7 april 2025
AI and personalization in action: how neural networks help marketers to understand users better
Today, customers want more than just a “personalized approach” - they expect a brand to read their minds. Even before they decide what they need. And what's interesting is that it's actually possible now. Thanks to neural networks. And to make the offer not only relevant but also to hit the bull's eye. This is where AI enters the scene. And not just as a fancy gizmo, but as a real tool that already boosts conversions, reduces CPA, and extracts the maximum from each user. In this article, we will show how affiliates, arbitrageurs, and B2B marketers can use neural networks: to build segments not by eye, to read user behavior like an open book, and to sew personalization directly into offers. With examples, case studies, and proven tools. Let's go 👇 🎯 Segments are no longer just “men 25-35”...