Before we learn how to become an effective affiliate manager, let's first understand who an affiliate manager is and what they do. Who is an affiliate manager? An affiliate manager is a specialist who is responsible for managing an affiliate marketing program. An affiliate manager is responsible for developing and executing affiliate marketing strategies, working with affiliates, providing them with the necessary information and resources, setting rewards, and tracking results. He also communicates with partners, resolves technical issues, and optimizes the affiliate marketing program to increase sales and efficiency. What is affiliate marketing? Affiliate marketing (or affiliate marketing) is a type of marketing activity in which an enterprise (advertiser) cooperates with other individuals or companies (affiliates) to promote its products or services. The basic idea is that the affiliate receives a commission for each successful sale or other action taken...

Banner or advertising blindness — what it means This is a psychological feature of perception that allows us to filter incoming information. The human brain is not able to process all the data coming from the world around us: sound waves, visual images, effects, and information that requires analytical intervention. Due to the sheer volume of information, the brain is forced to prioritize, leading to selective perception. We ignore what we consider unnecessary. How do users determine where ads are located? Through experience and memory, people recognize the characteristics of ads, their location on the page, and how they are presented. This leads to ignoring such information. If you launch an advertising campaign without knowing about banner blindness and use standard banners without taking visibility zones into account, your ads will be noticed by only 14% of site visitors. That's...

ROI, or return on investment, is a key financial metric that helps businesses answer two critical questions: how effectively advertising investments are paying off and whether they are generating a return on marketing campaigns. This metric serves as one of the primary tools for marketers to manage their advertising budget. In this article, we will cover everything you need to know about ROI: its definition, importance, calculation methods, success criteria, and how it differs from other indicators such as ROMI and ROAS. In addition, at the end of the article, you'll find a bonus: useful tips on how to improve this ratio to increase profitability and return on sales. ROI of investments: what it means ROI is a key financial metric that helps determine the effectiveness of your investment. In simple terms, ROI shows how much return you get on...

The online dating industry overtook the porn business in terms of volume back in 2010, and in 2017, the volume reached more than five billion dollars. This is a stable and legal business where traffic acquisition specialists can earn from $1,405 in 10 days to 1,700,000 rubles in six months. The audience of people looking for a partner for communication, sex, or a life partner online is constantly growing. According to statistics, 34% of Internet users in Russia have used the services of dating sites. According to Social Discovery Ventures, the online dating market is worth $50,000,000, with more than 11 million users actively using it every month. Webmasters and arbitrageurs can direct traffic to online dating offers and earn steadily in this market, which is growing by 8.9% annually. Affiliate dating programs pay rewards for attracting new users, as...

In the modern world of digital marketing and traffic arbitrage, one of the key topics is cloaking. This article covers the basics of cloaking in the context of traffic arbitrage and will help you understand how to choose the right tools to use this technology effectively. An introduction to cloaking in traffic arbitrage First of all, let's take a look at what cloaking is and why it has become so important in the traffic arbitrage industry. Cloaking is a technology that allows you to hide the true content of a web page from search engines or other bots by showing different content to humans and robots. This creates an opportunity for marketers and traffic arbitrageurs to attract an audience using a variety of methods and strategies. Topic Relevance Understanding of cloaking has become relevant due to the constant development of...

The thought of shadowbanning on social media platforms like Facebook, Telegram and Instagram is causing concern among users and business owners. It has become one of the most discussed topics, but what is this phenomenon really? Is it a myth, or is it a real problem that can be faced? Let's get to the bottom of it. Definition of "shadowban" Shadowbanning is the invisible restriction of access to content or reduction of its reach on social media without notifying the user. A general overview of the issue The problem of shadowbanning affects not only regular users, but also marketers, bloggers, and businesses in general. As audience reach becomes smaller, it affects engagement and ultimately profits. Myths about shadowbanning Myths and misunderstandings about shadow bathing The topic of shadowbanning is surrounded by numerous myths and misunderstandings. Let's take a look at...

Checklist of stop words for Meta advertising-what you need to know to avoid getting banned More and more arbitrageurs are now moving to the burgee market, but it is not as easy as it seems. Not only do you need to take into account each EA, but you also need to be super careful with stop words that can get your account banned. The problem is that Meta doesn't provide an exact list of words that can get you banned. There are only general topics that are better to avoid, so you have to check what works and what is better not to use on your own experience. So that you don't spend a lot of time and nerves checking, we've collected the main reasons for the ban and examples of the most forbidden words and phrases. Scroll on to...

There are several methods for developing advertising creatives in traffic arbitrage, and the most popular is adapting and uniquely using other people's materials from spam services. New spy services for Facebook regularly appear on the market, just like mushrooms after rain or anti-detection browsers. However, they often offer only a limited number of creatives and are not cheap. For example, Adheart, which used to be popular, costs $53 per month, and the new Tyver with more up-to-date databases costs $75. For beginning arbitrageurs, this is a significant expense, especially if you take into account the total cost of other tools and consumables. However, none of the spy services can guarantee that the creatives found in them will bring profit. So the question arises: why spend money if you can use the free Facebook Ad Library? Not only does it contain...

Why Instagram accounts are blocked and how to avoid it Instagram account owners often face unexpected blockings, which can occur even in the absence of obvious violations of the social network's rules. Understanding the potential causes of such blockages is key to avoiding them. In an era where Instagram continues to grow in popularity, many businesses and individuals are looking to utilize the platform to promote their products and services. However, the desire to increase followers and popularity often leads to the use of promotional methods that may conflict with Instagram's rules. This is especially true for business accounts and professional bloggers, for whom stability and the ability to monetize their content are critical. The unpredictability of the social network's algorithms and strict moderation policy exacerbates the situation, making it important for users to know the main causes of blocking...