"Is this company a scam?" If this is the first thing a user sees on Google about your brand, you are in trouble. Even if you have the most honest payouts, top support, and billing that doesn't lag. In gambling, reputation in search solves everything. Your landing page can be perfect, your UX can be smooth, and your offer can be bold. However, if Google stands between the click on the ad and the "register" button with reviews such as "does not display", "scammed", "do not recommend", traffic will be lost. Because the modern user looks not only at the creative. He checks what is written about you and reads it before giving you his card. And now imagine that your competitors are also toxic - and they have already "helped" you to get into some top "worst casinos of...

SEO in 2025 continues to change rapidly. The process is strongly influenced by technology, artificial intelligence, and changes in user search behavior. Google is adapting to new antitrust requirements, the role of alternative search engines is growing, and the importance of EEAT factors is increasing. Algorithms are increasingly focused on user experience, loading speed, and intuitiveness of content. To stay in the top of search results, you need to take these trends into account and adapt your website promotion strategy. Attention to alternative search engines The search engine market is changing rapidly. Google is no longer the only undisputed market leader. Antitrust investigations, new technologies, and growing user interest in alternative platforms are opening up new opportunities for SEO. The impact of antitrust cases on Google Google is facing pressure from regulators, especially in the US and the EU. In...

What is Sora by OpenAI? Sora by OpenAI is the latest powerful tool for creatives, media buyers, and arbitrage specialists that uses artificial intelligence to create videos based on text queries. It allows marketers, entrepreneurs, and arbitrageurs to quickly create video creatives for advertising on social media and other digital channels. You write a clear technical specification and get high-quality generated unique video content without copyright issues. Sora OpenAI greatly simplifies the video content production process by automating video generation without the need for designers or video editors. This makes the platform extremely useful for arbitrage marketing, where it is important to quickly test different advertising creatives to achieve maximum conversions. So, if you work in the arbitrage niche, expect to fall in love with this service! How to use Sora? The process of using and registering is very easy...

AI is changing the labor market, and it's no longer the future - it's the reality. In 2025, the career search will look completely different: instead of spending long hours on resumes, writing cover letters, and preparing for interviews, candidates will increasingly turn to artificial intelligence. ChatGPT is already acting as a personal career consultant: it optimizes resumes, generates personalized cover letters, helps prepare for interviews, and even analyzes job offers. If you want to make your job search more efficient, these 10 ready-made prompts will help you use ChatGPT to the fullest. Optimize your resume A resume is your first chance to impress an employer. ChatGPT will help you improve its structure, use relevant keywords, and make the experience more appealing. Prompt: I have a resume adapted for . Please analyze it and help me optimize it for ....

Dmytro Lyzanets, co-founder of the media buying company GOATS, left Microsoft after realizing that working on narrow tasks for a long time was not for him. He managed a crypto trading team of 150+ employees. Among his other achievements is the cooperation with Messi, Ronaldinho, and Tom Cruise, which was made possible through networking. At GOATS, Dmytro builds strong teams, innovates, and scales the business. His secrets of productivity are sports, traveling, meditation, and a Sunday without a phone. Dmytro strives to create the best conditions for people and business development. We asked him more about his business goals and personal habits in our interview. Scroll on! The idea and formation of GOATS Tell us how the idea to create GOATS came about? My experience in web3 helped me understand how to build marketing agencies. Media buying was initially a...

Telegram is not just a messenger, but a powerful platform that has long been a tool for business, marketing and traffic arbitrage. Since 2025, Telegram continues to gain popularity among arbitrageurs due to its unique features: anonymity, high user engagement and flexibility in setting up advertising campaigns. Telegram is especially interesting for arbitrageurs who work with gambling providers. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Gambling (betting, online casinos, poker and more) is a lucrative niche in traffic arbitrage, but it faces a number of specific challenges, including strict advertising restrictions on most platforms. In this article, we'll look at how to effectively use Telegram Ads to...

In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

BigFish Affiliate Network is a promising project that started in 2022 with a team of media buyers who had close ties to most of the best advertisers in the iGaming niche. The team set a goal to share their assets with the affiliate community. Read on to find out what happened and what successes the affiliate network has already achieved. What motivated you to start BigFish? The idea to launch the BigFish affiliate program came from the personal experience of the media buyers’ team. A simple and convenient Affise platform, a little blackjack and positive attitude – and the work started. It was the understanding of how difficult it is to find advertisers, coordinate details, and work with inefficient processes that pushed the team to create a network that eliminates these obstacles. The team also sought to simplify the work...

Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...