HR in our heroes' niches is not just about "finding a candidate." It's a marathon with obstacles: when there are either impostors with glossy resumes or seniors who still need to be persuaded to take a call. It's a speed work, where a candidate can "disappear" in 48 hours in arbitration. It's stress, deadlines, and situations where your online interview falls apart along with the ironing board. We talked to top HRs from MUUS, Leadpanda, and MI Agency about the most scarce candidates, aptitude testing, the most epic firings, demotivation, and keeping a team together when everything is on fire. No theories here. Only real experience, working tools, and a little professional humor. About the candidates who are the hardest to find today Alina, Founder of MUUS Recruitment Agency We work with different niches, and analyzing the market over the...

It used to be that you had to be a designer, analyst, and shaman at the same time: manually testing creatives, guessing who your target audience is, catching patterns in metrics, and keeping dozens of hypotheses in your head. Nowadays, artificial intelligence is partially taking over all of this. But not all of it, and not always in the way that the landing page promises. There are a lot of services. There are even more promises. And, as always, time and budget are scarce. So how can you understand which AI tools really save your budget, speed up work, and increase conversions, and which only imitate intelligence and pour water into your Dashboard? What AI can already do in targeting in 2025 In 2025, AI in targeting will be a full-fledged participant of the process, which already takes over some...

Six months ago, artificial intelligence in marketing was associated with simple chatbots, template banners, and standard email campaigns. It was used mainly for technical tasks, but today everything has changed. AI has become a tool that helps to come up with ideas, create content, and build communication in a new way. Now it's not enough to just come up with an idea. You also need to explain it to AI, choose the right tool, and create an ad that will really catch the audience. How it works in practice - we share examples of recent campaigns. WWF Ukraine: empty toy sets instead of endangered species WWF Ukraine together with Nebo ideas agency rethought the popular GPT Doll trend, in which users created images of dolls using AI. But instead of bright characters, the team offered a different solution: animal modeling...

It is difficult to stay afloat in the world of affiliate marketing, and even more difficult to grow from a small startup into a recognizable industry player. iGaming Marketing Agency Triangleshas managed to do it in just a year. Today, the affiliate network works with 900+ offers around the world, cooperates with dozens of advertisers in the iGaming industry, and helps hundreds of webmasters to earn steady income using modern tools. However, it all started with an idea and one clearly formulated principle: to play the long game. How did it all start? Triangles appeared in 2023 as a response to the chaotic affiliate program market, where there is a lot of noise but little action. Alexander Macedonian, founder and CEO, had a clear vision: to create not just another CPA network, but a business that would grow with partners....

Today, customers want more than just a “personalized approach” - they expect a brand to read their minds. Even before they decide what they need. And what's interesting is that it's actually possible now. Thanks to neural networks. And to make the offer not only relevant but also to hit the bull's eye. This is where AI enters the scene. And not just as a fancy gizmo, but as a real tool that already boosts conversions, reduces CPA, and extracts the maximum from each user. In this article, we will show how affiliates, arbitrageurs, and B2B marketers can use neural networks: to build segments not by eye, to read user behavior like an open book, and to sew personalization directly into offers. With examples, case studies, and proven tools. Let's go 👇 🎯 Segments are no longer just “men 25-35”...

AdHeart is a powerful tool for finding and analyzing competitors' ad creatives. It helps marketers, arbitrageurs and businesses find successful ads, track trends and get inspired by the best solutions in the niche. In this article, let's find out how to effectively search for creatives in AdHeart and what strategies to use to find the most successful ad campaigns. Why search for creatives in AdHeart? Competitor Analysis Find out what ads are working for your competitors. Search for trends Keep an eye on popular formats and offerers. Optimize your own creatives Improve your ads using successful examples. Save time and resources No need to test thousands of ads when you can be inspired by already successful ones. How to find the best creatives in AdHeart 1. Using Filters AdHeart provides a wide range of filters to help you find relevant...

Marketing in iGaming is a dynamic game where it is important not only to keep up with trends but also to set them. 1win is a brand that has long been dictating the rules of the game in this market. How do they manage to stay ahead of the competition, what does it mean to be a trendsetter in a highly competitive industry, and what marketing approaches help the company maintain leadership? We talked about this with Tanya, CMO of 1win. She told us about the main marketing challenges in 2025, the role of the team, creative solutions, and the future of the iGaming market. How would you describe 1win in a few words? A leading iGaming brand with ambitious ambitions that dictates the rules of the game in this market What does it feel like to be a trendsetter?...

Marketers, creatives, analysts and anyone else who works with advertising are often looking for sources of inspiration and insight. One of the most powerful tools in this context is Ads of the World. It's not just an archive of advertising campaigns - it's a platform for market research, competitor analysis, and strategic planning. Benchmarking & competitor analysis Ads of the World allows you to see how brands adapt their advertising campaigns in different regions and categories. This opens up opportunities for: Determine effective approaches to creative in your niche; Analysis of competitors' communication strategies; Identification of key messages that resonate with the target audience. Ad Performance & Consumer Engagement The platform does not provide open performance metrics, but it is a valuable source for analyzing visual storytelling and consumer trends. By studying advertising campaigns, you can identify recurring elements that:...

Not all subscribers are eager to open holiday emails, but this is not a reason to refuse to send Valentine's Day emails. The key is to make it attractive and useful for the customer. The right approach will help not only attract attention but also evoke positive emotions and strengthen brand loyalty. We have collected the most important tips on how to create an effective newsletter by February 14 for different channels - email, SMS, and messengers. The main aspects of the holiday newsletter: Tips for effective email campaigns Use chatbots in messengers Increase subscriber loyalty through communication Tips for effective email campaigns by February 14 Holiday emails have two key goals: to drive sales and increase audience trust. How to achieve this? Audience segmentation Segmentation is one of the most important aspects of a successful email campaign. The main...