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In affiliate marketing, there are categories of approaches: white, gray, and black. The difference is often not obvious, and discussions about ethical aspects are meaningless. Let's discuss a method in creatives known as a mise en scène. Let's look at examples and explain the attitude of advertisers to this phenomenon. How to use a mashup in creatives The term “mislead” translates to disorientation. Mislead is a purposeful misleading to get users to perform a targeted action. The best examples of this mechanic are mobile game creatives. They are present in apps and social networks, offering stories with unique events and colorful animations. However, after installing the game, these features are often missing. Such creatives are designed to make users install the game and then forget to uninstall it, although the effectiveness of this approach depends on individual user behavior. In...

Many users wonder how much YouTube pays for views of their videos. Let's understand what factors affect YouTube income and how video monetization is calculated, including the cost of advertising per view and the potential earnings from a certain number of views in our article, and answer the main question of how much YouTube pays for views. YouTube income YouTube earnings depend on several factors, including the number of views, geographic location of viewers, type of content, and level of interaction with ads. The primary source of revenue is YouTube's advertising revenue. When viewers view or click on ads placed in videos, channel owners earn revenue from views. YouTubers can also earn money through sponsorships and partnerships with various companies that sponsor channels or individual videos, pay to promote their products or services and collaborate with content creators on various...

How online retail took over the world. And why the demand for online activities is gaining momentum so rapidly. According to the latest research, more than 22% of all commercial transactions will be conducted online next year, although three years ago this figure was half as much - 14.1%. The popularization of mobile applications is a significant reason for the success of online retail. Today, it is much more convenient and easier to meet someone through an app, buy cosmetics, or clothes, order a service, or bet on your favorite team using a smartphone than to travel, search, and pick up. All goods and services promoted through affiliate programs will be profitable if there is demand and adequate supply. Demand for a product or service is an indicator of how much potential customers are interested in the product/service and are...

If you are just getting acquainted with affiliate marketing or looking to break new ground, start by looking at Azerbaijan geo. Given its history, this country is included in the Tier 3 group, but note that Azerbaijan is moving forward rapidly and may soon be in a higher tier. By its parameters, Azerbaijan may seem a bit complicated for newcomers due to its unique characteristics. However, at the same time, it offers less competition compared to other countries in its Tier. So, let's take a closer look at what you need to know about this country. Overview and target audience Azerbaijan has an official language, Azerbaijani. Although there is a misconception that Russian is widely spoken, it is spoken only by some people who migrated during the Soviet era and a small part of the older generation. Given the sensitive...

The use of automated tools in Google Ads provides a variety of opportunities but requires taking into account certain limitations. The effectiveness of such technologies varies depending on the chosen functionality and your scope of contextual advertising communications. Is it worth connecting automation to Google Ads? There is no clear answer to this question, as automated processes are not always able to solve all problems. In this article, we will analyze in detail the possibilities of automation in Google Ads. We will tell you about three key aspects that will help you to manage your ad account effectively. Let's get started! Use bid automation in Google Ads to improve the efficiency of your advertising campaign Automated bidding is the perfect choice for those who are ready to rely on Google's technology to optimize their ad spend. In some situations, however,...

With just a few days to go until the start of Euro 2024, we are in the midst of a very special period. This period feels special even among those who are not avid football fans, as the atmosphere of tension and anticipation is in the air. Football fans, on the other hand, immerse themselves in the game, ignoring social ties for the duration of the competition, as the title of the continent's strongest national team is decided. In many countries where this sport is particularly popular, people even postpone their planned vacations so that nothing distracts them from watching each match. At this time, everything related to football is relevant. Sports betting is also popular, as fans predict the outcomes of matches, support their favorite teams, and want to bet on their victories. Such activities are very important in...

Another scandal in gambling. A famous Bollywood actor was detained for advertising a betting app. This time, a high-profile money laundering case happened in Mumbai. The Indian authorities spend a lot of money to fight the total popularity of iGaming in the country. And it is not surprising - every arbitrage expert knows that this is one of the most profitable Tier-3 GEOs for this vertical. A few months ago, the police took on 47-year-old Bollywood star Sahil Khan. He is accused of popularizing and promoting Lion Book, a sub-brand of the country's largest shadow iGaming operator MahadevBook. Help: Who is Sahil Khan? The Bollywood actor gained popularity after starring in the Indian films Style and Excuse Me. Khan is also known for the Stereo Nation music video Nachange Sari Raat. But arresting the actor was not so easy. It...

Did you know that traffic is generated not only through such well-known platforms as Facebook, Google Ads, and TikTok? There are also lesser-known methods, one of which is email marketing. This method allows you to create an effective sales scheme that can provide a stable income for a long time. In this article, we will discuss the essence of email marketing, provide specific examples, and explain how to collect a database for newsletters. What is email marketing? Email marketing relies on the use of emails to disseminate information about products. It requires prior consent from recipients on web pages or landing pages, who then confirm their participation via a message. Sending emails without confirming consent falls under the category of spam. Methods for implementing funnels in email marketing Traditional sales funnels involve displaying ads, and then selling through websites, landing...

More than 3000 thousand releases per year and at least 5 changes per day! That's how many times Google releases algorithm improvements on average during the day. "Every day, Google typically releases one or more changes aimed at improving results. Some of them are aimed at specific improvements. Some are general changes. Last week we released a broad update to the core algorithm. We do this several times a year."This is how Google commented on its position in 2018. That's why Google Core Update is a hot topic for discussion among all arbitrageurs and SEOs. Some people are lucky and their sites suddenly hit the top, others lose traffic or even cease to exist. Website owners are panicking and clutching their heads, not knowing what to do. We have collected top 5 tips on how to prepare your website for...