Snapchat has decided that it's time for all creators to quit TikTok and start publishing videos on Spotlight and Stories – because now you can make money on it. The new monetization program will start in February 2025, but there are no exact figures yet - they vary depending on the type of content. Let's understand it. What is promised? The ability to insert ads in videos longer than a minute and, of course, good earnings. This is for those who have already built up their audience (at least 50K subscribers) and are actively publishing in Public Stories or Spotlight - at least 25 posts per month. It's definitely not for creatives who post random photos once a quarter. The difference from the old monetization programs is that Spotlight used to allow you to make money on short videos without...

Planning to run ads on Telegram? First, check out our guide and then feel free to launch ad campaigns that will convert well! The first step: analyzing ads on Telegram At the beginning of the development of your own Telegram channel, the question arises: “How to create a high-quality advertising post?” There are two options: order it or make it yourself. For beginners, it is worth starting with writing advertising posts on your own - this will help you better understand the specifics of channel promotion. Fact: 70% of the success of a Telegram channel depends on a high-quality advertising post that attracts new subscribers. How to evaluate the quality of an ad post? There is such a metric and it is simple - cost per follower. The lower the cost, the more effective the post. To calculate it, divide...

Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

Many people have heard of prepaid accounts, but not everyone realizes their true value. Let's get into the details. In this post, we'll look at what prepay accounts are, why they're needed, and what advantages they offer over postpay accounts. What are prepay accounts? Prepay or prepay accounts are accounts where the advertiser deposits a certain amount of money into their advertising account in advance. These funds are then used to place advertisements on the respective platform. Prepay accounts are common: In social networks such as Facebook or TikTok; In search engines; In advertising networks. Almost all accounts in advertising networks are prepay, except for special agreements. The advantages of using such accounts include ease of budget management, better control over spending, and the ability to avoid unexpected spending. It is also believed that, for example, for Facebook, such accounts...

Arbitrage account farming is a complex process of preparing profiles for the launch of advertising campaigns. Arbitrageurs take actions that imitate the behavior of real users in order to get permission from the advertising network to launch an advertising campaign. This process involves many complex steps and requires careful preparation of each account to ensure its authenticity and compliance with the requirements of advertising platforms. Application and essence of account pharming: where and when should you use this method? The fact is that ad networks often block arbitrage accounts due to violation of the rules. Thus, arbitrageurs need new accounts to continue promotion. Initially, you can use the accounts of your friends, acquaintances, and relatives, but sooner or later, these resources will be exhausted. If a webmaster simply registers a new profile and tries to launch an advertising campaign right...

Keitaro is the leader among trackers in arbitrage Keitaro is a self-hosted tracker chosen by both solo arbitrators and large teams. It is chosen for: full control over data; high speed of traffic processing; flexibility in setting up campaigns and postbacks; stable operation even under heavy load. Keitaro does not impose restrictions on the number of clicks or campaigns - it all depends on your server. Its functionality covers both simple traffic redirection and complex analytics with support for A/B tests, multi-offers, proxies, integrations with CPA networks and internal APIs. The tracker is not SaaS, which means that you need to install it on your own server or from the tracker's hosting partner. But that's what makes it such a powerful tool for those who want autonomy, flexibility, and unlimited scaling. It is very easy to install it by following...

Indonesia is a promising market for gambling advertising despite complex legal restrictions. According to forecasts, the revenue from this sector will reach $22 million by 2029. However, for successful arbitrage, it is important to choose the right traffic sources, as not all advertising channels are suitable for this region. Our team has identified three key traffic sources for gambling campaigns in Indonesia and prepared recommendations on how to use them. Why are not all traffic sources suitable for gambling advertising in Indonesia? All forms of gambling are prohibited by law in Indonesia, but it is difficult for the authorities to fully control this activity. Accordingly, strict restrictions are imposed on gambling advertising, especially on social media. For example, Meta blocked 116 thousand gambling-related ads last year alone. If your main source of traffic is social media, your promotion strategy should...

BigFish Affiliate Network is a promising project that started in 2022 with a team of media buyers who had close ties to most of the best advertisers in the iGaming niche. The team set a goal to share their assets with the affiliate community. Read on to find out what happened and what successes the affiliate network has already achieved. What motivated you to start BigFish? The idea to launch the BigFish affiliate program came from the personal experience of the media buyers’ team. A simple and convenient Affise platform, a little blackjack and positive attitude – and the work started. It was the understanding of how difficult it is to find advertisers, coordinate details, and work with inefficient processes that pushed the team to create a network that eliminates these obstacles. The team also sought to simplify the work...

Live casino is a special gambling format. Let's look at the rules of the game, features, and the 5 biggest advantages of live casinos. Today it is difficult to imagine a popular top-level casino without live games. Live dealer casinos have become another widespread and rapidly growing online trend. Live-casino: what is it Live casino is an organic combination of virtual and real gamblingand an ideal option for those players who equally appreciate the mobility of online casinos and the luxury of physical gambling establishments. Virtual platforms offer access to gambling that works like a program. Users go to the website, choose a game, and launch it on a gadget or smartphone. "Live casinos are distinguished by the fact that games take place in real time with real croupiers. The recording is carried out in a studio where live dealers...