The prospects of crypto gambling, the risks of the “gray” market, and future regulation - in a conversation with Cosmobet beneficiary Mikhail Zborovsky. Cryptocurrencies have become an integral part of the modern economy. They are used for investment, payment for services, and even in traditional sectors. The gambling industry is no exception: blockchain technologies have opened up new opportunities for process automation, increased transparency, and expanded access to the global market. However, unlike classical payment systems, cryptocurrencies still remain in the “gray zone” of legislation in many countries, including Ukraine. This uncertainty provides both new opportunities for business development and increased risks for participants. Why are gambling and cryptocurrencies distrusted? -Mikhail, why is the attitude towards gambling and cryptocurrencies in Ukrainian society mostly negative? - This is due to several factors. Cryptocurrencies are often perceived as unstable financial instruments, and...

On November 16, a boxing match between the legendary Mike Tyson and blogger Jake Paul took place. The 58-year-old Tyson lost to the 27-year-old Paul by the judges' decision. The fight turned out to be quite boring and disappointed many boxing fans - the audience expected fierce fights and hard knockouts. This event had a significant impact on the betting and gambling industry, so today we will tell you how exactly. Fight promotion, trash talk and creatives It all started on March 7, 2024, when Jake launched an innocent trash talk. But it all ended with an unexpected and sharp blow from Mike during the weigh-in on the eve of the fight. Marketers did not miss a single opportunity to promote this fight. Meanwhile, betting platforms, arbitrage specialists, and SEOs were literally churning out creatives and texts. Let's take a...

In 2024, the advertising algorithms of the leading platforms - Facebook, Google, and TikTok - continue to evolve rapidly, significantly impacting traffic arbitrage strategy and the effectiveness of ad campaigns. New algorithmic changes are aimed at improving user experience, fighting frod and protecting data privacy, but they also force arbitrageurs to adapt to the new rules of the game. In this article, we take a look at the key changes on each platform and provide practical advice on how to adjust your arbitrage strategies to these updates. 🎁 Bonus: Get 10 free virtual cards from FlexCard(a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Changes to Facebook's ad algorithm in 2024 Facebook (now Meta) has been adapting its...

The antivirus market is a real battleground. Many brands compete for every bit of user attention. To succeed in this area, you need a well-thought-out approach, a wide audience, precise targeting, and competent monetization. We would like to share with you a case study on how to use the Pushub DSP platform to promote an anti-virus offer and not only recoup the costs but also earn a million dollars! We will tell you about everything further below. Revenue and ROI that you see in the Goals Value column are only part of the real picture. The system takes into account conversions within 45 days, but anti-virus offers often give “late” sales. So, in fact, the ROI can be 15-25% higher than the current figures. All profits can be found in the “commission” section. If you want to make money on push...

E-commerce has undergone significant changes over the past decade: mobile shopping has become an integral part of life, social commerce is actively developing, Amazon dominates the market, and consumer behavior is constantly changing. How can online retailers keep abreast of these trends and quickly adapt to new technologies? The answer lies in the transition to headless commerce. What is headless commerce? Headless commerce is an e-commerce framework that separates the user interface (texts, images, buttons) from the backend (order processing, payments, etc.). Imagine that the interface is the "face" of your store, and the backend is its "brain." Why is headless commerce gaining popularity? In 2020-2021, headless commerce technologies attracted more than $1.65 billion in investments, and given the rapid development of e-commerce, this figure will only grow. This type of technology provides flexibility and efficiency, which is becoming a...

Google has signed an agreement to use small nuclear reactors to power its data centers serving artificial intelligence. Collaboration with Kairos Power To do this, the company signed a contract with Kairos Power, a developer of small modular reactors. The first of them is planned to be launched by 2030, and several additional reactors will be installed by 2035. The Kairos Power technology involves the use of molten salt cooling together with pelletized fuel. This heat is transferred to a steam turbine to generate electricity. This approach allows the reactor to operate at low pressure, which makes the design simpler and cheaper. Last year, for the first time in half a century, U.S. regulators granted Kairos Power a permit to build a new type of nuclear reactor. In July, the company began construction of a demonstration reactor in Tennessee. New...

There are several methods for developing advertising creatives in traffic arbitrage, and the most popular is adapting and uniquely using other people's materials from spam services. New spy services for Facebook regularly appear on the market, just like mushrooms after rain or anti-detection browsers. However, they often offer only a limited number of creatives and are not cheap. For example, Adheart, which used to be popular, costs $53 per month, and the new Tyver with more up-to-date databases costs $75. For beginning arbitrageurs, this is a significant expense, especially if you take into account the total cost of other tools and consumables. However, none of the spy services can guarantee that the creatives found in them will bring profit. So the question arises: why spend money if you can use the free Facebook Ad Library? Not only does it contain...

Link anchor. Let's figure out what it is, what types there are, and how to work with them. Anchor is the link text that is placed between the opening tag and the closing tag. All sites on the Internet are interconnected by a vast web of links presented in the form of: link text . The phrase "link text" is called an anchor. The main types of link anchors: Pointer. Hyperlinks that clearly indicate that there is another source of information. They can contain single words or organic phrases. Free anchor links. The texts of these links do not contain key phrases and may include a non-thematic description. This approach looks natural, as such hyperlinks are usually used. Commercial. They consist of a combination of subject words and key phrases, but include commercial terms. For example, “order a crowd link”....

Research competitors before launching ads Want to find new ideas, identify weaknesses, and avoid mistakes before launching a Google Ads campaign? Conduct an in-depth competitor analysis. Below, we tell you where to start and list all the important elements: Niche research and cost planning. Determine how much your competitors spend on advertising and how they allocate the budget. Analysis of competitors' semantics and budgets. Highlight keywords and phrases used by competitors, as well as their budget strategies. Develop and improve creatives. Use competitors' ideas to create or improve your own ads. Price and unique selling proposition (USP) comparison. Compare your prices and USP with what your competitors offer. Determining the optimal time to show ads. Find the best time to show ads based on competitors' data. Evaluate competitors' websites. Visit the sites to which competitors' ads lead to understand their...