Some brands have a tone of voice that sounds like a friend writing "are you going for coffee?", while others sound like a corporate robot that addresses you as "you" even in a push notification. And the point is not in the wording, but in the feeling and thought that is left after it. Tone of voice is how a brand communicates with the user and works on their impression. For example, let's think about the tone of Starbucks, Grammarly, or Monobank communications, which is the same example of how to communicate with the user in a cool and proper way. But how to do it right and not make mistakes? So, let's figure out what are the five common mistakes in tone of voice that scare people away even when they don't realize it. Mistake: Youthful youthfulness This is...

Ready, set, SiGMA! In just a few weeks, many of us will be packing our bags and heading to the long-awaited summit in Rome, to meet others, show what we’ve got, and get inspired. Under one roof, operators, teams, partners, and affiliates will come together to share insights, discover new opportunities, and form partnerships that move the industry forward. That’s what we love about SiGMA — it’s all about real energy and meaningful connections. This year, Moon Partners will be there too, at booth #5024. We’re coming not just to shake hands, but to meet our partners in person, share insights, and show our vision for the future of affiliate marketing. And of course, we’re making a solid plan to get the most value (and the best new connections) out of the event. Here are a few tips that might...

It will come as no surprise to anyone that 1win Partners is not just keeping up with the iGaming industry, it is setting the pace for the entire industry. The brand is centered on confidence, courage, and the desire to be the first. We talked to Nastya, Head of Events at 1win, about the company's philosophy, the role of merchandise and visuals, how trends are born and why Lucky Club has become a symbol of a new stage of development. "The philosophy of winning is not a slogan, but a real practice" Nastya, how would you describe the main message of the 1win Partners brand? The main message of the 1win Partners brand is confidence, resilience, and the desire to always be the first. We do not just broadcast style and character, but a whole philosophy of victory. It is...

From tests and beauty gizmos to soothing buckwheat tea, here's a brief look at what the items in your bag say about working for an affiliate. 07.08, Mayachok, Sempro Fest pre-party — you come in with the thought “I’ll drop by for an hour,” and leave after a dozen acquaintances, three impromptu stand-ups near the prosecco zone, and with a cardholder full of new business cards. We decided to look at the profession from the side: not through presentations and complex professional pitches, but through… handbags. The things that people carry with them on the day of the event can say something unique about them that we would never have known otherwise. So let’s start discussing our friendly “bag raid”! Sabrina, Head of Sales, Affiliate World  Her starter pack of a trendy cappuccino handbag seems like it couldn't be...

The design of a retention funnel significantly influences an affiliate’s profitability; without effective retention tools, users might exit the site without making their first deposit. For retention strategies to be successful, they need to be tailored to various audience segments, continuously analyzed, and frequently refreshed with new tactics. Mares, the CEO of Stars Partners’ affiliate program, provided valuable insights into how different brands utilize retention tools and which ones are truly effective. In this article, you will discover: The mechanics of the retention funnel from a player's initial visit to subsequent deposits; The segmentation of players and the customization of tools for each group; The most effective gamification techniques and their impact on conversion rates; The offerings of Stars Partners to its affiliate partners. Understanding the Retention Funnel from Initial Visit to Re-Deposits Do your brands provide welcome experiences tailored...

In the new issue of ROI Show, you will hear three bright stories of women who realize themselves in arbitration, events, and media. Each of them has come a long way, full of challenges, failures, achievements, and drive. Anna Shemyakina, Susanna Gevorgyan and Anna Borisova shared what usually remains behind the scenes: how it all started, what everyday life looks like, what inspires them and what they "kringle" from. Anna Shemyakina is a co-founder of Gentle Partners Anna launches business areas from scratch and knows how to do it calmly, without panic. She believes that in arbitration, the winner is not the loudest, but the most resilient. She says that she can simultaneously run a call, negotiate a cap, respond in a telegram, and not mix up anything. I got into arbitration while lying on the beach in the Emirates...

In modern arbitration, there is no time for "long and beautiful". If you don't know how to collect creative quickly, you will lose - tests freeze, traffic dies, and the competitor has already bought your offer. The problem for most is not creativity, but consistency: what to do when you have 30 minutes, a task "for yesterday" and you need to launch at least something that works. This article is for those who want to have a clear working algorithm: script, template, editing, text. You'll get step-by-step instructions on how to build a creo for Meta, TikTok, UAC, or push using ready-made frames, a proven structure, and a USP base. No theory, only practice for those who work with traffic and an account in an advertising account, not "aesthetics." Preparation: the base without which you can't make a creo To...

Too Long; Didn't Read - or how to survive in a world where people read diagonally In a time when most people skim through headlines and neural networks churn out texts faster than you can brew coffee, it's no longer enough to be "written". Google doesn't want to be fooled by template texts with no soul anymore. Your material should be trustworthy because of experience, expertise, and real benefits. But don't worry, AI content can survive and even shoot to the top if it follows the E-E-A-T principles. Even if you are not an expert in a certain niche. We will analyze how to do it further. What is E-E-A-T and why is it important even in the ChatGPT world E-E-A-T is the four pillars of quality content: Experience Expertise Authoritativeness Trustworthiness This is not just an SEO mantra, but...

"Hello, friends! Today I'll tell you how I lost 14 kg thanks to this incredible product..." -if you have read this far and haven't closed the tab, then you either have iron endurance or nostalgia for 2020. The fact is that in 2025, such reviews do not work. Classic UGC - with a smile for the camera, good lighting, and a "nice girl from Instagram" - has turned into white noise. There's so much of it that it's simply no longer credible. Moreover, it has become frightening. Instead, I started working with voices in the morning, slightly hoarse, sounding like "listen, I don't know if this will work for you, but I really tried." Stories where the heroine says: "I was scared - I thought it was a scam. But then..." And then there are screenshots of the screen, recorded...