If you're new to this, this information will definitely come in handy. And if you're a buyer in a team where your main task is just to launch campaigns, don't switch off either, it will be interesting. We will analyze all the main stages and cost items that an arbitrageur will have to face: from buying tools to the advertising budget. Plus, we will show real examples of calculations for working with different geos: Tier 1, Tier 2, and Tier 3. The main expenses of an arbitrager for a test draw The budget depends on the geo and traffic source. For example, let's take the most popular option - Facebook. As for T1 countries, this is a real "red light" for beginners. It is better not to go there! The budget will not be enough, and the competition will sweep...

Dmytro Lyzanets, co-founder of the media buying company GOATS, left Microsoft after realizing that working on narrow tasks for a long time was not for him. He managed a crypto trading team of 150+ employees. Among his other achievements is the cooperation with Messi, Ronaldinho, and Tom Cruise, which was made possible through networking. At GOATS, Dmytro builds strong teams, innovates, and scales the business. His secrets of productivity are sports, traveling, meditation, and a Sunday without a phone. Dmytro strives to create the best conditions for people and business development. We asked him more about his business goals and personal habits in our interview. Scroll on! The idea and formation of GOATS Tell us how the idea to create GOATS came about? My experience in web3 helped me understand how to build marketing agencies. Media buying was initially a...

LinkedIn, the world's largest professional network, continues to improve its functionality by introducing two new tools that use its proprietary artificial intelligence technology. The main goal is to make job search and recruitment easier, more efficient and accessible to everyone. This time, the platform did not cooperate with OpenAI, having developed the tools on its own. 🔎Job Match: a tool for effective job search The new Job Match tool is aimed at job seekers who want to find jobs with a high probability of success. Key features: Personalized Recommendations: The algorithm analyzes the user's profile, including work experience, skills, and interests, to offer the most relevant jobs. Opportunity Prioritization: Job Match evaluates how well you fit into a particular job and suggests you apply only to those with the highest chances of success. Language availability: In the coming weeks, the...

CPA network SalesDoubler has been developing in the world of affiliate marketing for over 12 years, offering webmasters top tools and a wide range of offers. The company's pool includes such profitable verticals as E-commerce or FinTech, and this year SalesDoubler affiliate network has targeted the Crypto niche and is adding new crypto offers to its affiliate program catalog. Crypto direction is a trend in affiliate marketing The cryptocurrency market is currently experiencing the so-called Bull Run, a period of active price growth. Bitcoin recently broke through its all-time high, reaching $100,000, and Web3 continues to grow rapidly with many new projects. This is a time when everyone is eager to invest in cryptocurrencies. However, you can make money on crypto not only through trading. Webmasters can earn money online by setting up advertising campaigns and launching their own websites...

Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

Imagine this: you're going to the store to buy milk. The shelves are overflowing with similar packages, but among this standard assortment, your eyes rest on the familiar smiling face of a cow. "Aha, it's the cow from the commercial!" you immediately recognize it. And so, without hesitation, you choose this particular package. Congratulations! You've fallen victim to one of the most powerful marketing ploys - brand masquerades. But don't be too upset! Perhaps this particular cow not only made you smile, but also helped you make the right choice among dozens of options. That's because mascots can not only attract attention but also inspire trust in the brand. So should companies create their own mascot? Let's take a look at why this character can be an important part of your strategy! What is a mascot and why is it...

AiSDR, recognized as one of the three best AI platforms for email outreach by TechCrunch. This platform makes the process of finding qualified leads fast and efficient. “Now, instead of hours of manual work, a few instructions are enough,”, says Oleg Zaremba, STO and co-founder of AiSDR. "The platform has already helped more than 100 companies around the world to significantly increase their sales productivity." About the platform AiSDR was founded in August 2023 by Ukrainian entrepreneurs Yuriy and Oleg Zaremba in the United States. This startup was their second successful project. In 2017, they founded AXDRAFT, a document automation company, which was acquired by the American giant Onit three years later. Safety comes first AiSDR ensures reliable data protection by working exclusively with publicly available information for go-to-market campaigns. Separate mailboxes are created for outreach, and SOC 2 certification...

Discount season and the desire not to miss a good deal often push people to make impulsive purchases and spend money they hadn't planned. During this period, traffic increases sharply not only in the field of goods, but also in gambling, betting, and games. In November, people are more likely to participate in lotteries, play in casinos, or place bets. Why: First, many people believe that Black Friday brings good luck. Secondly, losses during this holiday period are perceived as less painful. In this article, we look at how Black Friday is held in the most profitable niches - gambling, betting, and gaming. We will also share life hacks on how to maximize traffic during the discount season. Black Friday in gambling The end of November is a time of fierce competition among operators. They launch aggressive promotional campaigns with...

Building a high-quality link profile is the basis for effective website promotion. However, even minor mistakes in link building can have a negative impact on SEO, lower search engine rankings, or lead to unreasonable costs. This happens especially often to beginners who try to master the process on their own. The formula “right link + carefully chosen platform + competent anchor + useful content” seems obvious. But then why do the results vary significantly even with the same approach? The secret is in the details: experience, systematic approach, regular analysis, and attention to nuances. Let's take a look at common mistakes in link building and tips to help you avoid them. Common mistakes when creating a link building strategy A common problem for many beginners is the lack of a clear plan. Haphazard actions lead to wastage of budget and...