A few years ago, LinkedIn was the territory of longreads: posts of several thousand characters, structured case studies, and texts with graphs. But in 2025, the feed looks different: instead of "walls of text," there are carousels of three slides, 500-character posts, and short videos that are easy to watch between two zoom circles. It seems that the attention span of users has shrunk to the level of TikTok, and even on a "serious" platform, those who can speak quickly and simply win. But does this mean that longreads are dead? Or do they still have their place, especially where trust, expertise, and serious argumentation are required? For affiliate marketing, iGaming, and digital, this choice is critical: some formats bring reach, others conversion. And the question is not only about LinkedIn algorithms but also about brand strategy: do you want...

From tests and beauty gizmos to soothing buckwheat tea, here's a brief look at what the items in your bag say about working for an affiliate. 07.08, Mayachok, Sempro Fest pre-party — you come in with the thought “I’ll drop by for an hour,” and leave after a dozen acquaintances, three impromptu stand-ups near the prosecco zone, and with a cardholder full of new business cards. We decided to look at the profession from the side: not through presentations and complex professional pitches, but through… handbags. The things that people carry with them on the day of the event can say something unique about them that we would never have known otherwise. So let’s start discussing our friendly “bag raid”! Sabrina, Head of Sales, Affiliate World  Her starter pack of a trendy cappuccino handbag seems like it couldn't be...

You don't have a "Buy" button on your website. You don't drive traffic to a landing page with a counter. Your marketing is a blog, newsletter, podcasts, and media presence. And then you launch a new campaign, spend time, budget, and effort, and there's silence in CRM. No applications. No sales. The team starts to look at you askance. The founder asks: "Why are we doing this at all?" You know? Most companies get lost here. They try to measure the deep funnel as if it were a regular performance ad. But there is a nuance: not all marketing should sell directly, and that's okay. Content marketing, PR, brand awareness, expertise, loyalty, and audience engagement are all marketing. Just with a longer cycle and thinner signals. And if you look only at leads, you will miss the moments when the...

Taboola is one of the largest native advertising platforms used by arbitrageurs to promote offers. However, working with Taboola requires certain experience, proper setup of advertising campaigns, and understanding of the nuances of account operation. In this article, we will analyze what Taboola accounts are, how to use them in traffic arbitrage, and what strategies will help to achieve maximum ROI. What are Taboola accounts? Taboola accounts are advertising accounts within the Taboola platform that allow you to customize and run native ads. They are used by arbitrageurs to promote offers in various verticals, including gut, e-commerce, finance, and gambling. How to create and use a Taboola account? Account registration. You need to register in the system, provide payment information and pass moderation. Setting up campaigns. It is important to choose the right geo, targeting, creatives, and bids for efficient...

Imagine this: a company pours $5,000 into advertising through top bloggers with a million followers. And what? Ten clicks. Maybe zero sales. The emotional scale is somewhere between "cry" and "burn." Now imagine that they would have thrown the same money at 10 micro-influencers... and would have closed the plan. That's it. The classic era of the "race to the bottom" is officially dead. Now it's "who really influences" that rules, not "who has the most pomp". Ukrainian businessmen are talking about this as well. Who are micro and nano bloggers? Type Audience Nano-blogger 1,000-10,000k followers Micro-blogger 10,000-50,000k followers That is, these are not distant superstars, but normal "people of your own" whom the audience really listens to and trusts. A minimum of unnecessary pretentiousness and a maximum of life in their content and broadcasting of life. Why are big...

COD nutra (Cash on Delivery nutra) is a nutra sales model where the customer pays for the order upon receipt. This format is widely used by arbitrageurs because of its high conversion rate and availability in various markets. In this article, let's understand what COD gutra is, how to work with it and what strategies will help you get maximum profit in traffic arbitrage. What is COD gutra? COD nutra are offers in which the customer pays for the product when it is delivered. This lowers the barriers to purchase, increasing conversion to order. Most often in this model are promoted goods from the following categories: Dietary supplements and vitamins Slimming aids Cosmetics and anti-aging products Health products Potency and intimate products How to work with COD gut in traffic arbitrage? Offer selection You need to pick a proven offerer...

Today, customers want more than just a “personalized approach” - they expect a brand to read their minds. Even before they decide what they need. And what's interesting is that it's actually possible now. Thanks to neural networks. And to make the offer not only relevant but also to hit the bull's eye. This is where AI enters the scene. And not just as a fancy gizmo, but as a real tool that already boosts conversions, reduces CPA, and extracts the maximum from each user. In this article, we will show how affiliates, arbitrageurs, and B2B marketers can use neural networks: to build segments not by eye, to read user behavior like an open book, and to sew personalization directly into offers. With examples, case studies, and proven tools. Let's go 👇 🎯 Segments are no longer just “men 25-35”...

Conversion Conf Warsaw 2025 is not only about daytime talks and expos, but also about parties, sports, and networking that will last all week. Below we have collected all the side events that will take place in Warsaw on April 14-18 alongside the conference, with a brief description, registration, and terms of participation. Get ready for exciting events after the conference days! Conversion Conf Day 1 GYPSY CONNECT 3.0 (PPC.CLUB × GYPSY PARTNERS) is an exclusive meetup for PPC specialists. The event will take place at 18:00, April 14, at Secret Location in Warsaw (the exact location will be sent by the organizers the day before the event). There are only 50 seats, so the entrance is by invitation only - you need to pre-register via the form and get on the list of the selected ones. The format of...

In traffic arbitrage, text is the first step to high conversions. A well-written post can decide the fate of a campaign, whether it's a CTR increase or wasted budgets. But how do you make sure that the text catches, sells, and evokes emotion? This guide will help you: Learn how to build the structure of posts correctly. Write a text that sells from the first words. Use triggers and psychological pain to increase interest. You will learn about format, social proof, effective CTA, and get a ready-made text builder to create your sales posts faster. How to start the right way The fear of the "white page" can make it difficult to create a sales copy. It often ends up with a long introduction that doesn't generate interest. An example of a bad introduction: "Dietary supplements are important for maintaining...