You scroll through your feed and suddenly you see a virtual influencer. He has millions of followers, collaborations with top brands, and he responds to comments almost 24/7. It sounds like fiction, but it's already reality. Artificially created characters, AI influencers and brand bots, are no longer just a joke and are gradually entering the mainstream. And by 2026, they will not only complement the work of people, but in some cases may even lead advertising campaigns. Data from the Famesters agency confirms the trend: 48.7% of marketers are already using AI in their influencer campaigns, and 62.9% plan to connect AI in the near future. Global AI marketing revenues in 2024 reached $36 billion, and are predicted to exceed $100 billion by 2028. So brands are clearly betting on algorithms that can create emotions. In this article, we will...

December is the “last train” for professional development in 2025, are you ready to jump in? At the end of the year, there will be many landmark conferences and events that combine networking, fresh cases, trends and cool business opportunities. In this guide, we tell you which events are worth attending, where they will be held and what they will be remembered for. SiGMA South Asia 2025 This is the top conference for the South Asian market, covering both iGaming and the affiliate sector. The event takes place at the prestigious Cinnamon Life at City of Dreams in Colombo, Sri Lanka. Conference attendees will receive valuable information on opportunities to enter one of the fastest growing regions in the world, learn about local trends, partnerships and technologies. Date: November 30 – December 2, 2025 Cost: $348 to $920 (depending on...

October is not just a transition to cold autumn, but the start of a "marathon" of top conferences where you can really pump your ideas, cases, find like-minded people and partners. In this article, you will find all the hottest affiliate events + interesting crypto events. So let's think about where exactly you should buy a ticket? 1. AFFHUB Warsaw: an aggregate of ideas and acquaintances When: October 3 Where: Expo XXI, Warsaw Don't expect boring speeches - there are closed mastermind sessions with gurus of gaming, nutra, dating, crypto, and finance niches. So you will definitely find someone to share your vision and experience with. You will find answers to the questions that "hurt" many beginners and get inspired by already having a cool expertise. Additionally: a chill afterparty with cool DJ sets. 2. TFB Events: lifestyle arbitration When:...

In 2025, "good" does not mean "effective". Users have become more demanding, conversions are more expensive, and attention spans are shorter. Therefore, design in advertising creatives should be not only visually appealing, but also strategically calculated. What really works in creatives today? What visual approaches bring results? And why can template "banners with a button" become a thing of the past? We have collected key trends and opinions on this matter. "Ugly Ads" - why "ugly" creatives work Less aesthetics - maximum meaning. Performance design has long ceased to be about aesthetics. The point is in the speed of perception and clear focus. One of the strongest trends of recent years is ugly ads. And it has not only remained in 2025, but has become even more entrenched. Today, most effective social media creatives don't look like ads. They look...

Key information about the Netherlands for arbitration The Netherlands is a small but powerful economic powerhouse in western Europe, belonging to the tier-1 category. For arbitrators, this means: High level of income of the population. Developed digital infrastructure. Stable legal framework for gambling (both online and offline). The main parameters: Currency: Euro (€) Domains: .nl Time zone: UTC+2 Android (about 55%) and iOS (about 45%) Popular payment systems: iDEAL, Apple Pay, PayPal, Klarna, Paysafecard Social networks: Instagram, Facebook, LinkedIn, Pinterest, WhatsApp, TikTok Although the official language is Dutch, a large number of people are fluent in English. However, to achieve maximum relevance of advertising messages, it is better to focus on the local language and cultural nuances. Successful traffic in this geo requires the use of accounts with a high reputation, especially for campaigns on Facebook or other social networks....

November 11-14, 2024 Valletta, Malta SiGMA Europe 2024 is one of the leading conferences of the gaming industry, which this year will once again take place in one of the southernmost island corners of Europe - Malta. The event gathers global leaders in the iGaming sphere to discuss the latest trends, innovations, challenges and, of course, powerful networking. What awaits you: 1000 sponsors and exhibitors; 27,000 delegates; 550 speakers And more: 5 recreation areas; 4 mega-yachts; 2 parties; 2 award ceremonies; a huge food court Among the speakers: Miriam Spiteri Debono (President of the Republic of Malta), Robert Abela (Prime Minister of Malta), Sylvester P;Prime Minister of Malta), Silvio Schembri (Minister of Economy, Enterprise and Strategic Projects of Malta), Charles Mizzi (CEO of Malta Gaming Authority), Olga Finkel (Co-founder and Partner at WH Partners), Ivan Filletti (COO of Gaming Malta),...

Lead Panda Media continues to introduce you to the leaders of the affiliate industry, and this time our C-level show features a special guest - Inna Gagarin, Co-owner and CEO of G. Partners. She can be safely called the queen of iGaming, because since 2010, Inna has not only built a successful business in the field, but also become one of the most influential leaders in the industry. We discussed many personal and professional topics with Inna, including: Why is success not always about expertise? In the interview, Inna shares interesting thoughts on iGaming, noting that many talented people do not consider themselves experts. As she notes, brilliant people are often introverts, which does not prevent them from creating extraordinary products and influencing the industry. iGaming in the modern world: accessibility and responsibility Inna will also talk about how iGaming...

In 2023, the turnover of the gambling business in Ukraine amounted to 12-15 billion hryvnias per month (approximately 144-180 billion per year). Users spent more than 400 million in online casinos every day. There are so many misconceptions and myths around the gambling industry. Each of these myths hides a story, a mistake, or just a human desire to find logic where everything is decided by chance or fortune. Let's analyze the most popular myths about online casinos and whether they have a share of truth. Myth: Online casinos are always a scam Most illegal casinos offer their players to try a free game. When users start playing regularly and for real money, they may have problems with withdrawals. Sometimes, people face frankly "unfair" games. It is important to understand that gray and black casinos have no obligations to you,...

If you are new to the nutraceuticals industry or plan to be actively involved in this area, pay attention to Portugal as one of the most promising geographical destinations in the spring and summer of 2024. This market is characterized by a low degree of competition at high initial rates. In this article, we will provide detailed information about this region, recommend the best sources to get started, and indicate which strategies and creatives in advertising campaigns are worth testing today. Portugal: General about geo Portugal is a Tier-2 country in Europe with an economically active population that is actively interested in high-quality health and wellness products. The level of medical services here is average, and the cost of medical services is quite high, which encourages residents to buy health products online. The population is approximately 10.46 million people, of...