Today we will discuss how incorrect tracker configuration can negatively affect traffic revenue. We will also analyze the key technical nuances that affect the profitability of campaigns.
There are many traffic arbitrage trackers available on the market today. It is not difficult to find a suitable tool and quickly implement it into workflows, but it is important to understand how it works.
Even beginners know that the tracker collects and analyzes user data. Through the administrative panel, you can customize streams, protect yourself from bots, generate reports according to specified parameters, organize collaboration, and solve many other tasks.
In addition to the tracker, arbitrageurs also use a cloak. This tool divides traffic: irrelevant users end up on a stub, while the target audience sees the final landing page.
Sometimes webmasters try to use a tracker as a cloak and dagger, which can lead to unpredictable results. Tools like Keitaro have a feature to redirect bots to a white page, but it doesn’t always work the way you expect it to.
The screenshot below shows an example of how incorrect tracker settings can reduce revenue. One webmaster shared that users that Keitaro identified as bots actually generated $7000 in revenue. He worked without cloaking and did not apply filters, which allowed him to keep the profit.
Important: Tracker is a tool that should be used for its intended purpose, not for cloaking. If you need to hide the final page for the upload, don’t skimp on high-quality cloaking tools. Otherwise, you risk losing a significant portion of your profits.
Traffic loss is always unpleasant for webmasters, but sometimes it is inevitable. Visitors get lost for various reasons, such as geo, traffic source, bots, and other factors.
There is no single right way to set up a tracker. Each link and tool requires an individual approach that can only be developed through testing. There are no universal solutions, just like the mythical “money” buttons in arbitrage.
Here are some key filters to consider:
Tracker settings are not just a routine task, but an important element that directly affects the final profit. We do not recommend using such tools for cloaking, as they are designed for other purposes.
In gray verticals, cloaking is necessary, but it should be mainly moderators who should be subjected to strict filtering in order not to be blacklisted. Bots and other irrelevant visitors should be handled carefully so as not to lose part of the income.
In traffic arbitrage, it is important to carefully study the FAQ of the service and personally test the technique. Each tool has its own algorithms, but the funnels and traffic quality can differ significantly. To minimize risks and avoid losing money, it is better to monitor the process and control the situation.