Are you familiar with Facebook Ads auto rules? These are programmed actions that automate the management of your ad campaigns. These rules save time and help you efficiently allocate budgets, adjust bids, and enable and disable ads based on specified criteria, eliminating the need for constant monitoring and manual intervention. How to set auto rules The algorithm for setting up autorules is as follows: Select a campaign, ad set, or individual ad in Facebook Ads Manager. Autorations are usually applied at the ad set level. You can also use autorules at the campaign or individual ad level, depending on your goals. Click the “Rules” button and select the “Create a new rule” option. Select “Custom rule” and click “Next”. In the window for setting up a new auto rule. Give the autorule a clear name in the “Rule name” field....

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...

What is the Mobile-first approach and why does every business need it? In the modern world, a mobile phone is an integral part of our lives. Today, more than 50% of all Internet traffic is generated by smartphones. Optimizing a website for different types of devices has long been one of the mandatory points in the development specification. And today you can hear more and more often about the Mobile First approach. What is Mobile First? The Mobile First strategy involves designing a mobile-friendly website interface. The philosophy of the approach is that first a design prototype is created for the smallest screen, and then developers move on to larger displays. This is the main difference from the classic Desktop First approach, which has been used by web specialists for many years. Please note! For example, the desktop version of...

When you pay only for a click. Or, what PPC is and why this advertising model has become so popular among arbitrage specialists. A few years ago, pay-per-view was the most commonly used method of marketing advertising. More precisely, for 1000 impressions. But technologies are developing so rapidly that new approaches are constantly emerging. Among them, PPC or Pay-Per-Clickpay per click) is an online advertising model where the advertiser pays for clicks. That is, only after the user clicks on the ad. Often you can hear that PPC is contextual advertising. We say that this is not very correct. Contextual advertising can work according to the PPC model or some other model, for example, CPA (cost per action) or CPM (T) (cost per 1000 impressions). This advertising model seems to us to be the most objective tool. The fact that...

How is an English course through an interactive bot, a programming academy, and a weight loss program related? They are united by their affiliation with the EdTech industry. Leading educational trends provide people with opportunities for radical changes in their lives and also open up prospects for arbitrageurs to earn money. Today, our article is about the variety of educational offers, the available approaches to them, and the first steps in the EdTech world. But first, let's consider a few important points. Why is EdTech gaining popularity so fast? Educational online platforms are gaining momentum every day, given the growing need for such services. Forecasts from research agencies predict a bright future for this area. Many reasons contribute to the growth of the EdTech sector: the demand for distance learning is growing every day, and the quality of offline learning...

Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...

Diplinking is a term you've probably already heard in your professional environment. It is associated with improving user experience, increasing conversions, and growing revenue. Diplinks are unique links that allow customers to go directly to the desired page in an app, bypassing the homepage of a website or app store. It is an innovative mobile marketing tool that directs users directly to targeted content, whether promotions or specific products, saving them time and effort. Diplinking is particularly useful in the context of increasing user interaction and satisfaction, providing a seamless transition from a product's social media ad to its mobile app page. While this technology is already in active use on personal computers, its potential on mobile platforms has yet to be fully realized. Diplinking opens new horizons for increasing customer loyalty, as it makes it easier to find the...

Influencer marketing is the most trending solution for advertisers today. Influencer marketing provides brand awareness, and recognition and evokes associations with the most influential people in the industry. So how not to love it, right? Affiliate marketing has been around for exactly as long as e-commerce. It has learned to adapt to people's needs and fully utilizes modern technology to maximize effectiveness. It's time to deal with it once and for all! We'll cover where affiliate marketing ends and influencer marketing begins. How affiliate marketing works Meet Vasya. He's an affiliate. We call him a partner, an arbitrageur. Vasya works from home. He has a computer, but he doesn't have his website, or blog, much less an online store. He doesn't go to any business meetings (well, Vasya can, but for that, he needs to get a job in a...

How to make money on Instagram through traffic arbitrage? Instagram is considered one of the most effective platforms to promote your brand. Wondering how you can generate income from the social network, how to make money on Instagram, and whether you should start now? The answer is simple: it's never too late! This platform offers extensive opportunities to monetize your projects. In Ukraine alone, this social network is actively used by more than 11 million people, and worldwide there are currently more than a billion users registered on Instagram. Statistics show that the majority of active Instagram users are young people between the ages of 20 and 35. This is an adult and working audience with different hobbies, which in turn helps in attracting paying customers to the platform. Engaging Instagram Traffic There are several ways to attract traffic, some...