At one of the London concerts, stand-up comedian Karen Hobbs faced a challenge: she had to perform a stand-up written not by her, but by the ChatGPT platform. She was used to a serious British audience, but this performance was special because her material was created by artificial intelligence. And there were comedians on stage with their own jokes, which raised the stakes. Artificial intelligence has already had a significant impact on various areas of life, from copywriting to education, but its ability to create, particularly humor, is a matter of controversy. ChatGPT works by analyzing huge amounts of text, creating new combinations of existing information. However, whether this can be called true creativity remains an open question. How humor works To understand whether AI can be witty, we need to first understand the very principle of humor. According to...

Crowd marketing is a form of hidden advertising in which a brand or its products are mentioned on social media, forums, or question-and-answer sites to promote the brand. This method is a universal promotion tool that allows you to effectively increase organic traffic and orders. The essence of this method is that it does not look like regular advertising, but is disguised as product reviews or suggestions for solving a particular problem. Crowd marketing can be used to effectively promote a website, attracting interest, increasing brand awareness, and increasing organic traffic. Such mini-publications are created by ordinary users who are brand advocates, as well as by company employees who mention the brand and leave a link to the site. This method helps the company achieve various goals: increase brand awareness; increase the amount of traffic to the site or landing...

Digital advertising is developing rapidly today. Every day, platforms like Facebook and Google process millions of ads, but many of them are rejected by moderation. Statistics show that about 80% of all ads in Meta are blocked, and search engines are implementing new, stricter AI algorithms to check ads. Why is this happening? Banned ads are multiplying like mushrooms after the rain, misleading users and causing them irritation. In 2023, their number increased by 35-40%. In addition, AI moderators, like strict wardens, monitor every word and image. They are able to analyze ads much faster and more accurately than humans, identifying potential rule violations. For example, the introduction of neural networks in Yandex's moderation process led to the blocking of 42% of advertising accounts. What to do? Do not despair! In this article, we will reveal the secrets that will...

Bing Ads is an advertising network from Microsoft that appeared in 2009. Despite the popularity of the giant search engines, Bing still gets up to 30% of the North American and partially European market, ranking second after Google in the US. As of 2024, more than 55 million Americans use the Bing search engine. Therefore, if you plan to enter the American market, you should consider this powerful advertising tool. Bing is not only an alternative to Google, but also an important part of your marketing strategy. Bing Ads can help you reach your target audience by leveraging the power of the Microsoft Bing platform. In addition, Bing integrates bing chat, which is a part of artificial intelligence that provides additional functionality and features for users. Advantages and disadvantages of Bing Ads Despite the fact that the Bing affiliate network...

Australia is not only about kangaroos, the Sydney Opera House, and jokes about people walking upside down. For arbitrage traders, this country means a high ROI, as the market here demonstrates steep conversions and brings good profits. Overview and GEO's target audience In Australia, the national language is English. Migrants from Britain and its colonies settled here several centuries ago, so the language of the locals is similar to the British, although it has its own peculiarities. Australia has almost 26 million inhabitants. About 90% of them live in large cities such as Sydney, Melbourne, Brisbane, Perth, and Adelaide. The capital of the country, contrary to popular belief, is not Sydney, but Canberra, with a population of almost half a million. Australians are among the richest people in the world, ranking sixth in terms of GDP. The country has a...

"Your password has expired. Click here to change it immediately." Does this message sound familiar? Then you have become a victim of phishing. Here's what a phishing attack is and how to recognize it. The number of people working remotely is growing rapidly, as is the number of potential digital threats. One of the most dangerous and widespread types of online fraud is phishing. What is phishing? Have you ever received an email purporting to be from a bank or other popular online service that asked you to "verify" your account information, credit card number, or other sensitive information? If so, you already know what a phishing attack looks like. The name of this type of fraud comes from the English word fishing. It means that the scammer catches the victim or their data in a sneaky way. The goal...

According to Statista, the video advertising market is expected to reach $241 billion by 2028. Video content is becoming the most popular advertising format. According to the magazine Cookwithcrafted, video ads reach 25% more audience than static images. And media Dashhudson claims that video ads have a 48% higher conversion rate than static ads. Today we're going to look at pre-rolls, which are ads that are shown before the main video content. We will discuss for which areas pre-rolls are the most effective and find out where you can get materials for their creation. Which verticals are better to cast through prefills Pre-rolls can successfully convert across different verticals, but their effectiveness depends on the type of platform. Pre-rolls are often placed on video hosting sites, pirated resources, and sites with pornographic or other addictive content. On video hosting sites,...

Artificial intelligence plays a key role in content creation, image development support, and preparation of materials for presentations in professional and educational fields. Recently, the Ministry of Foreign Affairs has implemented an AI-powered robot in its work. This indicates the widespread use of these technologies in government agencies. In this article, we will review the main AI platforms, tell you where to find them, and how to use them effectively. Working with text using artificial intelligence Queries related to text processing are at the top of the list of AI functions, including wording changes, search for equivalents, and keywords. AI involved in text creation is also very popular in public circles. ChatGPT, Gemini, and Bard are among the leaders in AI-based text processing. Interaction with these tools is very easy. Even your grandmother can learn how to work with ChatGPT...

What is the most effective online advertising? Many media buyers ask themselves this question. What should you do if your budget is limited but you need to attract customers? Of course, use all the advantages of the Internet! Online advertising is available to absolutely everyone, you just need to learn how to use it correctly. What is an advertising network? It is called an aggregation of platforms where you can run ads through a single intermediary. The basic idea is that the owner of an ad network negotiates with various websites and apps to bring advertisers, then receives part of the advertising revenue for themselves, and gives the other part to the website owners – publishers. It can be said that the definition of an ad network is hidden in its very name: sites are networked, and ads can be...