In a world where marketing demands agility and creativity, every tool matters.Today's marketers face a multitude of challenges, from improving metrics and audience engagement to analyzing trends and creating unique content. Using the right queries, or Prompts in ChatGPT, can help you quickly find solutions, optimize strategies, and drive results. In this article, we've collected useful prompts for various aspects of marketing efforts. They will help you save time, amplify your ideas and drive campaigns to success. Whether you're working on audience segmentation, creating FAQs, or SEO optimization, you'll find the right solution here. Ready to improve your effectiveness? Find the prompt you're looking for and use it in ChatGPT! Prompts Analyze the metrics below to increase email open rates for fashion brand Optimize for SEO Edit this text to include keywords to improve SEO without losing the naturalness of...

Why you should pay attention to EdTech According to Smart Ranking data for the first quarter of 2024, the EdTech market grew rapidly by 22.5%. A special breakthrough is observed in the educational software development segment, which showed more than 70% growth. An interesting point is that this year, the rates of development of additional vocational education and children's education have almost equaled. The revenue of the top 100 companies in the field of education and technology (EdTech) for the first quarter was 22.5% more than in the same period last year. Despite a slight decline compared to the fourth quarter of 2023, the overall trend remains positive. These indicators demonstrate the active development of EdTech, which creates new opportunities for earnings. Attracting an audience to this area will definitely be profitable as the demand for educational courses continues to...

Today we will discuss how incorrect tracker configuration can negatively affect traffic revenue. We will also analyze the key technical nuances that affect the profitability of campaigns. Tracker is not a cloak and dagger There are many traffic arbitrage trackers available on the market today. It is not difficult to find a suitable tool and quickly implement it into workflows, but it is important to understand how it works. Even beginners know that the tracker collects and analyzes user data. Through the administrative panel, you can customize streams, protect yourself from bots, generate reports according to specified parameters, organize collaboration, and solve many other tasks. In addition to the tracker, arbitrageurs also use a cloak. This tool divides traffic: irrelevant users end up on a stub, while the target audience sees the final landing page. Sometimes webmasters try to use...

With PopUnder, your ad will definitely take off. Let's analyze the features, advantages, and disadvantages of such an ad. Webmasters are increasingly using aggressive types of advertising in their quest to attract even more customers to their traffic vertical. If a native ad is simply "waiting" for a user's click in a specially designated place on the site, then the placement of the pop-up is not visible on the user's login page. Pop-up traffic is one of the oldest in affiliate marketing. Pop-up and pop-up are separate windows with ads that appear when a user goes to a certain web page. Today we will understand what a pop-up is. Is this ad format effective and how annoying is it for users? Also, we will discuss the pros and cons of using pop-ups. What is popunder? Let's break it down in...

Effective lead scoring. Or how to determine whether a client will buy or not. The term lead scoring is derived from the English lead and scoring. Lead scoring allows you to divide potential customers into segments, for example, hot and cold. For salespeople, scoring helps to understand what kind of lead behavior is purchasing and who to pay maximum attention to. For reference: This technology was first used in the United States. The term was introduced by IBM when it received more than 4000 applications per day. To process all these applications, the company had to hire a huge number of qualified managers who divided clients by criteria. By the way, the banking sector uses the same system to assess borrowers in terms of solvency: they give points for certain indicators to understand whether to give a loan. Why is...

In the rhythm of deadlines, tasks and endless launches, we are increasingly asking industry representatives: what helps them to reboot, stay focused and not burn out? Because behind every strong team there is not only a work process, but also people with their own hobbies, rituals and recovery methods. This time we talked to Andriy, CEO of Arbitrage Up, and Anastasia, Head of PR of the company, about sports and travel, mountain detox, squash, PlayStation and even art. About what inspires them, relieves and recharges them to continue running at their own pace. What is your main source of energy outside of work? Andriy, CEO of Arbitrage Up The biggest resource for me is travel, especially when traveling to the mountains. Where there is less noise, people and signal. When you can just turn off your phone or, even better,...

Inclusion of game interactions in affiliate programs has gone from being a trend to an effective way to significantly increase user motivation and engagement. Research by Research and Markets shows that the global gamification market has great prospects. In 2024, it is estimated at more than $22 billion and should grow to more than $27 billion in 2025 with an annual growth rate of 23.2%. That is, by 2029, it is estimated that the market will reach almost $74 billion. The use of gamification in marketing helps: Increase user engagement on average. Increase conversions of affiliate programs and brands. Increase repeat sales and loyalty through points, levels, and rewards. In addition to excitement, this feature changes the perception of customer experience, making it more personalized through interactivity and constant interaction with the platform. In this article, we will reveal different...

An important insight: In 2025, advertising is experiencing a shift from clicks to attention. CTR is an indicator of the attractiveness of an ad, but dwell time shows true engagement. Campaigns that are optimized to increase user attention yield 41% higher brand lift. However, there is no main metric - you need a portfolio of KPIs for specific business goals, so let's talk about it further. What are metrics in digital advertising Metrics are tools for measuring the effectiveness of advertising campaigns that help to evaluate the effectiveness of the money invested. What are metrics in simple terms? This is a numerical indicator that demonstrates a specific aspect of audience interaction with an ad or content. Marketing metrics fall into several categories: Attractiveness metrics: CTR, CPM, reach; Engagement metrics: dwell time, time on page, scroll depth; Performance metrics: CPA, CPO,...

In 2025, a marketer without AI looks as strange as a targeting specialist without Facebook Ads Manager. The speed at which digital is changing simply doesn't allow you to work the old-fashioned way: you need to test creatives every day, launch campaigns for dozens of GEOs, count funnels, make content, and report to clients. Without the support of artificial intelligence, all this would have turned into chaos a long time ago. But there is one problem: most top AI services cost as if you were buying another person to join the team. Paid rates bite, and it is not always clear whether these tools are really worth it. The good news is that there are dozens of free AI services on the market that help to solve key tasks of marketers. These can be tools for texts, free AI image...