Dating Trends in 2024: Top GEOs Where to Drive Traffic The start of a new year presents a great opportunity to dive into the world of online dating, and it's not just limited to the role of users. After the New Year holidays are over, many people feel a strong need to socialize and seek to find a companion (at least for a short time). In addition, we should not forget that Valentine's Day is just around the corner. Therefore, if you have been considering entering the field of dating offers, now is the perfect time to do so. The key is to choose the right location to maximize your returns. In this review, we will look at several promising areas, united not only geographically, but also by the special characteristics of the target audience. A pleasant point is the...

Common mistakes when working with the dating vertical We've compiled the most common mistakes in the dating vertical for you, and we caught ourselves thinking that it's almost the same as date faux pas. 1. Lack of language adaptation Creative should be created in the language of the user's browser. It's not just about translating text, but also about adapting cultural nuances and context. Imagine that you have a date with someone from another country. You may speak the same language but not understand each other because of the difference in culture and mentality. It is equally strange to go on a date and talk only about yourself, not being interested in your partner's life and interests. 2. Audience segmentation is not set up Segmentation by gender, age, and demographics in the relevant geo directly affects conversion. For example, a...

Affiliate marketing has undergone significant changes in recent years. In 2024, we expect these trends to not only continue but also intensify as technology evolves rapidly and market needs change. In this article, we will discuss the key areas that we believe will shape affiliate marketing this year. Empowering the role of artificial intelligence in affiliate marketing Predictions for 2024 foresee a significant increase in the role of artificial intelligence (AI) in affiliate marketing. This is due to its ability to deeply analyze user behavior and optimize advertising strategies. By analyzing large volumes of data, AI provides accurate prediction of consumer behavior and the creation of personalized advertising offers. A special feature of AI is its ability to adapt advertising campaigns in real time. This gives affiliates and advertisers the opportunity to maximize the efficiency of their budgets, taking into...

What could be better than a "warm" customer who knows about your company and is familiar with your products? To retain such a potential customer, there is retargeting. Retargeting helps bring back users who have already visited your site but never made a purchase. Read more about what it is and how to effectively use retargeting opportunities in our article. What is retargeting? Retargeting is a marketing mechanism by which all online advertising is directed to those users who have already viewed the product they are interested in by visiting the seller's site. It is essentially repetitive advertising of products from the pages they have viewed. How does retargeting work? Technically, retargeting is realized in social networks, search services, advertising platforms, sites with similar products, and forums. The agency buys out displays of advertising on the platform on your order....

Kick streaming platform: Twitch's new competitor Since its launch in 2011, Twitch has grown to become the dominant live streaming platform, especially in areas such as video game streaming, cybersports, and music streaming. The platform, which is now part of Amazon, has gained immense popularity, to the point where many well-known streamers have been able to turn their hobbies into full-fledged careers. Not long ago, many Influencers were actively moving their Instagram followers to Twitch. But as of October 2022, Twitch has imposed restrictions on gambling streams, allowing them only if they have a U.S. license. Getting banned is getting easier by the day, and adapting to the new rules is getting harder. Therefore, it is time to look for alternatives. One such alternative is Kick, which we will tell you about in more detail today. Kick: A new round...

Neural networks are becoming an integral part of the work of digital specialists, including the field of arbitrage, where they are used to optimize routine tasks. We are actively following modern technologies and would like to share insights on the use of ChatGPT in the context of traffic arbitrage. Our research shows that the potential of ChatGPT goes beyond writing texts for ads, although this is also an important part. We propose to consider the role of neural networks in the work of copywriters, translators, and creative specialists and why artificial intelligence will not be able to replace these professions completely. Also, let's look at the possibilities of using Midjourney in arbitration and how this tool can increase the productivity of designers. In this article, we've collected all the ideas and insights we came up with during our brainstorming and...

Newcomers to arbitrage often prefer to take advantage of no-cost traffic sources, because it does not require a large financial investment. However, it is important to realize that introducing products in such an environment can be a challenge, and achieving outstanding customer acquisition results is not always easy. Nevertheless, using free traffic to start your business or increase profits on such platforms through monetization is a very deliberate move. SEO Traffic Build a website specialized on the topic of your promoted offerer and wait for it to attract the target audience. It is important to pay attention to every aspect: design, effective landing page, and text originality. Content should include keywords frequently searched by users on the internet. Use tools like Yandex Wordstat and Google Trends to find them. Working with SEO traffic requires some technical knowledge. This type of...

The modern world of gambling is entering a new stage of development, and Gambling 2.0 promises to bring a breeze of innovation and a powerful stream of change. Let's take a look at the key trends and defining events that will determine the vector of this exciting profession in the future: Growing legalization of online casinos. The United States has been experiencing a trend towards the legalization of online gambling, which is expected to continue. This can lead to a significant increase in revenues in this industry and market expansion. The global online gambling market is projected to grow by 11.5% by 2027. Cryptocurrency integration. More and more gambling platforms are starting to accept cryptocurrencies, such as bitcoin, as a payment method. This trend can attract a new audience of tech-savvy players, improve security, and speed of transactions. Introduction of...

How to become a top specialist in the field of performance marketing? Iryna Koshova, Head of Project at Paxle Academy, will speak about this today Paxle Academy is a platform that allows you to start a career in performance marketing and brings together professionals for professional and career growth. What does Paxle Academy teach and where do its graduates work? Students come to us from different niches and graduate as top specialists in their fields. Moreover, the students of our academy are already working as Affiliate managers in foreign/Ukrainian companies How many professions can be mastered in this project? At the moment, we have two positions: Affiliate manager and Account manager. Since they are quite relevant at the moment, our direction allows us to produce the right specialists for various companies. We are also actively working on...