Many argue that Latin America is losing its importance, but this is far from the case, and we are ready to prove it! As long as there is a stable appetite, new offers and profitable approaches appear, geo continues to be a source of stable income. Latin America is often compared to Eastern European countries because of the large amount of affordable traffic. Today we will analyze geo LatAm, its unique features and local audience. We will also discuss profitable approaches in the mid-range. Basic facts As always, let's start with the key characteristics: Area: 20,111,457 km² Population: 661,012,393 people Average age: 29.2 years Average income: from $200 to $400 depending on the region Religious affiliation: about 82% profess Catholicism Currencies: each country uses its own national currency, the introduction of a single currency is being discussed Main languages: Spanish...

In the world of marketing, there is a term that every specialist understands - hook. And it's not about clothes or thrill-seekers, but about a key parameter that affects social media promotion and conversion rates. Today we will share with you the basic principles that will help to strengthen the attractiveness and increase the chance of successful launch of creatives, as well as increase the ROI of your advertising activities. So, what is a hook When you run ads on Facebook or other social networks, your ads are shown to different people from the selected audience. Sometimes it happens that it is targeted for a long time to an audience that does not meet your expectations and does not show interest in your offer. In other cases, the ad immediately reaches the audience that is interested in your product and...

What is website trust, how to find out and increase it Every website owner is interested in making users feel trusted when they visit the resource. But in order to promote your site and get traffic, you need to gain the trust of search engines as well. This trust is called website trust. Site trust is an immeasurable indicator that directly affects search engine promotion. In other words, it is the trust of search engines in your site. If the search engine considers your site to be a trusted one, the internal pages of this site will be in the top of the search results faster. Trust is assigned by search engines only to a domain, not to the internal pages of a site separately. For example, let's take a newly created page on Wikipedia - it can almost immediately...

Everyone dreams of money, but not everyone likes to work. Some people need it to survive, others need it to launch new projects, and still others need it for hobbies or interests. When money is tight, people usually look for a job or a place to borrow money. Today we will not talk about HR, but about ways to make money on human financial needs and banking products. What does the financial vertical include The main element in the financial sector is banking offers, mostly loans. This is the main product offered by all banks, regardless of their size. Loans can be issued for various purposes, but the most popular are consumer loans for ordinary citizens. In addition to consumer loans, there are also loans for refinancing, business, mortgages, etc. Loans differ from loans in that they are provided by...

In 2023, the turnover of the gambling business in Ukraine amounted to 12-15 billion hryvnias per month (approximately 144-180 billion per year). Users spent more than 400 million in online casinos every day. There are so many misconceptions and myths around the gambling industry. Each of these myths hides a story, a mistake, or just a human desire to find logic where everything is decided by chance or fortune. Let's analyze the most popular myths about online casinos and whether they have a share of truth. Myth: Online casinos are always a scam Most illegal casinos offer their players to try a free game. When users start playing regularly and for real money, they may have problems with withdrawals. Sometimes, people face frankly "unfair" games. It is important to understand that gray and black casinos have no obligations to you,...

Instagram may announce a new app with short videos. The head of the social network Adam Mosseri said this during a private meeting, according to the tech publication The Information. Their correspondent was present at a private meeting between Adam Mosseri and representatives of Meta, the company that owns Instagram. The latter have not yet given an official comment on the matter. The release of the new app was timed to coincide with the events of January, when Donald Trump gave TikTok 75 days to comply with the law and raised the issue of blocking the app. At that time, Trump expressed the idea of joint management of TikTok, proposing to divide ownership between the United States and the Chinese company ByteDance in a 50-50 ratio. However, he did not provide details on how this could work. The Biden administration...

Affiliate marketing is a constant game of advancement, where the speed of decision-making and strategic thinking determine the result. Dmytro Myasnikov, COO of AdKey.Agency, has been developing this area for almost 10 years, building teams, testing new approaches, and accumulating successful cases. How is the market changing, what distinguishes top specialists, and what challenges will the industry face in 2025? These and many other issues are discussed in our conversation. Enjoy reading! Starting in an affiliate program How did you get into the field of affiliate marketing? What was your first step? I started working with traffic in 2015. At first, I was engaged in browser and mobile games through targeted advertising. For some time, I was driving traffic to the agency on my own, and then I started to form a team there. Since 2019, I have been heading...

What does a typical communications specialist look like in 2024? According to a report by LOOQME, this is mainly a woman aged 26-35 (46%) who works as a communications manager or holds a managerial position. 91.7% of respondents are women, which confirms the significant female dominance in the industry. Let's also go through other aspects of the portrait of a communicator in 2024 and trends for the future of this profession. Education and professional development Communicators most often have a degree in journalism (29%), PR (23%), economics (16%), philology (14%), or marketing (13%). At the same time, 98% of specialists have a university degree, and only 2% are not engaged in additional training. Self-education and development are essential elements of the work of a modern communicator. The most common formats are: Self-education through books, articles and video tutorials - 78%....

The advertising market on Google continues to grow, even with the introduction of artificial intelligence. Despite the slowdown in spending, search ads, shopping ads, and Performance Max (PMax) campaigns remain stable, and cost per click (CPC) is gaining momentum. Google ad spend trends In the third quarter of 2024, ad spend on Google search increased by 11% year-on-year, demonstrating the market's resilience even as new AI features are introduced. Despite a slowdown in growth - down from 14% in the second quarter - the number of clicks remained stable, and CPC growth slowed to 8%, down from 12% in the previous quarter. Shopping ads Shopping ads remain one of the most powerful tools on the market, showing a 16% year-over-year increase in spending in the third quarter of 2024. Click volume also grew by 6%, which is higher than the...