Over the past decade, video marketing has become a separate channel in the marketing industry and has gained importance in advertising and marketing campaigns. One of the important factors behind this growth is consumer behavior. Thanks to the rapid development of smartphone technology and Internet speed, video has become more accessible and convenient for netizens. In today's dynamic digital environment, where short attention spans and information overload have become the norm, companies and marketers need to constantly look for new and creative ways to stand out from the competition and attract customers. In digital marketing, video is one of the key tools that stands out for its effectiveness among numerous methods. The video has a special ability to engage, educate, and entertain, making it indispensable compared to other communication methods due to its dynamic and engaging properties. Becoming an indispensable...

Playing for luck or betting on sports events has become a popular way to spend time, and for some, even a favorite hobby in many countries. With the advancement of technology and the Internet, this activity has naturally moved to the online space. The online gambling market is developing in step with the progress in web technologies. The connection between online technologies and entertainment has become the basis for the name of this industry - iGaming. The success of this industry is largely due to its transition to the virtual space, where participants have continuous access to online games. What does "iGaming" mean? The definition of "iGaming" can be applied both in a narrow and broad sense. In a narrow context, iGaming refers to online gambling through electronic means. Thus, the letter "i" in the word iGaming symbolizes the Internet,...

Which affiliate network is considered the best? Identifying the right platform is the key to successful traffic arbitrage. Among the many options available in the market, the choice can be difficult. With this in mind, we provide a few tips to help you make the right decision. Familiarize yourself with what to look out for so that your work brings the expected results. Offer Selection When choosing an affiliate network, it's important to realize the importance of the diversity of offers. Why. Affiliate marketers, whether they are blogging, managing a YouTube channel, or are active social media influencers, often specialize in narrow niches. The presence of a variety of offers in the affiliate network allows you to increase the likelihood of finding offers that perfectly match your interests. Choosing an affiliate program that offers a wide range of offers can...

You can have a strong product, decent content, and even publish regularly, but your traffic still won’t grow. Often, the problem isn’t with marketing. It’s actually quite simple: your website simply “doesn’t exist” for search engines the way you think it does. Search engines can’t crawl it properly, index it, or trust it. And this is where a crucial factor many people overlook comes in: technical SEO. And this is exactly the type of task where fixes deliver quick and tangible results. To put it simply, technical SEO is about ensuring the website is understandable and accessible to search engines. It’s not about content or links. It’s about the fundamentals: Can Google crawl the site properly? Are pages indexed correctly? Does everything load quickly? Does the site look “reliable” from a technical standpoint? Simply put, it’s like product hygiene, but...

Are you launching a Facebook ad campaign and already imagining a “roulette” with an uncertain outcome? Of course, a couple of days after launching the campaign, you will see a profit or loss, but you can have more guarantees right from the start by choosing “the right” format. There are different types of advertising, and it's not just a matter of “checking a box” in Ads Manager. It's a tool that determines whether your campaign will be successful or whether it will be wasted or banned. Choosing the right format increases CTR by 40-50% and ROAS by half. Let's break it down step by step: from campaign goals to real-life cases, so you can launch campaigns without any worries. Campaign goals: the basis for all types of advertising The campaign goal is one of the first actions in Ads Manager,...

The effectiveness of TikTok advertising in 2026 lies in the ability to maintain the speed, emotion, and feeling of “your” content in the viewer's feed. After all, TikTok's unique “For You Page” algorithm has learned to instantly read user reactions, so the algorithm's rule is strict: if a video doesn't grab attention in the first few seconds, it will simply be scrolled past. And no budget can save creative content that looks like a TV commercial from 2015. Let's break down two basic practices without which TikTok creativity simply won't survive in 2026. 1. We only have 3 seconds On TikTok, you literally have a few seconds to make someone stop. The hook must be sharp, fast, and visually powerful. What works in 2026: A provocative question: “Are you still making this mistake in your skincare routine?” A clear articulation...

How does Google Maps work? In the first part of the article, we already figured out that this is not an additional option, but a separate lead generation channel. Let's move on to the main question: by what rules does Google choose the three who end up in the Local Pack? Unlike classic SEO, where algorithms remain complex and partially closed, Google acts quite transparently in local search. The company officially confirms three key factors that affect business rankings in Google Maps. They are called the “big three”. These three criteria determine whether you will be in the top 3 or remain out of sight. Relevance - how well your profile meets a specific user request. Distance - how physically close you are to the person looking for a service. Visibility or authority - how well your business is known,...

Video remains one of the most powerful tools in digital marketing. It quickly conveys emotions, simplifies complex messages, and works effectively on any platform. But as always, AI is changing everything, so we need to adapt. Today, video is a tool for interaction, personalization, and building trust. So, let's take note of the important video marketing trends in 2026 so we don't fall behind. YouTube and TikTok – data sources for AI YouTube and TikTok have long gone beyond entertainment. Today, they are full-fledged information hubs that form some of the most valuable data arrays for multimodal AI systems. Algorithms analyze videos not only by subtitles or descriptions, but also by metadata and, more importantly, by audience behavior. Comments, likes, shares, and even pauses in viewing provide an accurate picture of user sentiment, new trends, and requests that have not...

According to recent observations and research, the marketing funnel is becoming a more flexible system due to changes in buyer behavior and new technologies. It is becoming longer due to multichannel marketing and user personalization, but at the same time it brings higher sales and loyalty. Many experts argue that businesses with cyclical approaches, such as the Loop model, achieve better results through long-term customer engagement, so let's take a closer look at this. What is a marketing funnel? A marketing funnel is a model of the buyer's journey from first contact to purchase and clear loyalty. It includes concepts such as TOFU (top of funnel), MOFU (middle of funnel), BOFU (bottom of funnel), and the post-sale stage for repeat interactions. The marketing funnel is not linear: customers “jump” between communication channels, go back, and may pause their interest in...