Ever wondered if you can beat a casino with a neural network and walk away with a lot of money? Sounds like a movie script, right? But this idea is not so fantastic! Let's be clear: everything you read here is pure theory. In real life, such attempts can be not only illegal but also dangerous. Casinos are a serious business, and people who run them are unlikely to appreciate such technological tricks. Now let's see how neural networks can analyze games, find weaknesses, and even predict outcomes. And don't forget: knowledge is power, but you need to use it wisely! Neural Network at the Poker Table Let's imagine poker as a game where a neural network can help increase the chances of winning. Poker is not just a game with cards, but a fascinating mix of psychology, math, and...

Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

It's not so easy to assess your own level in buying - there are no generally accepted categories like in IT. But it is still important to know your level: it will help you to honestly assess yourself before the interview with your dream team. Who is a junior? A junior is the first level for a candidate. When hiring a junior buyer, most attention is paid to his experience and specific cases. The experience includes the number of affiliates the junior has worked with, traffic sources, and posting formats - for example, on Facebook, they can be different. Another evaluation criterion is the time in this position, which is usually quite short. An ideal junior works for several months, during which he reaches certain volumes, which allows him to move to the next level. As part of the team,...

A few years ago, traffic arbitrage was not as popular among newbies as it is today. But everything has changed with the emergence of an army of infobusinesses promising untold riches: they say that you just need to buy the right tools, watch a few training videos, and you can drive traffic to Facebook with fantastic results. But before that, infogurus massively promoted another scheme – dropshipping, assuring that it was also a way to millions. Was it really true? Let's find out. In the article, we will analyze what dropshipping is, whether it is possible to make money on it, what are the pros and cons of this method, and why product affiliates are actually much more effective. Let's figure out what dropshipping is and how to make money on it Imagine a situation: you create an online store,...

In 2024, TikTok continues to strengthen its position as a key source of traffic for media buyers in various market segments. Thanks to its huge user base and unique content format, this platform provides excellent opportunities for those seeking to expand their audience and achieve tangible success. However, in order to achieve real results, you need to develop strategies that differ from the approaches used on other popular platforms such as Facebook and Google. In this article, we'll take a closer look at the best ways to test and scale your TikTok advertising campaigns to get the desired results as quickly as possible. Analyze TikTok audience One of the main features of TikTok compared to other advertising platforms is its unique audience. TikTok users are less likely to fall for fraudulent schemes and are exposed to fewer ads than, for...

The second episode of C-level is already on YouTube! If you haven't had a chance to watch the show from Lead Panda Media yet, click on the link. In the second episode of “C-level” we talked to ex-HRD Traffic Devils Victoria Blanco. Young and ambitious Victoria founded Pink Hunter recruiting company in just four years in the affiliate industry and knows how to capture the coolest buyers, top arbitrage specialists, and bring hundreds of thousands of dollars in profit to the company. In the interview, Vika shared her insights into candidate hunting, how much buyers earn in top teams, and for whom she was offered a $20,000 bribe. The conversation turned out to be interesting and very useful. That's why we decided to make a bonus mini-interview for our audience. Read the most interesting questions that were not included in...

It is called a new macro trend. However, arbitrators prefer to stay away from it. But we would say - in vain! After all, the esoteric vertical is already bringing millions to arbitration. According to the Kyiv International Institute of Sociology, 43% of Ukrainians believe in horoscopes and psychics. And last year alone, Ukrainians installed esoteric apps worth a hundred million dollars. On LinkedIn, there is already a fresh report on the development of the astrology apps market, which clearly shows a steady growth of the market until 2031. Even fashion does not stand aside: the Schiaparelli brand uses direct quotes from astrology on clothes, the director of Dior is inspired by tarot cards, and the latest show by Rick Owens in Paris is completely imbued with religious and mystical themes. Surprised? But that's not all. We have prepared a...

You can monetize your platforms in several ways: sponsored posts, advertising, selling products, or consulting services. However, one of the easiest ways to make money is to use the best affiliate programs. Let's highlight the reasons for the popularization of affiliate marketing as a profitable monetization area: It is a multi-billion dollar market. In the United States alone, spending on it reached more than $8 billion in 2022, which is three times more than it was ten years ago. According to Rakuten, more than 80% of advertisers have affiliate programs. This industry is responsible for over 16% of e-commerce orders. Keep reading to find out which affiliate program to choose. What are affiliate programs? Affiliate marketing programs are referral programs through which a publisher (or blogger) earns an affiliate commission by promoting a business's products. To get started with affiliate...

Do you want to make a profit without spending a lot of money? In this article, we're going to tell you about effective techniques for running ads through affordable channels such as push, pop, and banner networks. Applying these strategies will help you increase the click-through rate of your ads, traffic quality, and overall profitability of your advertising campaigns in budget media. How to use push ads Push advertising is a method of promotion through messages. Traditional push notifications are seen by users on Android devices and computers, while a special in-page format has been developed for iOS when notifications are displayed directly on web pages. We share key tips based on the experience of our partner: Freshness of the subscriber base. Subscriber activity is higher if the database is updated regularly. Experiment with different databases and audiences to determine...