It seems that many people put their crazy work plans on hold in the summer, but this is not entirely true. We asked six people from the industry what their summer looks like: what they manage to do, what they dream about, and what they would advise others to do over the summer. Someone has paddle and conferences on the schedule, someone has a cozy pond and fishing, and someone just wants to walk at dawn. Lana Rossi, Founder of Conversion Club, says that the sea and deadlines are a difficult combination This summer, Lana dreamed of simple and carefree things: sleeping until 12:00, not setting an alarm, leaving the house without plans and relaxing all day without thinking about anything. But in practice, it's like most of us: the sea is nearby, but it's not always possible to see...

In the new issue of ROI Show, you will hear three bright stories of women who realize themselves in arbitration, events, and media. Each of them has come a long way, full of challenges, failures, achievements, and drive. Anna Shemyakina, Susanna Gevorgyan and Anna Borisova shared what usually remains behind the scenes: how it all started, what everyday life looks like, what inspires them and what they "kringle" from. Anna Shemyakina is a co-founder of Gentle Partners Anna launches business areas from scratch and knows how to do it calmly, without panic. She believes that in arbitration, the winner is not the loudest, but the most resilient. She says that she can simultaneously run a call, negotiate a cap, respond in a telegram, and not mix up anything. I got into arbitration while lying on the beach in the Emirates...

How do you find out the truth? That's right, ask an expert who works with the tool every day. So, we went and asked all the questions we were interested in to Head of SEO Andriy Krasovsky. But we found out what he really uses every day, what he pays for without regret, and what has long been banned. This article is an honest conversation about the tools that help out when you need to save time, money, and nerves. No advertising promises, only experience: what works, what gives the illusion of efficiency, and how not to drown the budget in template AI content. If you work in SEO or are just starting out, these answers will save you months of testing. What SEO tools do you consider indispensable in your work in 2025 - and why exactly? Ahrefs -...

In the world of traffic arbitrage, the convenience and speed of financial transactions is one of the key success factors. Almost every arbitrager has faced the problems of card instability in advertising offices, bans, or transaction restrictions. It is to address these challenges that the payment system Pay2.House was created. It's not just another financial service - it's a comprehensive solution that solves most of the painful issues of media buying teams, marketers and freelancers. The platform offers easy creation of virtual cards, fast bulk payments, and convenient API integration. History and concept Pay2.House was born as a part of the Holding.House ecosystem, a holding company that has been operating in the arbitration industry for more than 10 years. The idea of creating this financial service appeared organically - it became a logical continuation of the CPA.House, Cloaking.House, Spy.House projects....

Too Long; Didn't Read - or how to survive in a world where people read diagonally In a time when most people skim through headlines and neural networks churn out texts faster than you can brew coffee, it's no longer enough to be "written". Google doesn't want to be fooled by template texts with no soul anymore. Your material should be trustworthy because of experience, expertise, and real benefits. But don't worry, AI content can survive and even shoot to the top if it follows the E-E-A-T principles. Even if you are not an expert in a certain niche. We will analyze how to do it further. What is E-E-A-T and why is it important even in the ChatGPT world E-E-A-T is the four pillars of quality content: Experience Expertise Authoritativeness Trustworthiness This is not just an SEO mantra, but...

In arbitration, it is no longer enough to just pour in - you need a strategy. AdKey.Agency is convinced that it is worth working directly with providers. They have been promoting this idea for a long time, and the new case is another proof that this approach works. They took the game, put together a setup for the theme, and were not afraid to go beyond one GEO - the result was not long in coming. About the game Penalty Shoot-out: Super Cup Penalty Shoot-out: Super Cup is the third part in the football trilogy of installation games from Evoplay. In it, the player finds himself in the epicenter of a football event - the Super Cup - and participates in a series of penalties. The atmosphere is as realistic as possible: the noise of the stands, bright dynamic visuals,...

Xanada Pitch Contest 2025 is not just another startup competition, but a real chance for Ukrainian projects to break into the global iGaming market. The main winner will receive $50,000 and additional valuable bonuses from partners, including business support, mentoring, and scaling opportunities. The second finalist will be determined by online voting and will win a business and media package of prizes from the contest partners - NEXT, AffPapa and Lilith PR Agency. How to participate? From February 10 to April 1, 2025, startups can apply online at here. In the application, you should describe your project in detail, upload a mandatory pitch deck, and add any additional materials that will strengthen your position in front of the judges: business plan, financial indicators, case studies, and testimonials. What should a pitch deck look like to win? The pitch deck is...

Last year, the Easy Links team introduced a PWA service designed to simplify the launch and management of PWA links. Launched in March 2024, the platform has been continuously growing, adding new features and improvements to remain a valuable tool for media buyers and webmasters. The key benefit of Easy Links is its ability to create PWAs (websites that function like apps) with just a few clicks while ensuring optimal performance, even under heavy traffic. Most importantly, the system has operated without any major issues over the past year. Today, the service supports over 10,000 active links. Easy Links was specifically developed to help businesses optimize Facebook traffic. It is an essential tool for refining media buying strategies. Managing Facebook traffic requires robust IT solutions, as frequent platform changes, regulatory updates, and ad account limitations demand constant adaptation. By automating...

Traffic arbitrage is one of the most dynamically developing areas in digital marketing. Every year the rules of the game change, new tools and approaches appear. New challenges and opportunities await arbitrageurs in 2025. In this article we will analyze the key trends and give forecasts for the coming year. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different sites. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and neural network payment) with promo code CARD. 🧨 Just register via link and mention the promo code to support Rise in popularity of AI tools Artificial intelligence will continue to permeate all aspects of arbitrage. In 2025, AI will become an integral part of arbitrators' work: Creative generation Neural networks such...