With just a few days to go until the start of Euro 2024, we are in the midst of a very special period. This period feels special even among those who are not avid football fans, as the atmosphere of tension and anticipation is in the air. Football fans, on the other hand, immerse themselves in the game, ignoring social ties for the duration of the competition, as the title of the continent's strongest national team is decided. In many countries where this sport is particularly popular, people even postpone their planned vacations so that nothing distracts them from watching each match. At this time, everything related to football is relevant. Sports betting is also popular, as fans predict the outcomes of matches, support their favorite teams, and want to bet on their victories. Such activities are very important in...

Did you know that traffic is generated not only through such well-known platforms as Facebook, Google Ads, and TikTok? There are also lesser-known methods, one of which is email marketing. This method allows you to create an effective sales scheme that can provide a stable income for a long time. In this article, we will discuss the essence of email marketing, provide specific examples, and explain how to collect a database for newsletters. What is email marketing? Email marketing relies on the use of emails to disseminate information about products. It requires prior consent from recipients on web pages or landing pages, who then confirm their participation via a message. Sending emails without confirming consent falls under the category of spam. Methods for implementing funnels in email marketing Traditional sales funnels involve displaying ads, and then selling through websites, landing...

Neural networks are used in arbitrage to simplify everyday tasks. They can generate texts and codes, create images and videos, develop landing pages, and perform A/B testing. Creatives from artificial intelligence Arbitrage specialists often use AI to generate creatives. The main tasks of AI include text processing and visual content creation. Before neural networks appeared, designers needed several hours or even days to create one creative. It was important to have several variants to determine which ones were better perceived by the audience, which led to large budget and time costs. Now this process can take only a few minutes thanks to artificial intelligence. However, it's not that simple. Usually, designers generate creatives in a team. But what is the need for designers if there is artificial intelligence? AI is rapidly evolving and becoming smarter, but it is almost impossible...

In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

Expectations in the arbitration industry before the election Every time the elections in the United States approach, the arbitration industry becomes particularly sensitive to possible changes in the advertising environment. It is worth noting that the arbitration process usually involves a large amount of advertising expenditures, as the parties try to promote their position and influence the arbitrators' decisions as much as possible. Changes in 2016 The year 2016 was a turning point for the arbitration environment as Facebook and other social media platforms became the subject of complaints about their misuse of political manipulation. Since then, these platforms have begun to control advertising more closely, especially during election campaigns. Changes in advertising policy One of the main changes was the termination of acceptance of new political ads on Facebook a week before the elections. This was an attempt to...

Asia is not only an amazing natural beauty and historical heritage. It is also a huge economic arena offering inexhaustible opportunities for trade transactions. Features Wide coverage The Asian region accounts for more than half of the world's internet audience, making it an attractive target for ad arbitrage specialists. Diverse market conditions Unique traits and preferences characterize each Asian state, requiring customized strategies and offers in line with local cultural nuances. Specific payment systems Payment methods that differ from the usual payment methods are common in many Asian countries, emphasizing the need to tailor offerings to the preferences of local audiences. Barriers and Rivalry The Asian arbitrage sector is highly competitive, hence the need to prepare for intense competition to attract users. Regulatory Constraints Several Asian nations have strict regulations regarding internet marketing and gaming industries, making compliance with these...

Have you already bought tickets to Conversion Conf in Warsaw on April 16-17 and are looking forward to the event? Get ready, because there will be a lot to see and hear. Lead Panda will have its stand at the conference and will send a whole delegation of affiliate world conquerors. Come and meet us and get acquainted. In the meantime, here's a list of events that should be on your must-go list, if you can attend them all, of course 😅 Rise: with Lana - April 11 If you manage to arrive before the official start of Conversion Conf, join us for an exclusive meeting with Lana, CEO of Conversion Club. She has something to tell and share, having already organized many events of this scale. On April 11, Lana will share extraordinary insights that will help you maximize...

In the world of traffic arbitrage, there is a lot of debate about which approach is more effective: working alone or with a team. The experience and opinions of arbitrageurs vary, but there is growing evidence that teamwork offers undeniable advantages for growth and development. The versatility of an arbitrator's tasks A solo arbitrator has to be "a reader, a reaper and a tinkerer", performing many tasks: from technical preparation and creative design to analytics and accounting. It's a huge workload that requires a wide range of knowledge and skills, as well as a significant amount of time. Benefits of working in a team Distributed workload In a team, each specialist focuses on his or her narrow specialization, thus increasing the overall efficiency of work. This helps to avoid overload and maintain a high level of concentration and motivation. Greater...

Promoting a website in arbitrage marketing requires a clear understanding of goals, strategic planning, and meticulous execution of various stages. This not only ensures increased traffic but also facilitates conversion rate improvement and, consequently, revenue growth. This article will explore the key stages of website promotion in arbitrage marketing from initial planning to implementation. Stage 1: Planning Defining the Target Audience: Understanding your target audience is the foundation for any successful marketing campaign. Identify the demographic, psychographic, and behavioral characteristics of your audience. Setting Goals: Clearly define what you aim to achieve through arbitrage marketing — whether it's increasing traffic, brand recognition, or sales growth. Competitor Analysis: Study the strategies and methods used by your competitors. This will help identify their strengths and weaknesses and pinpoint potential opportunities for your campaign. Stage 2: Content Creation Developing a Content Strategy: Create...