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More than 3000 thousand releases per year and at least 5 changes per day! That's how many times Google releases algorithm improvements on average during the day. "Every day, Google typically releases one or more changes aimed at improving results. Some of them are aimed at specific improvements. Some are general changes. Last week we released a broad update to the core algorithm. We do this several times a year."This is how Google commented on its position in 2018. That's why Google Core Update is a hot topic for discussion among all arbitrageurs and SEOs. Some people are lucky and their sites suddenly hit the top, others lose traffic or even cease to exist. Website owners are panicking and clutching their heads, not knowing what to do. We have collected top 5 tips on how to prepare your website for...

Advertising campaigns are an important part of the modern world, promoting the sale of various products and services. However, such campaigns should not only be effective but also comply with high ethical standards. In this article, we will highlight how to develop ethical advertising campaigns and how advertising agents can implement thoughtful, responsible strategies. Ethical aspects in advertising activities Advertising ethics refers to a set of norms and standards that are put forward to advertisers when developing and distributing advertising materials. The main principles include truthfulness, accuracy of the information provided, confidentiality, and consumer protection. Truthfulness and accuracy of information The most important requirements for advertising materials are their truthfulness and provision of accurate information. Advertising messages must be realistic and not misleading. Advertisers are prohibited from offering more than they can fulfill, and accuracy in the presentation of facts...

In the era of digital transformation, the advertising world is undergoing significant transformations. Innovations in the technology sector and consumer adaptation to new realities are significantly rethinking the processes of creating, distributing, and perceiving advertising messages. Technological changes Progress in technology has dramatically changed the world of advertising and continues to influence it. Innovative solutions open up unlimited prospects for marketers to interact effectively with the audience. For example, modern tools can be used to target ads so that they are displayed to a specific audience at the optimal time and place, which significantly increases the likelihood of their perception. For example, McDonald’s has implemented a marketing initiative that automatically adjusts offers to the appetite of consumers according to the time of day. The ability to aggregate and analyze data sets in detail also opens up new horizons for the...

Managing a Facebook ad profile seems confusing for beginners. However, the process can be simplified thanks to certain techniques that reduce the complexity of the work. In this article, we present several tips that marketing professionals regularly use. The strategy of planning campaigns for specific goals, rather than choosing a target audience. The importance of the correct structure of a Facebook ad account for effective long-term work, reporting, and further optimization is undeniable. An optimal plan includes the development of three elements: Campaigns; Ad Sets; The ads themselves. Good design of your advertising campaign will ensure logic and order in actions. A common mistake is confusion in defining the goal at the campaign and ad set levels. Campaigns should be focused on the main goal, whether it is getting specific conversions, increasing traffic to the website, or the number of...

In search of new solutions and ideas. How artificial intelligence will create an earthquake in the marketing world in 2024 Experts from Gartner have conducted extensive research and offered a new perspective on how marketing will work in 2024. Gartner is a leading global information technology research and consulting company. Founded in 1979, it has more than 60,000 clients from 10,000 different organizations. SMM marketing will lose effectiveness By 2025, the visible deterioration in the quality of social media sites will force 50% of consumers to significantly limit their use of the main platforms. The reason is users' concern about the misinformation spread by GenAI. Generative artificial intelligence will become an everyday tool By 2026, 80% of creative talent will use GenAI daily. This will allow for more strategic work, which will lead to an increase in creative spending. Reason:...

Lately, more and more articles about OnlyFans have been published in the arbitrage media. However, these materials do not always make it clear how an arbitrager can make a profit in the adult sphere, and some of them even confuse OnlyFans with debit cards. However, the commonality between these two verticals is minimal. In this article, we decided to analyze how OnlyFans differs from the dating industry in terms of workflows, approaches, creatives, and, most importantly, earning potential. OnlyFans and dating: the main differences Among the many differences between these two verticals, the ease of working with OnlyFans, the earning potential, and the lack of need for cheating or tricks are particularly noteworthy. Let's take a closer look at both platforms. Why does every arbitrager dream of working with the OnlyFans model? Working with OnlyFans is aimed at models that...

An effective way to attract viewers' attention is video ads at the beginning, middle, and end of videos. Let's find out what these formats are, how they function, and what their benefits are for advertisers. Prerolls This is a commercial that is shown before the main content starts. It usually lasts from 15 to 30 seconds. They allow advertisers to grab attention before viewers start watching the main video. They also help to increase conversions because they attract users who are genuinely interested in the product or service. Example: Apple used this type of ad in its marketing campaign to promote the new iPhone, showcasing the features of the new device and enticing viewers to continue watching. Midrolls A midroll is a commercial that is shown while the main content is being viewed. It is usually shorter than 15 seconds....

Since the advent of advertising in modern society, companies and marketers have been constantly finding new and creative ways to attract consumers' attention to their products and services. Native advertising is one such approach that is becoming increasingly popular and effective. In this article, we will look at what native advertising is, how it affects consumers, and what effective strategies can be applied to implement it. What is native advertising? Native advertising, also known as integrated or hidden advertising, is a form of advertising where a product or brand is integrated into content or a situation in a way that is intuitively associated with the manufacturer or advertiser but does not appear to be a direct advertisement. The main idea is to have a subconscious impact on the audience, which can be more effective than outright advertising. The impact of...

Regardless of your industry or budget, there are generally accepted rules that you should follow when launching advertising campaigns on the Google Ads Display network. Of course, it is impossible to create two equally effective accounts, and you should approach strategies based on your goals. Nevertheless, we can identify the most common mistakes when working with Google Display in the context of strategies aimed at increasing awareness. These mistakes, however, can be easily avoided. Combining Display and Search campaigns If you believe in top-of-funnel marketing and want to launch Display campaigns in your Google Ads account right away, that's great. However, make sure you separate your Display campaigns from your search campaigns. You may be wondering: "Why should these two networks work together at all?" This is an important question. When you create a new campaign on Google Ads, the...