Marketing is the foundation of any commercial activity, as the main goal of a company is to successfully sell its products or services. However, there are cases when a marketer has overdone it and increased demand to the point where an entrepreneur cannot cover it. In such cases, demarketing comes into play. In this article, we will explain what demarketing is, how it works, and what demarketing methods are used in business. What is demarketing? Imagine you are starting a business, for example, selling sneakers made in China. Your initial capital is $3000, with which you bought 100 pairs of shoes, planning to sell them for $50 per pair. After calculations, you determine that your net profit, including shipping and marketing costs, will be $15 per pair. You intend to reinvest these funds in the purchase of a new batch...

In this article, a virtual card issuing service for traffic arbitrage - Flexcard will explain in detail what Esim is and break down each service in detail. eSIM (or embedded SIM) is a programmable chip integrated into your device (be it a smartphone, tablet, or laptop). It functions just like a physical SIM card, providing the ability to send and receive messages, surf the internet, and make or receive calls. It is important to note that activating an eSIM does not require physically inserting a SIM card into your phone or tablet. All you need to do is download the appropriate app and connect to the appropriate service. Virtual SIM cards also do not limit you in choosing a certain mobile operator. You can switch from one operator to another at any time. Deactivation of the old SIM card is...

Marketing triggers play a key role in the modern advertising environment, where consumers are exposed to a huge amount of information every day. In the context of a saturated media space and ubiquitous “banner blindness” - a phenomenon in which consumers become immune to traditional advertising techniques - triggers help to attract attention and motivate them to action. These marketing tools serve as psychological catalysts, stimulating a quick purchase decision and facilitating impulsive transactions. Below, we'll take a look at the most common types of triggers and explain the mechanisms of their impact on consumers. Vital point: The main thing is not to oversaturate the audience with triggers, as this can negatively affect the image of your business, reducing the level of loyalty and trust in your brand. Types of triggers Scarcity This method includes promotions that are limited in...

Nigeria, with a population of 216 million people, occupies a significant place in the world ranking. Of these, 110 million actively use the Internet, and 15% are registered in social networks. Statistics of gender distribution: Men - 50.6% Women - 49.4% In terms of economic ranking, Nigeria is classified as a Tier-3 country in terms of solvency. Among the economically developed states are Imo, Oyo, Delta, Rivers, and Lagos. List of the most popular social networks WhatsApp Twitter Facebook Instagram The official currency is the Nigerian naira. Languages spoken English is the official language, but other languages such as Edo, Efik, Klao, Mbay, Bagirmi, and sign language are also widely spoken. Most locals are bilingual, however, it is recommended to use English for advertising banners as it is commonly spoken by the majority of the population. In creatives, arbitrageurs often...

In this article, we will tell you about the best (in our opinion) vertical where a beginner arbitrageur can earn his first money Product offer: main aspects and characteristics Product offers are special campaigns provided by advertisers that affiliates can use to attract audiences through their platforms, such as websites or social media. To qualify as product-based, the offer must include elements related to the sale of physical goods or services, as well as subscriptions to services or app downloads. Affiliates earn remuneration for each targeted user action (models such as CPA, CPS, CPI, and CPL) or based on a share of revenue (RevShare). Arbitrageurs determine which offer is the best fit for their traffic and then launch campaigns to generate revenue using the difference between the cost of user acquisition and the payout from the advertiser. Advantages of product...

In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

India has the largest population of any country in the world. This nation, which falls into the Tier-3 category, stands out for its low level of competition in the business industry. What attracts you to cooperate with this region? The main factor that motivates many, especially beginners, to look for opportunities in the Indian market is the impressive number of Internet users. For example, by 2022, more than 658 million Indians were actively using the Internet. In addition, as mentioned above, this region is favorably distinguished by the lack of strong competition. Often, marketers focus on the higher Tier-1 and Tier-2 categories, overlooking Tier-3, which can be a missed opportunity in this context. An additional advantage is the prevalence of the English language. There is a huge audience in India, and it would be much more difficult to interact with...

How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...

Let's analyze what the initial costs for a beginner to test their first Facebook ad campaign should be. Based on our experience, we will describe the key cost items, explaining in detail the launch process, the methodology for testing advertising materials, and the nuances to pay attention to. Let us share our observations on minimum budgets for tests: test methods and objects for testing First of all, let me point out the tools and resources I work with, the sources of purchase, and the amount of resources required. We prefer to work with US-based authors, following the principles of relevance: accounts from the US require the use of proxies and payment systems from the US as well. Usually, I choose one high-quality PPC link and three to five authors. I buy a separate domain for each account, so I need...