In the modern world of online advertising, keywords play an important role. To increase the effectiveness of your advertising campaigns, you need to choose the right keywords. In this article, we will tell you how to do it and show you the top 5 tools for selecting them. What are keywords? Keywords are terms or phrases that are used in the context of online search or online advertising to draw the attention of the target audience to a particular ad. They play a key role in advertising campaigns and search engine marketing because they help users find web pages that are relevant to their needs and interests. Choosing and using the right keywords can improve the visibility and effectiveness of your online advertising efforts. The stages of keyword research Market and competitor analysis. It is a key step before choosing...

Differences between GPT-4 and GPT-3: technical progress As we look at the evolution from GPT-3 to GPT-4, it becomes obvious that the new chat is driven by advanced technology, making it not only more efficient but also more intelligent. Let's look at the key aspects of this technical progress that are revealed in the process of analysis. Improved Architecture The new GPT-4 architecture is the centerpiece of the technical progress. It includes improved recognition and analysis mechanisms that make the system more adaptable and flexible. These improvements are reflected in the increased technical level of the GPT-4 compared to its predecessor, setting a new standard of performance. Advanced Recognition Mechanisms One of the key features that sets GPT-4 apart is its advanced recognition mechanisms, which allow the system to more accurately understand and process input data. This ensures a higher...

In 2025, classic affiliate programs are no longer a surprise. CPA as a basis works. RevShare is still alive, especially in niches with LTV of 6+ months. Hybrid models are a standard. But the whole market is gradually shifting towards flexibility, personalization, and smart partnerships. And this is where Smart Partnership Agreements (SPAs)enter the arena - not just another "superpartnership", but a new architecture of interaction between the web, brand and platform. It's no longer about "set it and forget it." SPA is a long-term cooperation in which the web not only brought a lead, but became part of the process: it gets more %, has influence on the product, can negotiate its own terms, and sometimes becomes a mini-partner of the brand. That is why those who are talking about SPA today are: has already grown out of classical...

Banner design plays a key role in attracting the attention of the audience. An effective banner is not only a visual beauty, but also a way to generate interest and motivation for action. However, the world of design is constantly changing, and what worked a year ago may no longer be relevant. In this article we will tell you about the main trends in banner design today and share tips on how to create creatives that really work.. It's important to use solid tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support Why is it...

When you start working on promoting your project on the Internet, sooner or later you will come across such concepts as "link building", "link mass", "backlinks", "backlink donors", "mirlinks". Today we will figure out what Backlink. Backlink – is a backlink that leads to your site from other resources. Backlinks are a link building tool designed to build link mass that search engines take into account when ranking sites. To measure this indicator, Google tracks such a parameter as page rank (PR). The larger and better the link mass, the higher your website's position in the search results will be. Therefore, backlinks are extremely important for effective SEO. In addition to the obvious benefits of promoting a website on the Internet, backlinks help to increase the target audience, attract new customers, and increase website traffic. How to understand that you...

RevShare or Revenue Sharing is a payment model that has gained a lot of popularity in recent years in various businesses. With the growth of the online ecosystem, more and more businesses are starting to use this model to maximize their revenue. In this article, we will look at what RevShare is, how to work with it, and how it differs from other payment models such as revshare or cpa (Cost Per Action). RevShare is behind "Revenue Sharing," which translates to "revenue sharing." It is a means by which two or more parties agree to share the profits or losses that arise from a joint venture. RevShare is the means by which two or more parties agree to share the profits or losses that arise from a joint venture. The concept of RevShare dates back to the 90s, when the...

Have you ever wondered how you can increase your web page rankings with the help of popular websites? Off-page SEO is a strategy that involves posting blogs, articles, or other content on authoritative resources. Since Google favors such sites, using this tactic can significantly improve the position of your low-ranking web page or article for certain keywords. Thus, your page becomes a kind of "parasite" that benefits from the reputation of the "host" domain. How parasitic SEO works The process of using this method consists of several key steps: Find reputable resources that allow publishing user-generated content. Prepare high-quality content with keywords you want to rank high in search engines. Publish your content on selected authoritative resources. Run an advertising campaign to increase the visibility of your material in search engines. These actions will help improve the position of your...

Is it possible that a 30-day hold is normal or too long? We will discuss ways to reduce or get rid of the hold. In this article, we will explore in detail all aspects related to the hold, explain what is an acceptable verification period, and where you can find offers with immediate payments. What is a hold in arbitrage In the arbitrage operation, “Hold” refers to the period during which a CPA network evaluates the quality of leads brought in. This process includes checking for bots, motivated traffic, and compliance with all terms and conditions of the offer. The term “on hold” means that conversions are in the verification process. During this period, the affiliate's funds are frozen and the arbitrageur is unable to withdraw them. If the verification process reveals violations, such as incorrect traffic geography or the...

Advertising arbitrage, or traffic arbitrage, is the process of monetizing Internet traffic by converting it from one earning model to another, usually from pay-per-click (CPC) or pay-per-view (CPV) to action-based (CPA) models. A person who engages in advertising arbitrage is called an arbitrageur. The common perception is that arbitrageurs make money by buying and selling traffic (buying it at a low price and selling it at a higher price), but in fact the essence of their job is to manage the risk associated with converting traffic into leads. If the conversion rate is low, the arbitrageur makes no profit and, in fact, suffers a loss. What an Arbitrageur Does Abitrageurs perform the following tasks: Research the target audience; Analyze competitors' strategies and approaches in the chosen niche; Track current trends and successful techniques; Select the most appropriate traffic source; Design...