12 september 2025
Emoji without the cringe: how a brand in iGaming can speak the same language with the buzzers
Hi, I'm Mike Wiseman, a LinkedIn Certified Professional and MarCom expert. For the past few years, I've been working a lot with companies that are building communications with Generation Z, aka the Zoomers. And guess what, they are the most demanding, but at the same time the most promising audience for iGaming. Zoomers grew up in a digital environment: they have their own language, their own codes and even their own rules for emoji. And if brands don't understand this language, they instantly lose credibility. Zoomers have grown up in a digital environment: they have their own language, their own codes and even their own rules for emoji. You can invest millions in advertising, but one "👍" or "😂" in your post and the audience will write you off as "old-school." In this article, I'll show you how to communicate...