In January, Notcoin appeared on Telegram. Is it a new cryptocurrency from Pavel Durov, a demonstration of the messenger's capabilities, or just a meme game? Perhaps it is both. The Notcoin on X page was registered at the end of November 2023. The public version of the Notcoin gaming program was presented on January 1. Immediately after the launch, the developers reported about 150,000 active users. By January 8, the daily number of active accounts exceeded 1.5 million, and the total number of players exceeded 4 million. Notcoin quickly gained popularity due to its integration with Telegram and support from the TON Foundation. What is Notcoin? Notcoin is a messenger application and cryptocurrency of the same name. As of the beginning of the year, trading in this currency has not yet begun, but a Binance page has already been created....

In the ever-changing world of digital marketing, it's important to choose the right markets and GEOs to avoid failure. And when it comes to data mining, Germany is a real goldmine for those who know how to work with the audience and want to make really big money. In this article, you will learn why it is worth targeting German data offers and what features of the German mentality and economy make it profitable. We will also tell you about the competition from AdsEmpire - a proven affiliate network with direct offers and Smartlink solutions. But more on that later ☺ Ready? Let's go! The mentality of the Germans The German mentality is great for online dating. Germans are known for their serious approach to finding partners, preferring detailed profiles and honest communication. They like efficiency and directness, and dating...

ASO + SEO = a double hit for promoting your business. We reveal all the secrets of the mutual influence of two advertising concepts. Unfortunately, most business owners who have both an app and a website work only with SEO (Search Engine Optimization) promotion and have not yet fully trusted working with ASO (App Store Optimization). We believe this is a mistake. It's not guaranteed that a link on the website will attract all potential users from the mobile market. We will prove that SEO and ASO are the perfect "team" for advertising. In simple terms, SEO is the optimization of a website, while ASO is the optimization of an app page in the store. ASO is often also referred to as SEO for apps. Both have one goal: to attract as many potential users as possible and increase organic...

Did you know that traffic is generated not only through such well-known platforms as Facebook, Google Ads, and TikTok? There are also lesser-known methods, one of which is email marketing. This method allows you to create an effective sales scheme that can provide a stable income for a long time. In this article, we will discuss the essence of email marketing, provide specific examples, and explain how to collect a database for newsletters. What is email marketing? Email marketing relies on the use of emails to disseminate information about products. It requires prior consent from recipients on web pages or landing pages, who then confirm their participation via a message. Sending emails without confirming consent falls under the category of spam. Methods for implementing funnels in email marketing Traditional sales funnels involve displaying ads, and then selling through websites, landing...

Advertising campaigns are an important part of the modern world, promoting the sale of various products and services. However, such campaigns should not only be effective but also comply with high ethical standards. In this article, we will highlight how to develop ethical advertising campaigns and how advertising agents can implement thoughtful, responsible strategies. Ethical aspects in advertising activities Advertising ethics refers to a set of norms and standards that are put forward to advertisers when developing and distributing advertising materials. The main principles include truthfulness, accuracy of the information provided, confidentiality, and consumer protection. Truthfulness and accuracy of information The most important requirements for advertising materials are their truthfulness and provision of accurate information. Advertising messages must be realistic and not misleading. Advertisers are prohibited from offering more than they can fulfill, and accuracy in the presentation of facts...

We are all surrounded by information noise nowadays. How do you create an ad that will resonate with your target group and deliver high reach, CTR, and other performance indicators? It's not enough to come up with a bright and creative concept. Do you want to be sure of your success? It is crucial to test it again and again. So, let's dive into the world of ad testing together and find out how to make your marketing messages perfect in terms of audience perception. After all, in today's environment, testing is no longer a "luxury" and has become a necessity for everyone who wants to succeed. Why is it important to analyze advertising texts? Benefits of analyzing advertising for a specific audience Analyzing advertising texts for a specific group of consumers is a key element of an effective marketing...

If you have already had experience with contextual advertising, you know about its fast results. Your chances of success will increase if you target a "warm" audience - these are visitors to your site who have shown interest but have not made a purchase. This tactic to attract such users is called remarketing, and it's what we'll discuss in this article. What remarketing means While SEO experts may use the terms remarketing and retargeting interchangeably, in practice they have the same meaning. The only difference is the name, which depends on the contextual advertising platform: some call it remarketing, others call it retargeting. However, if we take a closer look at the theory, there is a difference between remarketing and retargeting. Remarketing is a broader concept that includes strategies to attract back all potential customers who have shown interest in...

Traffic arbitrage is a promising field that allows you to earn unlimited income. The community is constantly growing with new members, and it is difficult for newcomers to join this field. On the one hand, many people talk about the opportunity to make money, but on the other hand, it is quite difficult, and not everyone succeeds. We will tell you why the first campaign is unlikely to be successful and where to start. Lack of motivation People come to arbitrage to make a high profit, but, as in any other field, blindly following the money will not lead to it. Before starting, you need to study the process in detail and take into account the risks. Due to failures at the beginning, unmotivated affiliates quickly lose interest. The same applies to the stress of constant monitoring of statistics. If...

What is conversion? The conversion rate in marketing is the ratio of the number of website visitors who performed any targeted actions on the site to the total number of website visitors, expressed as a percentage. The conversion rate is calculated using the following formula: Conversion rate = number of transactions/number of visits x 100. Targeted actions can be hidden or direct from advertisers, sellers, or content creators, such as: purchase registration subscription page visit ad link click For example: you have an online store selling some products. Let's say that 500 unique visitors come to it during the day. During these days, 7 different purchases are made in your store. To find the conversion rate, divide the number of purchases by the number of visitors: 7/500 = 0,014 = 1,4 %. A successful conversion is interpreted differently by merchants,...