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Omnichannel is no longer just a marketing buzzword thrown around by everyone, but a new promotional method that is currently more effective than others. It’s an approach where content distribution channels aren’t just everywhere—they’re interconnected. Data and context move along with the user. What a person views in an app influences the email they receive. What they browsed in a store “catches up” with them in the form of ads on social media. In 2026, this concept went even further. AI-native touchpoints were added to traditional channels: chatbots, AI assistants, voice interfaces, and generative search. Today, omnichannel marketing isn’t just a website, email, and ads—it also means appearing in ChatGPT, Google’s AI mode, and voice search. The numbers clearly show how user behavior has changed. According to UniformMarket, in 2025, 73% of shoppers interact with a brand across multiple channels...

Spring is traditionally packed with events, but May looks particularly busy: from Europe to Africa, from the Middle East to Asia. The market is moving fast, and if you want to stay in the game, you need to understand what’s happening not only in your niche but also globally. We’ve compiled a list of key events you should attend to gain insights, network, and discover new opportunities before anyone else. iGaming Germany 2026 Where to go in April 2026: Top conferences and events of the month When? April 22–23, 2026 Where? Germany, Munich iGaming Germany 2026 is one of the key events for players in the European iGaming market, focusing on regulation, compliance, and business development in Germany. The event is organized by Eventus International. The event will bring together operators, affiliates, regulators, lawyers, and technology companies to discuss how...

Traffic in iGaming is no longer about volume alone. In 2026, performance depends on how well you understand traffic intent, conversion mechanics, and long-term value. Google Ads and Meta Ads remain the two primary acquisition channels. Both generate consistent results when used correctly. The difference lies in how they influence user behavior, conversion rates, and revenue predictability. This article explains how each platform performs across key metrics. It covers cost, conversion, targeting, and scalability. The analysis is based on market benchmarks and internal observations from Big Betty Partners. Traffic Intent: Why Source Matters Before the Click The first critical variable is user intent at the moment of interaction. Google operates on demand capture. Users actively search for queries such as “online casino”, “best betting app”, or “slots real money”. This creates high-intent sessions where the user is already close to...

If you want to get consistent traffic from Pinterest, analytics are essential. The platform has long since grown from a “pinboard” into a full-fledged tool with nearly 500 million active users. And to capture your share of this traffic, you need to understand what actually works. Pinterest provides basic analytics that already give you the big picture. But it’s important not just to look at the numbers, but to interpret them correctly. Which metrics to pay attention to Several key metrics directly impact growth: Impressions — how many times your pins appear in the feed or search results Engagements — interaction with content: saves, clicks, opens Outbound clicks — clicks to your website, i.e., actual traffic Save rate — the percentage of people who save your content On average, the engagement rate on Pinterest hovers between 2–5%, but it’s not...

Social media has long ceased to be merely a “showcase” for a company. Today, it’s the first point of contact with a candidate, and it’s often there that the decision is made: to apply for an interview or close the tab. We spoke with HR professionals from the industry about how social media actually influences employer branding, why companies often fall short in this area, and what really drives candidates to accept or reject an offer today. Spoiler: it’s not just about the content. How do social media influence employer branding and a candidate’s decision to accept a job? Alyona, Talent Acquisition Specialist FRBS Social media today is a must-have for employer branding. If a company isn’t there or looks “dead,” that’s already a blow to trust. But the decision to submit a resume isn’t formed solely through social media....

In 2026, affiliate marketing is one of the key drivers of growth for both brands and creators. At the same time, the rules of the game have changed. Advertisers want transparency and a clear understanding of ROI. Affiliates, in turn, are forced to justify every dollar spent. This is part of a larger shift we’re seeing in 2026: a more data-driven approach more traffic sources a focus on results, not the process How has performance marketing changed? The changes have affected not only the tools but also the very definition of “success.” Previously, one could focus on clicks or impressions. Today, the focus is on specific actions and measurable results. That is why models like CPA are coming to the forefront. They allow costs to be clearly tied to results. Against this backdrop, CPA networks have become not just intermediaries...

Dating has long been considered one of the most stable verticals in performance marketing: demand remains steady, the economics are straightforward, and results are more or less predictable. But at the same time, the market is gradually changing. Affiliates and teams are increasingly looking not just for offers, but for more tech-driven solutions—with deeper analytics and clear terms of operation. The main reason lies in the processes themselves. Delays in approval, sudden changes in terms, and limited data transparency make the work less predictable. Under such conditions, it’s difficult not only to scale but also to control campaign economics. That is precisely why there is a growing demand for a different, more systematic approach: one with clear operating rules, stable financial terms, and access to detailed analytics that allows for decision-making based on real metrics and scaling traffic without chaos....

1win Partners is launching a special promotion for partners driving traffic to India. From March 26 to May 31, 2026, you can compete for valuable prizes, including premium electronics and a VIP ticket to the Formula 1 Grand Prix What You Can Win The grand prize will go to the partner who takes first place on the leaderboard by traffic volume 1st place: A Platinum VIP ticket to the eighth round of the Formula 1 season in Monaco, with accommodation fully covered The remaining prizes will be drawn among all participants: MacBook Pro iPhone 17 Pro Max Louis Vuitton backpack Louis Vuitton sports bag How it works The mechanics are simple: every 50 FTDs via RevShare earns you 1 ticket. The more tickets you accumulate, the higher your chances of winning the draw Only the leader of the ranking will...

Artificial intelligence has already moved beyond analytics and automation. Today, it is actively influencing marketing creativity as well. Many AI tools on the market allow you to create creatives faster, test hypotheses, and improve campaign effectiveness. But this raises another question: how do you choose a tool that actually works for your specific tasks, rather than just looking “trendy”? In fact, this is a whole new level of advertising. Whereas creation and testing used to take weeks, now it can be done in days or even hours. According to a McKinsey study, companies that have already integrated AI into their business processes are actively scaling up their use. And most often, this is in marketing and sales. Let’s explore which tools are worth considering and how to determine what’s right for your business. Superside Superside is a service that combines...