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Marketing has always evolved rapidly, but with the advent of AI, everything has accelerated. Automation is already impacting every level of work: from content creation and design to analytics and strategic decision-making. So, let’s explore how these changes are transforming roles, teams, and hiring approaches. Which roles are changing the fastest? Just as the world changed during the Industrial Revolution due to the emergence of technology and the assembly line, marketing is changing today—but much faster than we can get used to it. What is definitely changing? Content and copywriting Here, the focus is shifting from writing text to managing the process. It’s not just about creating content; it’s about setting the right objectives, editing the results, and adding a human touch. SEO and Search Marketing Search is becoming more contextual. Instead of traditional keyword optimization, understanding user intent and...

The Indian Premier League has long outgrown the status of a regular sporting event. Today it is a phenomenon that generates massive digital traffic and audience attention comparable to the world’s largest sports leagues. IPL 2025 attracted more than 1 billion viewers across TV and digital broadcasts, with total watch time exceeding 840 billion minutes. For anyone planning traffic strategies in India, these are numbers that simply cannot be ignored. One key detail matters here: IPL creates extreme demand peaks, but they are not evenly distributed. Audience growth is not linear. Activity starts building about a week before the tournament, peaks during the first two weeks, and then surges again ahead of the playoffs and the final. For affiliates and operators, this matters when planning onboarding and scaling campaigns. IPL is not just a GGR spike. It is a moment...

YouTube now has over 2.7 billion monthly active users. But for brands, another figure is more important. It is also the second-largest search engine in the world, where users make over 3 billion search queries every month. This means one simple thing: your potential customers are already looking for answers on YouTube. The only question is whether your brand appears in the results of that search. Why don't most brand channels on YouTube grow? Many companies approach YouTube the same way they approach Instagram: they post videos, try to get reactions, and hope that something goes viral. But there is one “but.” The platform evaluates not individual posts, but the channel's total watch time and its expertise in a particular topic. Therefore, a brand that releases 50 well-optimized videos on one topic will almost always outperform a channel with 5...

In iGaming affiliate marketing, traffic alone rarely determines success. The primary driver of revenue growth is geography. GEO selection defines how expensive acqфuisition will be, how players behave, and which monetization model performs best. Experienced affiliates rarely ask, “Where is traffic available?” Instead, they ask a different question: which GEO aligns with their traffic model, budget, and long-term monetization strategy. Understanding this difference is what separates experimental campaigns from structured affiliate businesses. For affiliates evaluating igaming affiliate programs or comparing igaming affiliate networks, geography is the first strategic decision—long before creatives or funnels come into play. Why GEO Selection Drives Affiliate Economics Every country represents a unique combination of player behavior, payment infrastructure, competition intensity, and marketing economics. In practice, professionals in affiliate marketing divide markets into three broad tiers. Tier-1 regions include markets with high purchasing power and mature...

If you're still posting seven-second dance videos and hoping that the algorithm will “pick up” your video and make it go viral, you're probably playing by the 2022 TikTok rules. In 2026, the situation is different. Now the main question is not about virality, but how easy it is to find your content. In fact, TikTok is becoming one of the largest search engines in the world. Every day, users enter billions of queries, looking for answers, advice, or explanations right inside the platform. The new Symphony algorithm works much deeper than before. It doesn't just count likes or views. The system analyzes the content itself: it listens to audio, reads text on the screen, recognizes objects in the video, and tries to understand what specific problem or user query it can address. In this guide, we have compiled the...

Just a few years ago, targeting was like a game of “find the secret audience”: a little magic with interests, a couple of life hacks from courses, and you’re all set. But today, algorithms are smarter, and the market is tougher. So, how do you target audiences now? We spoke with Roman Korchak, an expert in traffic and affiliate marketing and the author of the Telegram channel “Real Target,” about what the real path to targeting looks like today, why the market is both oversaturated and hungry, and which skills will truly make a difference in 2026. What does the path to entering targeting in 2026 look like today? Previously, the main value was finding a niche audience: crossing the interests of “business,” “iPhones,” and “travel” to get a cheap click. Platforms were simpler, and the auction wasn’t as overheated....

If you think Pinterest is just an online board for recipes and decor ideas, you should reconsider. By 2026, the platform will have long since become one of the most effective visual search tools. In fact, it's a hybrid of a search engine and a social network. For businesses, especially eCommerce, this means the opportunity to get organic traffic, increase brand awareness, and attract users who are already ready to buy. And yet, many companies still underestimate the potential of this platform. Pinterest works very differently from Instagram or Facebook. While these social networks are built around interaction and reactions, Pinterest works on the logic of search. People come here not just to scroll through their feed, but to find ideas, plan something, or choose a product. Pinterest is a search engine, not a social network Pinterest's main strength lies...

April 2026 promises to be a busy month for those working in affiliate marketing, iGaming, and digital marketing. Dozens of industry events will take place in various locations around the world, from Warsaw to São Paulo and from Chicago to Cyprus, including conferences, closed summits, affiliate retreats, and award ceremonies. Some will discuss the future of search traffic, others will focus on the development of the Latin American iGaming market, and still others will focus on networking between top operators and affiliates. The formats also vary, from large conferences with thousands of participants to small meetings for a select group of industry professionals. We have compiled a list of several events worth paying attention to in April: from the Search iGaming Conference in Cyprus to BiS SiGMA South America in Brazil and the Digital Summit in Chicago. This article provides...

Affiliate promotions are a familiar tool in the industry. Programs offer bonuses, temporary rate increases, or short-term incentives to motivate partners. In 2026, Big Betty Partners approached promotions from a different angle by launching Big Deal Promo. This campaign combines traditional affiliate incentives with the format of a large-scale show. The campaign runs from March 10 to June 1, 2026, with its final event scheduled for June 5. On that date, Big Betty Partners will host the Big Deal Show, a live broadcast where affiliates will discover the rewards available in the promotion. Instead of a typical incentive campaign, the company has built a full event around the promotion, creating one of the most unusual affiliate campaigns currently appearing in the market. How the Big Deal Promo Works The mechanics of the campaign remain straightforward. Affiliates generate traffic and bring...