Who is a webmaster? A webmaster is a specialist who continuously works with traffic, and attracts and directs targeted users to advertisers' websites using the payment models offered by the advertisers themselves. Simply put, it is any online professional working with different traffic channels. This is not only a profession, but also a way of life. The work is not only highly paid but also very interesting, unencumbered by routine. It's also creative, as a large part of your potential income depends on ideas for creatives. The main responsibilities of a webmaster in arbitration Market analysis: A webmaster in arbitrage studies the competitive environment and identifies opportunities for the effective use of advertising platforms. Selection of advertising channels: Depending on the target audience and the specifics of the offer, the webmaster chooses the best advertising channels to promote the product...

Banner or advertising blindness — what it means This is a psychological feature of perception that allows us to filter incoming information. The human brain is not able to process all the data coming from the world around us: sound waves, visual images, effects, and information that requires analytical intervention. Due to the sheer volume of information, the brain is forced to prioritize, leading to selective perception. We ignore what we consider unnecessary. How do users determine where ads are located? Through experience and memory, people recognize the characteristics of ads, their location on the page, and how they are presented. This leads to ignoring such information. If you launch an advertising campaign without knowing about banner blindness and use standard banners without taking visibility zones into account, your ads will be noticed by only 14% of site visitors. That's...

Traffic arbitrage, which is often a critical component in the world of digital marketing, requires a deep understanding of how to manage and optimize advertising campaigns to maximize ROI (return on investment). In this context, analytics becomes a key tool that not only helps to measure success, but also provides valuable information for making informed decisions. Analytics in traffic arbitrage doesn't just track basic metrics like CTR (click-through rate) or conversions, it dives deep into traffic quality and behavior, allowing marketers to understand why some strategies work better than others. In this article, we'll focus on the importance of analytics in the traffic arbitrage process. As the digital landscape is constantly evolving, with more distribution channels and more complex audiences, the ability to effectively analyze and interpret data is becoming increasingly important. We'll look at the key performance indicators that...

An affiliate program is a collaboration between a merchant and affiliates who promote and sell the merchant's products or services, receiving a commission in return. Here, a merchant is someone who offers a product or service and is willing to pay to promote it. An arbitrageur, webmaster, or affiliate is an intermediary who uses their channels to sell the merchant's goods or services, earning a commission. It is important to understand that an affiliate program and an affiliate network are different things, although they are often confused. Affiliate networks are aggregators of offers that act as intermediaries between webmasters and sellers. They monitor activity, manage payments, and help webmasters with link building. Most of these networks offer tech support and tools to track traffic and analyze results. Principles of work of the affiliate program The affiliate program is open to...

In today's world, where physical activity and a healthy lifestyle are important components, an interesting question arises: what if you could earn money for your physical activity? Sweatcoin is a smartphone app that offers just such an option. This app converts your steps into cryptocurrency, which can be exchanged for real goods, services, or even money later on. What sweatcoin is and how it works What is Sweatcoin and how does it work? How can you make money just by moving? Let's take a closer look at this application and find out how it can become your assistant in maintaining health and replenishing your wallet. Sweatcoin is a smartphone app available for iOS and Android operating systems. It measures your physical activity using the built-in sensors in your smartphone and GPS. Every step you take while walking or running is...

The latest episode of ROI Night Show brought together mega interesting characters from the aff-industry for crazy interactions and frank conversations about business. From insights to "Arbitrage Picasso" The episode started with a guest of Lana Rossi, the founder of Conversion Club, who spoke about her unique approach to organizing arbitration events. Listening to her is a pleasure... The most exciting part of the show was the game, where the Crocodile game, drawing, laughter and marketing met. Representatives of Apps4You and TEQUILA lit up the room with their charisma, which you should appreciate! Only giggles? No, there will be pain too! Epic moment where participants received electric shocks for wrong answers about their companies. Among the interesting facts that were revealed during the game: TEQUILA has a corporate villa in Cyprus and plans to open in Bali Apps4You processes more...

The conference that we have been talking about since spring has happened! Of course, we couldn't miss such an event in the affiliate community, so Panda Media had a powerful delegation to share the most interesting things from the conference: Alyona - CCO, Nadia - Head of SMM, and Anya - bizdev. So, did AFFHUB Affiliate Aggregator Conf live up to expectations and the time spent on the road? Let's talk about it further! Louder than "Zvezdochka, palyay" - it's about AFFHUB! This hit became the unofficial anthem of the Warsaw AFFHUB. As soon as we entered the room, we immediately realized that the organizers were not kidding with the scale. The number of people and their energy was immediately noticeable. All the participants came with a specific goal: to find new partners, learn about the latest trends, network in...

September this year will be incredibly busy for affiliates, because the number of top conferences scheduled at the same time will amaze even an experienced networker. In order not to get confused in the hustle and bustle and not miss what is really worth your attention, read more about each of the conferences. Beginning of the month: overclocking to the maximum CONF3RENCE 2025 (September 3-4, Dortmund) Europeans are starting the fall with a crypto focus. CONF3RENCE is an unconventional affiliate conference, because there will be a strong emphasis on the technical view of the blockchain. If you work with crypto offers or are thinking about entering this vertical, this is a good chance to delve into the technical details and get acquainted with European crypto projects before they become mainstream. You won’t meet such industry leaders, Web3 entrepreneurs, investors and...

TikTok is no longer just about dancing and schoolchildren. The whole country is on it: from students looking for a way to make extra money to CEOs who binge on business content before bed. And while Meta is collapsing its reach and banning everything, TikTok gives you a chance to take off even from a zero account - if you're in the know. The algorithms are more loyal, CPMs are lower, and video content still rakes in organic and free traffic. But there is a nuance: running ads on TikTok for the Ukrainian audience is not the same as clicking "Create Ad" in Meta. There is a different logic, different accounts, different restrictions. And to avoid wasting your budget, you need to know what you're dealing with. In this article, we explain everything: from the ways to launch TikTok Ads...