HR in our heroes' niches is not just about "finding a candidate." It's a marathon with obstacles: when there are either impostors with glossy resumes or seniors who still need to be persuaded to take a call. It's a speed work, where a candidate can "disappear" in 48 hours in arbitration. It's stress, deadlines, and situations where your online interview falls apart along with the ironing board. We talked to top HRs from MUUS, Leadpanda, and MI Agency about the most scarce candidates, aptitude testing, the most epic firings, demotivation, and keeping a team together when everything is on fire. No theories here. Only real experience, working tools, and a little professional humor. About the candidates who are the hardest to find today Alina, Founder of MUUS Recruitment Agency We work with different niches, and analyzing the market over the...

The iGaming industry has many affiliate programs with different approaches to cooperation. We decided to find out the real experience of one of the top affiliate programs so that you could get useful insights for further development. A brand with facts, not promises 22Bet Partners is an official affiliate program and a direct advertiser of the well-known 22Bet brand. The platform has been operating since 2017, and during this time, the project has gained stability and recognition in the industry. The program covers more than 100 countries, supports more than 60 languages and 200+ payment systems, and operates on the NetRefer platform. "This is not a new brand. We have been in the industry for more than 8 years, have built a system of trusting relationships with partners and have established ourselves as a reliable player," emphasizes the 22Bet team....

This material is not our investigation. It was sent to us by the heroes of the article, the Traffgun Partners team. They shared the results, figures, and case study themselves. We publish it in its original form, with all the information provided. Because playing in the open is the minimum the market deserves. Start of cooperation: January 11, 2025 - official launch Geo - UA 95% of the traffic came through TikTok, with a little bit of Telegram and PPC also spilling over Set KPI: $15 average check within a month. Spillover and feedback: Period of the spill: 12.02.2025 - 17.04.2025 Regular contact with managers: Continuously kept in touch with Nikita and Vlad Received positive feedback from the product team Managers themselves asked us to scale traffic Weak start: In the first two months, there was a small volume, the...

Entering the cryptocurrency vertical seems attractive - high payouts for deposits promise good profits, and the niche itself is in the news. However, experienced arbitrageurs know that crypto is not a "launch and make money" story, but a complex area that requires a systematic approach and deep knowledge. In this article, written by a professional for professionals, we will analyze the key aspects of starting a crypto business without unnecessary "water". Let's talk about the realities of 2025: why crypto needs serious work, what to look for from the very beginning, how to build funnels and set up technical processes, and how to protect the first launches from failures. No illusions, but also no unnecessary fear - only practical tips and insights for media buyers who want to enter one of the most profitable arbitrage verticals. The authors of the...

The financial side of traffic arbitrage plays a key role. The choice of payment instruments determines not only the convenience of work, but also the security of accounts. In 2025, arbitrageurs use two main options: traditional banks and virtual cards. Let's analyze the pros and cons of each and find out which option is better for arbitrage. Bank cards for arbitrage Plusses: Support of major payment systems (Visa, Mastercard) Ability to work with any services Reliability and long term Minuses: High probability of blocking at frequent transactions Long process of account recovery after blocking Tight control over financial transactions Virtual cards for arbitrage Pluses: Quick creation and replenishment Reducing the risk of blocking advertising offices Anonymity and flexibility of settings Easy scaling of advertising campaigns Minuses: Some platforms may not support virtual cards Issuance and top-up fees What to choose...

An analysis of trends and tools for successful video content with a local focus YouTube is one of the fastest growing video marketing platforms. More than 720,000 hours of content are uploaded to the platform every day, and the competition is only growing. It's a place where videos can either go unnoticed or gain hundreds of thousands of views and become a source of revenue. But what makes videos engaging, effective, and converting? Many people think that success on YouTube is a matter of chance. But in fact, there is a clear strategy behind popularity. The secret is to properly adapt your content to the audience, trends, and YouTube tools. This is especially important if your content is focused on the local market - Ukraine or another country. In this article, we will analyze: YouTube trends in 2025 What makes...

What is Sora by OpenAI? Sora by OpenAI is the latest powerful tool for creatives, media buyers, and arbitrage specialists that uses artificial intelligence to create videos based on text queries. It allows marketers, entrepreneurs, and arbitrageurs to quickly create video creatives for advertising on social media and other digital channels. You write a clear technical specification and get high-quality generated unique video content without copyright issues. Sora OpenAI greatly simplifies the video content production process by automating video generation without the need for designers or video editors. This makes the platform extremely useful for arbitrage marketing, where it is important to quickly test different advertising creatives to achieve maximum conversions. So, if you work in the arbitrage niche, expect to fall in love with this service! How to use Sora? The process of using and registering is very easy...

The world is digitalizing and we are with it, whether we like it or not. A few years ago, virtual cards seemed to be a novelty used only by advanced online shoppers or marketers, people with cryptocurrency assets. Today, the situation is radically different - they have become not just a convenient financial tool, but a real godsend for anyone who buys online, runs ads, or has subscriptions on various platforms. Although it may seem like just one of the payment methods, there are actually much more advantages of virtual cards than it may seem at first glance. Let's further understand why they have become popular and logically replace plastic cards, and how the e.PN service can be useful in this regard. Why are virtual cards better than regular ones? If I try to explain it as simply as possible,...

Affiliate World is more than just a conference. It’s a place where industry leaders meet, million-dollar deals are signed, and new trends are born. But what goes on behind the scenes of this massive event? What does AW look like from the inside? We spoke with Sabrina—someone who knows every detail of the conference. In this interview, she shares exclusive behind-the-scenes insights, explains how the event program is built, discusses the key qualities needed for success in the industry, and reveals what motivates her the most. Enjoy the read, and don’t miss the promo code for a 20% discount on AW Dubai! About the Company & the Conference What’s the first thing you do when you arrive in the host city for AW? The first thing I do after landing is buy a local SIM card—it’s become a psychological ritual....