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If you want to get consistent traffic from Pinterest, analytics are essential. The platform has long since grown from a “pinboard” into a full-fledged tool with nearly 500 million active users. And to capture your share of this traffic, you need to understand what actually works. Pinterest provides basic analytics that already give you the big picture. But it’s important not just to look at the numbers, but to interpret them correctly. Which metrics to pay attention to Several key metrics directly impact growth: Impressions — how many times your pins appear in the feed or search results Engagements — interaction with content: saves, clicks, opens Outbound clicks — clicks to your website, i.e., actual traffic Save rate — the percentage of people who save your content On average, the engagement rate on Pinterest hovers between 2–5%, but it’s not...

Social media has long ceased to be merely a “showcase” for a company. Today, it’s the first point of contact with a candidate, and it’s often there that the decision is made: to apply for an interview or close the tab. We spoke with HR professionals from the industry about how social media actually influences employer branding, why companies often fall short in this area, and what really drives candidates to accept or reject an offer today. Spoiler: it’s not just about the content. How do social media influence employer branding and a candidate’s decision to accept a job? Alyona, Talent Acquisition Specialist FRBS Social media today is a must-have for employer branding. If a company isn’t there or looks “dead,” that’s already a blow to trust. But the decision to submit a resume isn’t formed solely through social media....

In 2026, affiliate marketing is one of the key drivers of growth for both brands and creators. At the same time, the rules of the game have changed. Advertisers want transparency and a clear understanding of ROI. Affiliates, in turn, are forced to justify every dollar spent. This is part of a larger shift we’re seeing in 2026: a more data-driven approach more traffic sources a focus on results, not the process How has performance marketing changed? The changes have affected not only the tools but also the very definition of “success.” Previously, one could focus on clicks or impressions. Today, the focus is on specific actions and measurable results. That is why models like CPA are coming to the forefront. They allow costs to be clearly tied to results. Against this backdrop, CPA networks have become not just intermediaries...

Dating has long been considered one of the most stable verticals in performance marketing: demand remains steady, the economics are straightforward, and results are more or less predictable. But at the same time, the market is gradually changing. Affiliates and teams are increasingly looking not just for offers, but for more tech-driven solutions—with deeper analytics and clear terms of operation. The main reason lies in the processes themselves. Delays in approval, sudden changes in terms, and limited data transparency make the work less predictable. Under such conditions, it’s difficult not only to scale but also to control campaign economics. That is precisely why there is a growing demand for a different, more systematic approach: one with clear operating rules, stable financial terms, and access to detailed analytics that allows for decision-making based on real metrics and scaling traffic without chaos....

1win Partners is launching a special promotion for partners driving traffic to India. From March 26 to May 31, 2026, you can compete for valuable prizes, including premium electronics and a VIP ticket to the Formula 1 Grand Prix What You Can Win The grand prize will go to the partner who takes first place on the leaderboard by traffic volume 1st place: A Platinum VIP ticket to the eighth round of the Formula 1 season in Monaco, with accommodation fully covered The remaining prizes will be drawn among all participants: MacBook Pro iPhone 17 Pro Max Louis Vuitton backpack Louis Vuitton sports bag How it works The mechanics are simple: every 50 FTDs via RevShare earns you 1 ticket. The more tickets you accumulate, the higher your chances of winning the draw Only the leader of the ranking will...

Artificial intelligence has already moved beyond analytics and automation. Today, it is actively influencing marketing creativity as well. Many AI tools on the market allow you to create creatives faster, test hypotheses, and improve campaign effectiveness. But this raises another question: how do you choose a tool that actually works for your specific tasks, rather than just looking “trendy”? In fact, this is a whole new level of advertising. Whereas creation and testing used to take weeks, now it can be done in days or even hours. According to a McKinsey study, companies that have already integrated AI into their business processes are actively scaling up their use. And most often, this is in marketing and sales. Let’s explore which tools are worth considering and how to determine what’s right for your business. Superside Superside is a service that combines...

Artificial intelligence is transforming SEO faster than any technology before it. And while it used to be possible to stick with “old-school” methods for a long time, that approach no longer works in 2026. Agencies that still rely solely on manual processes are starting to fall behind. Those who integrate AI into their work, however, are moving much faster: they scale up, optimize more accurately, and achieve better results. Search Is No Longer About Keywords Today, search engines are AI systems that strive to understand content and context. Google is actively moving in this direction: Search Generative Experience (SGE) AI Overviews multimodal search content understanding through vectors and semantics In such conditions, classic SEO is no longer sufficient. You need tools that work with: semantic search AI-optimized content entity-based SEO predictive analytics automation via LLM Why doesn’t SEO work without...

In a world where “just one more meeting” easily turns into “just one more message on the weekend,” taking a break has long ceased to be a given. We all talk about work-life balance, but in reality, we live somewhere between deadlines, chat messages, and the constant nagging thought that “there’s still more to do.” So we decided to ask those who work with people, processes, and stress every day: how do they actually “switch off”? What helps them avoid burnout, not lose themselves, and at least occasionally step away from this endless workflow? What do you usually do outside of work when you want to “switch off”? Iryna, Team Lead Recruitment Oh, well, I’m a person of extremes. Either I completely disappear: a blanket, tea, a movie, and silence. Or, on the contrary, I suddenly get into the swing...

Marketing has always evolved rapidly, but with the advent of AI, everything has accelerated. Automation is already impacting every level of work: from content creation and design to analytics and strategic decision-making. So, let’s explore how these changes are transforming roles, teams, and hiring approaches. Which roles are changing the fastest? Just as the world changed during the Industrial Revolution due to the emergence of technology and the assembly line, marketing is changing today—but much faster than we can get used to it. What is definitely changing? Content and copywriting Here, the focus is shifting from writing text to managing the process. It’s not just about creating content; it’s about setting the right objectives, editing the results, and adding a human touch. SEO and Search Marketing Search is becoming more contextual. Instead of traditional keyword optimization, understanding user intent and...