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If you've made it to this point, it means you're either already running Facebook ads or planning to start. Welcome to the world of blocking, changing algorithms, and hidden traps that you can get around on your own. If your significant investment in advertising hasn't met your expectations, welcome aboard. Today we will discuss simple actions that can save your conversions. The wrong goal of an advertising campaign When launching Facebook ads, you need to be clear about the goals you want to achieve. An incorrectly set goal negatively affects the effectiveness of the campaign, as the platform's algorithms will work based on the chosen goal and select the appropriate audience for the ad. Incorrect terms of reference will lead to unsatisfactory results. There are several categories of goals on Facebook: recognition; traffic; engagement; lead generation; sales; promotion of upsells....

Advertising that attracts. How to make the right creatives for the target? Creativity is 80% of advertising success. It is he who attracts customers like a magnet. But why are creatives so important for targeting? In the modern world, where users are bombarded with advertising messages and offers every day, it is very difficult to stand out and attract attention. Creatives in marketing not only attract attention but also create the first and lasting impression of your brand. An effective creative should engage the audience and encourage them to take action(buy, subscribe, or visit your website). That's why creative for advertising has become not just a design element, but a strategic tool in the hands of marketers. What are the types of creatives Graphics: original images, cool photos, or even comics Video: stories, spectacular displays of goods or services. Interactive:...

TikTok has become one of the most popular platforms for creating and watching short videos, attracting millions of users from around the world. The platform offers content for every taste, from fun dance challenges to educational videos. Many users want to save their favorite videos without a watermark so they can watch them offline or use them in their own projects. Downloading videos without a watermark allows you to save clean content that looks more professional and aesthetically pleasing. In this article, we'll go over several ways to download videos from TikTok without a watermark so you can easily save and use the best videos as you see fit. You'll learn about online services, mobile apps, browser extensions, and Telegram bots that can help you with this task. Why is it important to download videos without a watermark? Downloading videos...

About 80% of global businesses choose Google Ads for their PPC campaigns. This automated tool is capable of self-improvement during operation, which reduces the need for advertiser intervention. Moreover, the context-based and query-specific targeting system allows you to accurately reach the right audience. For this feature to bring maximum benefit to your business, you need to optimize your landing page for each campaign. In this article, we will explore the importance of landing pages and consider ways to improve them before launching ads. What is a landing page? A landing page is a web page designed to implement a marketing campaign that motivates users to take specific actions (purchase, booking, getting a consultation, etc.). The entry point to it is usually an advertisement. Such a page is also called a landing page, landing page, or one-page. How a landing page...

Today, as part of our regular “GEO Review” section, we are going on a journey through one of the brightest and most picturesque countries in the world. Our today's article is dedicated to sunny Brazil and its people. We will talk about the unique features of this region and share useful observations that will help not only save but also increase the advertising budget! What you need to know about Brazil: key data Brazil is the largest country in South America by area and population. It ranks sixth in the world in terms of population and fifth in terms of territory. The region is regularly included in the TOP of promising GEOs for traffic, and the effectiveness of promotion is easily assessed by the number of successful cases. In 2024, Brazil is rightfully considered one of the most promising GEOs...

Cybersecurity is paramount. Top tips on how to protect your passwords. Cybercrime is one of the key global risks of our time. Online attacks have different formats, but the first line of defense against them is a strong password. "Forewarned is forearmed" – so say the British. And it's not just about personal pages on social networks and gadgets. Hackers are more interested in corporate accounts on various online services. If your password is compromised, it can lead to the following consequences: Identity theft. Criminals gain access to names, addresses, phone numbers, and other personal data. Financial losses. Hackers can take money from your bank accounts or credit cards. Reputation damage. Hackers can use your account to spread misinformation or publish unwanted content. So, obviously, a password is the first and very important level of protection against account hacking. It...

YouTube Shorts is becoming increasingly popular across verticals, and competition is growing with it. To succeed on this platform, it is critical to master the intricacies of content management and marketing strategies. Grabbing the attention of the audience The main task is to understand their interests and preferences. The key to success lies in generating authentic content. Your message should reflect the views of the target audience and promote a sense of involvement in the topic presented. This allows you to draw users' attention to your product. In addition, professionals emphasize the importance of audio in video. The sound should be clear and consistent with the overall atmosphere of the video, which contributes to a deeper immersion of the viewer and increases the overall effectiveness of interaction. The research also emphasizes the need for organic promotion. This means minimizing the...

What is cryptocurrency mining? And is it possible to make money on it? Let's start with the numbers: from 10% to 1000% per annum can be earned on cryptocurrency mining. What is mining and where did this name come from? Farming is one of the strategies for investing in cryptocurrencies. You lend out your coins to get interest on them. This way, you can earn from 10% to 1000% per annum. However, the risks of losing money are also high. Farming or profitable farming appeared in June 2020. Then the decentralized finance platform Compound started distributing its COMP token to users. The name itself has an interesting origin. Initially, the term “farming” came from an Internet meme, where an old video about haymaking was played in the context of cryptocurrencies. Workers in the fields sow some coins, and after a...

Facebook has ceased to be a simple platform for communication, it has grown into a powerful marketing tool that offers a wide range of options for advertising campaigns and marketing strategies. In its privacy policy, Facebook has difficult to understand aspects that can unknowingly provoke violations of the rules that will lead to account blocking. Let's analyze how to effectively use the available Facebook features while minimizing the risk of getting banned. Suspicious behavior Creating a Facebook account to use it in advertising campaigns is best started with the “warm-up” stage. This means the initial reproduction of the actions of a typical user. Actions that contribute to the status of an active user will help you avoid being blocked on Facebook. For example, you need to set an avatar, fill in general information, and simulate activity: add other users as friends,...