Algorithms are fleeting, so while it used to be possible to hope for isolated “hits” and random success, now it makes no sense. Video advertising on TikTok and Reels was the first to show that it is beneficial for the platform's feed if videos can hold the viewer's attention for at least a few seconds and keep them there longer. The coming year 2026 is about radically testing formats that seemed too bold yesterday, and about creativity finally becoming the main lever, rather than an addition to targeting. How the algorithm reads ads The systemic restructuring of video advertising is far from a single update. Initially, TikTok and Meta's advertising algorithms were based on fairly simple logic: more signals → better targeting; optimization for individual metrics → stable results; more budget → faster learning. By mid-2025, it became clear to...

We tell you about advanced AI programs that take the burden of routine off the marketer's shoulders and deliver a cool result. Imagine that you have a junior who doesn't need to be trained for a long time. He doesn't forget the ToR, doesn't suffer from creative crises, and doesn't ask how to write a CTA. It just executes. This is exactly what artificial intelligence should be like in the work of an affiliate marketer. But for it to work like a pro, and not like a "Wikipedia excerpt," it needs the right queries - promtas. This article is not about "AI will do everything for you." It's about how to set up work with AI in such a way as to save time, maintain quality, and gain in creativity. Below is a selection of advanced promos that will be...

Throughout December 1win Partners will be drawing gifts among its partners as part of the New Year's Secret Santa promotion. Promo terms and conditions and what you can win The promotion offers 500 prizes, including: iPhone 16 Pro Max MacBook AirPods Max Unique custom icons and merchandise How to participate? Subscribe to Telegram and Instagram 1win Partners. Please complete a short registration in the Telegram bot of the promotion. When are the winners announced? The winners will be announced every Friday of December. So the sooner you register, the more chances you have to receive a New Year's gift from 1win Partners. Let luck smile on you! Don't miss the chance to get cool New Year's gifts from 1win Partners - take part in the Secret Santa promotion and make this December unforgettable! Telegram channel: https://t.me/+ABR66D_3s1Q3Mzky Instagram: https://www.instagram.com/1winaff.ua/

Payment card or payment is often overlooked by newcomers to arbitrage. This can continue until they encounter blocking of advertising accounts. In this article, we explain why not all cards are suitable for traffic arbitrage and what aspects you should pay attention to when choosing them. Why not all cards are suitable If you are a private advertiser planning to promote a product or service within the laws and rules of the platform, there should be no problems. In this case, you can link a regular bank card of any bank to your personal account. But in arbitrage, everything is not so simple. Webmasters aiming for significant income work with a lot of offers. There is one important rule in this case: one advertising account should be associated with one proxy and one card. Using the same card in several...

There are a lot of misconceptions around push: from statements about the low quality of traffic to the fact that this source does not bring conversions at all and is dying. These myths are so ingrained that even experienced webmasters are afraid to work with this format. We have been actively using this type of traffic for several years now and decided to briefly explain, based on our own experience, in which cases these misconceptions are justified and where they are just fictions. Myth #1: push notifications are dead Only newbies use them. There was indeed a period in the history of the network when the use of push traffic decreased. In 2015, many people abandoned this source due to the new Google policy. It's been 9 years, but push notifications are still alive and well. According to statistics, push...

How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...

Traffic arbitrage is a scam or not - expert opinions Traffic arbitrage is a customer acquisition process in which webmasters are rewarded with a percentage of the sales made. In this process, webmasters set up advertising campaigns and make money. However, for beginners, this path can seem complicated and overflowing with subtleties, and sometimes even look like a scam. Let's find out under what circumstances traffic arbitrage can be a scam and who becomes a victim. Situations when traffic arbitrage is a scam for webmasters Newbies in arbitrage often face the fact that their starting budget goes nowhere without attracting a single client. This outcome may seem like a scam to webmasters who don't see the expected return on their efforts. But in fact, this is a typical and expected result. Even experienced arbitrageurs have unsuccessful campaigns. Arbitrage requires precision:...

Traffic arbitrage in tik tok: myth or reality? In recent years, the social network TikTok has gained tremendous popularity around the world, becoming not only a platform for entertainment, but also a powerful tool for the promotion of goods and services. In this regard, the topic of traffic arbitrage in TikTok is of growing interest among marketers and entrepreneurs. But is it worth it? Let's find out what is traffic arbitrage in TikTok, whether it is a myth or reality. What is traffic arbitrage? Traffic arbitrage is a method of earning on the difference between the cost of attracting a visitor and the income received from his actions on the site. The essence of arbitrage is to buy traffic on some platforms and monetize it on others. How does traffic arbitrage in TikTok work? Traffic arbitrage in TikTok is indeed...

What is CFT in traffic arbitrage? Conditional free traffic (CFT) is defined as traffic that occurs when users actively find your website or profile and click through to it via targeted links without you having to spend money on advertising or promotion. Such users are already somewhat interested in the topic or even in the product or service of the offer. Webmasters don't have to spend money on buying traffic, but in the case of CFT, they pay with their own time and hard work. It takes time to generate conditionally free traffic, sometimes it takes at least several months to wait for sufficient volumes, while paid traffic is provided by advertising networks immediately after payment. Free traffic can be used for almost any offer, depending on the source and target audience. However, you need to get the approval of...