Sooner or later, each of us may face burnout. So, we went to a person who had gone through this experience and emerged victorious. There will be no "meditate and drink more water" advice here, just an honest conversation and personal experience. Our heroine, Nasa, Brand & Communication Head at Gorilla Partners, shared with us her experience of pushing herself to full speed while working for three people, and why the "heroism on" mode is not the way to success, but a direct ticket to the abyss. And if you've ever thought: "I'll endure it a little longer, and then I'll get some rest," then read on. Spoiler alert: you won't. But there is a way out. When did you first realize that you were burning out? What were the first bells and whistles? The first time I faced this...

Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

TikTok is no longer about "creativity". It's about structure, pacing, and algorithmic triggers. And also about how many creatives you will generate today, while others are still thinking about what angle to shoot from. In 2025, manual TikTok production is like carrying water in buckets when you already have a pump. AI has covered the entire production cycle: from the idea to the finished video that doesn't get burned in the feed or hang on moderation. In this article, we will present a selection of AI tools that arbitrage specialists and marketers are using right now. No theory here. Only those services that are realistic: generate UGC without actors, cut videos to TikTok rhythm, sound, style and even catch trends for you. We have put everything on the shelves so that you can build your AI stack for TikTok Ads...

In arbitration, it is no longer enough to just pour in - you need a strategy. AdKey.Agency is convinced that it is worth working directly with providers. They have been promoting this idea for a long time, and the new case is another proof that this approach works. They took the game, put together a setup for the theme, and were not afraid to go beyond one GEO - the result was not long in coming. About the game Penalty Shoot-out: Super Cup Penalty Shoot-out: Super Cup is the third part in the football trilogy of installation games from Evoplay. In it, the player finds himself in the epicenter of a football event - the Super Cup - and participates in a series of penalties. The atmosphere is as realistic as possible: the noise of the stands, bright dynamic visuals,...

In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...

Traffic arbitrage is a way of earning money where an arbitrageur buys traffic on one platform and redirects it to an offerer, receiving the difference between the cost of attraction and income. It is one of the most lucrative internet earning models, but requires knowledge, analytics and testing. Choosing a profitable niche To start making money from arbitrage, it's important to choose the right vertical: Financial Offers (loans, banks, investments) iGaming and betting (casinos, sports betting) Nutra (dietary supplements, weight loss, cosmetics) eCommerce (dropshipping, online stores) Dating (dating, webcam services) Searching for quality affiliate offers Offers can be found in affiliate programs (AP) such as: Admitad, CPAlead, MyLead Universal networks TrafficLight, Everad Nutra AcePartners, Pin-Up Partners, 1win Partners iGaming LeadGid, FinLine Financial Offers Choosing a traffic source Main traffic sources: Facebook Ads - fast scale but strict moderation Google Ads...

It was only a matter of time before Skype was gone. It seemed that the service was about to die, but Microsoft kept releasing updates to prolong its existence. This time, however, it's serious: in May, the company will finally "turn off the lights" for Skype. What will be replaced? Well, you guessed it - a switch to Teams. Vigilant users have noticed, and XDA has confirmed, that a message has appeared in the latest test version of Skype for Windows: "Starting in May, Skype will no longer be available. Continue calling and chatting in Teams.". It also mentions that some of your friends have already switched to Teams Free, probably based on their contact list. Rest in peace, Skype Skype was launched in 2003, and Microsoft bought it in 2011. A few years later, the company abandoned its own...

Instagram may announce a new app with short videos. The head of the social network Adam Mosseri said this during a private meeting, according to the tech publication The Information. Their correspondent was present at a private meeting between Adam Mosseri and representatives of Meta, the company that owns Instagram. The latter have not yet given an official comment on the matter. The release of the new app was timed to coincide with the events of January, when Donald Trump gave TikTok 75 days to comply with the law and raised the issue of blocking the app. At that time, Trump expressed the idea of joint management of TikTok, proposing to divide ownership between the United States and the Chinese company ByteDance in a 50-50 ratio. However, he did not provide details on how this could work. The Biden administration...

We all like to start a "new life" on Monday, with a birthday or, of course, with a new year. In business, this is often called a "strategy" - a kind of collection of fantastic stories about what the future of the company might look like. And, of course, when planning for 2025, it is almost like a bad manners to present a strategy without mentioning artificial intelligence. Who wants to look like a dinosaur? Although, to be honest, I have seen companies that work without CRM, in Excel, and earn so much that they can afford to buy a real dinosaur skeleton for the office. The reality is that AI has been tightly integrated into our lives for at least two years. And if you open social media, you will find a lot of young "visionaries, ambassadors, and evangelists"...