In 2024, TikTok continues to strengthen its position as a key source of traffic for media buyers in various market segments. Thanks to its huge user base and unique content format, this platform provides excellent opportunities for those seeking to expand their audience and achieve tangible success. However, in order to achieve real results, you need to develop strategies that differ from the approaches used on other popular platforms such as Facebook and Google. In this article, we'll take a closer look at the best ways to test and scale your TikTok advertising campaigns to get the desired results as quickly as possible. Analyze TikTok audience One of the main features of TikTok compared to other advertising platforms is its unique audience. TikTok users are less likely to fall for fraudulent schemes and are exposed to fewer ads than, for...

Against the backdrop of increased competition, arbitrageurs are increasingly collecting contacts, including emails and phone numbers, and creating sales funnels using chatbots and messengers. This allows them to generate additional revenue from each interaction. For example, PDL actively uses the strategy of accumulating contact data, as it is becoming increasingly difficult to convince users to fill out an application from the first click. In this article, we will consider what trends and changes we can expect in the field of retention marketing in 2024. What is retention marketing? Retention marketing is a tactic aimed at maintaining and strengthening the connection with current customers. It is based on establishing and maintaining long-term interactions with consumers. The key tools of this strategy include: E-mailings. Personalized emails with news about discounts, promotions, loyalty programs designed to strengthen customer loyalty and keep in touch...

Most often, webmasters use traditional verticals for traffic, such as gambling or betting. However, apart from these areas, there are less obvious niches that can also generate a stable income. Below, we will consider the key features of lead generation in white niches. Let's talk about interesting products and give examples of projects that successfully earn money by selling leads. Lead generation mechanism Lead generation is the process of finding and attracting potential customers. This is a targeted work on collecting contact information of the interested audience. This information is then passed on to the advertiser, who directs them through the various stages of the sales funnel. The webmaster earns money on each successful sale or confirmed application. Some companies prefer to pay a fixed amount for verified profiles, while others offer a percentage of the transaction amount. The easiest...

10 professions that AI may replace in the future Artificial intelligence is developing so rapidly that it can be used to quickly get answers to many questions, create photos, process large amounts of data, conduct business analysis, and identify problems. In the near future, ChatGPT artificial intelligence will be able to replace at least 300 million workers in 1016 professions worldwide. This is reported by economist.com. Amazon employees who tested ChatGPT said it demonstrated impressive skills in solving customer support problems and creating training materials. Business Insider conducted a study to compile a list of professions that are most at risk of being replaced by artificial intelligence (AI). The publication convinces that ChatGPT can be more powerful than we have ever imagined. At Google, they said that they would theoretically consider hiring this bot as a junior coder if it...

The economic center of the world is gradually shifting to East Asia. After the rise of countries such as Singapore, South Korea and Japan, other countries are beginning to gain strength, where the population is becoming more affluent and more actively investing in various purchases and leisure activities. One of these countries is Malaysia, a country that is partly located on the mainland and partly on islands. Today we will talk about its potential and attractiveness for investors. Geography Malaysia has a unique geographical location: one part of the country occupies the end of the Asian continent, bordering Thailand and Singapore, and the other is located on the island of Borneo, in the neighborhood of Brunei and Indonesia. The country is an important link in global trade, thanks to which Malaysia actively participates in global business processes and receives significant...

What does link building affect? How to build thousands of new links and set up 100% return. What is a link? Let's start with the basics: what is a link? The main thing in link building is a link, i.e. a line in HTML markup that, when clicked, takes you to the page with which it is associated. It is a kind of currency in the world of promotion that helps to earn credibility and reach the top of the search results. And link building is the process of getting links (backlinks) to a website. Thanks to it, the link profile of the site is gradually built. The mass of links is analyzed by search engines, and the more links from authoritative and relevant sites lead to your site, the higher you will be ranked in search results. Why is...

A new character in the iGaming world, who has set a goal to dethrone the market leaders and become the world's No. 1 provider. They have no doubt about it at all, and now we will explain why. Read the article to find out all the spicy details, goals, and values of the company. The readers of Lead Panda Media and Dream Play have their first meeting today. Dream Play told us that they want to make a big statement in the media space. So... Dream Play is a provider with a startup mentality. There is no bureaucracy and “contact us and we will consider your request”, everything is clear and accessible here and now. And this article is not written according to marketing templates. Because for the Dream Play team, the most important thing is to be fresh. They...

Just a few years ago, AI texts were exotic. Today, they are a working tool used by everyone from freelance copywriters to large media editorial offices and marketing teams. AI writes quickly, evenly, without emotion and without fatigue. And this is where the main pitfall lies. The problem is not that the text was created by a neural network. The problem is that it is increasingly being published without verification, like a draft that accidentally became the final version. Without an editor's eye, without fact-checking, without asking, “Is it really okay to release this to the public?” In practice, the consequences are almost always the same. The text contains inaccuracies or half-truths that sound convincing but do not stand up to scrutiny. The wording becomes too smooth and predictable, as if correct, but without any lively thought. And with this...

Rome, Italy — November 4, 2025 — When SiGMA takes over Rome from November 3–6, the city becomes the epicenter of iGaming. But on November 4, all paths lead to one destination: Atlantico Live, where three powerhouse brands — 22Bet Partners, HellPartners, PlayamoPartners, and — will set the stage for the most unforgettable night of the conference: Empire of Success. Headlining the night is Armin van Buuren — a five-time #1 DJ in the world whose sets have defined a generation of electronic music. For one night only, his festival-scale sound and light show will take over Atlantico Live, turning 3,000 affiliates into the biggest crowd SiGMA Rome has ever seen. Not an Invite-Only. A Statement. In an industry where parties are usually small, exclusive, and hidden behind velvet ropes, Empire of Success breaks the mold. Not by lowering the...