According to recent observations and research, the marketing funnel is becoming a more flexible system due to changes in buyer behavior and new technologies. It is becoming longer due to multichannel marketing and user personalization, but at the same time it brings higher sales and loyalty. Many experts argue that businesses with cyclical approaches, such as the Loop model, achieve better results through long-term customer engagement, so let's take a closer look at this. What is a marketing funnel? A marketing funnel is a model of the buyer's journey from first contact to purchase and clear loyalty. It includes concepts such as TOFU (top of funnel), MOFU (middle of funnel), BOFU (bottom of funnel), and the post-sale stage for repeat interactions. The marketing funnel is not linear: customers “jump” between communication channels, go back, and may pause their interest in...

Content marketing has long gone beyond ordinary publications on social networks. In 2025, the emphasis was on quality, technology and live communication with the audience. Semrush is an online service that helps businesses and marketers better understand their market. Therefore, the following will be insights based on their research: which trends this year are worth remembering in order to be “on the horse” in 2026. Content that really helps Your audience wants specifics, not banalities. Semantics are changing, and Google prefers clear answers. Semrush advises adding interviews with professionals, real cases and simple answers to difficult questions from the audience. People appreciate content that covers their problems. People behind the brand It's cool when you can see that real people are behind the brand. Every content manager, marketer or specialist can become a kind of brand ambassador. If the team...

Last year, the Easy Links team introduced a PWA service designed to simplify the launch and management of PWA links. Launched in March 2024, the platform has been continuously growing, adding new features and improvements to remain a valuable tool for media buyers and webmasters. The key benefit of Easy Links is its ability to create PWAs (websites that function like apps) with just a few clicks while ensuring optimal performance, even under heavy traffic. Most importantly, the system has operated without any major issues over the past year. Today, the service supports over 10,000 active links. Easy Links was specifically developed to help businesses optimize Facebook traffic. It is an essential tool for refining media buying strategies. Managing Facebook traffic requires robust IT solutions, as frequent platform changes, regulatory updates, and ad account limitations demand constant adaptation. By automating...

Economic cycles, like market trends, are unpredictable. However, many people try to find patterns that will help them predict the future. One such tool is the Benner cycle, a theory that supposedly predicts the ups and downs of the economy. But can it be fully relied on, especially in such volatile niches as cryptocurrencies and iGaming? Let's find out. Does the Benner cycle really work? The Benner cycle is a model of long-term economic ups and downs. Its supporters claim that it predicted the Great Depression of 1929, the dot-com crisis of 2000, and the financial crisis of 2008. If we follow this logic, then 2026 will be a new peak period for the economy, which could lead to upsurges in the crypto and gambling industries. However, there are moments when this theory did not work: for example, after the...

Have you ever come across a stylish font but have no idea what it's called? No problem! We're going to show you how to identify a font from an image and demonstrate how it works. And in the end - some useful life hacks for business. Why might you need font recognition? The visual component plays a key role in brand recognition. A font is not just text, but a part of the company's identity. Together with the logo, colors, and other graphic elements, it forms the overall style. But why would you need to find a font? Here are a few reasons: Ideas for branding Not all companies can afford to develop a unique font. Often, small businesses use free typefaces from open libraries. If you find an attractive font on a banner or in an advertisement, you need...

BigFish Affiliate Network is a promising project that started in 2022 with a team of media buyers who had close ties to most of the best advertisers in the iGaming niche. The team set a goal to share their assets with the affiliate community. Read on to find out what happened and what successes the affiliate network has already achieved. What motivated you to start BigFish? The idea to launch the BigFish affiliate program came from the personal experience of the media buyers’ team. A simple and convenient Affise platform, a little blackjack and positive attitude – and the work started. It was the understanding of how difficult it is to find advertisers, coordinate details, and work with inefficient processes that pushed the team to create a network that eliminates these obstacles. The team also sought to simplify the work...

Is it possible to make money on Pinterest, a photo hosting platform that differs from similar services such as Instagram by allowing you to publish images of various kinds with a short description? These publications, or "pins", can be either personal or promotional. Unlike Instagram, where the focus is on personal photos and selfies, Pinterest offers more opportunities for a variety of content. Content Features: Pinterest posts images with descriptions, including promotional links, and strictly prohibits the publication of adult content and gambling. Pinterest traffic arbitrage Pinterest arbitrage offers several strategies for attracting traffic, including the use of contextual advertising through Google and attracting users from English-language sites. The effectiveness of arbitrage depends on the choice of strategy and the ability to bypass the moderation system, despite the serious control of the platform. Key methods of arbitrage: Driving traffic through...

5 most effective methods of scaling in traffic arbitrage In the world of digital marketing, traffic arbitrage is becoming an increasingly popular and highly profitable method of making money. However, in order to achieve significant results, you need to understand how to scale your operations effectively. Scaling is not only about increasing your workload, but also about adapting your strategies to changing market conditions. In our article, we'll look at the key aspects of scaling in traffic arbitrage, exploring methods and techniques that will help you scale your business and increase your profits. We'll take an in-depth look at the basic principles of scaling, strategies for increasing traffic volume, and best practices and tools to effectively manage the growth of your business. No matter your level of experience in traffic arbitrage, our tips will help you take the next step...

Top 5 most effective sources of traffic in Ukraine Attracting traffic requires either financial investment or significant time and effort on the part of the arbitrageur. Many webmasters use a combination of paid and free methods to attract the target audience. However, it is important to choose traffic sources carefully so as not to waste time in vain. Keep in mind that methods that are effective for one offer may not be effective for another. It is important to have a clear understanding of the target audience and the appropriate methods to attract them. In the following sections, we will discuss the best free traffic sources for arbitrage and highlight the five most effective ones. We will also look at the complexities associated with each of these methods and determine which offers they are best suited for. Types of Traffic...