Text ads are the simplest format of online advertising used to promote goods and services. They effectively attract the attention of potential customers when they visit various websites. Such ads are easy to edit, have several types, and offer significant business benefits. To create display ads, sign in to your Google account and select the Campaigns section in the navigation bar in the Display Network. To learn what to do next, continue reading the article. How to create an effective text ad: the secrets of advertising on Google Advertising texts for Google should be attractive and relevant to users. Successful ads meet several key requirements: Highlight the benefits of your company and the uniqueness of your product or service that distinguish you from your competitors. Motivate a potential customer to take action. Include keywords and queries that users use. Relate...

You've created a mobile app and successfully added it to the stores - what do you do next? How do you compete for your users among 2,654,747 apps on Google Play (according to Statista) and almost the same number of apps on the App Store? A set of methods for optimizing apps on the app store and Google is called ASO (App Store Optimization), and today we will tell you in detail what ASO is and how it works. What is ASO (app store optimization)? ASO (App Store Optimization) is a tool that will help you stay afloat and compete with even the largest market players. Using Apple Search Ads helps to determine the effectiveness of keywords for ASO. Of course, provided that your product is well-designed and evokes positive emotions in users. More specifically, ASO is the optimization of...

Ethical Issues in Traffic Arbitrage: Combating Spam, Frod and User Fraud Traffic arbitrage, despite its popularity and potential profitability, faces a number of ethical issues related to the use of spam, frod and user deception. In this article, we will examine these ethical issues and their implications for advertisers, webmasters and the entire traffic arbitrage industry. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link, specify the promo code support and get the cards for free Spam Spam is one of the most common ethical violations in traffic arbitrage. It can include intrusive or unwanted emails, SMS text messages, comments on forums or blogs, and other forms of inappropriate contact with users. Spam not only annoys users, but also damages...

Guest posting as a marketing tool. Let's figure out how effective guest posting is for SEO What is guest posting? Guest posting means publishing text on a third-party authoritative blog that includes a link to your site with native (not direct) advertising. This is an effective strategy for external SEO website promotion, as it allows you to increase the authority of your resource, increase its visibility in search, and therefore attract new visitors. Free guest posting remains one of the main link building methods that is suitable for projects in any niche. It can be used with a minimal budget, but if you don't build a strategy for working with platforms, it will be difficult to get the desired result. Help: In Google's guidelines, there is a clause that states that guest posting is considered a prohibited way to promote...

Pin Up has banned the use of its trademark in Russia and 36 other countries. Pin Up Global, a gambling brand that operates in many countries around the world, has banned the use of its trademark in Russia and some other countries, such as: Afghanistan, Algeria, Angola, Aruba, Bonaire, Cambodia, China, Ecuador, Guyana, Indonesia, Iran, Iraq, Kuwait, Laos, Malaysia, Myanmar, Namibia, Nicaragua, and the United States, North Korea, Pakistan, Panama, Papua New Guinea, Philippines, Singapore, South Korea, St. Maarten, Sudan, Syria, Taiwan, Turkey, Uganda, Yemen, Zimbabwe. Till now, Pin-Up in Ukraine has been operating through two legal entities - Victoria Soft and Ukr Game Technology. On August 8, KRAIL revoked the license of Victoria-Soft LLC due to its ties with Russia. The reason was a letter from the Security Service of Ukraine. In it, the SBU provided KRAIL with data...

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...

Australia is not only about kangaroos, the Sydney Opera House, and jokes about people walking upside down. For arbitrage traders, this country means a high ROI, as the market here demonstrates steep conversions and brings good profits. Overview and GEO's target audience In Australia, the national language is English. Migrants from Britain and its colonies settled here several centuries ago, so the language of the locals is similar to the British, although it has its own peculiarities. Australia has almost 26 million inhabitants. About 90% of them live in large cities such as Sydney, Melbourne, Brisbane, Perth, and Adelaide. The capital of the country, contrary to popular belief, is not Sydney, but Canberra, with a population of almost half a million. Australians are among the richest people in the world, ranking sixth in terms of GDP. The country has a...

Arbitrageurs work with many accounts every day, which can cover hundreds. Launching them directly is a big mistake known even to beginners. In such situations, anti-detection browsers come to the rescue, and one of the most popular is Multilogin. Today we will tell you what Multilogin is, what features anti-detection browsers offer and why every arbitrator needs to master these tools before starting work. What is a Multilogin browser? Multilogin browser is a software developed for Windows, MacOS, and Linux platforms. It allows you to run multiple browsers from a single account. Each of these browsers has unique characteristics, such as version, language, time zone, and, most importantly, GEO, which helps to avoid blockages. Why do arbitrageurs choose the Multilogin browser? The answer is obvious - Multilogin for Linux, Windows, or MacOS is designed to help arbitrageurs bypass blocking. This...

What should be an effective remarketing? We share the main life hacks. What is remarketing? Remarketing is a digital marketing strategy aimed at attracting users who have already interacted with the brand or visited landing pages on the site. Or if a customer has added a product to the cart but hasn't checked out, remarketing uses this information to show them ads on social media and other sites, and eventually encourage them to purchase the product. In the field of marketing, you can find two concepts-remarketing and retargeting. What is the difference? Retargeting involves setting up advertising in each individual system. Remarketing includes a general strategy for returning interested users and potential customers. The name refers to a function that allows you to set up a targeted advertising campaign in the contextual media network for consumers who have previously visited...