The term "mass following" refers to the mass practice of following other users' accounts in order to reciprocate. Mass following is a long-known method of promoting Instagram accounts and remains quite common. The principle of mass following is quite simple: You subscribe to user profiles that match your target audience. The user sees notifications about your subscription. They go to your account and explore it. If the user is interested in your profile, they can reciprocate and subscribe to your account. The main goal of mass following is to draw users' attention to your account. However, whether they become your subscribers or followers already depends on the quality of your content and your promotion efforts. It is important to work hard to create interesting content, as without it, mass following can be ineffective. Types and examples of mass following on...