Marketing in iGaming is a dynamic game where it is important not only to keep up with trends but also to set them. 1win is a brand that has long been dictating the rules of the game in this market. How do they manage to stay ahead of the competition, what does it mean to be a trendsetter in a highly competitive industry, and what marketing approaches help the company maintain leadership? We talked about this with Tanya, CMO of 1win. She told us about the main marketing challenges in 2025, the role of the team, creative solutions, and the future of the iGaming market. How would you describe 1win in a few words? A leading iGaming brand with ambitious ambitions that dictates the rules of the game in this market What does it feel like to be a trendsetter?...

It's not just men in arbitration anymore - women are confidently taking leadership positions, launching their own projects and proving that this field is open to everyone who is ready to work for results. At one of the last conferences, Sasha, TL of Collaborations at PIN-UP Partners, heard the phrase: "Girls are taking over the industry", and this thought stuck with her. Looking around, she realized that it was true: there are more and more women in the niche, and their influence is only growing every year. This prompted Sasha to ask an interesting question: do girls in arbitration have their own space? A place where they can communicate openly, share experiences, discuss challenges and support each other? This is how the idea of the Women's Community was born - an initiative that creates a comfortable environment for communication and...

Attention to proxy technologies as an indispensable tool in the online space is constantly growing. The international platform SX.ORG offers stable and secure IP addresses to arbitrageurs, marketers, SEOs, and developers. Newcomers and skilled professionals can remain anonymous, bypass restrictions, and quickly close workloads. The main services of SX.ORG The service offers several strategic proxy solutions to meet different business needs: Residential proxies This is access to real home IP addresses. They can be used to collect marketing data, automate processes, conduct in-depth market research, and monitor competitors. Corporate proxies These are powerful server IP addresses that provide high performance and stability. They are suitable for large projects, bot automation, and ad verification. Mobile proxies IP addresses of real devices as a guarantee of connection stability and a high level of trust on the part of websites, important for arbitrageurs...

Social network X announced last Friday the launch of advertising tools based on artificial intelligence. This development should simplify the creation of ads and automate the analysis of their effectiveness. The two new tools will be gradually introduced to advertisers. For this purpose, the social network uses its own AI assistant Grok. It can create advertising texts, images, and analyze data with minimal human intervention. Read more about the tools Prefill with Grok This is a tool for automatic creation of ads on social network X. Users can simply enter the URL of their website, after which Grok will analyze the content and generate a ready-made ad. Advertisers can edit the text or change the image before launching the campaign. Analyze Campaign with Grok This is a tool for automatic analysis of the effectiveness of an advertising campaign. According to...

The New Year holidays are a time when many people take a break from the hustle and bustle of social media and relax. But to make it easier to enter the new working year, we have compiled a list of trends that will be popular on social media in 2025. And in order not to be left behind, we need to adjust our content to these new realities. I'll warn you right away, for those who are active on several social networks, especially in “pink” or on stubborn YouTube, some of these trends will not seem like something new. But it's important to understand what a trend is. It's not just something new that suddenly appeared and everyone is like that: "Wow, finally something fresh!". Trends are long-term processes that develop over months or even years. By the way, if...

In order for your ad not to get lost among millions of others, you need to stand out. One of the coolest tricks is to add elements of holidays, trends, seasonal events, and newsworthy events to your creative. Most competitors do not bother with this, but simply repeat other people's ideas with minor changes. But a non-standard approach can be your strong point! Let's figure out how to make the most of the holiday moments and trends to make your creatives more interesting and effective. Catch fresh and useful ideas that will help you attract more attention and increase your revenue. Let's go! Why using holidays and trends works When planning a campaign, it's important to think not only about the product, but also about those who will see it. People click on an ad not because it was created...

We have collected the most interesting moments of the interview with Mustafa Suleiman, Head of Microsoft AI. Mustafa is an important figure in the world of artificial intelligence. He was one of the co-founders of DeepMind, which was acquired by Google in 2014. After that, Mustafa worked as a vice president at Google for several years until he founded a new AI startup, Inflection, in 2022. Earlier this year, Inflection signed a deal with Microsoft to license its core technologies. This deal caused a lot of discussion because it was not a classic acquisition: Mustafa, his co-founder, and most of Inflection's employees moved to Microsoft. Mustafa Suleyman is currently responsible for all of Microsoft's consumer AI products: the Copilot app, Bing, Edge browser, and MSN. These services seem to be rapidly changing the way we use the web in the...

Facebook remains one of the most popular social networks in the world with more than 3 billion monthly active users. However, despite the fact that this social network continues to be a leader among platforms, its audience is evolving and changing every year. We have analyzed who exactly is using Facebook in 2024, in particular in the context of regions, age groups, and gender, as well as how this data can be useful for your advertising campaigns. Projected Audience Sizes (in Thousands) According to Ads Manager, you can estimate the size of Facebook audience in different categories. Statistics provided by DataReportal and Statista allow you to understand the trends and peculiarities of user interaction with the platform. Regional Distribution Asia and Oceania: The largest number of users - 1.6 billion. This region is characterized by the high popularity of entertainment...

The world of communications is changing rapidly, and modern professionals face new challenges every day: from monitoring brand reputation on the Internet to creating content that resonates with the audience. This is where artificial intelligence and specialized AI tools come in. They simplify routine tasks, analyze data, optimize processes, and even help to create. Already using ChatGPT? Great, but don't limit yourself to it. We've put together a selection of 20 tools that will become reliable assistants in the work of communicators. Here you will find solutions for reputation analysis, work automation, content creation, analytics, crisis management, and much more. Reputation monitoring and data analysis Brandwatch A tool for analyzing brand mentions in social networks, news, and forums. It allows you to identify trends, analyze tone, and respond quickly to potential crises. Meltwater A platform that helps to track media...