Almost 46% of all Google searches are local. People are not looking for information, but for solutions here and now. “Marketing agency Kyiv”. “Coworking nearby”. “Business card printing Lviv”. And the first thing they see is a map. For businesses, this means that if you are not in the top block of Google Maps, for a part of the audience you do not exist. And here it is important to understand: the Google Maps algorithm works differently from classic search. The factors that help you rank in organic search have almost no effect on the position in the Local Pack - hence the block with a map and three companies at the top of the page. Local Pack - the hottest point of the funnel The block with a map is a premium area of ​​attention. It appears above the...

Adding hundreds of contacts on LinkedIn does not mean building a network. The platform has long ceased to be limited to the role of an online resume: today it is a full-fledged environment for professional interaction, where the result is formed not by the number of contacts or “cold” messages, but by visibility, trust, and the nature of communication with others. Networking is not “adding friends” On modern professional platforms, networking no longer works on a “lucky or unlucky” basis. It is no longer an exchange of business cards in digital format. This approach is not a “one size fits all” template — it is a flexible strategic model that adapts to different goals, such as partnership, career growth, client development, or expert visibility. What is networking in a professional network In a professional environment, the focus shifts from random...

Video remains one of the most powerful tools in digital marketing. It quickly conveys emotions, simplifies complex messages, and works effectively on any platform. But as always, AI is changing everything, so we need to adapt. Today, video is a tool for interaction, personalization, and building trust. So, let's take note of the important video marketing trends in 2026 so we don't fall behind. YouTube and TikTok – data sources for AI YouTube and TikTok have long gone beyond entertainment. Today, they are full-fledged information hubs that form some of the most valuable data arrays for multimodal AI systems. Algorithms analyze videos not only by subtitles or descriptions, but also by metadata and, more importantly, by audience behavior. Comments, likes, shares, and even pauses in viewing provide an accurate picture of user sentiment, new trends, and requests that have not...

Content is a real gold asset that can work for you 24/7, bring in leads, and pay for itself for years. Your articles and other materials can become a magnet for customers, and it is quite realistic to implement this on your platform or in media relevant to your target audience. Content as a strategic investment: why now? Content is not only an expense, but also an investment that grows in value, like real estate. Because what is content? It is any valuable information: posts, videos, guides, infographics, or podcasts that build trust and attract traffic from search engines and social networks. People read blogs before buying because they can find more niche and honest reviews there, not just banners. No matter how you look at it, digital content has the currency of attention: it keeps the audience engaged, feeds...

AI-powered creatives have become the standard in iGaming faster than anyone could blink. Yesterday, we were paying production companies thousands of dollars for a single video; today, we generate dozens of variations in five minutes. It's no longer a "gimmick" or an "innovation"—it's the basic infrastructure of performance. But with this widespread adoption comes another reality: AI-powered videos don't always deliver results. Many teams believe that writing a strong prompt is enough for the creative to "work" on its own. Mike Wiseman reveals a much harsher truth: a strong prompt is only 50% of success. The other 50% is in the details. And that's where things get interesting. The prompt can be perfect: the style is cinematic, the lighting is dramatic, the emotions are vivid, the offer is powerful. But the video can still fail. Why? All seven mistakes we'll...

The latest episode of ROI Night Show brought together mega interesting characters from the aff-industry for crazy interactions and frank conversations about business. From insights to "Arbitrage Picasso" The episode started with a guest of Lana Rossi, the founder of Conversion Club, who spoke about her unique approach to organizing arbitration events. Listening to her is a pleasure... The most exciting part of the show was the game, where the Crocodile game, drawing, laughter and marketing met. Representatives of Apps4You and TEQUILA lit up the room with their charisma, which you should appreciate! Only giggles? No, there will be pain too! Epic moment where participants received electric shocks for wrong answers about their companies. Among the interesting facts that were revealed during the game: TEQUILA has a corporate villa in Cyprus and plans to open in Bali Apps4You processes more...

Just imagine: you commission ChatGPT to write a post for Instagram. And instead of a lively and recognizable "brand voice," you get a dry message like "Dear users, in today's digital marketing world...". The text seems to be correct, but it is colorless, devoid of emotion and intonation that keep the audience's attention. This is the main risk of working with neural networks in SMM: they are great at generating words, but they don't understand how to sound like a brand. As a result, your posts turn into a generic corporate template that gets unsubscribed from faster than emails with banal greetings. How to teach AI to speak your language: to convey your brand's character, emotional tone, and unique style. We will show you how to create a simple Tone of Voice guide, how to formulate queries to neural networks...

Ten dates without a spark is painful, but you have to keep going. And honestly, the problem is not in the font. The problem is in the message with which people are addressed, and in the fact that they are speaking to the "wrong people" or in the wrong way. This is a text for those who have spinning impressions but no action. The goal is simple: learn how to change your tone and delivery so that the right eyes finally respond. What is "tone in visuals" Tone is not "what font to use", although the font also plays a role in perception. But it is a way of conveying an idea: calmly or persistently, with humor or business, "leading by the hand" or "pressing in the forehead". The manner of the text is created by the headline, body text,...

Telegram has long since stopped being just a messenger. In 2025, it is a full-fledged platform for content, traffic, and monetization. Especially if you know how to work with new formats. One of them is Telegram Stories which are becoming more and more in demand in arbitrage and advertising every month. If you've only heard about stories in Telegram, but have never run ads in them - read carefully. In this article we'll lay everything out: from preparation to launch, from searching for channels to analyzing the results. 🔍 🔍 What are Telegram Stories and why they work Telegram Stories are vertical photos or videos that appear above a chat and disappear after 24 hours. The trick is that they are seen by all subscribers to the channel, which means it's the hottest reach, with no algorithmic cutoff like Instagram...