Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

Checklist of stop words for Meta advertising-what you need to know to avoid getting banned More and more arbitrageurs are now moving to the burgee market, but it is not as easy as it seems. Not only do you need to take into account each EA, but you also need to be super careful with stop words that can get your account banned. The problem is that Meta doesn't provide an exact list of words that can get you banned. There are only general topics that are better to avoid, so you have to check what works and what is better not to use on your own experience. So that you don't spend a lot of time and nerves checking, we've collected the main reasons for the ban and examples of the most forbidden words and phrases. Scroll on to...

Are you familiar with Facebook Ads auto rules? These are programmed actions that automate the management of your ad campaigns. These rules save time and help you efficiently allocate budgets, adjust bids, and enable and disable ads based on specified criteria, eliminating the need for constant monitoring and manual intervention. How to set auto rules The algorithm for setting up autorules is as follows: Select a campaign, ad set, or individual ad in Facebook Ads Manager. Autorations are usually applied at the ad set level. You can also use autorules at the campaign or individual ad level, depending on your goals. Click the “Rules” button and select the “Create a new rule” option. Select “Custom rule” and click “Next”. In the window for setting up a new auto rule. Give the autorule a clear name in the “Rule name” field....

The social media account market is actively developing. If you have a few spare Instagram or Facebook accounts with a good reputation, there will always be arbitrageurs who want to buy them. In the world of online marketing, accounts are a necessary resource, like thread for a sock factory or plastic for a recycling plant. Where and how can you sell an Instagram account? What is the potential profit and is it possible to make money on it regularly? You will find answers to these questions in today's article. Instagram account: What affects the price The platform prohibits the transfer of accounts to third parties. But as arbitrageurs, we will find a way around these restrictions, right? The main thing is to do it wisely. If you have not hacked someone else's account but gained access to it through commercial...

We are exploring Discord as a promising source of traffic that often remains in the shadows. In our analysis, we will dive deeper into the audience of this platform, their interests, and main characteristics. We will also outline effective methods of engagement and the best ways to get started. Basics about Discord Initially, Discord was created to connect gamers, but today it has become a full-fledged social network that can be compared to Telegram or X. On this platform, users can launch streams or interact in specialized channels. The audience has long gone beyond the purely gaming sphere, actively using the offered features. As you know, Discord's monthly audience is over a billion users. The vast majority of them are aged 18 to 34 - 71%, and 65% of them are men. According to a study by SimilarWeb, the main...

Greetings everyone! In this publication, the FlexCard team, a service with virtual cards, will present a detailed overview of proxy servers: their purpose, and functionality and provide a list of ten free services with proxies. What is a proxy server? A proxy server is an intermediate device that passes traffic between your computer and the Internet. It acts as an intermediary, hiding your real IP address and providing another address on the network. This approach helps to ensure the anonymity of the user and bypass location-based restrictions. A user can use a proxy server to hide their location and provide privacy when accessing the internet. Why do I need a proxy for traffic arbitrage? Proxy servers in traffic arbitrage play an important role in bypassing security systems on advertising platforms such as Google Ads or Facebook. Without proxies, it is...

The first and most critical tool for an affiliate marketer is a tracker. Without this tool, managing an advertising campaign turns into an aimless attempts to find treasure in total darkness. Sure, there is an option to calculate your income using Excel but why waste time when there is a free tracker that can automate all processes? This tool allows you to keep everything under close supervision and effectively manage your campaigns for a nominal fee or even for free. What is a tracker in affiliate marketing Tracker is a centralized tool for collecting information about ad campaigns and confirmed conversions, allowing you to effectively manage and optimize multiple campaigns simultaneously. It provides detailed traffic analysis, including device type, visit source, browser, and OS used, as well as user preferences in creatives. One of the key features of the tracker...

Facebook advertising is a form of marketing communication designed to promote products, services, or brands through the social network Facebook. It is a powerful tool that allows businesses to reach their audience, increase brand awareness, attract new customers, and boost sales. What is Facebook Ads Manager? Facebook Ads Manager is an online tool provided by Facebook that allows advertisers to create, manage, and track advertising campaigns on Facebook and Instagram. This tool provides full control over advertising campaigns, from setting up targeting and creating ads to tracking and analyzing results. How to run a successful Facebook ad campaign Identify your target audience The first and perhaps most important step is to define your target audience. Who are they? What are their interests, preferences, and online behavior? The better you understand your audience, the more effective your advertising efforts will be....

Dating Trends in 2024: Top GEOs Where to Drive Traffic The start of a new year presents a great opportunity to dive into the world of online dating, and it's not just limited to the role of users. After the New Year holidays are over, many people feel a strong need to socialize and seek to find a companion (at least for a short time). In addition, we should not forget that Valentine's Day is just around the corner. Therefore, if you have been considering entering the field of dating offers, now is the perfect time to do so. The key is to choose the right location to maximize your returns. In this review, we will look at several promising areas, united not only geographically, but also by the special characteristics of the target audience. A pleasant point is the...