Artificial Intelligence is rapidly breaking into many areas of life, especially in the areas of marketing and promotion. And, of course, it changes the rules of search engine optimization (SEO). The same ChatGPT can already optimize and automate the creation of relevant content, which will save time for specialists. Why? To leave time and resources for better strategies, new solutions and creativity. Let's understand how ChatGPT and other AIs affect SEO strategies, as well as how content marketing is changing, Google and other search engines' ranking algorithms are adapting, and provide practical recommendations for adapting SEO strategies to the new digital age. How does artificial intelligence affect SEO? AI today is adept at creating unique textual content, which means it is becoming an important and effective tool for marketers. With tools like ChatGPT, the content creation process is taken to...

Midjourney has launched Patchwork, a new experimental tool for creating virtual worlds. The service is currently available for free. It will be useful for game designers, marketers, writers, and creative teams to collaborate on projects. Read on to find out what Patchwork offers and how to use it. What's unique about Patchwork Patchwork is an online whiteboard or a large interactive canvas that integrates the latest version of Midjourney (a generative AI that creates images based on a text description, i.e. a prompt). Here are the main features of Patchwork: Generating images directly on the canvas. Patchwork doesn't have a fixed place to enter a prompt, so you can choose any point on the infinite canvas, create an image based on a text description, and immediately place it wherever you want. You can then link the images together or add...

The US election is over, and what does that mean? It means that auctions across all ad services are returning to normal. Together with our friends at Ace Partners and Traffic Light, we've put together a step-by-step guide on how to run ads in Google Ads. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Register at the link, mention the promo code support and get the cards for free In the guide you will find detailed information how to: select offers and create a stream in the Ace Partners affiliate program purchase a whitepage set up a cloaca buy an agency office and supplies link your new card...

We have analyzed the iGaming marketing trends for 2025 based on the latest report from SOFTSWISS. Having a clear idea of the tools and approaches that will work in the near future, we decided to highlight a few key points. Marketing channels The most popular channels in 2024: 38% - cooperation with influencers; 22% - affiliate marketing; 18% - PPC; 10% - SEO. An interesting detail: the popularity of PPC as a marketing tool has increased by 10.6% compared to 2023, while other channels have lost their positions. Collaborations with influencers and affiliate marketing remain favorites in strategies, as these approaches provide high-quality traffic, improve communication with the audience, and build long-term loyalty. Why are micro-influencers so effective? According to the SOFTSWISS report, micro-influencers are becoming increasingly popular, especially in local markets. Their audiences are smaller, but their engagement and...

Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

Why you should pay attention to EdTech According to Smart Ranking data for the first quarter of 2024, the EdTech market grew rapidly by 22.5%. A special breakthrough is observed in the educational software development segment, which showed more than 70% growth. An interesting point is that this year, the rates of development of additional vocational education and children's education have almost equaled. The revenue of the top 100 companies in the field of education and technology (EdTech) for the first quarter was 22.5% more than in the same period last year. Despite a slight decline compared to the fourth quarter of 2023, the overall trend remains positive. These indicators demonstrate the active development of EdTech, which creates new opportunities for earnings. Attracting an audience to this area will definitely be profitable as the demand for educational courses continues to...

The number of Internet queries with the phrase "artificial intelligence for business" has soared 7 times over the past two years - from 1.2 thousand in September 2022 to 8.9 thousand at the end of August 2024. Experts note that the "AI for business" query has its seasonal fluctuations: it reaches its peak in spring, and in summer there is a decline, probably due to the decline in business activity in Ukraine during this period. The end of winter and the beginning of spring, according to analysts, coincide with the release of new top neural networks, which creates additional interest in AI. This time also brings a lot of content: posts, courses, videos, and advertisements. Experts also investigated other AI-related queries, such as "AI for business plan", "neural network for business name", "chatbot for business", and others. The total interest...

New strike in Hollywood. This time, video game actors are protesting against Artificial Intelligence. According to information published by BBC performers are unhappy that game studios are using generative artificial intelligence to recreate their voices and appearance for animating video game characters without providing them with fair compensation. Moreover, a year and a half ago, a new contract was already being negotiated between the companies and the union representing more than 2,500 video game artists. "Although agreements have been reached on many issues… the employers refuse to explicitly state, in clear and enforceable language, that they will protect all performers covered by this contract in their AI language," the Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra) said in a statement. "We will not agree to a contract that allows companies to misuse artificial intelligence to the detriment...

The 2024 Summer Olympics, which will be the 33rd in a row, will be held in Paris from July 26 to August 11. This grand event is organized by the International Olympic Committee (IOC). The Olympics will be attended by more than 10 thousand athletes representing 206 countries, and they will compete in 32 sports disciplines. Basic information about the 2024 Summer Olympics The mascot of this year's games is a Phrygian cap named Frij. This character is made in the colors of the French tricolor, which makes it easily recognizable and attractive for use in various creative projects. The emblem of the current Olympics is the Olympic flame with a woman's smile, inspired by Marianne, the symbol of the French Republic. The image is placed inside the gold medal with the inscription "Paris 2024" below it. Paris will feature...