You've probably noticed that more and more answers are being found not on websites, but directly on Google. As soon as you type in a query, the information you need appears on the results page: from short instructions to entire lists and tips. This reality is called zero-click SEO. So it's time to figure out how your content can become part of Google's answers, remaining visible and popular even when the user doesn't click further. In this article, we will analyze in a simple and practical way what should be updated in the strategy, how to get into google quick answers, and why zero click is a new space of opportunities for the brand. What are zero-click searches and why is it a real trend Zero-click searches are queries that Google closes immediately in the search results: the user gets...

If you think that traffic patterns are something from the last century, it is not. In 2025, it is one of the most profitable areas in arbitrage, especially when it comes to gambling. Real statistics of buyers show a crazy ROI for those who know how to cast correctly. And let's be honest: when a user sees a regular casino ad, he immediately realizes that they want to part with their money. But when he sees a story about a "secret scheme" that helped an ordinary guy earn 50 thousand euros in 2 months, it is a completely different matter. Psychology is at work here: a person receives not advertising, but seemingly valuable information. What are link building schemes and why does it work Scheme traffic is when you do not sell casinos directly but create content around "secret strategies"...

Is corporate identity in creatives a must or an invention of designers who just want to "look like a portfolio?" Can it be done quickly and beautifully without losing identity? And how not to get burned when the client adjusts everything to his mood? Read a frank conversation with a creative expert and learn how a recognizable style is born and why templates are not always evil, but our friend. And finally, what does a design that doesn't work look like, even if it's beautiful and the founder likes it. About this and even more in a conversation with our heroine - Kateryna, graphic designer at Lead Panda. About "corporate identity in creatives": does it exist at all? Of course, it does. Personally, I divide them into two options: the corporate identity of the company's brand and the corporate identity...

In modern arbitration, there is no time for "long and beautiful". If you don't know how to collect creative quickly, you will lose - tests freeze, traffic dies, and the competitor has already bought your offer. The problem for most is not creativity, but consistency: what to do when you have 30 minutes, a task "for yesterday" and you need to launch at least something that works. This article is for those who want to have a clear working algorithm: script, template, editing, text. You'll get step-by-step instructions on how to build a creo for Meta, TikTok, UAC, or push using ready-made frames, a proven structure, and a USP base. No theory, only practice for those who work with traffic and an account in an advertising account, not "aesthetics." Preparation: the base without which you can't make a creo To...

TikTok no longer has a second chance. You have 1.5 seconds to get a hit, and 10 more to stay in the top results. The algorithm is ruthless, the audience is unfocused, and creatives are burned like matches. Now add to this the growth of CPM and the banal fact that still manually shooting and editing creatives is like fighting with a spear in a drone war. And this is where AI comes in. Not as a hype meme, but as a working tool: it generates native videos that really catch the TikTok algorithm. And most importantly, in a couple of minutes, without production, actors, and extra costs. In this material, we have collected: Top tools that already help arbitrageurs to scale; the "ideal" AI creative scheme; examples where neural networks did not take off; and, of course, tips on...

Arbitration in 2025 is not about "gut feeling". It is about scale, speed, automation, and cold calculation. And if you are still doing everything by hand - writing creatives, optimizing campaigns manually, calculating ROI in a spreadsheet - then don't be surprised why competitors are already far ahead. The traffic market has become faster and more complex. Buying is no longer just a purchase, but a system management, where new connections, geo, restrictions, fraud and burn rate appear every day. This is where AI comes in - not as a fancy gimmick, but as a real assistant in routine, scale, and profit. Less time - more ROI. Let's go. A selection of AI tools based on real arbitrage tasks AI services in arbitration are not about "everything and nothing" but about clear task solving: writing texts, creating creatives, automating purchases,...

In arbitration, it is no longer enough to just pour in - you need a strategy. AdKey.Agency is convinced that it is worth working directly with providers. They have been promoting this idea for a long time, and the new case is another proof that this approach works. They took the game, put together a setup for the theme, and were not afraid to go beyond one GEO - the result was not long in coming. About the game Penalty Shoot-out: Super Cup Penalty Shoot-out: Super Cup is the third part in the football trilogy of installation games from Evoplay. In it, the player finds himself in the epicenter of a football event - the Super Cup - and participates in a series of penalties. The atmosphere is as realistic as possible: the noise of the stands, bright dynamic visuals,...

When it comes to sports arbitration, many people immediately think of European football or top American leagues. And it is logical - there are big budgets, millions of viewers, hype events that bring good profits on situational traffic. However, while everyone is sitting on the classic schemes, a new trend is growing under our noses, and it is cricket. If you're not in the know yet, I'll explain why cricket is becoming a top sport for traffic, talk about the benefits of cricket, and give you a couple of useful tips on sorts and approaches to creating creatives. Cricket and IPL: hype or a real opportunity for arbitrage? Cricket has long remained in the shadows for most arbitrators, but times are changing. It used to be just another reason to visit India or Bangladesh, but now it is a full-fledged...

Do you want to improve your arbitration knowledge, find cool contacts and just have a great time with like-minded people? In March, there will be a lot of large-scale events that will help you do just that! From high-profile conferences to incendiary afterparties, we will provide you with a list of must-visit events that will make you as rich as Slobozhenko. Below we will tell you about six key events worth attending to increase your industry expertise and expand your circle of professional contacts that will definitely come in handy. YBASH ARBITRATION: Arson Date: March 7, 2025 Location: Kyiv, the largest pavilion of the International Exhibition Center (IEC), entrance 3a Affhub will bring together 1500+ industry representatives in the largest pavilion of the IEC to create an environment where new ideas, partnerships and top collaborations are born. What's waiting for...