Imagine this: a company pours $5,000 into advertising through top bloggers with a million followers. And what? Ten clicks. Maybe zero sales. The emotional scale is somewhere between "cry" and "burn." Now imagine that they would have thrown the same money at 10 micro-influencers... and would have closed the plan. That's it. The classic era of the "race to the bottom" is officially dead. Now it's "who really influences" that rules, not "who has the most pomp". Ukrainian businessmen are talking about this as well. Who are micro and nano bloggers? Type Audience Nano-blogger 1,000-10,000k followers Micro-blogger 10,000-50,000k followers That is, these are not distant superstars, but normal "people of your own" whom the audience really listens to and trusts. A minimum of unnecessary pretentiousness and a maximum of life in their content and broadcasting of life. Why are big...

Indonesia is a promising market for gambling advertising despite complex legal restrictions. According to forecasts, the revenue from this sector will reach $22 million by 2029. However, for successful arbitrage, it is important to choose the right traffic sources, as not all advertising channels are suitable for this region. Our team has identified three key traffic sources for gambling campaigns in Indonesia and prepared recommendations on how to use them. Why are not all traffic sources suitable for gambling advertising in Indonesia? All forms of gambling are prohibited by law in Indonesia, but it is difficult for the authorities to fully control this activity. Accordingly, strict restrictions are imposed on gambling advertising, especially on social media. For example, Meta blocked 116 thousand gambling-related ads last year alone. If your main source of traffic is social media, your promotion strategy should...

Marketers, creatives, analysts and anyone else who works with advertising are often looking for sources of inspiration and insight. One of the most powerful tools in this context is Ads of the World. It's not just an archive of advertising campaigns - it's a platform for market research, competitor analysis, and strategic planning. Benchmarking & competitor analysis Ads of the World allows you to see how brands adapt their advertising campaigns in different regions and categories. This opens up opportunities for: Determine effective approaches to creative in your niche; Analysis of competitors' communication strategies; Identification of key messages that resonate with the target audience. Ad Performance & Consumer Engagement The platform does not provide open performance metrics, but it is a valuable source for analyzing visual storytelling and consumer trends. By studying advertising campaigns, you can identify recurring elements that:...

Not all subscribers are eager to open holiday emails, but this is not a reason to refuse to send Valentine's Day emails. The key is to make it attractive and useful for the customer. The right approach will help not only attract attention but also evoke positive emotions and strengthen brand loyalty. We have collected the most important tips on how to create an effective newsletter by February 14 for different channels - email, SMS, and messengers. The main aspects of the holiday newsletter: Tips for effective email campaigns Use chatbots in messengers Increase subscriber loyalty through communication Tips for effective email campaigns by February 14 Holiday emails have two key goals: to drive sales and increase audience trust. How to achieve this? Audience segmentation Segmentation is one of the most important aspects of a successful email campaign. The main...

IGC, EGC, UGC, SMO, FOOH are not just abbreviations, but key areas of social media development in 2025. Let's take a closer look at what will change in the SMM sphere in the near future. Influencer-Generated Content (IGC) IGC is content created by influencers in partnership with a brand specifically for the company's page. It doesn't just look like an advertisement, but organically fits into the brand's content. Studies show that: IGC attracts twice as many interactions as standard brand content. Ingoing content based on IGC has 4 times higher click-through rate. According to the experience of companies, such publications can collect 10 times more views and engagement. Creative content Modern social networks value the quality of content more than its quantity. Each video on TikTok or Reels should be creative and impress the audience. The trend is omages (references...

In the world of traffic arbitrage and online advertising, security is one of the key success factors. Every arbitrageur or marketer is faced with the problems of phrood: scrolling, fake leads, bots and other forms of fraud. To minimize losses and maintain profits, it is important to use quality anti-fraud services. In this article, we have gathered 10 best solutions that will help you protect your campaigns. It's important to use robust tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support What are anti-fraud services? Antifraud services are special platforms that analyze your traffic, detect...

In the world of traffic arbitrage, news of major platform changes always attracts attention. One of the industry highlights was the recent update to the Facebook Ads policy, which will go into effect in early 2025. The changes will affect not only ad formats and algorithms, but also how traffic is monitored and targeting capabilities. In this article, we'll break down how Facebook's new rules will affect arbitrageurs and what they need to consider in order to adapt. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free What will change in Facebook Ads in 2025? Facebook (and its sister platforms Instagram and Messenger) has always been one of the...

Lead Panda Media Awards 2024 is our first attempt to recognize the leaders of the affiliate industry who have made a significant contribution to the development of the market this year. In the process of creating our nomination, we relied on the in-depth analysis obtained during participation in numerous conferences and cooperation with leading companies. Although we do not evaluate affiliate programs by ROI, we focused on external factors that shape the industry: marketing campaigns, brands, events, influencers, and strategies. We are pleased to present the winners in various categories, who we believe are worthy of attention for their contribution to the development of affiliate marketing and related industries. Winners of Lead Panda Media Awards 2024 Best Marketing Campaign 1Win Partners, Pinup Partners, Growe Partners Recognition for the most effective and vivid promotional campaigns that have attracted the attention of...

Native advertising continues to gain popularity and plays an important role in traffic arbitrage. Unlike traditional banners or pop-ups, native ads fit seamlessly into the context of the user experience, making them less intrusive and more effective. However, as technology evolves, audience needs change, and advertising standards are updated, arbitrageurs are faced with the need to constantly adapt to new formats and requirements. In this article, we'll look at how arbitrageurs can work effectively with native advertising in 2025, what to consider when creating campaigns, and what new trends to keep an eye on. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free What is native advertising? Native advertising...