Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...

We have analyzed the iGaming marketing trends for 2025 based on the latest report from SOFTSWISS. Having a clear idea of the tools and approaches that will work in the near future, we decided to highlight a few key points. Marketing channels The most popular channels in 2024: 38% - cooperation with influencers; 22% - affiliate marketing; 18% - PPC; 10% - SEO. An interesting detail: the popularity of PPC as a marketing tool has increased by 10.6% compared to 2023, while other channels have lost their positions. Collaborations with influencers and affiliate marketing remain favorites in strategies, as these approaches provide high-quality traffic, improve communication with the audience, and build long-term loyalty. Why are micro-influencers so effective? According to the SOFTSWISS report, micro-influencers are becoming increasingly popular, especially in local markets. Their audiences are smaller, but their engagement and...

According to Statista, the video advertising market is expected to reach $241 billion by 2028. Video content is becoming the most popular advertising format. According to the magazine Cookwithcrafted, video ads reach 25% more audience than static images. And media Dashhudson claims that video ads have a 48% higher conversion rate than static ads. Today we're going to look at pre-rolls, which are ads that are shown before the main video content. We will discuss for which areas pre-rolls are the most effective and find out where you can get materials for their creation. Which verticals are better to cast through prefills Pre-rolls can successfully convert across different verticals, but their effectiveness depends on the type of platform. Pre-rolls are often placed on video hosting sites, pirated resources, and sites with pornographic or other addictive content. On video hosting sites,...

Did you know that traffic is generated not only through such well-known platforms as Facebook, Google Ads, and TikTok? There are also lesser-known methods, one of which is email marketing. This method allows you to create an effective sales scheme that can provide a stable income for a long time. In this article, we will discuss the essence of email marketing, provide specific examples, and explain how to collect a database for newsletters. What is email marketing? Email marketing relies on the use of emails to disseminate information about products. It requires prior consent from recipients on web pages or landing pages, who then confirm their participation via a message. Sending emails without confirming consent falls under the category of spam. Methods for implementing funnels in email marketing Traditional sales funnels involve displaying ads, and then selling through websites, landing...

Greetings everyone! In this publication, the FlexCard team, a service with virtual cards, will present a detailed overview of proxy servers: their purpose, and functionality and provide a list of ten free services with proxies. What is a proxy server? A proxy server is an intermediate device that passes traffic between your computer and the Internet. It acts as an intermediary, hiding your real IP address and providing another address on the network. This approach helps to ensure the anonymity of the user and bypass location-based restrictions. A user can use a proxy server to hide their location and provide privacy when accessing the internet. Why do I need a proxy for traffic arbitrage? Proxy servers in traffic arbitrage play an important role in bypassing security systems on advertising platforms such as Google Ads or Facebook. Without proxies, it is...

Arbitrageurs are attracted by a wide range of offers and the possibility of high income when cooperating with affiliates and in direct marketing - it is not uncommon for affiliates to earn $1200 for each successfully completed action. In addition, the arbitrage field requires great skills from the webmaster, such as the ability to circumvent obstacles, come up with unconventional strategies for creatives and site visitors. However, there are components that arbitrageurs cannot control. Now we will review with you the risks associated with traffic arbitrage, direct advertisers and determine whether it is possible to reduce these risks with the help of an affiliate program. Types of risks Financial Change of affiliate program policy Low quality of traffic Competition Seasonality and changes in trends Technical problems Legal risks Financial: One of the key risks is the possibility of losing money...

Is it possible that a 30-day hold is normal or too long? We will discuss ways to reduce or get rid of the hold. In this article, we will explore in detail all aspects related to the hold, explain what is an acceptable verification period, and where you can find offers with immediate payments. What is a hold in arbitrage In the arbitrage operation, “Hold” refers to the period during which a CPA network evaluates the quality of leads brought in. This process includes checking for bots, motivated traffic, and compliance with all terms and conditions of the offer. The term “on hold” means that conversions are in the verification process. During this period, the affiliate's funds are frozen and the arbitrageur is unable to withdraw them. If the verification process reveals violations, such as incorrect traffic geography or the...

TikTok is a platform that has rapidly gained popularity thanks to short videos, unique algorithms, and a huge audience. It has become not only a place for entertainment but also a promising tool for making money. Many users ask themselves the question: “How to make money on Tik Tok?” or “What are the main ways to monetize the platform?”. In this article, we will take a closer look at how to make money on TikTok and what you need to get off to a successful start. Why is TikTok an ideal place to make money? Earning money on TikTok is possible due to the unique features of the platform. First, its algorithms allow even beginners to get a lot of views thanks to viral content. Secondly, TikTok's audience is constantly growing, and this opens up great opportunities for video monetization....

Algorithms are fleeting, so while it used to be possible to hope for isolated “hits” and random success, now it makes no sense. Video advertising on TikTok and Reels was the first to show that it is beneficial for the platform's feed if videos can hold the viewer's attention for at least a few seconds and keep them there longer. The coming year 2026 is about radically testing formats that seemed too bold yesterday, and about creativity finally becoming the main lever, rather than an addition to targeting. How the algorithm reads ads The systemic restructuring of video advertising is far from a single update. Initially, TikTok and Meta's advertising algorithms were based on fairly simple logic: more signals → better targeting; optimization for individual metrics → stable results; more budget → faster learning. By mid-2025, it became clear to...