In affiliate marketing, strong relationships don't happen by accident - they are built step by step. And while traffic and a payout model are important, it's clear communication that often decides the fate of a relationship. Today we are sharing useful tips from Natalia Vlasyuk, an experienced Senior Affiliate Manager at Advery with over 7 years of practice. She has worked in both CPA networks and product companies - her advice is based on real cases. The first impression is the key Your opening message sets the tone for communication. Don't write banal phrases: "Hello" "Are you there?" Template messages without context Best: Brief and to the point Introduce yourself (name, company, offer) Clear call to action ("Shall we discuss?", "Interested in ?") Building trust from the first steps Communication is not a one-time "hello", but an ongoing process. Best...

Not all subscribers are eager to open holiday emails, but this is not a reason to refuse to send Valentine's Day emails. The key is to make it attractive and useful for the customer. The right approach will help not only attract attention but also evoke positive emotions and strengthen brand loyalty. We have collected the most important tips on how to create an effective newsletter by February 14 for different channels - email, SMS, and messengers. The main aspects of the holiday newsletter: Tips for effective email campaigns Use chatbots in messengers Increase subscriber loyalty through communication Tips for effective email campaigns by February 14 Holiday emails have two key goals: to drive sales and increase audience trust. How to achieve this? Audience segmentation Segmentation is one of the most important aspects of a successful email campaign. The main...

Inexpensive clicks and a numerical advantage of the population are not the only, but key arguments in favor of cooperation with developing countries. However, in practice, everything is far from as rosy as it might seem from analysts' predictions and successful examples. How to work with Tier-3 and use the budget wisely? Let's consider three main difficulties of this segment of the GEO and illustrate them with specific examples. Income inequality The Third World is a place where the laws of the jungle reign: few people succeed, while most of the population lives in poverty and is forced to struggle for survival. In Ukraine, the issue of social protection and equality is acute, but we do not even realize how much more critical this topic is for some regions, such as Africa, Asia and Latin America. An example is Brazil:...

Crawlable, eternal, automatic. How effective are link exchanges and how to choose the best one. Building link mass is an integral part of SEO. Backlinks are important signals that tell search engines that a website is a reliable source of information. Websites with a high-quality link profile from relevant domains get better rankings. Link exchanges can be a good solution if you use all their advantages wisely. Digital specialists and website owners in Ukraine are actively using exchanges. They are also quite effective for English-language projects aimed at the Western market. However, keep in mind that the English-language Internet space is more competitive than the Ukrainian one, and it is much more difficult to get organic links in the English-language information space. Link exchange is a service that acts as an intermediary when buying and selling links. Usually, link exchanges...

Australia is not only about kangaroos, the Sydney Opera House, and jokes about people walking upside down. For arbitrage traders, this country means a high ROI, as the market here demonstrates steep conversions and brings good profits. Overview and GEO's target audience In Australia, the national language is English. Migrants from Britain and its colonies settled here several centuries ago, so the language of the locals is similar to the British, although it has its own peculiarities. Australia has almost 26 million inhabitants. About 90% of them live in large cities such as Sydney, Melbourne, Brisbane, Perth, and Adelaide. The capital of the country, contrary to popular belief, is not Sydney, but Canberra, with a population of almost half a million. Australians are among the richest people in the world, ranking sixth in terms of GDP. The country has a...

What does link building affect? How to build thousands of new links and set up 100% return. What is a link? Let's start with the basics: what is a link? The main thing in link building is a link, i.e. a line in HTML markup that, when clicked, takes you to the page with which it is associated. It is a kind of currency in the world of promotion that helps to earn credibility and reach the top of the search results. And link building is the process of getting links (backlinks) to a website. Thanks to it, the link profile of the site is gradually built. The mass of links is analyzed by search engines, and the more links from authoritative and relevant sites lead to your site, the higher you will be ranked in search results. Why is...

In order not to feel like a dinosaur in the world of SEO when it comes to "cannons", "indexing", or "keyword difficulty", it is important to know the key terms. That's why this mini-dictionary was created for you. There's no water here, just 20 terms that will help you speak the same language as your marketing team and make strategic decisions with an understanding of the SEO context. When numbers speak: analytics and metrics To make informed decisions, feelings and visual observations are not enough. You need to see a certain coordinate system. These are the metrics that allow you to evaluate the effectiveness of content, prioritization of topics, and user behavior in numbers: Search Volume The number of search queries for a particular phrase per month. Indicates demand, market interest, and the size of the potential audience. For example,...

Imagine this: you're on Instagram, you see an ad for a digital marketing course, you click, you sign up... And meanwhile, the arbitrageur receives his reward - for signing you up. And now imagine: you can be in the place of this arbitrator. And it all starts with one simple word - offer. What is an offer? An offer is an offer from an advertiser to promote a specific product or service in exchange for a reward. In simple words: an offer is something that needs to be "sold" to get cash. A product, a subscription, a game, a financial service - all of these can be offers. Why offers are important The offer itself: defines what you will get paid for; tells you what kind of audience to look for; helps you build an advertising strategy. A business needs...

In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...