Instagram continues to change, and every year the rules of the game become more complex. But if you want to stay on top of trends, understand innovations, and use them to your advantage, this material is for you. Ready to learn how to promote yourself on Instagram in 2025? Let's start with the main thing. The main changes in Instagram 2025 Ban on monetary rewards for targeted actions. Do you remember the high-profile blogger sweepstakes where you had to follow dozens of accounts for a chance to win money? That era is over. Instagram has officially banned financial rewards for following, liking, or reposting. ❗ What it means: Avoid any financial incentives for the audience. Focus on organic engagement: create content that attracts your target audience. Ban on calls to action before reading the content. Now you can't write "Like...

The economic center of the world is gradually shifting to East Asia. After the rise of countries such as Singapore, South Korea and Japan, other countries are beginning to gain strength, where the population is becoming more affluent and more actively investing in various purchases and leisure activities. One of these countries is Malaysia, a country that is partly located on the mainland and partly on islands. Today we will talk about its potential and attractiveness for investors. Geography Malaysia has a unique geographical location: one part of the country occupies the end of the Asian continent, bordering Thailand and Singapore, and the other is located on the island of Borneo, in the neighborhood of Brunei and Indonesia. The country is an important link in global trade, thanks to which Malaysia actively participates in global business processes and receives significant...

Traffic arbitrage in tik tok: myth or reality? In recent years, the social network TikTok has gained tremendous popularity around the world, becoming not only a platform for entertainment, but also a powerful tool for the promotion of goods and services. In this regard, the topic of traffic arbitrage in TikTok is of growing interest among marketers and entrepreneurs. But is it worth it? Let's find out what is traffic arbitrage in TikTok, whether it is a myth or reality. What is traffic arbitrage? Traffic arbitrage is a method of earning on the difference between the cost of attracting a visitor and the income received from his actions on the site. The essence of arbitrage is to buy traffic on some platforms and monetize it on others. How does traffic arbitrage in TikTok work? Traffic arbitrage in TikTok is indeed...

Motivated traffic is a type of audience that acts under the influence of certain incentives or motivational factors to perform a certain targeted action and receive a reward for it. This type of traffic is often used in the context of app and program promotion. For example, arbitragers may offer users a reward for installing a certain APK file or performing certain actions in the application. After completing the targeted action, users receive the promised reward. At the same time, arbitrageurs can receive their reward from the affiliate network for the traffic they bring or for successfully acquired users. Motivated traffic creates a benefit for both parties: users get something in exchange for their action, and arbitrageurs get the opportunity to earn money on this type of traffic. So, there are two main types of motivated traffic: User motivated traffic:...

Hi, I'm Mike Wiseman, a LinkedIn Certified Professional and MarCom expert. For the past few years, I've been working a lot with companies that are building communications with Generation Z, aka the Zoomers. And guess what, they are the most demanding, but at the same time the most promising audience for iGaming. Zoomers grew up in a digital environment: they have their own language, their own codes and even their own rules for emoji. And if brands don't understand this language, they instantly lose credibility. Zoomers have grown up in a digital environment: they have their own language, their own codes and even their own rules for emoji. You can invest millions in advertising, but one "👍" or "😂" in your post and the audience will write you off as "old-school." In this article, I'll show you how to communicate...

An important insight: In 2025, advertising is experiencing a shift from clicks to attention. CTR is an indicator of the attractiveness of an ad, but dwell time shows true engagement. Campaigns that are optimized to increase user attention yield 41% higher brand lift. However, there is no main metric - you need a portfolio of KPIs for specific business goals, so let's talk about it further. What are metrics in digital advertising Metrics are tools for measuring the effectiveness of advertising campaigns that help to evaluate the effectiveness of the money invested. What are metrics in simple terms? This is a numerical indicator that demonstrates a specific aspect of audience interaction with an ad or content. Marketing metrics fall into several categories: Attractiveness metrics: CTR, CPM, reach; Engagement metrics: dwell time, time on page, scroll depth; Performance metrics: CPA, CPO,...

In 2025, LinkedIn is no longer just an online business card, but a real tool that can bring you a job offer, project, or partner. But only if you know how to use it. Catch tips from HRD Lead Panda Holding's Alona, who manages recruiting in affiliate marketing. She shared tips that really work: how to create a profile, what wording will save you from violating the NDA, how to make sure that the right people find you, and many more interesting things. This article is a powerful guide for those who want to get into the funnel of the best offers and not get lost in an overheated market. Does it make sense for an arbitrator to use LinkedIn in 2025? And does the platform work in this niche? Of course it does, cross your fingers: Are you actively...

Let's figure out how to properly set ChatGPT, MidJourney, and Runway queries to get the best possible results. Artificial intelligence is already making life easier for those who know how to use it. But most people don't go beyond queries like "is there a global conspiracy?"or"draw a red cat in anime style". To unlock the full potential of AI, we have prepared a guide with three most popular tools: ChatGPT for text, MidJourney for images, and Runway for videos. We will tell you how to write prompts correctly and make the results more unique and accurate. How to get adequate text from ChatGPT ChatGPT is one of the most powerful chatbots that can help with anything from writing historical essays to coding websites or developing marketing strategies. However, there is a caveat: sometimes it produces non-unique texts or just a...

Suddenly, your website stops working, servers are unresponsive, and users complain about errors? Most likely, you have become the target of a DoS attack. But where do these threats come from, how do they work, and what can you do to protect your website? We will tell you further. In this article, you will find useful information and answers to the most important questions to keep your website running smoothly. What are DoS attacks? A DoS attack (Denial of Service) is a type of hacker attack where attackers try to make a resource, such as a website or server, inaccessible to other users. It looks like this: a resource starts receiving a huge number of requests that it simply cannot handle. Due to this overload, the system “hangs” and stops working normally. Where did DoS attacks come from The first...