Christmas is a time of family comfort and relaxation. For advertising campaigns specialists, it is also a great opportunity to watch films that can give new ideas, develop creative thinking or simply remind you of the importance of emotions in communications. We have prepared a list of movies that are perfect for holiday mood and professional inspiration. Love Actually, 2003 This iconic Christmas movie demonstrates the power of emotional stories to connect with different audiences. Each storyline in the movie is a small “campaign” that appeals to love, friendship or family values. For advertisers, this is a great example of how to create multi-layered and human messages. The Santa Clause, 1994 This comedy tells the story of a man who unexpectedly becomes Santa. The protagonist gradually accepts his new role, turning a challenge into an opportunity. For advertising professionals, this...

Artificial intelligence has long ceased to be something complicated and is available to anyone who wants to optimize their work, prepare for important events or learn something new. From crafting the perfect resume to creating compelling presentations, ChatGPT is the perfect assistant! In this article, we will share ready-made Prompts that you can use for everyday tasks. With their help, you will save time, get quality results and make your work more efficient. Prepare for an interview I am going for an interview for the position of in a company specializing in . I have experience in this field and my core skills and competencies include . What questions might I be asked and how best to answer them? Assist in preparing the presentation I need to prepare a presentation on for . The presentation should last about and I...

The Internet has become an integral part of our lives, where every minute is filled with millions of actions and interactions. From watching videos to online shopping to messaging, every click we make leaves a mark on the global digital ecosystem. Let's dive deeper into these impressive numbers that show how dynamic the modern internet is. Entertainment: the world of video and streaming We live in the era of visual content. Every minute brings new videos, streams, and views. TikTok is striking in its activity: users upload 16 thousand videos every minute. This platform has become not only an entertainment platform, but also an important tool for self-expression, advertising, and trends. Netflix broadcasts over 362 thousand hours of content every minute. This means that thousands of people are watching movies, TV series, and shows from all over the world at...

Lead Panda Media Awards 2024 is our first attempt to recognize the leaders of the affiliate industry who have made a significant contribution to the development of the market this year. In the process of creating our nomination, we relied on the in-depth analysis obtained during participation in numerous conferences and cooperation with leading companies. Although we do not evaluate affiliate programs by ROI, we focused on external factors that shape the industry: marketing campaigns, brands, events, influencers, and strategies. We are pleased to present the winners in various categories, who we believe are worthy of attention for their contribution to the development of affiliate marketing and related industries. Winners of Lead Panda Media Awards 2024 Best Marketing Campaign 1Win Partners, Pinup Partners, Growe Partners Recognition for the most effective and vivid promotional campaigns that have attracted the attention of...

In order for your ad not to get lost among millions of others, you need to stand out. One of the coolest tricks is to add elements of holidays, trends, seasonal events, and newsworthy events to your creative. Most competitors do not bother with this, but simply repeat other people's ideas with minor changes. But a non-standard approach can be your strong point! Let's figure out how to make the most of the holiday moments and trends to make your creatives more interesting and effective. Catch fresh and useful ideas that will help you attract more attention and increase your revenue. Let's go! Why using holidays and trends works When planning a campaign, it's important to think not only about the product, but also about those who will see it. People click on an ad not because it was created...

Facebook remains one of the most popular social networks in the world with more than 3 billion monthly active users. However, despite the fact that this social network continues to be a leader among platforms, its audience is evolving and changing every year. We have analyzed who exactly is using Facebook in 2024, in particular in the context of regions, age groups, and gender, as well as how this data can be useful for your advertising campaigns. Projected Audience Sizes (in Thousands) According to Ads Manager, you can estimate the size of Facebook audience in different categories. Statistics provided by DataReportal and Statista allow you to understand the trends and peculiarities of user interaction with the platform. Regional Distribution Asia and Oceania: The largest number of users - 1.6 billion. This region is characterized by the high popularity of entertainment...

In a world where marketing demands agility and creativity, every tool matters.Today's marketers face a multitude of challenges, from improving metrics and audience engagement to analyzing trends and creating unique content. Using the right queries, or Prompts in ChatGPT, can help you quickly find solutions, optimize strategies, and drive results. In this article, we've collected useful prompts for various aspects of marketing efforts. They will help you save time, amplify your ideas and drive campaigns to success. Whether you're working on audience segmentation, creating FAQs, or SEO optimization, you'll find the right solution here. Ready to improve your effectiveness? Find the prompt you're looking for and use it in ChatGPT! Prompts Analyze the metrics below to increase email open rates for fashion brand Optimize for SEO Edit this text to include keywords to improve SEO without losing the naturalness of...

Elon Musk is known for his bold vision and drive to push the boundaries of what is possible. From his ambition to make humanity an interplanetary species to leading cutting-edge companies such as Tesla and SpaceX, Musk has established himself as an innovator. However, his management style and decisions have often been controversial, particularly with regard to freedom of speech, legal compliance, and the complexities of global governance. The innovator and entrepreneur answered uncomfortable questions at All-In Summit 2024. Read a short summary of his words in this article. Freedom of speech and global governance McCusker's leadership of Twitter (now X) vividly demonstrates the tension between freedom of speech and the regulatory requirements of different countries. In a world where authoritarianism is on the rise, maintaining an open dialog is challenging due to strict laws. Musk has to balance between...

OpenAI has announced the availability of its Sora Turbo AI model for ChatGPT Plus and Pro users. This innovative solution allows creating videos based on text prompts, which expands the capabilities of multimodal AI technologies. Key points New version of the model: Sora Turbo is available at no extra charge for Plus and Pro customers. However, it is not yet included in ChatGPT Team, Enterprise, and Edu packages. Age restrictions: Use of the model is only available to persons over 18 years of age. Functionality: The model allows you to create videos with a resolution of up to 1080p and a duration of up to 20 seconds. Three video formats are supported: widescreen, vertical, and square. Availability: Sora is not yet available in the EU, Switzerland, and the UK, but it can be used by users in other regions where...