Artificial intelligence is no longer a mere fad of the future - it is already a powerful tool that is radically changing many areas, including marketing, traffic arbitrage, and online business. Mo Gawdat, ex-CBO of Google X, outlines in his lecture the key aspects that should be taken into account today. His insights will be indispensable for those building careers and businesses online, where the speed of change dictates new rules of the game. Exponential growth of AI: what it means for your business Mo Gawdat emphasizes that the development of artificial intelligence is not just happening fast – “AI is developing exponentially, which means that what looks far away today will become the norm tomorrow”. This is a critical signal for those working in traffic arbitrage or affiliate marketing. Implementing AI today is a way to stay ahead of...

The number of Internet queries with the phrase "artificial intelligence for business" has soared 7 times over the past two years - from 1.2 thousand in September 2022 to 8.9 thousand at the end of August 2024. Experts note that the "AI for business" query has its seasonal fluctuations: it reaches its peak in spring, and in summer there is a decline, probably due to the decline in business activity in Ukraine during this period. The end of winter and the beginning of spring, according to analysts, coincide with the release of new top neural networks, which creates additional interest in AI. This time also brings a lot of content: posts, courses, videos, and advertisements. Experts also investigated other AI-related queries, such as "AI for business plan", "neural network for business name", "chatbot for business", and others. The total interest...

This summer, the industry experienced an explosion of events that caused a wave of discussion and excitement. From bright conferences that have become a meeting place for top market players to shocking scandals involving large-scale fraud, this summer has not passed without a trace for traffic arbitrage. Ethnokolo, Kinza 360, and G GATE CAMP brought together key players in the field of arbitrage, SEO, and marketing. Nevertheless, it was not without shocks: fraud with LeadReaktor and CVV888 payment system, possible arrest of Oleksandr Slobozhenko, global storm in the PPC and app industry became the hottest topics for discussion. We have collected the main events of this summer and briefly covered them in the article. July 4: Ethnocircle by Palai Media x SEMPRO ETNOKOLO is a landmark event organized by two Ukrainian projects in the affiliate marketing niche: Palai Media and...

Most newcomers to traffic arbitrage face the same difficulties at the start: a lack of skills in creating their own traffic drain connections. To solve this problem, many turn to spy services. Looking through ready-made creatives, they find links that show good results. They take them and put them to work, but the result is often the same - significant losses, because the link does not bring the expected profit. Then the beginner wonders: "Why does everything work in the spy service and I have losses?" Why does this happen, and why do links copied from spy services most often lead to a negative result? Today we will discuss this very thing. We will warn you right away that this article will primarily focus on the gut, but the algorithm is similar in other verticals. The classic structure of arbitrage...

Traffic arbitrage is an exciting but complex area of online business. The essence of arbitrage is to buy traffic at one price and sell it at a higher price, making money on the difference. To make this scheme work, you need not only skills and experience, but also the right tools. One of these tools is virtual cards. Today, I will tell you what they are, what their advantages are, and how they can help in traffic arbitrage. What are virtual cards? Virtual cards are essentially digital analogs of your regular plastic cards. They have everything you need for online payments: a number, expiration date, and CVV code. The main difference is that you don't hold them in your hands - they exist only in electronic form. Virtual cards can be quickly created through online banking or specialized applications. 🎁...

The US presidential campaign is just getting underway, and Facebook is already showing its severity. Recently, more and more people have been experiencing rejections, stricter rules, and mass blocking. We conducted several experiments and tested other people's methods in the first half of 2024. Now we are ready to offer recommendations that will help reduce the number of rejections and avoid policy violations. Preparatory stages and time exposure In modern traffic arbitrage, none of the preparation stages can be missed. From warming up accounts to setting up fan pages, every detail requires attention. Experience shows that thorough warm-up can cut not only the number of rejections in half but also minimize possible risks and inspections. One of the methods of warming up advertising accounts and fan pages is to use boosts for posts. Depending on the level of trust in...

Our country is constantly leading in various rankings of the use of digital currencies. For example, in 2022, Chainalysis ranked Ukraine third in the global cryptocurrency usage index. Ukrainians have been using cryptocurrency transactions for a long time, but there is a problem with paying taxes. Tax specialists provide different information, which can lead to tax evasion by individuals. In this article, we will consider the possibility of legalizing income from cryptocurrency transactions in Ukraine. We will analyze legislative norms and provide advice for individual entrepreneurs. Legal aspects of cryptocurrency In February 2023, the President of Ukraine approved the Law on Virtual Assets, which partially recognizes the status of digital currencies. In April, the tax service provided clarifications on taxation. According to the new rules, citizens will have to pay 18% tax and 1.5% military duty. On paper, everything looks...

According to Statista, the video advertising market is expected to reach $241 billion by 2028. Video content is becoming the most popular advertising format. According to the magazine Cookwithcrafted, video ads reach 25% more audience than static images. And media Dashhudson claims that video ads have a 48% higher conversion rate than static ads. Today we're going to look at pre-rolls, which are ads that are shown before the main video content. We will discuss for which areas pre-rolls are the most effective and find out where you can get materials for their creation. Which verticals are better to cast through prefills Pre-rolls can successfully convert across different verticals, but their effectiveness depends on the type of platform. Pre-rolls are often placed on video hosting sites, pirated resources, and sites with pornographic or other addictive content. On video hosting sites,...

About 80% of global businesses choose Google Ads for their PPC campaigns. This automated tool is capable of self-improvement during operation, which reduces the need for advertiser intervention. Moreover, the context-based and query-specific targeting system allows you to accurately reach the right audience. For this feature to bring maximum benefit to your business, you need to optimize your landing page for each campaign. In this article, we will explore the importance of landing pages and consider ways to improve them before launching ads. What is a landing page? A landing page is a web page designed to implement a marketing campaign that motivates users to take specific actions (purchase, booking, getting a consultation, etc.). The entry point to it is usually an advertisement. Such a page is also called a landing page, landing page, or one-page. How a landing page...