In the rhythm of deadlines, tasks and endless launches, we are increasingly asking industry representatives: what helps them to reboot, stay focused and not burn out? Because behind every strong team there is not only a work process, but also people with their own hobbies, rituals and recovery methods. This time we talked to Andriy, CEO of Arbitrage Up, and Anastasia, Head of PR of the company, about sports and travel, mountain detox, squash, PlayStation and even art. About what inspires them, relieves and recharges them to continue running at their own pace. What is your main source of energy outside of work? Andriy, CEO of Arbitrage Up The biggest resource for me is travel, especially when traveling to the mountains. Where there is less noise, people and signal. When you can just turn off your phone or, even better,...

If anyone can tell you what a real career evolution is, it's her! Her resume seems to have everything: from a collection company to the Leadpanda marketing agency, from public service to media, from crises to new starts. And not a single turn was accidental. In this conversation, our CCO of Panda Media, Alyona, talks about everything and without embellishment: about burnout, new challenges, moments when she wanted to give up, and how she made her own growth system out of all this. This is not just a story of a professional path, but a story of transformation. Evolution of career experience Sometimes I think that if I put all my experiences in my resume, HR would think that I either have overproductivity syndrome or am just "a little off". Despite this, I have always been quite stable in my...

Imagine you've already brought a person to your website. The CTR looks solid, the traffic is flowing smoothly, and the click-through rates are flashing beautifully in the analytics. But there is a caveat: there are zero sales. This is the moment when most marketers sigh and think: "Okay, we need another creative" or "The offer is weak". But it's not. The problem is deeper. 92-98% of users never buy the first time. They come in, look, scroll, doubt, compare, and... leave. This is where the main game begins. Retargeting is your second chance. It decides whether the user will return or forget about the brand forever. In this article, we'll analyze how to build an effective retargeting strategy: from audience segmentation and the right creatives to timing that really works. If you do everything right, the first click will not...

Google, like other major advertising platforms, is constantly adapting to new market and regulatory requirements. In 2025, Google Ads will implement several key changes that will affect the way arbitrageurs and ad campaigns work. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free New betting optimization algorithms One of the most significant innovations will be the launch of new machine learning algorithms for automatic bid optimization. Google will use more sophisticated methods of predicting and analyzing user behavior to automatically select the optimal bids for each ad campaign. How will this affect arbitrageurs? Arbitrageurs will be able to scale their campaigns more easily without spending a lot of time...

In the 21st century, the world is facing a fundamental challenge that can be compared to the industrial revolution of the early 20th century. If then humanity was adapting to mechanization and the emergence of the assembly line, now we are on the verge of the era of artificial intelligence (AI). This is not just another technological breakthrough, but a large-scale economic and social transformation that is changing the labor market, business models, and the way people and companies interact. AI is already affecting our lives today: from automating production processes to optimizing advertising campaigns. Imagine a tool that analyzes thousands of creatives in a matter of minutes, automatically selects the perfect solutions for product promotion, and creates content that captivates the audience. In the field of affiliate marketing, these capabilities open up new horizons of analytics, automation, and efficiency....

A few years ago, traffic arbitrage was not as popular among newbies as it is today. But everything has changed with the emergence of an army of infobusinesses promising untold riches: they say that you just need to buy the right tools, watch a few training videos, and you can drive traffic to Facebook with fantastic results. But before that, infogurus massively promoted another scheme – dropshipping, assuring that it was also a way to millions. Was it really true? Let's find out. In the article, we will analyze what dropshipping is, whether it is possible to make money on it, what are the pros and cons of this method, and why product affiliates are actually much more effective. Let's figure out what dropshipping is and how to make money on it Imagine a situation: you create an online store,...

Tame ChatGPT. How to formulate queries for better results The ChatGPT neural network is one of the most advanced neural systems with a huge database and self-learning. Today, more than 200 million people use ChatGPT, an artificial intelligence-based chatbot from OpenAI, every week. But what is the best way to interact with ChatGPT? There's really no right or wrong way to communicate with this machine learning-based tool. You can really write anything to it and get certain results. However, there are some guidelines that will help you formulate the right queries to get the best results. The developers of the language model, OpenAI, are constantly making adjustments, so ChatGPT is developing and updating constantly. How to use ChatGPT effectively It is important to understand that ChatGPT is not a search engine like Google, but a real assistant. It knows a...

All about outbound marketing - Outbound Outbound marketing, also known as outbound or “traditional” marketing, is when a company or its representative initiates contact with potential customers by sending them their message directly. Varieties of outbound marketing Outbound marketing includes the following types of advertising: Television advertising. It's declining in popularity as 99% of TV shows are available on YouTube without ads (thanks, AdBlock). Printed materials. These are the same flyers that are distributed on the streets. Although they sometimes bring customers, modern promotion methods make them look outdated and ineffective. Mailings. Paper postcards and brochures that often remain in mailboxes for months. Out-of-home advertising. Banners and billboards remain the most active form of out-of-home marketing. Traveling salesmen - are intermediaries who travel from house to house and offer goods based on catalogs. This profession has mostly remained in the...

In the advertising world, emotions are a key element for success, and this is especially true in gambling. Watching advertising creatives where characters demonstrate vivid emotions, many people ask themselves: “Is this worth something? How can this attract the audience? For people who are far from the casino world, it's hard to understand how loud cries of emotion can cause anything but mixed reactions, including surprise, irritation, or rejection. However, statistics are relentless - this approach works and leads to high conversions. In this article, we aim to understand why this happens, what risks exist, and why such advertising remains incomprehensible to many people. You are not your target audience All this shouting and artificial feelings may seem strange, but they work effectively. Why is that? The fact is that most likely, you are not a member of the target...