We have collected the most interesting moments of the interview with Mustafa Suleiman, Head of Microsoft AI. Mustafa is an important figure in the world of artificial intelligence. He was one of the co-founders of DeepMind, which was acquired by Google in 2014. After that, Mustafa worked as a vice president at Google for several years until he founded a new AI startup, Inflection, in 2022. Earlier this year, Inflection signed a deal with Microsoft to license its core technologies. This deal caused a lot of discussion because it was not a classic acquisition: Mustafa, his co-founder, and most of Inflection's employees moved to Microsoft. Mustafa Suleyman is currently responsible for all of Microsoft's consumer AI products: the Copilot app, Bing, Edge browser, and MSN. These services seem to be rapidly changing the way we use the web in the...

Almost any business faces the phenomenon of seasonality. In some periods, the need for products decreases, which leads to a "low season". When there is an increase in customer interest, we talk about the "high season". In the field of online marketing, it is important to take into account that during the peak of demand, competition increases, which leads to an increase in the cost of advertising clicks. In some cases, it is easy to predict changes in demand: the summer season brings popularity to beach products, and the winter season brings popularity to products for active winter recreation. Flower shop owners face an influx of customers on the eve of September 1, March 8, and Valentine's Day. There are also less obvious areas that are not tied to specific holidays or seasons, such as massage services, legal assistance, and...

Do you know what strategy is effective for attracting new customers and increasing brand awareness through search engines? It is called SEM. This strategy combines various tactics, including paid advertising (PPC) and search engine optimization (SEO), to help increase your site's visibility in search results. What is SEM? SEM is a set of marketing activities aimed at increasing the visibility of your website on search engine results pages (SERPs). Unlike SEO, which focuses on organic results, SEM includes paid ads that appear alongside organic results. The main components of SEM PPC advertising (Pay-Per-Click) PPC is an online advertising model where advertisers pay every time someone clicks on their ad. Google Ads is the most popular platform for PPC. It allows you to target ads based on keywords, demographics, geography, and other factors. Keywords Keywords are the basis of SEM campaigns....

How is an English course through an interactive bot, a programming academy, and a weight loss program related? They are united by their affiliation with the EdTech industry. Leading educational trends provide people with opportunities for radical changes in their lives and also open up prospects for arbitrageurs to earn money. Today, our article is about the variety of educational offers, the available approaches to them, and the first steps in the EdTech world. But first, let's consider a few important points. Why is EdTech gaining popularity so fast? Educational online platforms are gaining momentum every day, given the growing need for such services. Forecasts from research agencies predict a bright future for this area. Many reasons contribute to the growth of the EdTech sector: the demand for distance learning is growing every day, and the quality of offline learning...

You definitely saw it. Screenshots from Telegram: "+380$ overnight", "new case: ROI 230%", "I poured from the build, the après came in!". And all of these are not famous businessmen or millionaires, but ordinary people with a laptop and access to an advertising account. It's not a fairy tale, but it's not free either. We are talking about traffic arbitrage, a topic that is surrounded by a lot of myths, legends, and complaints about wasted budgets. You may have heard something about it. Or maybe you think that this is a "gray topic for those who are in the know". In any case, this article is for you. In simple words, without water and academic formulas, we will analyze what arbitrage is, how to make money on it, where you can cash in, and why this topic is not only...

The iGaming market is developing extremely fast, and technological innovations are becoming the basis for the success of large players. However, should smaller companies also invest in their own IT solutions? Traffic Squad confidently answers: yes, they should! The team has gone from depending on third-party services to creating its own IT ecosystem and is now ready to share this experience. The key to efficiency in affiliate marketing The competition in the media buying market is fierce, and companies are forced to look for ways to increase efficiency. One of the key tools is proprietary IT solutions that allow automating processes and controlling data flow. "When a company becomes big, it acquires a lot of services and data that need to be managed effectively. And there are two options here: either buy ready-made solutions or create your own. We realized...

The affiliate marketing industry is growing rapidly, and we’re here to exceed our partners’ expectations! At Traffic Squad, we know how to generate quality traffic and attract high-value players. Our core strategy is win-win. Our ultimate goal? To deliver high-quality traffic to advertisers and give media buyers everything they need for profitable campaigns. Curious about the structure and tasks of the Affiliates & Sales Department at Traffic Squad? Buckle up and read on. What does the Affiliates & Sales team do? Our team works to create win-win situations: partners get high volumes of quality traffic, and buyers get the best launch conditions on the market. The department includes a variety of roles, each with specific responsibilities. Let’s break them down. Who’s the key player in the department? That would be the Affiliate Manager. Their main role? Top-tier communication with both...

Six months ago, artificial intelligence in marketing was associated with simple chatbots, template banners, and standard email campaigns. It was used mainly for technical tasks, but today everything has changed. AI has become a tool that helps to come up with ideas, create content, and build communication in a new way. Now it's not enough to just come up with an idea. You also need to explain it to AI, choose the right tool, and create an ad that will really catch the audience. How it works in practice - we share examples of recent campaigns. WWF Ukraine: empty toy sets instead of endangered species WWF Ukraine together with Nebo ideas agency rethought the popular GPT Doll trend, in which users created images of dolls using AI. But instead of bright characters, the team offered a different solution: animal modeling...

In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...