IGC, EGC, UGC, SMO, FOOH are not just abbreviations, but key areas of social media development in 2025. Let's take a closer look at what will change in the SMM sphere in the near future. Influencer-Generated Content (IGC) IGC is content created by influencers in partnership with a brand specifically for the company's page. It doesn't just look like an advertisement, but organically fits into the brand's content. Studies show that: IGC attracts twice as many interactions as standard brand content. Ingoing content based on IGC has 4 times higher click-through rate. According to the experience of companies, such publications can collect 10 times more views and engagement. Creative content Modern social networks value the quality of content more than its quantity. Each video on TikTok or Reels should be creative and impress the audience. The trend is omages (references...

In the world of arbitration, effective communication with the audience is no less important than strategy and technique. To better understand the role of social media in this process, we turned to our Head of SMM Nadiia. Here are her answers and conclusions. Who is an SMM manager? An SMM specialist is a person who knows how to cover such areas as strategy content advertising moderation Usually, some areas are covered by contractors. However, to delegate effectively, an SMM specialist must be well-versed in all of these areas. What role does an SMM manager play in the arbitration team? In the arbitration team, the SMM manager plays a key role in the development and implementation of the communication strategy. He or she is responsible for planning and executing advertising campaigns on social media, as well as interacting with the audience...

How to boost Instagram reach: 10 Steps Getting to the top of Instagram attracts the attention of users who are looking to quickly increase the number of subscribers and expand the reach of their content. This is especially true for those who use the social network for business purposes, as getting to the top of Instagram helps to attract new customers and followers. One of the ways to achieve such popularity is through the effective use of hashtags, which can push posts to the top of the recommended content feed. Being on top of Instagram means significantly increasing your visibility. In this article, we will look at what steps you need to take to quickly and effectively get to the top of Instagram. What content ends up at the top of Instagram Content that makes it to the top of...

Without a clear plan, advertising your product on social media is naive at the very least. Promotional materials and ads will no longer surprise local users, so they are in no hurry to buy or order things. It makes sense to fight for the attention of a potential customer. And not spontaneously, but with a developed strategy. In this article, you will learn what an SMM strategy is for and what elements it consists of. You will also learn why it needs to be developed. Details are important. Why do you need an SMM strategy An effective SMM strategy is important because it allows you to set specific, measurable goals, predict future costs, and develop forecasts for marketing efforts. Before launching social media campaigns, you can estimate your budget and decide whether this is the right time to invest in...

How to become a top specialist in the field of performance marketing? Iryna Koshova, Head of Project at Paxle Academy, will speak about this today Paxle Academy is a platform that allows you to start a career in performance marketing and brings together professionals for professional and career growth. What does Paxle Academy teach and where do its graduates work? Students come to us from different niches and graduate as top specialists in their fields. Moreover, the students of our academy are already working as Affiliate managers in foreign/Ukrainian companies How many professions can be mastered in this project? At the moment, we have two positions: Affiliate manager and Account manager. Since they are quite relevant at the moment, our direction allows us to produce the right specialists for various companies. We are also actively working on...

Banner advertising is a type of contextual advertising that involves placing advertising images on targeted web resources in order to attract quality visitors. Each banner is a unique advertising message that can be static or animated. Banner ads can meet you on YouTube, while online shopping, watching news, and in other situations on the Internet. When you click on a banner, you are redirected to the advertiser's website where a specific product, service, or commodity is available. The main aspects to consider for a successful banner campaign are as follows Portrait of a potential client: Determine the characteristics of your target audience, such as gender, age, interests, social status, income level, and any other available information. The more you know about your audience, the more accurately you can target your ads. Interest: You have a very limited amount of time...

A media buyer or traffic manager – is a specialist in launching advertising campaigns, running campaigns and attracting traffic from various sources. This profession is very important and popular - today, almost every digital agency needs its own media buyer. So, the main responsibilities of a media buyer usually include: Closing deals with the best advertising prices and negotiating contracts. Buying traffic from various sources such as contextual advertising, mobile apps, social media, etc. Buying traffic from various sources such as contextual advertising, mobile apps, social media, etc. Specializing on a particular social network (e.g., Facebook). Analyze many advertising platforms. To fulfill all of these responsibilities, a media buyer must have several skills - the ability to work with popular traffic sources and evaluate the effectiveness of purchased traffic, understand the metrics and software of most modern advertising tools. Analyze...

Motivated traffic is a type of audience that acts under the influence of certain incentives or motivational factors to perform a certain targeted action and receive a reward for it. This type of traffic is often used in the context of app and program promotion. For example, arbitragers may offer users a reward for installing a certain APK file or performing certain actions in the application. After completing the targeted action, users receive the promised reward. At the same time, arbitrageurs can receive their reward from the affiliate network for the traffic they bring or for successfully acquired users. Motivated traffic creates a benefit for both parties: users get something in exchange for their action, and arbitrageurs get the opportunity to earn money on this type of traffic. So, there are two main types of motivated traffic: User motivated traffic:...

Using popular hashtags on Instagram for promotion is an old and understandable free method of promotion that has gone through all stages of its development. Initially, it was impossible to find your audience without them, later they lost their relevance for a while, but now they have gained a second life. However, there is a nuance. This article provides a list of trending Instagram hashtags for 2025, as well as tips on choosing the right hashtag for your Instagram post. In addition, a list of the best tools for generating hashtags on Instagram is provided. What are Hashtags on Instagram? Hashtags on Instagram are a way to sort and search for content. They are created using the "#" symbol and attached to your Instagram content, turning it into topics that can be clicked on to find relevant material. Any word...