When you start working on promoting your project on the Internet, sooner or later you will come across such concepts as "link building", "link mass", "backlinks", "backlink donors", "mirlinks". Today we will figure out what Backlink. Backlink – is a backlink that leads to your site from other resources. Backlinks are a link building tool designed to build link mass that search engines take into account when ranking sites. To measure this indicator, Google tracks such a parameter as page rank (PR). The larger and better the link mass, the higher your website's position in the search results will be. Therefore, backlinks are extremely important for effective SEO. In addition to the obvious benefits of promoting a website on the Internet, backlinks help to increase the target audience, attract new customers, and increase website traffic. How to understand that you...

The social media account market is actively developing. If you have a few spare Instagram or Facebook accounts with a good reputation, there will always be arbitrageurs who want to buy them. In the world of online marketing, accounts are a necessary resource, like thread for a sock factory or plastic for a recycling plant. Where and how can you sell an Instagram account? What is the potential profit and is it possible to make money on it regularly? You will find answers to these questions in today's article. Instagram account: What affects the price The platform prohibits the transfer of accounts to third parties. But as arbitrageurs, we will find a way around these restrictions, right? The main thing is to do it wisely. If you have not hacked someone else's account but gained access to it through commercial...

Fraudulent traffic, also called bot traffic, is the generation of website visits by automated programs rather than real users. Fraud creates problems for both advertisers and affiliates. It undermines advertisers' trust in the web, worsens the position of the offer in the search results, and wastes the time and money of the media buyer. To counteract fraud, sites and affiliates implement anti-fraud systems, set up advertising campaigns, and create updated blacklists and whitelists. Sometimes, several platforms are added to the blacklist every day: portals can deceive both the web and advertising, attracting bot traffic to the arbitrageur's link. We will consider how to distinguish fraud from the activity of real users, solve the issue of anti-fraud systems, and explain how to properly compose blacklists so as not to cut off potentially valuable traffic. What is fraud in advertising networks? Fraud...

Traffic Light is an affiliate program in inbound, commodity, BS/SP offers. They accept traffic from 65+ countries. They cooperate on CPA, CPL, and RevShare models. They provide detailed traffic statistics and the necessary tools for work, including TikTok, Unity, VK, Bigo agent accounts. There are discounts on services, free training materials Benefits of the Traffic Light affiliate program: We registered in the affiliate program, reviewed the offers and conditions, and talked to the manager. Let's highlight the main advantages of the CPA network: Operative technical support - Telegram creates a chat where they answer questions and help; Free high-quality training - they provide filling materials from specific sources; Fast payouts on request; They make creatives for inbound offers; Free accounts Bigo ADS, TikTok, VK, Unity - it is possible to replenish both from the affiliate's balance and through payment systems...

Arbitrage account farming is a complex process of preparing profiles for the launch of advertising campaigns. Arbitrageurs take actions that imitate the behavior of real users in order to get permission from the advertising network to launch an advertising campaign. This process involves many complex steps and requires careful preparation of each account to ensure its authenticity and compliance with the requirements of advertising platforms. Application and essence of account pharming: where and when should you use this method? The fact is that ad networks often block arbitrage accounts due to violation of the rules. Thus, arbitrageurs need new accounts to continue promotion. Initially, you can use the accounts of your friends, acquaintances, and relatives, but sooner or later, these resources will be exhausted. If a webmaster simply registers a new profile and tries to launch an advertising campaign right...

ROI from content marketing, PR, and community building is not about quick results and sustainable formulas. It's a long-term game that can bring cosmic returns if you know the right metrics and approaches to follow. In this article, we will analyze how to calculate ROI, what it is, and why even experienced marketers often fail with it. What is ROI and why is it important ROI (Return on Investment) is a metric that measures the return on your investment. The ROI formula looks like this: (Revenue - Costs) / Costs × 100%. It sounds simple, but when it comes to content marketing and PR, things get more complicated. What is ROI in simple terms? Imagine: you invested $1000 in content creation and received $3000 in revenue. ROI is 200% - not bad, right? But this is where the nuances begin....

TikTok is no longer just about dancing and schoolchildren. The whole country is on it: from students looking for a way to make extra money to CEOs who binge on business content before bed. And while Meta is collapsing its reach and banning everything, TikTok gives you a chance to take off even from a zero account - if you're in the know. The algorithms are more loyal, CPMs are lower, and video content still rakes in organic and free traffic. But there is a nuance: running ads on TikTok for the Ukrainian audience is not the same as clicking "Create Ad" in Meta. There is a different logic, different accounts, different restrictions. And to avoid wasting your budget, you need to know what you're dealing with. In this article, we explain everything: from the ways to launch TikTok Ads...

HR in our heroes' niches is not just about "finding a candidate." It's a marathon with obstacles: when there are either impostors with glossy resumes or seniors who still need to be persuaded to take a call. It's a speed work, where a candidate can "disappear" in 48 hours in arbitration. It's stress, deadlines, and situations where your online interview falls apart along with the ironing board. We talked to top HRs from MUUS, Leadpanda, and MI Agency about the most scarce candidates, aptitude testing, the most epic firings, demotivation, and keeping a team together when everything is on fire. No theories here. Only real experience, working tools, and a little professional humor. About the candidates who are the hardest to find today Alina, Founder of MUUS Recruitment Agency We work with different niches, and analyzing the market over the...

Telegram has long since stopped being just a messenger. In 2025, it is a full-fledged platform for content, traffic, and monetization. Especially if you know how to work with new formats. One of them is Telegram Stories which are becoming more and more in demand in arbitrage and advertising every month. If you've only heard about stories in Telegram, but have never run ads in them - read carefully. In this article we'll lay everything out: from preparation to launch, from searching for channels to analyzing the results. 🔍 🔍 What are Telegram Stories and why they work Telegram Stories are vertical photos or videos that appear above a chat and disappear after 24 hours. The trick is that they are seen by all subscribers to the channel, which means it's the hottest reach, with no algorithmic cutoff like Instagram...