iGaming" mean? The definition of "iGaming" can be applied both in a narrow and broad sense. In a narrow context, iGaming refers to online gambling through electronic means. Thus, the letter "i" in the word iGaming symbolizes the Internet,...