The 2026 edition of the AffPapa iGaming Awards gathered leading companies from across the iGaming affiliate industry in Madrid on May 20. During the official ceremony at Real Casino de Madrid, Big Betty Partners was awarded the title of Marketing of the Year 2026, in recognition of the company’s consistent visibility strategy, partner-focused communication, and large-scale campaign execution.
The award became one of the evening’s key highlights. It reflected a broader industry trend: affiliate programs today compete not only on traffic performance but also on brand presence, media influence, and the ability to build long-term partner ecosystems.
For Big Betty Partners, the recognition marks another stage in developing a scalable affiliate structure built around communication, creative marketing, and sustainable growth.
Building a Recognizable Presence in the Affiliate Market
Over the past year, Big Betty Partners significantly expanded its media and event activity across the iGaming industry. The company strengthened its visibility through conference participation, integrated marketing campaigns, digital activations, and direct communication with partners.
Unlike traditional approaches focused solely on acquisition metrics, Big Betty’s strategy combines performance marketing with entertainment-driven communication formats. The team actively invests in campaign concepts designed to create long-term engagement and stronger partner retention.
The affiliate program currently provides partners with access to a marketing portfolio that includes eight high-converting brands. At the same time, the company maintains a structured communication model with affiliates, focusing on operational support, campaign coordination, and opportunities to scale traffic.
According to industry observers, this combination of marketing visibility and partner interaction has become one of the defining strengths behind the company’s market positioning in 2026.
Campaigns That Extend Beyond Standard Promotion
One of the projects that attracted the most attention this season was the Big Deal Show campaign, launched as a large-scale promotional concept inspired by classic television aesthetics.
The campaign integrated gamified mechanics, media storytelling, conference activations, and interactive audience engagement into a single communication framework. Its visual identity and recognizable style quickly generated discussion across affiliate media and social platforms.
While many campaigns in the industry focus on short-term visibility, Big Betty Partners continues to invest in concepts designed to remain active in partner communication over longer periods. The company’s marketing strategy increasingly centers around creating experiences that combine entertainment value with measurable business performance.
This direction reflects a wider shift in affiliate marketing, where audience engagement and media memorability now play a major role in campaign effectiveness.
Industry Recognition Reflects Market Evolution
The AffPapa iGaming Awards annually recognize companies that drive strong results in marketing, product development, and partner relations, making the event one of the key highlights of the affiliate industry.
Receiving the Marketing of the Year award positions Big Betty Partners among the affiliate programs that actively shape communication standards within the industry. The recognition also underscores how marketing expectations within iGaming continue to evolve toward more integrated and media-oriented strategies.
Today, affiliate companies maintain visibility across multiple channels, strengthen emotional engagement with audiences, and create communication formats that go far beyond standard advertising.
Big Betty’s recent activity clearly demonstrates this transition. The company combines conference marketing, digital campaigns, branded activations, and ongoing partner interactions into a single connected ecosystem.
Focus on Long-Term Partner Growth
Alongside its marketing activities, Big Betty Partners continues to develop infrastructure to support long-term affiliate cooperation. The company works with licensed brands and maintains a performance-focused approach centered on scalable traffic growth and sustainable campaign management.
Its affiliate system supports multiple traffic models while maintaining close communication between partners and affiliate managers. Internal benchmarks shared by the company show Click-to-Deposit rates at around 20% and Reg-to-Deposit performance at approximately 50%.
The company also continues strengthening its international media presence across more than 20 regions, with particularly strong positions in Europe.
According to representatives of Big Betty Partners, the team plans to further expand its communication formats, launch new large-scale campaigns, and continue investing in marketing concepts that combine visibility with measurable partner performance.
The Marketing of the Year 2026 award was an important milestone for the company. Still, within the affiliate market, it also signals something larger: modern affiliate programs increasingly compete on brand experience, communication quality, and ecosystem building — not only on numbers.
For Big Betty Partners, this direction appears to remain the core focus.
Big Betty Partners has put together a complete guide to iGaming affiliate marketing on its blog — a curated collection of foundational pieces covering onboarding for new affiliates, commission models, GEO strategy, fraud prevention, and scaling. Practitioner perspectives are featured throughout. Explore the full guide now on the Big Betty Partners blog.