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Blockchain abstraction. Let's understand what it is, how it works, and why it is needed. The term "abstraction" is used in various fields to describe the process of separating the technical component of a product from the user experience. For example, to send an email, a person doesn't need to understand the differences between IMAP and POP3 email protocols or learn the SMTP data structure. Accordingly, blockchain abstraction means the separation of the technical characteristics of decentralized networks from the user interface and the experience of interacting with applications built on them. Among the first ones are: use of gas tokens to pay for transactions complex mechanics of creating and managing cryptocurrency wallets the need to transfer assets between different networks How does blockchain abstraction work? Efficiency Imagine if you could only send messages from iPhone to another iPhone, but...

Today we will discuss how incorrect tracker configuration can negatively affect traffic revenue. We will also analyze the key technical nuances that affect the profitability of campaigns. Tracker is not a cloak and dagger There are many traffic arbitrage trackers available on the market today. It is not difficult to find a suitable tool and quickly implement it into workflows, but it is important to understand how it works. Even beginners know that the tracker collects and analyzes user data. Through the administrative panel, you can customize streams, protect yourself from bots, generate reports according to specified parameters, organize collaboration, and solve many other tasks. In addition to the tracker, arbitrageurs also use a cloak. This tool divides traffic: irrelevant users end up on a stub, while the target audience sees the final landing page. Sometimes webmasters try to use...

In the world of marketing, there is a term that every specialist understands - hook. And it's not about clothes or thrill-seekers, but about a key parameter that affects social media promotion and conversion rates. Today we will share with you the basic principles that will help to strengthen the attractiveness and increase the chance of successful launch of creatives, as well as increase the ROI of your advertising activities. So, what is a hook When you run ads on Facebook or other social networks, your ads are shown to different people from the selected audience. Sometimes it happens that it is targeted for a long time to an audience that does not meet your expectations and does not show interest in your offer. In other cases, the ad immediately reaches the audience that is interested in your product and...

What is a redirect, what are they and why should you use them. Redirects not only simplify website navigation, but also affect its visibility in search engines. The ability to choose the right type of redirect and customize it is a skill that allows SEO specialists to flexibly manage a web resource and increase its effectiveness. After all, properly configured redirects will help you keep links to your website, not lose visitors, improve search engine rankings, and gain a competitive advantage. What is a redirect? Redirect (redirect) - automatic redirection of the user to a URL other than the originally requested one. If the internal redirect is configured correctly, the redirection process goes unnoticed. Redirects can be performed at the web server level when it receives a request from a user, or at the page code level when a web...

Sales funnels are becoming increasingly popular in eCommerce and SaaS. Let's figure out what they are, what stages they consist of, and how you can customize them for your business. What is a sales funnel? A sales funnel is a process that leads a customer from the first acquaintance with your product to the purchase. Everything happens automatically: from getting to know the product to making a payment. Why do you need an auto-funnel? The main goal of an auto-funnel is to minimize the loss of potential customers. This can be achieved with the help of various automated tools, such as drip campaigns, email newsletters, chatbots, etc. All these elements help to keep the attention of visitors and smoothly guide them to the moment of purchase. Benefits of autoresponders: automatic customer engagement; saving time and effort; reduction of the workload...

New strike in Hollywood. This time, video game actors are protesting against Artificial Intelligence. According to information published by BBC performers are unhappy that game studios are using generative artificial intelligence to recreate their voices and appearance for animating video game characters without providing them with fair compensation. Moreover, a year and a half ago, a new contract was already being negotiated between the companies and the union representing more than 2,500 video game artists. "Although agreements have been reached on many issues… the employers refuse to explicitly state, in clear and enforceable language, that they will protect all performers covered by this contract in their AI language," the Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra) said in a statement. "We will not agree to a contract that allows companies to misuse artificial intelligence to the detriment...

The US presidential campaign is just getting underway, and Facebook is already showing its severity. Recently, more and more people have been experiencing rejections, stricter rules, and mass blocking. We conducted several experiments and tested other people's methods in the first half of 2024. Now we are ready to offer recommendations that will help reduce the number of rejections and avoid policy violations. Preparatory stages and time exposure In modern traffic arbitrage, none of the preparation stages can be missed. From warming up accounts to setting up fan pages, every detail requires attention. Experience shows that thorough warm-up can cut not only the number of rejections in half but also minimize possible risks and inspections. One of the methods of warming up advertising accounts and fan pages is to use boosts for posts. Depending on the level of trust in...

Have you ever dreamed of having an assistant who could do your work for you? Someone who could write a resume, create a small website, write text creatives for an advertising campaign, or just entertain you with weird jokes? Your dream assistant is here! OpenAI has created a new revolutionary assistant called ChatGPT neural network that supports many languages, including Ukrainian. What is ChatGPT ChatGPT is a language model of artificial intelligence. In fact, it is a chatbot that can actively participate in discussions, answer any questions, and perform various tasks related to the text. Why is ChatGPT so popular? It is capable of performing tasks from various fields: programming, copywriting, marketing, project management, etc. We will give examples below. In addition, the bot learns, memorizes information, and understands the context. The results of your queries are based on the...

The affiliate marketing industry is rapidly evolving, and we must exceed our partners' expectations! The Traffic Squad team knows how to generate high quality traffic and attract the most active players. Our ultimate goal is to provide advertisers with high-quality traffic and ensure that buyers have all the opportunities for profitable work. Curious about the structure and tasks of the Affiliates & Sales Department at Traffic Squad? Sit down, relax, and read on. What does the Affiliates&Sales Department do? The Affiliates & Sales team works to ensure a win-win outcome: partners receive high-quality traffic in large volumes, and buyers get the best market conditions for launching campaigns. Our department consists of various roles, each with its own responsibilities and tasks, which we will outline below. Who is in charge of the department? The key role in the department belongs to...