Lead Panda Media Awards 2024 is our first attempt to recognize the leaders of the affiliate industry who have made a significant contribution to the development of the market this year. In the process of creating our nomination, we relied on the in-depth analysis obtained during participation in numerous conferences and cooperation with leading companies. Although we do not evaluate affiliate programs by ROI, we focused on external factors that shape the industry: marketing campaigns, brands, events, influencers, and strategies. We are pleased to present the winners in various categories, who we believe are worthy of attention for their contribution to the development of affiliate marketing and related industries. Winners of Lead Panda Media Awards 2024 Best Marketing Campaign 1Win Partners, Pinup Partners, Growe Partners Recognition for the most effective and vivid promotional campaigns that have attracted the attention of...

Ever wondered if you can beat a casino with a neural network and walk away with a lot of money? Sounds like a movie script, right? But this idea is not so fantastic! Let's be clear: everything you read here is pure theory. In real life, such attempts can be not only illegal but also dangerous. Casinos are a serious business, and people who run them are unlikely to appreciate such technological tricks. Now let's see how neural networks can analyze games, find weaknesses, and even predict outcomes. And don't forget: knowledge is power, but you need to use it wisely! Neural Network at the Poker Table Let's imagine poker as a game where a neural network can help increase the chances of winning. Poker is not just a game with cards, but a fascinating mix of psychology, math, and...

In an industry where competition is fierce and rules change faster than the weather, he found his place in the sun. Anatoly Winter, the founder of Wintevents and Affiliate Embassy, tells us about his journey from a young man who mastered PPC in the 2000s to the owner of successful event businesses in the affiliate industry. How did he manage to build a successful affiliate business and not just one? Why did he decide to change his approach to niche events? And what did poker teach him better than any business school? The answers are in our exclusive interview. In affiliate since the age of 16 Anatolii has been in the affiliate industry since 2000 - he started to understand the advertising tools of the Internet at the age of 16. At that time, everything was different: There were no...

Do you want to make 200% ROI from the start, without any unnecessary experiments? The cover design, icon, title - all of these directly affect the conversion rate (CR%) of your email. But let's take it step by step! The first contact a user has with an app in the App Store is a key moment that determines the success of your advertising campaign. All the details are important: stylish design, bright colors, elements that "heat up" interest in downloading and making the first deposit (FTD). Will the user download the application? Will he deposit money? Will he leave it after that? In this article, we have analyzed: How to choose the very applications that really convert”; Why certain colors and designs have such a strong impact on the desire to download an app; How to evoke the right emotions...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

Forecasts for 2025 indicate that the credit rating industry will remain one of the most stable verticals, which will not only retain its position but also continue to grow. For the first half of the year, we can draw some conclusions about the trends in this area - what is relevant and whether it is worth investing in it, especially if you do not have significant initial investments. Analysis of current trends Data mining is more than ever subject to technological progress, which allows to adapt to new consumer demands. This can be seen in the reports of large companies operating in the adult sector. Neural networks and artificial intelligence have found their place in the industry, offering a variety of applications for content creation that allow users to interact with virtual companions or even AI models. Based on their...

For arbitrageurs working in the iGaming vertical, it is important to understand the principles of online casinos. Bonus mechanics play a huge role, being responsible both for attracting new users and for retaining and engaging old ones. And also by their use you can understand how much this or that casino knows how to work with players, but for this you need to know the essence. But first: what are bonuses? Bonuses are “pluses” to players from the casino. They can be represented by money, points or freespins (free games), and are designed to stimulate users. Bonuses are conditionally divided into two types: deposit and non-deposit. The first are issued for depositing money into the account, and the second do not require spending on the part of the player. Today we will briefly break down the main types of online...

When you start working on promoting your project on the Internet, sooner or later you will come across such concepts as "link building", "link mass", "backlinks", "backlink donors", "mirlinks". Today we will figure out what Backlink. Backlink – is a backlink that leads to your site from other resources. Backlinks are a link building tool designed to build link mass that search engines take into account when ranking sites. To measure this indicator, Google tracks such a parameter as page rank (PR). The larger and better the link mass, the higher your website's position in the search results will be. Therefore, backlinks are extremely important for effective SEO. In addition to the obvious benefits of promoting a website on the Internet, backlinks help to increase the target audience, attract new customers, and increase website traffic. How to understand that you...

How do I know when a spoofed account is ready to go live? This question often arises for arbitrageurs who are preparing to launch their advertising campaigns. It is important to know when you can safely use an account in Facebook Ads Manager to avoid blocking and set up effective advertising. In this article, we'll look at how to assess the degree of “readiness” of an account, what indicators to consider, and how proper interaction with the platform can help you get the most out of it. Next, we will analyze such important aspects as interests, activity outside of Facebook, and ad settings, as well as share useful recommendations for optimizing the feeding process. It's time to feed your accounts effectively! Interests Although this is one of the least important panels for data collection, it's best not to ignore it....