Text ads are the simplest format of online advertising used to promote goods and services. They effectively attract the attention of potential customers when they visit various websites. Such ads are easy to edit, have several types, and offer significant business benefits. To create display ads, sign in to your Google account and select the Campaigns section in the navigation bar in the Display Network. To learn what to do next, continue reading the article. How to create an effective text ad: the secrets of advertising on Google Advertising texts for Google should be attractive and relevant to users. Successful ads meet several key requirements: Highlight the benefits of your company and the uniqueness of your product or service that distinguish you from your competitors. Motivate a potential customer to take action. Include keywords and queries that users use. Relate...

ASO + SEO = a double hit for promoting your business. We reveal all the secrets of the mutual influence of two advertising concepts. Unfortunately, most business owners who have both an app and a website work only with SEO (Search Engine Optimization) promotion and have not yet fully trusted working with ASO (App Store Optimization). We believe this is a mistake. It's not guaranteed that a link on the website will attract all potential users from the mobile market. We will prove that SEO and ASO are the perfect "team" for advertising. In simple terms, SEO is the optimization of a website, while ASO is the optimization of an app page in the store. ASO is often also referred to as SEO for apps. Both have one goal: to attract as many potential users as possible and increase organic...

In the world of traffic arbitrage, especially in the gambling segment, professionals need to remember the fine line between work and personal involvement in gambling. When pouring traffic into gambling projects, it's easy to become part of this world not only as a marketer but also as a player. It is important to develop strategies and approaches that will allow you to stay within the framework of professional activities and not be tempted to become a Ludomania. In this article, we will discuss how to maintain a professional approach to traffic arbitrage in gambling and avoid the risk of becoming a gambling addict. Diving into the world of sports betting The betting vertical remains one of the most stable in traffic arbitrage due to the enduring interest in gambling and sports betting. Gamblers will always be looking for new betting...

COD nutra (Cash on Delivery nutra) is a nutra sales model where the customer pays for the order upon receipt. This format is widely used by arbitrageurs because of its high conversion rate and availability in various markets. In this article, let's understand what COD gutra is, how to work with it and what strategies will help you get maximum profit in traffic arbitrage. What is COD gutra? COD nutra are offers in which the customer pays for the product when it is delivered. This lowers the barriers to purchase, increasing conversion to order. Most often in this model are promoted goods from the following categories: Dietary supplements and vitamins Slimming aids Cosmetics and anti-aging products Health products Potency and intimate products How to work with COD gut in traffic arbitrage? Offer selection You need to pick a proven offerer...

Video as in 2008: what's going on? Recently, watching YouTube has become a real quest for many people. People joke that videos are reminiscent of the days when everyone used to sit on a slow internet connection and watch videos in 240p quality. But today, the problem is serious, and memes can't fix it. What happened? Over the past day, Reddit users have started complaining en masse that YouTube automatically turns on low video quality (from 144p to 360p) even if they have perfectly stable Wi-Fi or high-speed mobile internet. Changing it manually doesn't always help either. The video starts to freeze, stops, or simply switches back to low quality. Reddit users write: "Why is the automatic 'higher picture quality' now 240p?" and other comments: The scale of the problem The problem does not depend on specific gadgets or browsers...

Affiliate marketing is turning into a real battlefield under the pressure of algorithms, especially when it comes to managing Google accounts. YeezyPay is a game-changing service for advertising agencies, offering unified capabilities to optimize financial processes. Automated account management and legal compliance make the platform a solid foundation for payments. Key characteristics of YeezyPay Focused on convenience and speed, the service provides a range of solutions tailored to the needs of advertisers. Users have access to specially designed payment approaches and services that facilitate multi-currency transactions and solve problems hidden in the digital space. YeezyPay will come in handy for: Businesses Regardless of niche and location, the platform transforms payment transactions and scales advertising Affiliate for teams The service turns marketing into convenient processes with seamless campaigns, virtual cards and WIRE transfers Benefits for those who value transparency: the platform...

TikTok has decided to say goodbye to its Creator Marketplace platform, which was a kind of "bridge" between brands and content makers for advertising integrations and collaboration. As early as April 1, it will be replaced by TikTok One, a new service with enhanced functionality, where artificial intelligence will play a key role. But don't panic. Everything looks quite nice and transparent! What will change for creators and businesses? More opportunities for collaboration - the new service will help content creators search for current trends, analyze the audience, and create even more organic videos in the recognizable TikTok style. Instead of Video Generator - AI Studio, the online video editor will cease to exist, and its functions will be transferred to the Symphony Creative Studio, which will be powered by artificial intelligence. AI in advertising - it will be easier...

In the world of affiliate marketing, choosing the right offer is the key to success. The AdsEmpire affiliate program provides webmasters with the opportunity to work with two types of accounts: Direct Offers and SmartLink. In this article, we will look at how to choose the perfect offer for maximum profit and what features each option has. Why is it important to inform the manager about your traffic? AdsEmpire managers are your main allies in choosing an offer. Tell them frankly about: Traffic source (SEO, PPC, AdNetworks, social media, email, etc.); Traffic geography (GEO); Bids and conversions you expect. This information will help the manager to choose the best offers. For example, if you have social media traffic from Tier-1 countries, the manager can offer high-bidding offers for these regions and your traffic type. And if your traffic is mixed...

In the world of digital marketing, every word has a meaning, and the headline of an ad plays a key role in grabbing the attention of potential customers. In Google Ads, where competition for clicks is particularly high, a properly crafted headline can significantly increase CTR and CR, increasing the profitability of ad campaigns. In this article, our team will explain which headlines can increase the effectiveness of ads in a complex source like Google. The importance of the headline in advertising The headline is the first element of an ad that a user sees. In a matter of seconds, he decides whether to click. Therefore, the headline should not only be informative, but also attractive, causing a desire to learn more. The headline is the first element of the ad that the user sees. A properly formulated headline performs...