What is a marketplace in simple words A marketplace is an online platform where sellers can offer their goods or services and buyers can buy them. In fact, a marketplace is an intermediary between sellers and buyers, providing a platform for trade. Examples of marketplaces are such well-known sites as AliExpress, eBay, Rozetka, and Amazon. Features of marketplaces A variety of products and sellers. The marketplace combines many sellers, which allows buyers to choose from a wide range of products. Intermediary role. The platform controls the transaction process, ensuring the safety and security of both buyers and sellers. Ease of use. Sellers can quickly start selling goods without the need to create their own online store. What does the owner of an intermediary site earn The main income of marketplace owners comes from commissions on the sale of goods. Marketplaces...

Arbitrageurs interact with a variety of traffic sources, but most of them are wary when it comes to email campaigns. In recent years, fresh examples of using this method have become rare, but its importance is not decreasing. What is the current situation with email marketing and what to expect in the future? Let's analyze it. Will email newsletters be relevant in 2024? There are many myths around affiliate marketing, and one of them is related to the effectiveness of sources. It is believed that if a channel has not been written about for a long time or the number of materials has decreased, it indicates its obsolescence. However, the reality may be different. Despite the almost complete absence of cases of email disputes, this does not mean that this channel has declined. Arbitrators continue to actively use it, it's...

Ukrainians spend more on casinos than on donations! I think almost everyone has already seen the news that last year Ukrainians spent 4 times more on online casinos than they donated to the army (source: DOU). This has sharpened the question in society as to whether the state should impose a ban on this business. So, an electronic petition to restrict the operation of casinos during martial law gained 25 thousand votes in a matter of hours - the required number for the Presidential Office to consider the relevant bill. The petition contains the following points: Prohibition of gambling and access to online casinos for military personnel during martial law; Prohibition of gambling advertising using the symbols of the Armed Forces of Ukraine and any symbols or objects related to war and the army, such as uniforms, helmets, machines, etc....

Michael Sherrington's simple and easy-to-use 5w method is based on five key questions, each question beginning with the letter W: what, who, why, when, and where. With the help of the methodology, audience segmentation allows you to divide groups "by interest" Why do you need to segment your audience? Offering the same product to everyone is expensive and completely ineffective; people think differently and pay attention to your product under different circumstances. The motivation of the audience at the ages of 25 and 50 will be completely different. That's why your unique selling proposition (USP) for each group (segment) should be different. Advertising creatives, text, offers - all of this is created depending on the audience segment you want to sell your product to. Here is a list of what 5w segmentation will give you: the opportunity to offer the...

The competition for webmasters among affiliate programs is constantly growing. CPA networks are forced to continuously introduce new features to maintain the loyalty of current affiliates and attract new ones. The more unique offers they provide, the higher the likelihood of long-term interaction. Today we will cover the topic of financial assistance for arbitrageurs from affiliate programs. Let's talk about how the system of advance payments works and whether it is really as effective in real life as it is stated in theory. How payments work Payout reliability is a key indicator of a high-quality affiliate program for arbitrageurs. At the beginning of the market formation, one-time payments once a month were considered a standard, but in 2024, affiliates are demanding more. Today, many affiliate networks provide automated payouts and the ability to withdraw funds on demand. However, some companies...

In affiliate marketing, there are categories of approaches: white, gray, and black. The difference is often not obvious, and discussions about ethical aspects are meaningless. Let's discuss a method in creatives known as a mise en scène. Let's look at examples and explain the attitude of advertisers to this phenomenon. How to use a mashup in creatives The term “mislead” translates to disorientation. Mislead is a purposeful misleading to get users to perform a targeted action. The best examples of this mechanic are mobile game creatives. They are present in apps and social networks, offering stories with unique events and colorful animations. However, after installing the game, these features are often missing. Such creatives are designed to make users install the game and then forget to uninstall it, although the effectiveness of this approach depends on individual user behavior. In...

Adsterra is a reliable advertising network that provides its own Smartlink (Direct Link) with offers for various types of traffic. Adsterra Smartlink (Direct Link) is tailored to maximize publishers’ revenues. Just one URL displays the best-matching ads to your audience, helping you grow earnings from social or web traffic. You can get an Adsterra Smartlink by registering as a "publisher" and finding it in your personal account under the Direct Links section. The effectiveness of paid traffic monetization depends on the quality of advertising campaigns. Smartlink is a useful tool that selects relevant offers for each user. In this article, we will talk about what Smartlink is, its main functions, and what tasks it solves. What is Smartlink? A smart link is a smart link that selects a suitable offer for a user based on technical information about them. Each...

If you're new to this, this information will definitely come in handy. And if you're a buyer in a team where your main task is just to launch campaigns, don't switch off either, it will be interesting. We will analyze all the main stages and cost items that an arbitrageur will have to face: from buying tools to the advertising budget. Plus, we will show real examples of calculations for working with different geos: Tier 1, Tier 2, and Tier 3. The main expenses of an arbitrager for a test draw The budget depends on the geo and traffic source. For example, let's take the most popular option - Facebook. As for T1 countries, this is a real "red light" for beginners. It is better not to go there! The budget will not be enough, and the competition will sweep...

Traffic arbitrage is the art of attracting visitors to websites or applications and making a profit from their actions. The basis of successful arbitrage is traffic platforms that serve as intermediaries between advertisers and traffic sources. In 2025, the traffic arbitrage market will continue to change, providing new opportunities, but also new challenges for those working in this area. In this article, we will look at how arbitrageurs can adapt to the current market realities, work with traffic arbitration platforms in the context of 2025, and what new tools and strategies will be key to success. It is important to use reliable tools to manage your advertising budgets. For example, when launching campaigns on different platforms, you may need virtual cards. 🎁 Bonus: Get 10 free virtual cards from FlexCard (service for traffic arbitrage and payment for neural networks) with...