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In today's world, where technology covers almost every aspect of our lives, businesses should not just follow trends, but actively respond to them and use them to their advantage. Digital marketing is not just a set of tools, but a full-fledged strategy for interacting with the audience in the online environment. To create a digital strategy that really works and can bring millions in turnover, you need to choose the right channels, create interesting content, and carefully analyze the results for continuous improvement. In this article, we will look at the key steps to develop an effective digital strategy that will help attract new customers, make your brand recognizable, and ultimately increase revenue. Why does a business need a digital strategy? A digital strategy is your compass in the world of online promotion, which combines various tools and channels to...

This summer, the industry experienced an explosion of events that caused a wave of discussion and excitement. From bright conferences that have become a meeting place for top market players to shocking scandals involving large-scale fraud, this summer has not passed without a trace for traffic arbitrage. Ethnokolo, Kinza 360, and G GATE CAMP brought together key players in the field of arbitrage, SEO, and marketing. Nevertheless, it was not without shocks: fraud with LeadReaktor and CVV888 payment system, possible arrest of Oleksandr Slobozhenko, global storm in the PPC and app industry became the hottest topics for discussion. We have collected the main events of this summer and briefly covered them in the article. July 4: Ethnocircle by Palai Media x SEMPRO ETNOKOLO is a landmark event organized by two Ukrainian projects in the affiliate marketing niche: Palai Media and...

Traffic arbitrage is one of the most dynamic and fastest growing sectors in digital marketing. In recent years, the niche of cryptocurrencies and blockchain projects has attracted special attention. This article highlights the main aspects, strategies, and features of traffic arbitrage for crypto offers, providing practical recommendations for successful campaigns. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free What are crypto offers? Crypto offers are a variety of offers related to cryptocurrencies and blockchain technologies. Here are some examples: Cryptocurrency exchanges and trading platforms ICO (Initial Coin Offerings) and IEO (Initial Exchange Offerings) Staking and mining platforms. Wallets for storing cryptocurrencies Applications for decentralized finance (DeFi)....

Correct and maintain a positive online reputation. Tips on how to create a good image Reviews, comments, portfolios... If you are planning to buy headphones, read the comments. If you want to go to a restaurant, you read reviews. If you are going to order a repair, you look at the "before and after" works in the portfolio, study the recommendations. We need a reputation! For a product, a place, a contractor - anything or anyone. Every client wants to get quality work the first time. What is SERM? The abbreviation stands for Search Engine Reputation Management. It means reputation management in search engines. The essence is to create a positive image of a company, store, or person in the eyes of the target audience using special approaches and tools. This includes working directly from scratch and processing existing negativity....

What should be an effective remarketing? We share the main life hacks. What is remarketing? Remarketing is a digital marketing strategy aimed at attracting users who have already interacted with the brand or visited landing pages on the site. Or if a customer has added a product to the cart but hasn't checked out, remarketing uses this information to show them ads on social media and other sites, and eventually encourage them to purchase the product. In the field of marketing, you can find two concepts-remarketing and retargeting. What is the difference? Retargeting involves setting up advertising in each individual system. Remarketing includes a general strategy for returning interested users and potential customers. The name refers to a function that allows you to set up a targeted advertising campaign in the contextual media network for consumers who have previously visited...

In affiliate marketing, there are categories of approaches: white, gray, and black. The difference is often not obvious, and discussions about ethical aspects are meaningless. Let's discuss a method in creatives known as a mise en scène. Let's look at examples and explain the attitude of advertisers to this phenomenon. How to use a mashup in creatives The term “mislead” translates to disorientation. Mislead is a purposeful misleading to get users to perform a targeted action. The best examples of this mechanic are mobile game creatives. They are present in apps and social networks, offering stories with unique events and colorful animations. However, after installing the game, these features are often missing. Such creatives are designed to make users install the game and then forget to uninstall it, although the effectiveness of this approach depends on individual user behavior. In...

Regardless of your industry or budget, there are generally accepted rules that you should follow when launching advertising campaigns on the Google Ads Display network. Of course, it is impossible to create two equally effective accounts, and you should approach strategies based on your goals. Nevertheless, we can identify the most common mistakes when working with Google Display in the context of strategies aimed at increasing awareness. These mistakes, however, can be easily avoided. Combining Display and Search campaigns If you believe in top-of-funnel marketing and want to launch Display campaigns in your Google Ads account right away, that's great. However, make sure you separate your Display campaigns from your search campaigns. You may be wondering: "Why should these two networks work together at all?" This is an important question. When you create a new campaign on Google Ads, the...