When geopolitics is a game changer In the global economy, events that seem local can have consequences for entire industries on the other side of the world. Online gambling is one of the most change-sensitive industries: the reaction to political crises is always instantaneous. That is why today it is worth taking a closer look at the growing tension between India and Pakistan. At the moment, we are only talking about the threat of war, not its inevitability. However, the signals are too loud to ignore. Military clashes have resumed in Kashmir. The leaders of both countries are exchanging aggressive statements. Military exercises near the border are held in a clear show of force. In such circumstances, responsible business should ask itself not "will there be a war" but "what will we do if it starts." Why is it important...

In the world of CPA networks and affiliate programs, PR is no longer just an "auxiliary function". It is a heavy artillery in the information war for trust, recognition, and... a bonus rate. We have gathered those who really set the tone in communications - PR professionals who bring brands out of the shadows and into the spotlight of Telegram channels, YouTube shows, and conference afterparties. Here we go! Tanya, 1win Partners Tanya is a CMO at 1win Partners. She is also a person who once swapped a camera for a contextualized one. She is a former TV journalist who rose from a manager to a marketing executive in two years. Today, she manages a large team and runs everything related to affiliate marketing in iGaming. Tanya's ToDo includes strategy, affiliates, digital promotion, and all this magic in a regulated...

Whatever this day is called, the statistics speak for themselves: for 64% of Ukrainian women, it is a holiday of "femininity, tenderness and beauty," and 60% expect special promotions from brands. Sales of flowers and gifts increase sharply in the first week of March, and marketplaces do not miss the opportunity to strengthen communication and offer thematic discounts. But at the same time, 18% of Ukrainians expect brands to become a voice of support for women and an example of change. How do popular marketplaces and retailers communicate this day? How do marketplaces and retailers communicate this day Rozetka She chose a different strategy: she hinted at the spring update through the image of a groundhog, but did not forget to add pink to the promo, which makes it clear what day the discounts are timed to. Citrus Traditionally, the...

What is meme marketing? If a few years ago memes were just entertainment shared by friends, now they have become a full-fledged marketing tool. And it's not surprising - people are tired of banal advertising slogans and standard "buy from us" posts. But if a brand enters social media with humor and light self-irony, it quickly becomes closer to its audience. The essence of meme marketing is quite simple: a company creates or adapts memes related to its product or services and publishes them on social media. The main thing is to do it in such a way that it doesn't look like you're being sold something, but rather that it is sincere, witty, and evokes a "yeah, that's me." Imagine the situation: you're flipping through your Instagram or TikTok feed and a standard ad pops up - "Our shampoo...

The Super Bowl is not only the sporting event of the year, but also the place where brands showcase their most colorful advertising campaigns. However, as with any game, not everyone can be a winner. While some commercials capture viewers' attention, others remain in the shadows and elicit mixed reactions. After looking at the best Super Bowl 2025 commercials, it's time to turn our attention to the ones that didn't live up to expectations. Bud Light: Uninspired and Fearless Since the boycott in 2023, the Bud Light brand has emphasized its "target" audience. However, as Adweek brand editor Rebecca Stewart notes, the campaign, featuring comedian Shane Gillis, musician Post Malone and quarterback Peyton Manning, has clearly failed to impress. Their attempt to save a "lame" party with beer and meat seemed overly cautious and breathless. While sister company Budweiser's ads...

How do you make sure that your website is linked to? Is it worth buying them, and is it justified at all? How to get a link from a top media outlet for free? In this article, we will analyze all these questions. We will explain what external promotion is and give you a clear plan of action to build up your link mass. Guide: what do the main terms mean In order not to get confused in concepts, let's quickly run through the key definitions: Link, backlink, URL is a hyperlink that leads to a specific site. In the context of link building, it provides a transition from one resource to another. Donor - a site that hosts a link to your web resource. Acceptor - your site where this link leads. Anchor (anchor text) is the text that...

Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...

The prospects of crypto gambling, the risks of the “gray” market, and future regulation - in a conversation with Cosmobet beneficiary Mikhail Zborovsky. Cryptocurrencies have become an integral part of the modern economy. They are used for investment, payment for services, and even in traditional sectors. The gambling industry is no exception: blockchain technologies have opened up new opportunities for process automation, increased transparency, and expanded access to the global market. However, unlike classical payment systems, cryptocurrencies still remain in the “gray zone” of legislation in many countries, including Ukraine. This uncertainty provides both new opportunities for business development and increased risks for participants. Why are gambling and cryptocurrencies distrusted? -Mikhail, why is the attitude towards gambling and cryptocurrencies in Ukrainian society mostly negative? - This is due to several factors. Cryptocurrencies are often perceived as unstable financial instruments, and...

In the world of traffic arbitrage, news of major platform changes always attracts attention. One of the industry highlights was the recent update to the Facebook Ads policy, which will go into effect in early 2025. The changes will affect not only ad formats and algorithms, but also how traffic is monitored and targeting capabilities. In this article, we'll break down how Facebook's new rules will affect arbitrageurs and what they need to consider in order to adapt. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free What will change in Facebook Ads in 2025? Facebook (and its sister platforms Instagram and Messenger) has always been one of the...