There are a large number of payment methods for advertising on the web, each of which has its pros and cons. In this review, we will analyze the CPT model, which is not often found on advertising platforms, but in some situations can be the most profitable for arbitrageurs. Before we move on to an overview of different payment models, it is important to understand why choosing the right model is important to achieve your RC goals. Advertising is needed to increase the awareness of your brand or product. Thanks to targeting settings, online promotion offers great opportunities. Moreover, online promotion makes it easy to monitor impressions and analyze the audience that interacts with ads. This data helps to create statistics and analyze the effectiveness of an advertising campaign. Let's take a closer look at the existing payment models. Payment...

In affiliate marketing, there are categories of approaches: white, gray, and black. The difference is often not obvious, and discussions about ethical aspects are meaningless. Let's discuss a method in creatives known as a mise en scène. Let's look at examples and explain the attitude of advertisers to this phenomenon. How to use a mashup in creatives The term “mislead” translates to disorientation. Mislead is a purposeful misleading to get users to perform a targeted action. The best examples of this mechanic are mobile game creatives. They are present in apps and social networks, offering stories with unique events and colorful animations. However, after installing the game, these features are often missing. Such creatives are designed to make users install the game and then forget to uninstall it, although the effectiveness of this approach depends on individual user behavior. In...

King-account: the term and its usefulness A parent Facebook account, known as a King account, is a key element in webmasters' marketing strategies. It is used to link multiple advertising accounts to the main profile. What distinguishes a King-account is its role, not its type, and it is given to the most trusted profiles to manage multiple lesser quality accounts. The benefits of this approach are clear: Extending the King-account trust to all linked accounts, which saves time and allows you to run ads even from non-idealized accounts. Centralized control and management of all campaigns from the King account. Reduced risk of blocking, as the webmaster rarely visits "child" accounts once they are linked. As of today, in 2024, King accounts have become the standard for most webmasters working with Facebook. Alternative methods are proving less effective, including promotion through...

Playing for luck or betting on sports events has become a popular way to spend time, and for some, even a favorite hobby in many countries. With the advancement of technology and the Internet, this activity has naturally moved to the online space. The online gambling market is developing in step with the progress in web technologies. The connection between online technologies and entertainment has become the basis for the name of this industry - iGaming. The success of this industry is largely due to its transition to the virtual space, where participants have continuous access to online games. What does "iGaming" mean? The definition of "iGaming" can be applied both in a narrow and broad sense. In a narrow context, iGaming refers to online gambling through electronic means. Thus, the letter "i" in the word iGaming symbolizes the Internet,...

The effectiveness of paid traffic monetization depends on the quality of advertising campaigns. Smartlink is a useful tool that selects relevant offers for each user. In this article, we will talk about what Smartlink is, its main functions, and what tasks it solves. What is Smartlink? A smart link is a smart link that selects a suitable offer for a user based on technical information about them. Each person who clicks on the link sees a specific offer that matches their interests. For example, you have launched an advertising campaign on teaser networks and bought a small amount of push traffic to check how much quality visitors are generated by sites you have not worked with before. Let's assume that advertising platforms do not allow you to flexibly customize audience parameters. You can only set the country and gender. To...

Diversification is key in all areas: finance, production, and politics. In the financial sector, it is aimed at reducing investment risks and distributing financial flows; in the production sector, it is aimed at expanding the range of products and increasing the number of consumers; in the political sector, it is aimed at entering into alliances and cooperation in various areas. In this article, we will take a closer look at what diversification means for an investor or trader. What is diversification? Diversification is a strategy for allocating an investment portfolio in such a way as to reduce risks by investing in different types of assets or markets. The main goal of diversification is to avoid or mitigate the impact of negative changes in any particular asset or sector on the investor's overall return. This strategy involves allocating investments among different...

The use of geography in sales today is an important and popular tool in the hands of marketers. Users share information about themselves on social networks, and their behavior can be tracked by IP addresses. They use Maps and Search to find the right product or service. All this makes geographic targeting possible. It makes advertising messages more targeted, which helps marketing campaigns drive more conversions. What is geo-targeting? Geo-targeting is a web development and online marketing algorithm that delivers content based on the user's geographic location. This mechanism for displaying ads and content allows you to segment your target audience as accurately as possible. At the simplest level, it is the use of consumer location data (country, city). More precise geolocation information allows you to collect even more data about the visitor and his interests, which helps to make...

What is link building in the modern world? As users become more and more demanding, link building today is primarily determined by quality, and only then by quantity. This applies not only to the number of links but also to the quality of the material itself and its relevance to the context of the posting. Even with these difficulties, a successful link-building strategy remains a key factor in improving your Google search engine rankings and building your reputation. What is link building? Link building is a method of promoting an online resource by obtaining the required number of external links. The main number is analyzed by search engines, and the more links from authoritative and relevant sites lead to your website, the higher you will be ranked in search results. What sites are suitable for link building? Websites that are...

What could be better than a "warm" customer who knows about your company and is familiar with your products? To retain such a potential customer, there is retargeting. Retargeting helps bring back users who have already visited your site but never made a purchase. Read more about what it is and how to effectively use retargeting opportunities in our article. What is retargeting? Retargeting is a marketing mechanism by which all online advertising is directed to those users who have already viewed the product they are interested in by visiting the seller's site. It is essentially repetitive advertising of products from the pages they have viewed. How does retargeting work? Technically, retargeting is realized in social networks, search services, advertising platforms, sites with similar products, and forums. The agency buys out displays of advertising on the platform on your order....