Taboola is one of the largest native advertising platforms used by arbitrageurs to promote offers. However, working with Taboola requires certain experience, proper setup of advertising campaigns, and understanding of the nuances of account operation. In this article, we will analyze what Taboola accounts are, how to use them in traffic arbitrage, and what strategies will help to achieve maximum ROI. What are Taboola accounts? Taboola accounts are advertising accounts within the Taboola platform that allow you to customize and run native ads. They are used by arbitrageurs to promote offers in various verticals, including gut, e-commerce, finance, and gambling. How to create and use a Taboola account? Account registration. You need to register in the system, provide payment information and pass moderation. Setting up campaigns. It is important to choose the right geo, targeting, creatives, and bids for efficient...

In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...

AdHeart is a powerful tool for finding and analyzing competitors' ad creatives. It helps marketers, arbitrageurs and businesses find successful ads, track trends and get inspired by the best solutions in the niche. In this article, let's find out how to effectively search for creatives in AdHeart and what strategies to use to find the most successful ad campaigns. Why search for creatives in AdHeart? Competitor Analysis Find out what ads are working for your competitors. Search for trends Keep an eye on popular formats and offerers. Optimize your own creatives Improve your ads using successful examples. Save time and resources No need to test thousands of ads when you can be inspired by already successful ones. How to find the best creatives in AdHeart 1. Using Filters AdHeart provides a wide range of filters to help you find relevant...

LinkedIn, the world's largest professional network, continues to improve its functionality by introducing two new tools that use its proprietary artificial intelligence technology. The main goal is to make job search and recruitment easier, more efficient and accessible to everyone. This time, the platform did not cooperate with OpenAI, having developed the tools on its own. 🔎Job Match: a tool for effective job search The new Job Match tool is aimed at job seekers who want to find jobs with a high probability of success. Key features: Personalized Recommendations: The algorithm analyzes the user's profile, including work experience, skills, and interests, to offer the most relevant jobs. Opportunity Prioritization: Job Match evaluates how well you fit into a particular job and suggests you apply only to those with the highest chances of success. Language availability: In the coming weeks, the...

Elon Musk is known for his bold vision and drive to push the boundaries of what is possible. From his ambition to make humanity an interplanetary species to leading cutting-edge companies such as Tesla and SpaceX, Musk has established himself as an innovator. However, his management style and decisions have often been controversial, particularly with regard to freedom of speech, legal compliance, and the complexities of global governance. The innovator and entrepreneur answered uncomfortable questions at All-In Summit 2024. Read a short summary of his words in this article. Freedom of speech and global governance McCusker's leadership of Twitter (now X) vividly demonstrates the tension between freedom of speech and the regulatory requirements of different countries. In a world where authoritarianism is on the rise, maintaining an open dialog is challenging due to strict laws. Musk has to balance between...

The United States has firmly established itself as a global leader in e-commerce. Unlike other countries, the U.S. market is characterized by a deeply ingrained online shopping culture that has become the norm for most Americans. This makes the US not only one of the most competitive, but also the most attractive markets for arbitrageurs and marketers. Here you can find literally any offer - from seasonal discounts to specialized products aimed at specific audience needs. Creatives for Thanksgiving Thanksgiving is one of the most anticipated holidays in the United States. It not only brings families together at the festive table, but also causes a surge in consumer activity. Every year, this holiday is the start of the shopping season and promotions. Let's look at the creatives that attract the most users. Gift baskets and products The United States has...

Technology is evolving at a rapid pace, and it is already changing the world of online marketing. One of the biggest innovations has been the introduction of artificial intelligence (AI) and machine learning (ML) in traffic arbitrage. What does it mean? Traffic arbitrage is a process where traffic is bought and resold for profit. And thanks to AI and ML, arbitrageurs now have powerful tools at their disposal that allow them to work faster, more accurately, and more profitably. In this article, we will consider how these modern technologies affect traffic arbitrage, which approaches are currently in trend, and why they bring real benefits to professionals in this field. The basics of artificial intelligence and machine learning To understand how these technologies can be useful in traffic arbitrage, it is important to understand their basic principles. Artificial intelligence (AI) is...

Arbitrators are always striving to automate processes. After all, the faster and more efficient they are, the easier it is to scale, reducing the risk of burnout and increasing profits. After 2022, experienced arbitrageurs have been actively adopting artificial intelligence technologies to simplify their work. If you have not yet managed to take advantage of these opportunities, don't worry, we have prepared a list of useful services and ideas that will help you to attract traffic effectively. How can neural networks help an arbitrageur? Here are the 10 best options: Text generation for creatives and dorway: Creating textual content for advertising materials and drip campaigns is becoming easier with neural networks. Image creation: Neural networks allow you to quickly generate high-quality visuals. Getting collections and lists on demand: For example, you can collect arbitration cases for analysis. Assistance in time...

Reducing the cost per click with a stable flow of applications is a natural desire of any advertiser, regardless of the allocated budget. However, statistics show a disappointing picture - 90% of advertisers do not optimize their campaigns, which leads to inefficient spending of almost half of the funds on online advertising. Are there any ways to increase the number of conversions without changing your marketing budget? Of course, we have collected 10 most effective life hacks that have been tested in practice. Let's get to them! How to reduce the cost of a click in Google Ads? Don't use unnecessary keywords Use words that exclude irrelevant queries. This way, you will avoid showing your ads to people who are not interested in your offer. For example, for a commercial website, you can exclude the word "free". This will not...