In the world of traffic arbitrage, especially in the gambling segment, professionals need to remember the fine line between work and personal involvement in gambling. When pouring traffic into gambling projects, it's easy to become part of this world not only as a marketer but also as a player. It is important to develop strategies and approaches that will allow you to stay within the framework of professional activities and not be tempted to become a Ludomania. In this article, we will discuss how to maintain a professional approach to traffic arbitrage in gambling and avoid the risk of becoming a gambling addict. Diving into the world of sports betting The betting vertical remains one of the most stable in traffic arbitrage due to the enduring interest in gambling and sports betting. Gamblers will always be looking for new betting...

Michael Sherrington's simple and easy-to-use 5w method is based on five key questions, each question beginning with the letter W: what, who, why, when, and where. With the help of the methodology, audience segmentation allows you to divide groups "by interest" Why do you need to segment your audience? Offering the same product to everyone is expensive and completely ineffective; people think differently and pay attention to your product under different circumstances. The motivation of the audience at the ages of 25 and 50 will be completely different. That's why your unique selling proposition (USP) for each group (segment) should be different. Advertising creatives, text, offers - all of this is created depending on the audience segment you want to sell your product to. Here is a list of what 5w segmentation will give you: the opportunity to offer the...

Do you like to play poker, but don't manage to earn significant amounts of money consistently? Then this article is especially for you! We will consider the possibilities of earning money in poker without playing it yourself, just by attracting new players to poker rooms. All the leading poker sites have affiliate programs that allow you to earn money. If you have your own website, blog, or social media group, you can become a partner of a poker room and get a stable income from poker. Earnings scheme on poker affiliate program First, you need to register as an affiliate in one of the leading poker rooms of your choice. We remind you that all major sites have this option: PokerStars, 888Poker, PartyPoker, PokerDom, UnibetPoker and many others. Next, place a link or banner to your partner poker room on...

Imagine you're launching an advertising campaign. The budget is going, the CTR looks decent, the clicks are pouring in, but the sales output is zero. Sound familiar? The first thought: "The creative didn't work" or "The offer is weak". But the truth is different: the vast majority of users don't buy on the first try. The statistics are unnerving: 92% to 98% of visitors simply disappear after the first contact. Not because there is something wrong with the product. But because they are not ready yet. Someone is looking for feedback. Someone postpones the decision "for later". Someone is just distracted by a message on Telegram. And that's okay. The problem is different: most companies give up on the user at this point. And in vain. Because this is where the real game begins - retargeting. In this article, we...

In 2025, a marketer without AI is like a banner without a tracker: you can still work, but it's expensive, time-consuming, and nerve-wracking. While someone is up at midnight choosing a font for a banner, AI has already generated creatives for TikTok, Meta, and Google, launched A/B tests, divided the audience into "hot" and "lazy" users, and then calculated ROI for the week ahead. Teams that realized this a year ago are now saving tens of thousands of dollars and outperforming their competitors at the start of the campaign. Teams that still think that "AI is a toy for geeks" are burning budgets in Excel spreadsheets and waiting for the analyst to return from vacation. We have collected 5 tasks that a marketer in 2025 will give to AI without regret and win time, money, and nerve cells. And there...

Merchandise that takes off on social media, gathers queues at stands, and becomes the subject of hunting at conferences is not an accident, but a strategy. Natalia, Head of PR at ClickDealer, knows this from the inside: their projects don't just decorate shelves, but actually "live" in the hands of partners, get into stories and build brand loyalty. We talked to her about how to create merchandise that "shoots" and raises the value of the company in the eyes of partners. From the search for ideas and fakaps to bold trend solutions and advice for beginners, this material is for those who want branded items to work as well as the advertising budget. About the process of creating merchandise Back in 2016, I joined ClickDealer and was fully engaged in merchandising, preparing for conferences, and everything else. Back then, there...

Created great content, uploaded it to your channels, and... silence. No traffic, no lead generation, not even normal feedback. Although the SEO guy says: "Content is king". And Google is also in no hurry to rank you. You know? The problem is that traditional KPIs like "sales from an article" don't work for a cold audience (who doesn't know you, doesn't search for you, and doesn't trust you). And even SEO traffic is not the main character here. What to measure then? How to understand that the content is being promoted correctly and is gaining momentum, even if there are no requests for it yet? Is it possible to predict the effect of an article that no one is looking for yet? Let's figure it out gradually. Who is a cold audience and what is it doing here? Cold audience...

Tired of hearing about Temu, where everything has already been bought before you? In 2025, Ukrainian CPA will change dramatically, having grown out of scrolling banners: instead of hackneyed offers, we'll have local stories, TikTok uploads, and "yesterday's delivery." Why CPA in e-commerce is still alive and active in Ukraine In 2025, Ukrainian e-commerce is not just staying afloat - it has learned to squeeze out leads even when other players are putting their business on hold and catching drawdowns. CPA is still in the game because it's not about "dumping for luck" but about a clear reaction to the market. The war, hryvnia fluctuations, constantly relocating brands, broken delivery chains - all this is no longer "force majeure" but a background. This is why CPA works: you are paid only for the result, not for abstract promises. If you...

For months now, AI has been a tool that has been making a real difference in the way digital teams work - from freelancers and startups to experts with over twenty years of experience. And while large companies have more resources to experiment with AI in their work, small teams make every decision critical: they more carefully assess what can be outsourced to AI and where human expertise is important. This article will be a practical guide that will help you figure out how to implement AI efficiently, without toxic layoffs and losing the right people. What is realistic to delegate to AI Routine analytics and reporting Analytics is one of the first areas where AI can immediately yield tangible results. Small teams usually lack the manpower to aggregate data from various sources (Google Analytics, Facebook Ads, CRM, etc.), create...