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In 2023, the turnover of the gambling business in Ukraine amounted to 12-15 billion hryvnias per month (approximately 144-180 billion per year). Users spent more than 400 million in online casinos every day. There are so many misconceptions and myths around the gambling industry. Each of these myths hides a story, a mistake, or just a human desire to find logic where everything is decided by chance or fortune. Let's analyze the most popular myths about online casinos and whether they have a share of truth. Myth: Online casinos are always a scam Most illegal casinos offer their players to try a free game. When users start playing regularly and for real money, they may have problems with withdrawals. Sometimes, people face frankly "unfair" games. It is important to understand that gray and black casinos have no obligations to you,...

Want to reduce advertising costs? There are several methods: choosing another traffic source, changing the approach to creatives, updating the landing page, etc. It's also important to analyze the effectiveness of your PPC campaigns before launching the main campaigns to minimize budget losses on experiments. In this article, we'll look at how to evaluate the effectiveness of a nexus and what to look for when analyzing A/B testing data, which is necessary to verify any marketing strategy. How to evaluate the effectiveness of a link To evaluate linking, webmasters usually launch small test campaigns and optimize the PPC based on their data. Among all the methods, this one is considered the most effective. However, it is possible to evaluate the effectiveness even before the launch of the PPC campaign. This approach is subject to errors but can reduce the costs...

Enter the world of Fansly - a platform where creativity and interaction with followers can bring sustainable income! The algorithm for creating an account on Fansly is simple: register, verify your age, and start sharing unique content. Fansly's user-friendly interface makes it easy for creators to navigate and manage their profiles. This platform is ideal for artists, models, and other creatives who want to monetize their work. With the ability to define your goals and audience, build genuine connections, and tailor your interactions, Fansly empowers you to effectively promote your profile. Follow our tips and start your Fansly adventure today! What is Fansly? Fansly is a popular platform for content creators that allows them to monetize their content. During the controversy surrounding the banning of adult content on OnlyFans, many adult content creators migrated to Fansly, helping it gain traction...

What is the Mobile-first approach and why does every business need it? In the modern world, a mobile phone is an integral part of our lives. Today, more than 50% of all Internet traffic is generated by smartphones. Optimizing a website for different types of devices has long been one of the mandatory points in the development specification. And today you can hear more and more often about the Mobile First approach. What is Mobile First? The Mobile First strategy involves designing a mobile-friendly website interface. The philosophy of the approach is that first a design prototype is created for the smallest screen, and then developers move on to larger displays. This is the main difference from the classic Desktop First approach, which has been used by web specialists for many years. Please note! For example, the desktop version of...

Google Tag Manager is a multifunctional tool. Do you need to track user behavior on your website? Track the number of clicks. Or test a new callback form? Google Tag Manager will help you with all of this. In this article, we will analyze how this tool is used in traffic arbitrage. What is Google Tag Manager? Google Tag Manager is a free tool from Google that allows you to add, update, and manage tags on your website or mobile app without having to change the code of the resource itself. Tags are code snippets that are used to track user activity, send data to analytics systems, and for other marketing purposes. Their importance for advertising campaigns is undeniable. Stages of creating and customizing tags Creating and setting up tags in Google Tag Manager consists of several important steps. Starting...

"What is the cost of contextual advertising?" is a frequent query from those who want to attract an audience to their website using this method. The answer from PPC specialists is often vague: "It's hard to say right away." The exact amount of advertising costs is not immediately known, as it varies and depends on various inputs. Let's take a closer look at how contextual advertising prices are formed so that you can get a general idea of the possible costs of your advertising strategy. What affects the cost of contextual advertising Google Ads is designed in such a way that advertisers determine the cost of a click themselves, competing for attractive positions in ad units or for the amount of traffic. The higher the willingness of a competitor to pay, the more you will have to pay per click....

For arbitrators, accurate and fast translation of texts is critical. While Google Translate is a popular tool for translating web pages and texts, other translation services can offer higher quality translation and additional features for translating text, speech, images, and entire web pages. Many of these services support translation into multiple languages, making them ideal for multilingual support. They also offer a wide range of languages, including automatic language detection and full-page translation. Here are five alternatives to Google Translate worth considering. DeepL Translate is considered the best solution DeepL Translate is known for its high accuracy and quality of translations, as well as additional features and capabilities. Using deep learning technologies, this automatic translator is capable of translating web pages, texts, speech, images, and files into different languages. Features: High-quality translation Translation of documents Translation into different languages Online...

What is impulse buying? Or how to get customers to buy something unplanned. According to the latest e-commerce market research conducted by the digital agency Promodo, we can conclude that online retail is growing at a frantic pace: The volume of the Ukrainian online trading market in 2023 almost 10 million Ukrainians bought goods online 1.5 million of them made their first purchase in 2023 the total amount of sales of goods and services via the Internet amounted to more than UAH 182 billion. And most importantly, 300% is the amount by which conversion rates can be increased if you have a customer relationship management system. So how do you work with a potential customer so that they don't leave your platform without making a purchase? The way to a customer's wallet is through understanding their pain, needs, and triggers....

If you are involved in traffic arbitrage, you should know about the EPC metric. Earnings Per Click is a key indicator for evaluating the effectiveness of advertising campaigns and determining their ability to generate profit. This metric reflects the average revenue per click. However, it has its advantages and limitations. Let's take a closer look at them. Stay tuned! How to calculate EPC To determine the EPC, you need to divide the total revenue from the campaign by the number of clicks (EPC = Total revenue / Total number of clicks). The resulting value is the average earnings per click and allows arbitrageurs to measure the effectiveness of their advertising efforts. The higher the EPC value, the higher the profitability of the campaign. This means that each click on an advertising link or material generates more revenue than the cost...