The term "mass following" refers to the mass practice of following other users' accounts in order to reciprocate. Mass following is a long-known method of promoting Instagram accounts and remains quite common. The principle of mass following is quite simple: You subscribe to user profiles that match your target audience. The user sees notifications about your subscription. They go to your account and explore it. If the user is interested in your profile, they can reciprocate and subscribe to your account. The main goal of mass following is to draw users' attention to your account. However, whether they become your subscribers or followers already depends on the quality of your content and your promotion efforts. It is important to work hard to create interesting content, as without it, mass following can be ineffective. Types and examples of mass following on...

Until recently, many editorial offices and blogs viewed Pinterest as something secondary. A platform “for inspiration,” “for recipes and design,” “not for serious traffic.” It could be set up, but it was rarely integrated into a real content strategy. And this is where the key mistake lies. Pinterest has long ceased to be just a social network with pictures. Today, it is a full-fledged search platform that works according to its own logic and rules. Users come here not to scroll through the feed, but to search. Ideas, explanations, instructions, solutions. In this sense, Pinterest is much closer to Google than to Instagram or TikTok. The main difference between Pinterest and most other channels is how content lives. On social media, a post has a few hours or days to show results. On Google, an article can work for years,...

Just a few years ago, TikTok allowed for a lot of trial and error. You could post videos without any clear logic, catch trends on the fly, and hope that something would go viral. Sometimes it really worked. But in 2026, this approach finally ceased to be a strategy — it became a coincidence. Today, TikTok is less like a lottery and more like a system. The algorithm no longer rewards chaotic content flow and doesn't pick up videos just for emotion or trend. The platform favors those who work consistently: with themes, meaning, and clear logic for the viewer. In 2026, “hits” still happen, but they no longer build stable growth. Instead, structure works: when content responds to real requests, is grouped into themes, and is reinforced by audience behavior. This is how TikTok begins to trust the author...

A long interview is not just one video, but 10–30 videos for TikTok, if you edit it correctly. Algorithms don't need perfect editing, they need meaning and emotion. That's why interviews work better than scripted formats. The main mistake is to edit the conversation like a trailer. On TikTok, each clip should stand on its own. In this article, we show you how to turn one conversation into a series of viral Reels and not waste the potential of the content. Which interviews are good for editing and which are not? Not every interview works equally well in a short video format. And it's not about the quality of the footage or the popularity of the speaker. Everything is determined by the structure of thoughts and the way a person speaks. Answers with a clear focus work best for Reels...

In-App traffic is gaining momentum, and if you are still focused only on FB or Google, it is time to expand your horizons. Why is this channel one of the most promising in 2025, and why is it especially profitable to launch In-App at 1win? This is what Sonia, Affiliate manager of 1win Partners In this article, she shares her expert opinion and practical insights from the first hand. What is In-App traffic and why should you pay attention to it now? In-App traffic is mobile traffic generated directly within applications. In-App advertising can be in the form of banners, short interactive videos, or rewards for viewing (mostly in games). If earlier this channel was considered experimental, in 2025 it is confidently among the key sources of high-quality and solvent traffic. Why In-App is relevant now: Global growth of the...

Millennials trust content created by other users by 50% more than brand advertising. Therefore, the impact of UGC on purchase decisions should not be underestimated. UGC platforms are a powerful way to take your marketing to the next level. They give you the opportunity to engage new audiences, increase customer trust, and increase your return on investment (ROI). And now for the fun part - we've made a selection of the top 7 platforms that will help you collect, display, and effectively use UGC to boost your sales. Let's see! Videowise Videowise is the perfect platform for those who want to work exclusively with video content. It offers convenient tools for collecting, editing, and publishing user-generated video. You can easily trim videos, add text, and customize them to fit your brand's style. However, if your strategy includes photo or text...

If you are involved in traffic arbitrage, you should know about the EPC metric. Earnings Per Click is a key indicator for evaluating the effectiveness of advertising campaigns and determining their ability to generate profit. This metric reflects the average revenue per click. However, it has its advantages and limitations. Let's take a closer look at them. Stay tuned! How to calculate EPC To determine the EPC, you need to divide the total revenue from the campaign by the number of clicks (EPC = Total revenue / Total number of clicks). The resulting value is the average earnings per click and allows arbitrageurs to measure the effectiveness of their advertising efforts. The higher the EPC value, the higher the profitability of the campaign. This means that each click on an advertising link or material generates more revenue than the cost...

Facebook Ads are the most sought-after traffic source among webmasters nowadays, despite the volatility of this platform. This social network can be both a gold mine for webmasters and a cause of frustration. The main advantage of Facebook is the use of powerful optimization algorithms that allow even with a small budget to quickly find the target audience and generate leads. If successful, it is possible to achieve good results with a small budget. However, there will always be those who are not willing to risk even small amounts of money. Unfortunately, the postpay model opens up the possibility of getting traffic from an advertising platform and leaving without paying. Today we'll look at the phenomenon of the post-pay in advertising arbitrage. What is post-pay? Post-pay is Facebook's practice of billing for ad placement after a certain limit has been...

What is CFT in traffic arbitrage? Conditional free traffic (CFT) is defined as traffic that occurs when users actively find your website or profile and click through to it via targeted links without you having to spend money on advertising or promotion. Such users are already somewhat interested in the topic or even in the product or service of the offer. Webmasters don't have to spend money on buying traffic, but in the case of CFT, they pay with their own time and hard work. It takes time to generate conditionally free traffic, sometimes it takes at least several months to wait for sufficient volumes, while paid traffic is provided by advertising networks immediately after payment. Free traffic can be used for almost any offer, depending on the source and target audience. However, you need to get the approval of...