Technology and media have long shaped our daily lives, but the coming years promise to take these areas to a whole new level. The “Activate Technology & Media Outlook 2025” provides a unique insight into how the landscape of the Internet, media, software, and e-commerce will change. Key trends include the rapid growth of the global market, the e-commerce revolution, the boom in generative AI, and the transformation of video content. Let's take a closer look at 15 interesting facts from the “Activate Technology & Media Outlook 2025” forecast. Financial growth: Internet, media, B2B technology and software We anticipate that the global technology and media market will grow by $1.1 trillion over the next four years. The global consumer internet and media business will increase from $2.6 trillion in 2024 to $3.0 trillion in 2028, adding more than $400 billion....

Christmas is a time of family comfort and relaxation. For advertising campaigns specialists, it is also a great opportunity to watch films that can give new ideas, develop creative thinking or simply remind you of the importance of emotions in communications. We have prepared a list of movies that are perfect for holiday mood and professional inspiration. Love Actually, 2003 This iconic Christmas movie demonstrates the power of emotional stories to connect with different audiences. Each storyline in the movie is a small “campaign” that appeals to love, friendship or family values. For advertisers, this is a great example of how to create multi-layered and human messages. The Santa Clause, 1994 This comedy tells the story of a man who unexpectedly becomes Santa. The protagonist gradually accepts his new role, turning a challenge into an opportunity. For advertising professionals, this...

When it comes to affiliate marketing, the dating niche is a real treasure that continues to delight. In 2024, this industry is estimated to be worth a whopping $10 billion, and it's forecast to grow by 7.5% annually over the next decade. It seems that this is far from the limit, although this area does not stand still - it is constantly changing. To always be one step ahead, you need to be able to analyze trends. So, catch the top dating trends for 2024. The boom of LGBTQ offers In 2024, more and more partners are discovering the LGBTQ dating trend. This is a fairly fresh segment that has been somewhat underestimated until recently, although it has huge potential. And it makes sense, right? As with regular LGBTQ dating platforms, there is a great need for partnership offers in...

Facebook remains one of the most popular social networks in the world with more than 3 billion monthly active users. However, despite the fact that this social network continues to be a leader among platforms, its audience is evolving and changing every year. We have analyzed who exactly is using Facebook in 2024, in particular in the context of regions, age groups, and gender, as well as how this data can be useful for your advertising campaigns. Projected Audience Sizes (in Thousands) According to Ads Manager, you can estimate the size of Facebook audience in different categories. Statistics provided by DataReportal and Statista allow you to understand the trends and peculiarities of user interaction with the platform. Regional Distribution Asia and Oceania: The largest number of users - 1.6 billion. This region is characterized by the high popularity of entertainment...

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...

The cryptocurrency market has broken new records: the value of bitcoin has exceeded a fantastic $100,000. What is behind this rapid rise? Is this just the beginning of a great era for digital assets? The political factor: the role of Donald Trump Political support is in the spotlight. After Donald Trump was elected president of the United States, the cryptocurrency market received a new impetus. The president openly supported bitcoin, calling it the “ of finance”, although he had previously criticized it as a “scam”. The key was the appointment of crypto lawyer Paul Atkins as chairman of the Securities and Exchange Commission (SEC). This decision contributed to hopes of easing regulatory restrictions on cryptocurrencies, which, in turn, gave the market a new lease of life. In addition, other appointments, such as Elon Musk's appointment as head of the Department...

AiSDR, recognized as one of the three best AI platforms for email outreach by TechCrunch. This platform makes the process of finding qualified leads fast and efficient. “Now, instead of hours of manual work, a few instructions are enough,”, says Oleg Zaremba, STO and co-founder of AiSDR. "The platform has already helped more than 100 companies around the world to significantly increase their sales productivity." About the platform AiSDR was founded in August 2023 by Ukrainian entrepreneurs Yuriy and Oleg Zaremba in the United States. This startup was their second successful project. In 2017, they founded AXDRAFT, a document automation company, which was acquired by the American giant Onit three years later. Safety comes first AiSDR ensures reliable data protection by working exclusively with publicly available information for go-to-market campaigns. Separate mailboxes are created for outreach, and SOC 2 certification...

On November 6, an incredible and disturbing event happened in the heart of Toronto: Dean Skurka, the CEO of the Canadian cryptocurrency company WonderFi, was kidnapped. How did this happen? What are the consequences and what does it mean for the cryptocurrency industry? Let's take a look at all the details of this incident, which made many people think about a new threat - cryptocurrency hijacking. How did it happen? This hijacking is part of a dangerous trend that is gaining popularity among criminals who are increasingly trying to seize the digital assets of wealthy crypto owners and crypto company executives. WonderFi, a Canadian cryptocurrency company, is one of the largest in the country, its shares are listed on the Cboe Global Markets international exchange, and its market capitalization exceeds $100 million. Dean Skurka, who took over WonderFi in July...

On November 16, a boxing match between the legendary Mike Tyson and blogger Jake Paul took place. The 58-year-old Tyson lost to the 27-year-old Paul by the judges' decision. The fight turned out to be quite boring and disappointed many boxing fans - the audience expected fierce fights and hard knockouts. This event had a significant impact on the betting and gambling industry, so today we will tell you how exactly. Fight promotion, trash talk and creatives It all started on March 7, 2024, when Jake launched an innocent trash talk. But it all ended with an unexpected and sharp blow from Mike during the weigh-in on the eve of the fight. Marketers did not miss a single opportunity to promote this fight. Meanwhile, betting platforms, arbitrage specialists, and SEOs were literally churning out creatives and texts. Let's take a...