Perhaps we should start with the basic terminology to avoid confusion. A lead is a potential customer who is already interested in your product but has not yet purchased it, but has only performed a certain targeted action: left contact information, subscribed to a newsletter, installed an app, etc. Lead generation is, accordingly, the process of attracting leads and collecting their contacts. That is, the formation of a user base that can become your direct customers in the future. Principles of lead generation The goal of any commercial website is to attract leads. And it is very important to understand how to do it! But first, let's understand how lead generation works on a basic level. Users come to your website interested in a product or service. Some of them just browse the information and don't take any action. However,...

On Monday, January 27, DeepSeek, a Chinese startup specializing in artificial intelligence (AI), caused significant fluctuations in global stock markets. According to Bloomberg, DeepSeek's latest developments have challenged the US leadership in the technology sector, demonstrating that creating powerful AI models can be much cheaper. How DeepSeek managed to get ahead of Nvidia The discussion focused on the new DeepSeek R1 model, which runs on less advanced chips but proved to be more cost-effective. This raised questions about the sky-high valuations of companies such as Nvidia Corp. which is considered to be the leading supplier of AI chips. "DeepSeek demonstrates that powerful AI models can be built at a much lower cost," said Wei-Sern Ling, managing director of Union Bancaire Privee. - "This could undermine the investment attractiveness of AI supply chains built on the high costs of a limited...

Sabbaticals are the best “free” links for a website. Let's figure out what they are and all their advantages. One of the ways to achieve high positions in Google search results and attract more users to your site is through link summits. What are link summits? Submit sites are platforms where you can register and post information about the company, which should contain a link to the customer's site. As a rule, the link is placed in the user's profile (or company card), not in the discussion. Tip - it is important to note that the quality of the link-submissions is very important. Low-quality anchor links can harm your site and even lead to a decrease in its position in Google. Summits solve several tasks: provoke a systematic growth of the "link" profile improve the brand image dilute the anchor...

In the modern world of digital marketing and traffic arbitrage, one of the key topics is cloaking. This article covers the basics of cloaking in the context of traffic arbitrage and will help you understand how to choose the right tools to use this technology effectively. An introduction to cloaking in traffic arbitrage First of all, let's take a look at what cloaking is and why it has become so important in the traffic arbitrage industry. Cloaking is a technology that allows you to hide the true content of a web page from search engines or other bots by showing different content to humans and robots. This creates an opportunity for marketers and traffic arbitrageurs to attract an audience using a variety of methods and strategies. Topic Relevance Understanding of cloaking has become relevant due to the constant development of...

The world of traffic arbitrage is changing dynamically. In 2025, arbitrageurs are facing new challenges - from new algorithms of advertising platforms to changes in consumer behavior. How to effectively achieve the goals of advertising campaigns in such conditions? We have compiled a list of the most successful tips for you. Set SMART goals A successful campaign starts with setting the right goals. Use the SMART methodology: Specific: For example, "get 500 leads in 30 days." Measurable: Track KPIs like CTR, CPA, ROI. Achievable: Consider the realism of the goal. Relevant: The goal should be in line with the overall strategy. Time-bound: Set a clear deadline. Example: Instead of the general goal of "increase profits," set the task of "increase landing page conversion by 15% per month." Analyze the audience In 2025, personalization remains more important than ever. Study trends:...

Representatives of the iGaming world are returning from the annual conference in Malta. Industry leaders in B2B and B2C categories were recognized at the Sigma Awards 2024. This award ceremony brought together companies that demonstrate innovation, growth, and influence in their industry. Wondering who won the top prizes? Check out the full list of winners below. 🏆 B2B Awards Winners Game Studio - BGaming BGaming was recognized as the best studio for creating innovative games. Their unique approach to the development of slots and table games combines high quality graphics with game mechanics that cannot but captivate the audience. Virtual Sport Provider - Pragmatic Play Pragmatic Play received the award for advanced solutions in the field of virtual sports. Their products feature realistic match simulations that engage players through dynamic content. Marketing Solution - Bazoom Bazoom is recognized for innovative...

Crawlable, eternal, automatic. How effective are link exchanges and how to choose the best one. Building link mass is an integral part of SEO. Backlinks are important signals that tell search engines that a website is a reliable source of information. Websites with a high-quality link profile from relevant domains get better rankings. Link exchanges can be a good solution if you use all their advantages wisely. Digital specialists and website owners in Ukraine are actively using exchanges. They are also quite effective for English-language projects aimed at the Western market. However, keep in mind that the English-language Internet space is more competitive than the Ukrainian one, and it is much more difficult to get organic links in the English-language information space. Link exchange is a service that acts as an intermediary when buying and selling links. Usually, link exchanges...

In affiliate marketing, there are categories of approaches: white, gray, and black. The difference is often not obvious, and discussions about ethical aspects are meaningless. Let's discuss a method in creatives known as a mise en scène. Let's look at examples and explain the attitude of advertisers to this phenomenon. How to use a mashup in creatives The term “mislead” translates to disorientation. Mislead is a purposeful misleading to get users to perform a targeted action. The best examples of this mechanic are mobile game creatives. They are present in apps and social networks, offering stories with unique events and colorful animations. However, after installing the game, these features are often missing. Such creatives are designed to make users install the game and then forget to uninstall it, although the effectiveness of this approach depends on individual user behavior. In...

Lately, more and more articles about OnlyFans have been published in the arbitrage media. However, these materials do not always make it clear how an arbitrager can make a profit in the adult sphere, and some of them even confuse OnlyFans with debit cards. However, the commonality between these two verticals is minimal. In this article, we decided to analyze how OnlyFans differs from the dating industry in terms of workflows, approaches, creatives, and, most importantly, earning potential. OnlyFans and dating: the main differences Among the many differences between these two verticals, the ease of working with OnlyFans, the earning potential, and the lack of need for cheating or tricks are particularly noteworthy. Let's take a closer look at both platforms. Why does every arbitrager dream of working with the OnlyFans model? Working with OnlyFans is aimed at models that...