On April 16-17, the Lead Panda team and I visited Warsaw to attend Conversion Conf 2025. And it was not just "we went to the conference, listened to the speakers, and then went home". These were two days that really charged us with new ideas, acquaintances, and a little bit of cool merch from affiliate programs (seriously, now we have enough merch in the office). So let's tell you how it was 👇 First impressions - well, wow Development, creativity, style. Conversion Conf this year has become even bigger - +15 new stands, more than 70 of the best brands, media speakers, star headliners, and 3600+ square meters of location - and professional mega movement is happening everywhere. We hadn't even entered yet, and we started taking pictures at every turn. Because it is very exciting and with a concentration...

What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...

Banner design plays a key role in attracting the attention of the audience. An effective banner is not only a visual beauty, but also a way to generate interest and motivation for action. However, the world of design is constantly changing, and what worked a year ago may no longer be relevant. In this article we will tell you about the main trends in banner design today and share tips on how to create creatives that really work.. It's important to use solid tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support Why is it...

TikTok is a platform that has rapidly gained popularity thanks to short videos, unique algorithms, and a huge audience. It has become not only a place for entertainment but also a promising tool for making money. Many users ask themselves the question: “How to make money on Tik Tok?” or “What are the main ways to monetize the platform?”. In this article, we will take a closer look at how to make money on TikTok and what you need to get off to a successful start. Why is TikTok an ideal place to make money? Earning money on TikTok is possible due to the unique features of the platform. First, its algorithms allow even beginners to get a lot of views thanks to viral content. Secondly, TikTok's audience is constantly growing, and this opens up great opportunities for video monetization....

What is a pitch? A PR pitch is a short, clear and effective presentation of your material to a journalist. Its purpose is to interest, convey the idea and get the desired publication. A properly created pitch is your bridge to success in communicating with the media. We have prepared a step-by-step guide that will help you create the perfect pitch and increase your chances of getting your material published. Understanding the media and its audience Why is it important? Each media has its own specifics, style, and target audience. The material that is perfect for a business publication may be completely uninteresting for a lifestyle magazine. How to do it: Research the media: Check out the content of the publication, understand what their audience is interested in. Analyze the journalist's publications: Pay attention to the topics they cover, style...

Advertising auctions are overheated, performance campaigns are on the verge of collapse, and large companies are cutting marketing budgets. Should we expect a catastrophic market decline in 2025? Absolutely not. Let's find out why. Market situation If you look at the forecasts of marketers and other industry experts, they all say that in 2025, digital marketing will face a crisis. But let's be honest: the problems began in 2022. The list of main challenges looks like this: Reducing the budgets of large companies. Some big brands have already announced that they will reduce marketing spending next year. This is a trend that stretches back to 2022, when budgets fell sharply. This situation was repeated in 2023 and 2024. But smaller companies are replacing the large ones. Their number compensates for and even exceeds the previous budget. This may even reduce...

The iGaming niche has proven to be one of the most profitable in the field of affiliate marketing in recent years. But is it possible for a beginner to make money on gambling and betting? Yes, it is possible! In this guide, you will learn how to monetize gambling and betting offers. We will tell you about the most effective traffic sources in 2025, explain the differences in the target audience, teach you how to create attractive creatives and avoid the most common mistakes in this niche. How much can you earn by promoting gambling and betting offers? Profits in this area can vary from several thousand to tens of thousands of dollars. It depends on many factors: the chosen GEO, the optimization strategy, the number of creatives and their relevance, as well as the experience of the affiliate himself....

Andrew Dosha is a PPC specialist with many years of experience who has turned his love for advertising and analytics into a way of life. His journey started with contextual advertising and later led to the creation of one of the most famous arbitrage communities - PPC Club. In this interview, Andrew shares his vision of the arbitration industry development, secrets of successful networking, fight against professional burnout, and plans for the future. This is a story about how to create an environment where knowledge is shared rather than hidden, why openness is important and how personal passion can become the basis for professional growth. Why $50K is just a start for PPC Club? Andrew Dosha explains that the $50,000 minimum sponsorship criterion for PPC Club was created to weed out specialists without sufficient experience. "This allows us to create...

New rules Starting January 15, 2025, Google will introduce new restrictions and requirements for advertising cryptocurrency exchanges and digital wallets targeting the UK market. According to the new rules, advertisers who want to promote cryptocurrency exchanges or digital wallets through Google Ads must register with the UK Financial Conduct Authority (FCA) before launching advertising campaigns. This innovation is aimed at strengthening control over financial products in the UK market and ensuring stricter monitoring of cryptocurrency companies advertising through Google. Registration with the FCA allows you to ensure that the cryptocurrency services that are advertised comply with the requirements of British law, including rules against money laundering and other financial fraud. According to the new requirements, companies that fail to register with the FCA will not be able to advertise their services through Google Ads in the UK. Rules for advertising...