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Industry awards rarely change a business overnight. What they do change is perception. When professionals across the industry recognize an affiliate program, it signals something much more valuable than another trophy on the office shelf. It reflects consistent execution, trusted partnerships, and measurable results built over time. That is exactly what happened at the inaugural iGaming News Awards 2026, where Big Betty Partners received the title of Affiliate Program of the Year. The recognition comes at an important stage in the company's development, following several years of rapid expansion, portfolio growth, and increasing visibility in the global affiliate market. A Milestone for Both Big Betty and iGaming News The 2026 ceremony marked the very first edition of the iGaming News Awards. Created by iGaming News, the awards were launched to recognize the companies, affiliate programs, campaigns, and professionals making the...

Most creators who commit to social media for the long haul eventually ask the same question: which platform pays the most? And when it comes to direct payments from platforms, YouTube remains the leader in 2026. This is where creators can earn the highest income thanks to the advertising model, the partner program, and a high CPM—in some niches, it reaches $30. Next comes TikTok with its Creator Rewards program and X with monetization through ads for Premium users. But there’s an important caveat: “the platform that pays the most” doesn’t always mean “the best platform for making money.” It all depends on: content format audience niche monetization method For example, Instagram and LinkedIn often offer lower direct payments from the platform itself, but can generate significantly more revenue through brand advertising, partnerships, and the sale of your own products....

Just a few years ago, vertical video was perceived as something auxiliary. A format “for TikTok,” fast, noisy, seemingly less serious than classic horizontal video. Many brands, media outlets, and marketers treated it with caution: they filmed “just in case,” tested it without a system, or ignored it altogether. In 2026, this position no longer works. Vertical video is no longer a trend or an experiment. It has become the basic format for content consumption. Not because of algorithms. Not because of TikTok. But because of how people actually use smartphones, consume information, and make decisions in their feed. Today, the question is not “should we do vertical,” but how to design it so that it holds attention, doesn't look random, and gives measurable results. We're talking about retention, views, clicks, CTR. Vertical video — the main format in 2026...

Adding hundreds of contacts on LinkedIn does not mean building a network. The platform has long ceased to be limited to the role of an online resume: today it is a full-fledged environment for professional interaction, where the result is formed not by the number of contacts or “cold” messages, but by visibility, trust, and the nature of communication with others. Networking is not “adding friends” On modern professional platforms, networking no longer works on a “lucky or unlucky” basis. It is no longer an exchange of business cards in digital format. This approach is not a “one size fits all” template — it is a flexible strategic model that adapts to different goals, such as partnership, career growth, client development, or expert visibility. What is networking in a professional network In a professional environment, the focus shifts from random...

The barrier to entry in affiliate marketing remains relatively low compared to many other online business models. You don't need to build a product, hire a support team, or manage payment infrastructure. The operator handles the platform, while the affiliate focuses on acquiring users. That simplicity often creates unrealistic expectations. Many newcomers assume the process ends after they choose a program and receive an affiliate link. In reality, most of the work begins after approval. Traffic acquisition, conversion optimization, tracking, and campaign analysis usually determine whether an affiliate generates revenue or leaves the industry after a few months. Big Betty Partners has put together a complete guide to iGaming affiliate marketing on its blog — a curated collection of foundational pieces covering onboarding for new affiliates, commission models, GEO strategy, fraud prevention, and scaling. Practitioner perspectives are featured throughout. Explore...

PPC advertising can “bleed” your budget even when campaigns appear active and successful at first glance. SaaS and tech companies face this issue particularly often, as their cost per click is high, and configuration errors quickly translate into losses. One of the most common issues is the Google Display Network not working properly in search campaigns. This is exactly what PPC Manager Anna Saskevich, who works with SaaS and tech projects, points out. Mistake #1: Display Network is enabled in Search campaigns The Google Display Network is a network of over 2 million websites, apps, and video platforms where your ads can appear. The problem is that Display traffic operates on a different logic than search. While in Search, a user enters a specific query, in Display ads are often shown based on interests, behavior, or browsing history. Because of...

The 2026 edition of the AffPapa iGaming Awards gathered leading companies from across the iGaming affiliate industry in Madrid on May 20. During the official ceremony at Real Casino de Madrid, Big Betty Partners was awarded the title of Marketing of the Year 2026, in recognition of the company’s consistent visibility strategy, partner-focused communication, and large-scale campaign execution. The award became one of the evening's key highlights. It reflected a broader industry trend: affiliate programs today compete not only on traffic performance but also on brand presence, media influence, and the ability to build long-term partner ecosystems. For Big Betty Partners, the recognition marks another stage in developing a scalable affiliate structure built around communication, creative marketing, and sustainable growth. Building a Recognizable Presence in the Affiliate Market Over the past year, Big Betty Partners significantly expanded its media and...

Threads has long since ceased to be “just another social network from Meta.” The platform is rapidly evolving into a distinct content space where success depends not only on reach but also on communication style, responsiveness, and the ability to foster genuine engagement with the audience. Against the backdrop of cluttered feeds and aggressive algorithms on other platforms, Threads looks different. Here, short thoughts, honest reactions, and consistent engagement work better than “perfectly polished” content. But simply creating an account isn’t enough. Growth on Threads today is a combination of several factors: relevance, a clear tone of voice, active engagement, and proper integration with Instagram. And most importantly, the platform is still in a phase of active growth. This means it’s much easier to build an audience now than it will be in a year or two. In this article,...

The market loves momentum. Affiliates love competition. Big Betty decided to combine the two into a single large-scale performance race. Big Deal Show by Big Betty officially enters its final phase before wrapping on June 1, and the campaign atmosphere is getting louder every day. Traffic volumes are increasing, partners are actively scaling up acquisition efforts, and Betty Points balances continue to grow as affiliates push for stronger positions before the finish line. The reason is simple: the campaign gives partners more than standard commission mechanics. It creates an additional layer of motivation tied directly to performance. And with more than 100 prizes waiting in the pool, the final weeks suddenly become the most important part of the entire campaign. Why Big Deal Show Is Pulling So Much Attention The affiliate industry sees dozens of promotional activities every month. Most...