PPC is an interesting beast: everything may be going well, and then any unsuccessful combination of PPC campaign parameters and the conversion page leads to inefficient spending of your budget. Let's look at typical mistakes made by PPC specialists and ready solutions to avoid them. You don't remove ineffective keywords This is especially noticeable in large accounts, where it's difficult to identify ineffective keys. Such a mistake often leads to undesirable consequences: It creates a negative perception for those who click on your ad, go to the site, and do not find the information they need. Such advertising campaigns, aimed at conversion pages, can cause low effectiveness, an increase in cost per click, and a decrease in account quality rating. To prevent similar situations, it's important to set strict rules for yourself and clearly understand the purpose of using each...

Few people in the world can boast that they have never encountered a scam. Irritation, anger, and disappointment from unreasonably lost money are common emotions for many people. That is why we decided to raise the topic of fraud in traffic arbitrage. Earning money on trust Trust fraud is an ancient practice of deception that has always been frowned upon in society. Fraudsters, who produce nothing of their own, rely entirely on their cunning to cheat others. That is why every state takes measures to punish such actions. There are also numerous cases of fraud in traffic arbitration that lead to the following consequences: Creating a negative image of online advertising when deceived customers express their dissatisfaction to a wide audience; increased control by trusted sources (social networks, search engines) overall arbitrageurs; More difficult conditions for gaining trust in new...

How is an English course through an interactive bot, a programming academy, and a weight loss program related? They are united by their affiliation with the EdTech industry. Leading educational trends provide people with opportunities for radical changes in their lives and also open up prospects for arbitrageurs to earn money. Today, our article is about the variety of educational offers, the available approaches to them, and the first steps in the EdTech world. But first, let's consider a few important points. Why is EdTech gaining popularity so fast? Educational online platforms are gaining momentum every day, given the growing need for such services. Forecasts from research agencies predict a bright future for this area. Many reasons contribute to the growth of the EdTech sector: the demand for distance learning is growing every day, and the quality of offline learning...

In search of new solutions and ideas. How artificial intelligence will create an earthquake in the marketing world in 2024 Experts from Gartner have conducted extensive research and offered a new perspective on how marketing will work in 2024. Gartner is a leading global information technology research and consulting company. Founded in 1979, it has more than 60,000 clients from 10,000 different organizations. SMM marketing will lose effectiveness By 2025, the visible deterioration in the quality of social media sites will force 50% of consumers to significantly limit their use of the main platforms. The reason is users' concern about the misinformation spread by GenAI. Generative artificial intelligence will become an everyday tool By 2026, 80% of creative talent will use GenAI daily. This will allow for more strategic work, which will lead to an increase in creative spending. Reason:...

Every webmaster has at least once encountered black or gray offerers. If your offerer violates the rules of the advertising platform, the interests of the advertiser, or special requirements of the GEO, then after checking your advertising campaign you can block your account. The ban can be imposed either by live moderators and advertisers or by automated algorithms and bots that scan content. To avoid such situations, cloaking is used: instead of a real landing page (black page), the moderator sees a White Page. For clarity of terminology: White Page, Safe Page, white page, or whites are synonyms. But the question arises: if the moderator sees an allowed product and the ad leads to a forbidden product, what does the user see when he clicks on the ad and how does he find this forbidden product? This is where webmasters...

Understanding affiliate advertising and how to use it on LinkedIn Affiliate advertising is a form of online marketing where individuals or companies earn revenue by promoting the products or services of others. This can be done on a variety of media platforms, including social networks such as LinkedIn. When you use LinkedIn, you introduce third-party products or services to your audience, earning commissions on each purchase made through your unique referral link. Effective earnings through LinkedIn affiliate programs depend on building a strong, active community. You need to establish yourself as an experienced and reliable professional who shares valuable knowledge and ideas with your followers. When promoting affiliate products, it's critical that they are consistent with your brand and that you are confident in their quality. Followers will appreciate your recommendations and are likely to make a purchase using your...

Is it worth going to conferences? Usually, if you already have experience in such events, you understand their value. However, for those who are new to the field, it is not always clear whether it is worth going, especially when rumors suggest that the presentations are meaningless. Presentations and new knowledge Whether they are useful and worth your time has been the most controversial in recent years. Of course, the organizers promise exclusive information, unique reports, and fascinating lectures. However, experienced arbitrators argue that this is a waste of time and just advertising aimed at beginners. Everyone understands that no one is going to disclose working methods with all the details. As a rule, only general information is given. However, for beginners, it can be useful. Networking Participation in conferences allows you to expand your social circle, collect contacts, make...

We are all surrounded by information noise nowadays. How do you create an ad that will resonate with your target group and deliver high reach, CTR, and other performance indicators? It's not enough to come up with a bright and creative concept. Do you want to be sure of your success? It is crucial to test it again and again. So, let's dive into the world of ad testing together and find out how to make your marketing messages perfect in terms of audience perception. After all, in today's environment, testing is no longer a "luxury" and has become a necessity for everyone who wants to succeed. Why is it important to analyze advertising texts? Benefits of analyzing advertising for a specific audience Analyzing advertising texts for a specific group of consumers is a key element of an effective marketing...

Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...