SEO is not the same anymore That's what various experts say, and they're right. Do you remember the days when it was enough to write an article with +- properly selected keys, add a couple of links, and you were in the top? There is still a chance for this, but at the same time, a new world has emerged where artificial intelligence decides what to show the user first. Today we are dealing not only with Google Search but also with AI Overviews, ChatGPT, Copilot, Perplexity. This means that we deal not only with SEO but also with AEO - Answer Engine Optimization. This is a new approach to how to create content so that it gets in response, not just in the SERPs. AEO vs SEO - what's the difference? SEO (Search Engine Optimization) is about how to...

"Hey brother, the offer is fine, just put in at least 200 bucks and everything will be fine" - and so you do. And then there is silence. The manager disappears, the statistics jump, and the upside is zero. There are a couple of other similarly "angry" people in the chat. Sound familiar? In niches where you don't just buy traffic but give it to an affiliate, choosing an affiliate service is not just about "who to work with". It is literally whether you will get paid at all. Normal affiliates exist. But it's like finding an adequate landlord in Kyiv: you need to be able to filter signals at the stage of correspondence. In this text, we have collected 5 clear signs that will help you understand whether you are looking for a service that can be used for...

Africa is a region that is discussed with cautious curiosity in arbitration. It would seem to be a huge market, a growing mobile audience, cheap traffic... But is everything so rosy? In this article, we analyze whether Africa is really a new growth point for arbitration in 2025, or is it another trap with low-quality leads. 🌍 Why is everyone looking at Africa? Rapid growth of mobile internet. According to statistics, by 2025 the number of smartphone users in Africa will exceed 600 million. This is a huge and inexpensive audience. Low-competition market. Unlike the overheated Tier-1, here traffic costs pennies, and competition is still at a minimum. The emergence of local payment systems. Thanks to the development of fintech (for example, M-Pesa, Flutterwave), it has become easier to receive payment for subscriptions and goods. ⚠️ What's the catch? Solvency....

The London Code: An Invitation into the Inner Circle — Powered by Hell Partners There are parties. And then there are encrypted experiences. On July 3rd, as the sun sets on iGB Live 2025, something far less public and far more desirable will unfold behind the stately columns of One Marylebone, London. A private affair known simply as The London Code—curated by the enigmatic minds behind Hell Partners. Inspired by the covert elegance of MI6, this is not a celebration. It’s a rendezvous. A message hidden in plain sight. And like any good intel—it’s invitation-only. Dress Code: Sharp Minds Access: By Code. Mood: Dangerously Stylish. From 9PM onward, guests will step into an atmosphere charged with quiet luxury and loaded glances. Think velvet shadows, whispered riddles, cryptic visuals, and one rule: speak less, mean more. Behind the velvet rope: A...

Traffic arbitrage in 2025 is undergoing a remarkable transformation. On the one hand - the rapid development of artificial intelligence, on the other - the tightening of anti-fraud systems and the evolution of advertising platforms. Particular attention is drawn to TikTok, which this year became not just a platform for dances and Challenges, but a real testing ground for arbitrageurs. Let's find out what has changed and what you should pay attention to. AI is no longer just an assistant, but a full-fledged player In 2024, AI in arbitrage was something like an additional tool: generating creatives, suggesting bundles, helping with A/B tests. But by the spring of 2025, its role has grown significantly. Arbitrators began to use AI not only for automation, but also as a full-fledged "partner" in analytics and decision-making. The most actively used: AI-copywriters for generating...

In traffic arbitrage, a hold is a delay in payments to a webmaster by an affiliate program (AP). The hold period is necessary to check the quality of traffic and protect advertisers from fraud. Let's find out what a hold is, how it affects arbitrageurs and how to minimize its negative impact. Why do I need a hold in affiliates? The hold period in CPA networks and affiliate programs is necessary for several reasons: Checking the quality of traffic The advertiser analyzes leads to exclude frod and motivated traffic. Returns and order cancelations In e-commerce affiliates, hold allows you to make sure that the order is not canceled by the customer. Guarantee that the terms and conditions of the offer are met The PP checks whether the requests meet the advertiser's requirements. Types of hold in CPA-partnerships Hold can be...

They sit at SEO meetups, nod when they hear crawl budget and clustering, but then google it at three in the morning. We've collected all the questions that newbies are afraid to ask SEOs and given them to a person who isn't afraid to answer them directly. We talked to Head of SEO Andriy Krasovsky, no foreplay, just facts and tips that will work if you want to develop in this direction. How long do you really have to wait for SEO results? It depends on the niche and geography. On average, it takes 3-4 months to see the first tangible results. But this is not a dogma. You can speed up the process, for example, by using a drop-down domain that is at least 1 year old and has a similar theme. If you do the right redirects and...

An analysis of trends and tools for successful video content with a local focus YouTube is one of the fastest growing video marketing platforms. More than 720,000 hours of content are uploaded to the platform every day, and the competition is only growing. It's a place where videos can either go unnoticed or gain hundreds of thousands of views and become a source of revenue. But what makes videos engaging, effective, and converting? Many people think that success on YouTube is a matter of chance. But in fact, there is a clear strategy behind popularity. The secret is to properly adapt your content to the audience, trends, and YouTube tools. This is especially important if your content is focused on the local market - Ukraine or another country. In this article, we will analyze: YouTube trends in 2025 What makes...

Pavel Panov is an example of an entrepreneur who is not afraid of challenges and is willing to take risks for great results. Since childhood, he has learned that hard work and discipline are the keys to success. In this interview, Pavlo shares his experience, views on success, and how to build a strong team that not only accomplishes tasks but also becomes a true part of a common goal. His story is inspiring, and his approach to work shows that strategy and perseverance can change even the most difficult circumstances. You started working at the age of 12. How did it affect your life? It was a challenge, but I am very grateful for it. Every experience from a young age taught me to appreciate work and the people around me. Even small steps lead to big changes, and...