Women in digital: breaking stereotypes and building a new future Digital is a dynamic and constantly evolving world that values knowledge, creativity, logical thinking, and the desire for innovation. These qualities have no gender, which is why more and more women are choosing a career in the digital industry. Even 15 years ago, the attitude towards women in this field was different. Jokes and stereotypes that belittled their abilities and devalued their contribution were common. For example: a female programmer is like a guinea pig, because she has nothing in common with either the sea or a pig. At interviews in companies, it was the norm not to even consider women's resumes, and the candidates themselves were suspected of wanting a quick arranged marriage and predicted that they would have a maternity leave in a year or two. Today, such...

Let's start with the basics. Traffic arbitrage is the purchase of visitors at a low price and their subsequent sale at a more favorable price. You act as an intermediary between a buyer and a seller who has a product. You attract buyers, the seller sells the product and pays you a percentage of the attracted users. Instagram is a great source of traffic for arbitrage. There is an audience for every taste. In other words, it is a great method of attracting a solvent audience, which emphasizes the need to research it. How to make money on Instagram arbitrage? Mass following and mass linking This is one of the simplest methods of arbitrage on Instagram. For mass following and liking, you need to buy or register an Instagram account, create a profile, post several high-quality posts, and add a...

Guerrilla marketing in arbitrage and its types The main objective of guerrilla marketing is to minimize costs when achieving the goal, while using methods that evoke strong emotions in consumers, including not only positive ones but also such emotions as anger or irritation. Most often, the goal is to shock or surprise the audience. Take, for example, the Game of Thrones ad in the New York Times. Unexpectedly for the reader, the shadow of a dragon appears on the pages of the newspaper, which can make them involuntarily look up into the sky, believing for a moment that it is Daenerys Targaryen riding a dragon above them. Although this is unlikely, it creates a certain impression and remains in the memory. Types of guerrilla marketing Before choosing a guerrilla marketing strategy, it is important to have a deep understanding of...

Today we will talk about the most popular methods of advertising various goods and services on the global network. These methods remain the most effective even if you don't have your own online representation. However, if you also own a website, we are ready to offer you services to promote it. Among the free options for placing advertisements on the Internet are: Classified ads; Product and service aggregators; Forums; Question/answer services; Videos; Articles in magazines; Social networks. Classified Ads Websites It's hard to call this method outdated; it's not as ancient as it used to be. However, the fact that it has been used for a long time is true. Finding such websites on the internet is not that difficult: search engines offer plenty of options. But here you need to be very careful. Before placing your ad, pay attention...

Creating a personal brand in arbitrage: pros and cons A personal brand is a recognizable image of an individual, formed in public opinion. It combines unique knowledge, skills, outstanding character traits, style, unique features, ideas, and points of view on various topics. The main attributes of a personal brand are reputation and audience reach. Large reach is not always necessary the key is to influence your target audience and establish yourself in a professional field. Reputation is extremely important. It can take years to build, but one bad comment or action can ruin it all. In such cases, great coverage can play to your detriment, causing you to lose your audience, and it can be difficult to rebuild a good name. Why is it important for an arbitrageur to have a personal brand? The primary purpose of any media resource...

Neural networks are becoming an integral part of the work of digital specialists, including the field of arbitrage, where they are used to optimize routine tasks. We are actively following modern technologies and would like to share insights on the use of ChatGPT in the context of traffic arbitrage. Our research shows that the potential of ChatGPT goes beyond writing texts for ads, although this is also an important part. We propose to consider the role of neural networks in the work of copywriters, translators, and creative specialists and why artificial intelligence will not be able to replace these professions completely. Also, let's look at the possibilities of using Midjourney in arbitration and how this tool can increase the productivity of designers. In this article, we've collected all the ideas and insights we came up with during our brainstorming and...

Makeberry Affiliates is pleased to announce its participation in iGB L!VE, taking place on 2–3 July 2025 at ExCeL London. As one of the most prominent events in the iGaming calendar, iGB L!VE brings together affiliates, operators, suppliers and tech providers for 2 days of networking and strategic discussion. The Makeberry Affiliates team will be on-site to meet with current and prospective partners, share the latest programme developments and explore new opportunities for growth. Makeberry Affiliates is a fast-growing affiliate network offering over 500 gambling and betting offers with global coverage. In 2025, the network further strengthened its position by becoming a direct advertiser for 2 leading casino brands – WinSpirit and RocketPlay. This gives partners exclusive access to high-converting campaigns not available through other networks. Makeberry Affiliates equips partners with real-time analytics and transparent reporting to support informed, data-led...

The financial side of traffic arbitrage plays a key role. The choice of payment instruments determines not only the convenience of work, but also the security of accounts. In 2025, arbitrageurs use two main options: traditional banks and virtual cards. Let's analyze the pros and cons of each and find out which option is better for arbitrage. Bank cards for arbitrage Plusses: Support of major payment systems (Visa, Mastercard) Ability to work with any services Reliability and long term Minuses: High probability of blocking at frequent transactions Long process of account recovery after blocking Tight control over financial transactions Virtual cards for arbitrage Pluses: Quick creation and replenishment Reducing the risk of blocking advertising offices Anonymity and flexibility of settings Easy scaling of advertising campaigns Minuses: Some platforms may not support virtual cards Issuance and top-up fees What to choose...

Conversion Conf Warsaw 2025 is not only about daytime talks and expos, but also about parties, sports, and networking that will last all week. Below we have collected all the side events that will take place in Warsaw on April 14-18 alongside the conference, with a brief description, registration, and terms of participation. Get ready for exciting events after the conference days! Conversion Conf Day 1 GYPSY CONNECT 3.0 (PPC.CLUB × GYPSY PARTNERS) is an exclusive meetup for PPC specialists. The event will take place at 18:00, April 14, at Secret Location in Warsaw (the exact location will be sent by the organizers the day before the event). There are only 50 seats, so the entrance is by invitation only - you need to pre-register via the form and get on the list of the selected ones. The format of...