Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...

Marketing triggers play a key role in the modern advertising environment, where consumers are exposed to a huge amount of information every day. In the context of a saturated media space and ubiquitous “banner blindness” - a phenomenon in which consumers become immune to traditional advertising techniques - triggers help to attract attention and motivate them to action. These marketing tools serve as psychological catalysts, stimulating a quick purchase decision and facilitating impulsive transactions. Below, we'll take a look at the most common types of triggers and explain the mechanisms of their impact on consumers. Vital point: The main thing is not to oversaturate the audience with triggers, as this can negatively affect the image of your business, reducing the level of loyalty and trust in your brand. Types of triggers Scarcity This method includes promotions that are limited in...

Ukrainians spend more on casinos than on donations! I think almost everyone has already seen the news that last year Ukrainians spent 4 times more on online casinos than they donated to the army (source: DOU). This has sharpened the question in society as to whether the state should impose a ban on this business. So, an electronic petition to restrict the operation of casinos during martial law gained 25 thousand votes in a matter of hours - the required number for the Presidential Office to consider the relevant bill. The petition contains the following points: Prohibition of gambling and access to online casinos for military personnel during martial law; Prohibition of gambling advertising using the symbols of the Armed Forces of Ukraine and any symbols or objects related to war and the army, such as uniforms, helmets, machines, etc....

In the world of traffic arbitrage, there is a lot of debate about which approach is more effective: working alone or with a team. The experience and opinions of arbitrageurs vary, but there is growing evidence that teamwork offers undeniable advantages for growth and development. The versatility of an arbitrator's tasks A solo arbitrator has to be "a reader, a reaper and a tinkerer", performing many tasks: from technical preparation and creative design to analytics and accounting. It's a huge workload that requires a wide range of knowledge and skills, as well as a significant amount of time. Benefits of working in a team Distributed workload In a team, each specialist focuses on his or her narrow specialization, thus increasing the overall efficiency of work. This helps to avoid overload and maintain a high level of concentration and motivation. Greater...

Do you like to play poker, but don't manage to earn significant amounts of money consistently? Then this article is especially for you! We will consider the possibilities of earning money in poker without playing it yourself, just by attracting new players to poker rooms. All the leading poker sites have affiliate programs that allow you to earn money. If you have your own website, blog, or social media group, you can become a partner of a poker room and get a stable income from poker. Earnings scheme on poker affiliate program First, you need to register as an affiliate in one of the leading poker rooms of your choice. We remind you that all major sites have this option: PokerStars, 888Poker, PartyPoker, PokerDom, UnibetPoker and many others. Next, place a link or banner to your partner poker room on...

What is the most effective online advertising? Many media buyers ask themselves this question. What should you do if your budget is limited but you need to attract customers? Of course, use all the advantages of the Internet! Online advertising is available to absolutely everyone, you just need to learn how to use it correctly. What is an advertising network? It is called an aggregation of platforms where you can run ads through a single intermediary. The basic idea is that the owner of an ad network negotiates with various websites and apps to bring advertisers, then receives part of the advertising revenue for themselves, and gives the other part to the website owners – publishers. It can be said that the definition of an ad network is hidden in its very name: sites are networked, and ads can be...

Which affiliate network is considered the best? Identifying the right platform is the key to successful traffic arbitrage. Among the many options available in the market, the choice can be difficult. With this in mind, we provide a few tips to help you make the right decision. Familiarize yourself with what to look out for so that your work brings the expected results. Offer Selection When choosing an affiliate network, it's important to realize the importance of the diversity of offers. Why. Affiliate marketers, whether they are blogging, managing a YouTube channel, or are active social media influencers, often specialize in narrow niches. The presence of a variety of offers in the affiliate network allows you to increase the likelihood of finding offers that perfectly match your interests. Choosing an affiliate program that offers a wide range of offers can...

What are KPIs and why are they important in business KPIs are an important tool for monitoring and analyzing business progress. They help in shaping strategy and making timely adjustments. A company without clear goals and methods of evaluation risks turning into a chaotic, unmanageable process. Employees performing their duties without a clear purpose can produce unstable and unsatisfactory results. KPIs measure performance at the level of an individual employee, a department, or an entire business process, tracking the achievement of goals. These metrics set specific deadlines and benchmarks, serving as a guiding light for all levels of employees. Businesses use KPIs to digitize goals, analyze successes and failures, optimize workflows, evaluate results, and plan. They also play a key role in motivation systems. KPI Types There are a variety of key performance indicators (KPIs) covering a wide range of...

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...