More than 3000 thousand releases per year and at least 5 changes per day! That's how many times Google releases algorithm improvements on average during the day. "Every day, Google typically releases one or more changes aimed at improving results. Some of them are aimed at specific improvements. Some are general changes. Last week we released a broad update to the core algorithm. We do this several times a year."This is how Google commented on its position in 2018. That's why Google Core Update is a hot topic for discussion among all arbitrageurs and SEOs. Some people are lucky and their sites suddenly hit the top, others lose traffic or even cease to exist. Website owners are panicking and clutching their heads, not knowing what to do. We have collected top 5 tips on how to prepare your website for...

In search of new solutions and ideas. How artificial intelligence will create an earthquake in the marketing world in 2024 Experts from Gartner have conducted extensive research and offered a new perspective on how marketing will work in 2024. Gartner is a leading global information technology research and consulting company. Founded in 1979, it has more than 60,000 clients from 10,000 different organizations. SMM marketing will lose effectiveness By 2025, the visible deterioration in the quality of social media sites will force 50% of consumers to significantly limit their use of the main platforms. The reason is users' concern about the misinformation spread by GenAI. Generative artificial intelligence will become an everyday tool By 2026, 80% of creative talent will use GenAI daily. This will allow for more strategic work, which will lead to an increase in creative spending. Reason:...

Since the advent of advertising in modern society, companies and marketers have been constantly finding new and creative ways to attract consumers' attention to their products and services. Native advertising is one such approach that is becoming increasingly popular and effective. In this article, we will look at what native advertising is, how it affects consumers, and what effective strategies can be applied to implement it. What is native advertising? Native advertising, also known as integrated or hidden advertising, is a form of advertising where a product or brand is integrated into content or a situation in a way that is intuitively associated with the manufacturer or advertiser but does not appear to be a direct advertisement. The main idea is to have a subconscious impact on the audience, which can be more effective than outright advertising. The impact of...

In the process of SEO improvement, an important task is to create content that meets the requirements of search engines and at the same time offers useful information to users. However, when trying to achieve high rankings and visibility, many authors face the problem of keyword stuffing. In this article, we'll look at how to check SEO text for keyword overuse and determine the optimal keyword concentration, as well as provide you with tips and tools for doing so. How to check text for over-spamming One of the key stages of writing SEO texts is checking for over-spam. Keyword stuffing is the excessive use of keywords, which can negatively affect a page's position in search engine rankings. But how do you know if your text has too many keywords? First, you should use keyword density analysis tools to find out...

G GATE is a spectacular event that will charge you and your business to great achievements. The team strives to bring each new event to a higher level and create a live experience where people can form valuable connections! Feel the atmosphere of previous G GATE parties And now, about the next GULYANKA you can't miss! Date: April 15 Location: Butelkownia - the historic city center In the program More than 300 guests - only the leaders of the affiliate industry and top influencers from the sphere. 2 top DJs. Incendiary Armina will give guests a mix of Electro and Melodic Techno. And Dj Krismi will arrange a real Progressive House attraction. 8 hours of networking in a cool atmosphere. What you will get TOP COMMUNITY This is an ideal opportunity to grow your business through effective networking and finding...

In the world of traffic arbitrage, there is a lot of debate about which approach is more effective: working alone or with a team. The experience and opinions of arbitrageurs vary, but there is growing evidence that teamwork offers undeniable advantages for growth and development. The versatility of an arbitrator's tasks A solo arbitrator has to be "a reader, a reaper and a tinkerer", performing many tasks: from technical preparation and creative design to analytics and accounting. It's a huge workload that requires a wide range of knowledge and skills, as well as a significant amount of time. Benefits of working in a team Distributed workload In a team, each specialist focuses on his or her narrow specialization, thus increasing the overall efficiency of work. This helps to avoid overload and maintain a high level of concentration and motivation. Greater...

What is a cashback service? A cashback service is an online platform that is a partner of an online store. Its mission is to attract customers to the store. The latter pays the partner a commission for this, a part of which is shared with the buyer. Ultimately, everyone benefits: - The store earns money by selling goods, gets loyal customers, and saves on advertising; - the cashback service receives payment from the store, part of which it transfers to the customer, and part of which it keeps as profit; - the customer returns part of the amount spent in cash and saves on purchases. There are about a dozen cashback services in Ukraine. We will tell you how to use them on the example of one of the most popular ones - LetyShops. How it works Letyshops cooperates with...

Guerrilla marketing in arbitrage and its types The main objective of guerrilla marketing is to minimize costs when achieving the goal, while using methods that evoke strong emotions in consumers, including not only positive ones but also such emotions as anger or irritation. Most often, the goal is to shock or surprise the audience. Take, for example, the Game of Thrones ad in the New York Times. Unexpectedly for the reader, the shadow of a dragon appears on the pages of the newspaper, which can make them involuntarily look up into the sky, believing for a moment that it is Daenerys Targaryen riding a dragon above them. Although this is unlikely, it creates a certain impression and remains in the memory. Types of guerrilla marketing Before choosing a guerrilla marketing strategy, it is important to have a deep understanding of...

The modern world of gambling is entering a new stage of development, and Gambling 2.0 promises to bring a breeze of innovation and a powerful stream of change. Let's take a look at the key trends and defining events that will determine the vector of this exciting profession in the future: Growing legalization of online casinos. The United States has been experiencing a trend towards the legalization of online gambling, which is expected to continue. This can lead to a significant increase in revenues in this industry and market expansion. The global online gambling market is projected to grow by 11.5% by 2027. Cryptocurrency integration. More and more gambling platforms are starting to accept cryptocurrencies, such as bitcoin, as a payment method. This trend can attract a new audience of tech-savvy players, improve security, and speed of transactions. Introduction of...