Traffic arbitrage in 2025 is undergoing a remarkable transformation. On the one hand - the rapid development of artificial intelligence, on the other - the tightening of anti-fraud systems and the evolution of advertising platforms. Particular attention is drawn to TikTok, which this year became not just a platform for dances and Challenges, but a real testing ground for arbitrageurs. Let's find out what has changed and what you should pay attention to. AI is no longer just an assistant, but a full-fledged player In 2024, AI in arbitrage was something like an additional tool: generating creatives, suggesting bundles, helping with A/B tests. But by the spring of 2025, its role has grown significantly. Arbitrators began to use AI not only for automation, but also as a full-fledged "partner" in analytics and decision-making. The most actively used: AI-copywriters for generating...

In arbitration, it is no longer enough to just pour in - you need a strategy. AdKey.Agency is convinced that it is worth working directly with providers. They have been promoting this idea for a long time, and the new case is another proof that this approach works. They took the game, put together a setup for the theme, and were not afraid to go beyond one GEO - the result was not long in coming. About the game Penalty Shoot-out: Super Cup Penalty Shoot-out: Super Cup is the third part in the football trilogy of installation games from Evoplay. In it, the player finds himself in the epicenter of a football event - the Super Cup - and participates in a series of penalties. The atmosphere is as realistic as possible: the noise of the stands, bright dynamic visuals,...

If you are ready to pack your suitcase for the Affhub Tribe 2025 conference that will be held on May 22 at Emily Resort, then combine business with pleasure! Lviv is a city with a special vibe, and in May... When the aromas of coffee mix with the scents of flowers on the terraces and the signature liqueurs from the Drunken Cherry, it's a special buzz. The center is buzzing with conversations and street musicians playing hits, so you simply have no right to sit in your room. So, before and after a busy conf, you need to have a plan - where to hang out, what to eat, and where to have sweet dreams. Catch the best options we found especially for you: 🏨 Where to stay: from ordinary comfort to chic In order not to mess up your...

A scenario familiar to many: you are on social media, see an ad for "TOP protein at a discount of -40%", click, buy, and don't even realize that at that moment, a buyer is rejoicing somewhere. A person who knows how to turn traffic into business cash. Who is a buyer? A buyer or media buyer is a specialist who buys online advertising to attract people to a certain action: purchase, registration, subscription, etc. They act as an intermediary between the advertiser and the user: they run ads, drive traffic to the offer, and get paid for it. Its task is to earn more than it spends. And the better this ratio is, the cooler it is. Imagine that you see a cool product on a marketplace. You run ads on it, drive traffic, and get a kickback from each...

Affiliate World is more than just a conference. It’s a place where industry leaders meet, million-dollar deals are signed, and new trends are born. But what goes on behind the scenes of this massive event? What does AW look like from the inside? We spoke with Sabrina—someone who knows every detail of the conference. In this interview, she shares exclusive behind-the-scenes insights, explains how the event program is built, discusses the key qualities needed for success in the industry, and reveals what motivates her the most. Enjoy the read, and don’t miss the promo code for a 20% discount on AW Dubai! About the Company & the Conference What’s the first thing you do when you arrive in the host city for AW? The first thing I do after landing is buy a local SIM card—it’s become a psychological ritual....

The "off season" for the arbitrage world is coming to an end, so we are back to work! The interest of users in sports and other areas will reach its peak again, so don't miss the opportunity to make money on the seasonal hype. Let's get ready in advance! Where to send traffic in spring and why exactly there? The geography of the bays is closely related to the sports schedule and the activity of the local audience. However, this is not enough! It is important to take into account economic factors, purchasing power, and the availability of attractive offers. Europe Germany The Germans are fans of football, especially the Bundesliga and the Champions League. In the spring, their financial level is quite high, but for success, you will need high-quality landing pages and content in German. Great Britain England...

Some marketers believe that gambling goes through a decline in winter. They say that the cold season spoils the mood and dampens the excitement, which makes advertising campaigns less profitable. However, this is easily refuted if we recall one interesting detail: in the northern and southern hemispheres, the seasons change in the opposite direction. For example, in July in Canada, the heat reaches +26°C, while at the same time in New Zealand, the temperature rarely exceeds +9°C. Therefore, winter strategies work all year round if you launch campaigns in regions with opposite seasons. In addition, in many countries, the cold lasts up to six months, and the warmth comes only closer to summer. Today, we will analyze how winter conditions affect advertising and give tips for working in the gambling niche in the cold season. How winter changes the situation...

Crash games entered the market in 2018 and have not lost their popularity: multipliers up to x25,000, instant wins, and the ability to control risks attract millions of players from all over the world. Even slots or roulette cannot always provide such a drive and a chance to win. Traffic for crash games can be found in almost every country, but for some reason, advertisers are more focused on residents of poor Tier-3 countries. There are very few casinos that consistently accept solvent audiences from Tier-1 and Tier-2 countries for crash games. Let's find out why players love crash games so much and why advertisers don't wait for leaders from wealthy countries. What is the secret of crash games popularity When a player launches roulette, the chance to win a serious sum is minimal. For example, the probability of increasing...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...