Recent articles

In PR, there is no "undo" button. One phrase said in the wrong tone, one unverified figure, one nuance that "wasn't clarified in time," and you're already getting a call from the CEO, a journalist, or a lawyer. Or, worse, from all three at once. This is the reality that every novice PR specialist faces. Not because they are bad at their job, but simply because mistakes are costly in this line of work, and speed sometimes trumps common sense. That's why professionals always have their "pre-publication ritual": a short but strict checklist that takes three minutes but saves weeks of stress. In editorial offices, it's called "insurance." In PR departments, they call it "armor." For beginners, it can be the most cost-effective way to avoid damaging their reputation from the outset. Clarity of the message: is it clear from...

Over the past 14 years, the dating affiliate industry has been repeatedly predicted to decline: advertising platforms and algorithms have changed, regulations have tightened, competition for user attention has intensified, and new formats have emerged—from OnlyFans to AI products. However, the vertical hasn’t disappeared; it has continued to adapt. We spoke with the D8Ads team about how the dating affiliate industry has changed during this time, which solutions have truly impacted the industry, why old approaches are returning in new forms, and what will shape the market’s development in the coming years. From the First Dating Offers to AI: 14 Years of Evolution in Dating Affiliate Marketing Our team has been working in the dating vertical for about 14 years, so launching D8Ads wasn’t a spontaneous decision but a logical step in our development. We moved toward creating a separate...

On July 23–24, Conversion Conf brought the affiliate and performance community together in Limassol. Two days of networking, dozens of speakers and brands, real cases, new partnerships, and conversations that continued long after the stage sessions ended. And we closed it all with the Official Afterparty featuring Quest Pistols LIVE. Limassol - done. Next stop - KYIV. On September 15, we’re meeting again at Conversion Forum Kyiv - one of Kyiv’s major affiliate events this fall. 1000+ attendees 20+ speakers 50+ brands 5 verticals 1 DAY. REAL DEALS. Founders, media buyers, advertisers, networks, and C-level decision-makers - all in one place. On stage - numbers, real cases, and industry insights. Off stage - connections, partnerships, and deals. And when the forum ends, the networking doesn’t. We continue at the Official Afterparty with SCROODGEE LIVE. 🎟️ TICKETS ARE ON SALE NOW....

Earnings in affiliate marketing are directly proportional to the experience and skill of the media buyer during the launch and optimization of the campaign. But there is another factor that influences success—the basic setup: the selection of consumables, partners, and, of course, the product. In today's article, the Fellows Team media buying team will tell you how to choose the perfect offer in iGaming, and no stage of the selection process will be overlooked. Introduction Fellows Team is an arbitrage company that works with the gambling vertical. We drive traffic from the most profitable and competitive sources: Facebook; UAC; PPC; SEO; In-App. (I suggest inserting the Fellows Team logo here) Over the course of our work, we have gone from blindly selecting offers to testing all offers and choosing the best ones based on clear statistical data. Now we will...

Content is a real gold asset that can work for you 24/7, bring in leads, and pay for itself for years. Your articles and other materials can become a magnet for customers, and it is quite realistic to implement this on your platform or in media relevant to your target audience. Content as a strategic investment: why now? Content is not only an expense, but also an investment that grows in value, like real estate. Because what is content? It is any valuable information: posts, videos, guides, infographics, or podcasts that build trust and attract traffic from search engines and social networks. People read blogs before buying because they can find more niche and honest reviews there, not just banners. No matter how you look at it, digital content has the currency of attention: it keeps the audience engaged, feeds...

According to recent observations and research, the marketing funnel is becoming a more flexible system due to changes in buyer behavior and new technologies. It is becoming longer due to multichannel marketing and user personalization, but at the same time it brings higher sales and loyalty. Many experts argue that businesses with cyclical approaches, such as the Loop model, achieve better results through long-term customer engagement, so let's take a closer look at this. What is a marketing funnel? A marketing funnel is a model of the buyer's journey from first contact to purchase and clear loyalty. It includes concepts such as TOFU (top of funnel), MOFU (middle of funnel), BOFU (bottom of funnel), and the post-sale stage for repeat interactions. The marketing funnel is not linear: customers “jump” between communication channels, go back, and may pause their interest in...

Ten years ago, Instagram was a place where we kept memories: morning coffee, vacation, new sneakers, a cat in the sun. The tape resembled a film — a little filtered, but sincere. Likes were collected more easily, algorithms did not dictate the rules of the game, and the word “SMM strategy” sounded more like something from the future. What exactly has changed in these ten years? Why has organic become unstable, polished visuals become suspicious, and video is the main driver of growth? And does modern Instagram have its own “new 2016” — a window of opportunity for those who know how to play by the new rules? We talked to practitioners about how the platform, the work of specialists, and user behavior have transformed. And why today social networks are no longer about posts, but about analytics, hypotheses, and...

In the short video format, the rules change faster than the internal “I like it” has time to form. Formats are updated, competition is growing, and attention is compressed. In such conditions, creatives for TikTok Ads cannot be evaluated according to the principle of “it looks beautiful”. The visual test is more important than subjective sympathy. A video can be neatly shot and look professional, but not read in the feed. The question of how to shoot a creative for TikTok advertising is not about inspiration, but about a verification system. Before launching a budget, it is worth making sure that the video passes the basic criteria for attention. So what are these creatives that catch on TikTok? Traffic in TG through intrigue A method of promotion when the intrigue starts, "a recipe that will change your evening" or "how...

Industry awards rarely change a business overnight. What they do change is perception. When professionals across the industry recognize an affiliate program, it signals something much more valuable than another trophy on the office shelf. It reflects consistent execution, trusted partnerships, and measurable results built over time. That is exactly what happened at the inaugural iGaming News Awards 2026, where Big Betty Partners received the title of Affiliate Program of the Year. The recognition comes at an important stage in the company's development, following several years of rapid expansion, portfolio growth, and increasing visibility in the global affiliate market. A Milestone for Both Big Betty and iGaming News The 2026 ceremony marked the very first edition of the iGaming News Awards. Created by iGaming News, the awards were launched to recognize the companies, affiliate programs, campaigns, and professionals making the...