Many arbitrageurs and owners of profitable utilities and applications choose to store data on rented servers, which is really convenient. However, this approach carries a significant drawback - vulnerability to attacks. If the server is compromised, you may face the threat of losing access to all information, which negatively affects financial performance and reduces motivation. That is why we have prepared a detailed guide that will help you protect your server from cyber attacks and avoid undesirable consequences. Why protect your server In most cases, hackers do not attack you specifically. Most often, their targets are team or product owners, or those who have become someone's competitor. But regardless of what data is on the server and who owns it, it can still be subject to a hacking attempt. The most likely scenario is an automated hacking with the help...

In this article, you will find information on why niche landing pages are an effective tool. We will discuss its strengths and weaknesses, as well as recommend services and tools to increase conversions and revenue growth in affiliate marketing. A niche landing page is aimed at a specific group of offers in a certain vertical. For example, it can be a focus on debit cards in the banking sector or IT courses in online education. By choosing this strategy, you direct users' attention to certain offers or even one offer. This allows you to test new offers and test hypotheses. If the potential of the offer is already known, you can use such landing pages to determine the conversion rate. Niche landing is designed for a narrow circle of users and allows you to favorably present the terms of the...

Text ads are the simplest format of online advertising used to promote goods and services. They effectively attract the attention of potential customers when they visit various websites. Such ads are easy to edit, have several types, and offer significant business benefits. To create display ads, sign in to your Google account and select the Campaigns section in the navigation bar in the Display Network. To learn what to do next, continue reading the article. How to create an effective text ad: the secrets of advertising on Google Advertising texts for Google should be attractive and relevant to users. Successful ads meet several key requirements: Highlight the benefits of your company and the uniqueness of your product or service that distinguish you from your competitors. Motivate a potential customer to take action. Include keywords and queries that users use. Relate...

YouTube Shorts is becoming increasingly popular across verticals, and competition is growing with it. To succeed on this platform, it is critical to master the intricacies of content management and marketing strategies. Grabbing the attention of the audience The main task is to understand their interests and preferences. The key to success lies in generating authentic content. Your message should reflect the views of the target audience and promote a sense of involvement in the topic presented. This allows you to draw users' attention to your product. In addition, professionals emphasize the importance of audio in video. The sound should be clear and consistent with the overall atmosphere of the video, which contributes to a deeper immersion of the viewer and increases the overall effectiveness of interaction. The research also emphasizes the need for organic promotion. This means minimizing the...

Facebook has ceased to be a simple platform for communication, it has grown into a powerful marketing tool that offers a wide range of options for advertising campaigns and marketing strategies. In its privacy policy, Facebook has difficult to understand aspects that can unknowingly provoke violations of the rules that will lead to account blocking. Let's analyze how to effectively use the available Facebook features while minimizing the risk of getting banned. Suspicious behavior Creating a Facebook account to use it in advertising campaigns is best started with the “warm-up” stage. This means the initial reproduction of the actions of a typical user. Actions that contribute to the status of an active user will help you avoid being blocked on Facebook. For example, you need to set an avatar, fill in general information, and simulate activity: add other users as friends,...

Traffic arbitrage requires a creative approach to creating ads that will attract users' attention and ensure high conversion rates. In this article, we will look at the basic principles of creating creatives for ads in TikTok, Facebook and Google, as well as the top services that will help you in this process. 🎁By the way, you can get 5 free cards from FlexCard (a service that issues virtual cards for traffic arbitrage and personal shopping) using the promo code LeadPanda. 🧨Register at the link, name the promo code and pick up the cards Basic principles of creating creatives Adaptation to the platform: TikTok: This platform is focused on short, dynamic videos. It is important to use trends and add interactive elements, such as polls and challenges. Facebook: Both videos and static images work well here. It is important to use...

Few people in the world can boast that they have never encountered a scam. Irritation, anger, and disappointment from unreasonably lost money are common emotions for many people. That is why we decided to raise the topic of fraud in traffic arbitrage. Earning money on trust Trust fraud is an ancient practice of deception that has always been frowned upon in society. Fraudsters, who produce nothing of their own, rely entirely on their cunning to cheat others. That is why every state takes measures to punish such actions. There are also numerous cases of fraud in traffic arbitration that lead to the following consequences: Creating a negative image of online advertising when deceived customers express their dissatisfaction to a wide audience; increased control by trusted sources (social networks, search engines) overall arbitrageurs; More difficult conditions for gaining trust in new...

We break down Facebook advertising into molecules! Why everyone wants to advertise on Facebook - we tell you all the pros and cons. “If you're not on Facebook, you're dead” - more than two billion people in the world support this slogan. According to Digital Information World, Facebook is the third most popular website in the world, behind only Google and YouTube. So it's no surprise that hundreds of thousands of businesses use it as a platform for advertising. Let's find out why Facebook is so popular in online business and why most arbitrageurs want to "pour" through FB. However, we want to note right away that we have conducted a study and compared all types of advertising promotion and determined the most effective one. The results will impress you! (Expect the article on our website soon) In the meantime,...

An effective way to attract viewers' attention is video ads at the beginning, middle, and end of videos. Let's find out what these formats are, how they function, and what their benefits are for advertisers. Prerolls This is a commercial that is shown before the main content starts. It usually lasts from 15 to 30 seconds. They allow advertisers to grab attention before viewers start watching the main video. They also help to increase conversions because they attract users who are genuinely interested in the product or service. Example: Apple used this type of ad in its marketing campaign to promote the new iPhone, showcasing the features of the new device and enticing viewers to continue watching. Midrolls A midroll is a commercial that is shown while the main content is being viewed. It is usually shorter than 15 seconds....