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How omnichannel marketing works: important transformations of customer interaction. We understand why it should be implemented. Did you know that 86% of shoppers regularly switch between two or more websites? They don't just "move" from one online store to another, from laptops to smartphones and tablets, from clothing sites to jewelry or watches. These are the main reasons why 87% of retailers believe that an omnichannel marketing strategy is a priority for their business. A study by the Harvard Business Review, conducted back in 2017 among 46,000 shoppers, showed that: 7% bought exclusively online 20% were in-store shoppers only 73% used multiple channels As you can see, in this case, the "More is better" rule works well. What is omnichannel marketing? Omnichannel marketing is about creating a presence for your brand across multiple online channels (website, app, social media, email,...

In this article, we will talk about Sweden: why this destination is promising for the gambling industry and which operators are currently successfully working in this market. In 2024, Sweden is one of the leading geos. Although the audience here is not very large, there is a high level of activity in the purchase of nutra products. It is also important to take into account local peculiarities - high requirements for the quality of promotional materials and the priority of convenience for customers. Swedes value comfort in online shopping, and the most suitable payment models for them are SS and Trial. Interested in learning more about this geo? In this guide to Sweden, we will present our selection of popular offers and tell you what to look for when creating creatives. Basic information about GEO Sweden is one of the...

10 professions that AI may replace in the future Artificial intelligence is developing so rapidly that it can be used to quickly get answers to many questions, create photos, process large amounts of data, conduct business analysis, and identify problems. In the near future, ChatGPT artificial intelligence will be able to replace at least 300 million workers in 1016 professions worldwide. This is reported by economist.com. Amazon employees who tested ChatGPT said it demonstrated impressive skills in solving customer support problems and creating training materials. Business Insider conducted a study to compile a list of professions that are most at risk of being replaced by artificial intelligence (AI). The publication convinces that ChatGPT can be more powerful than we have ever imagined. At Google, they said that they would theoretically consider hiring this bot as a junior coder if it...

Blockchain is rapidly gaining momentum and is already changing the rules of the game in various industries. Despite the fact that it still faces many legal challenges, the technology is confidently making its way to full integration. It is especially interesting to see how cryptocurrencies are entering the iGaming world and revolutionizing financial transactions in online casinos. In this article, we will dive into when the leading market players will be able to fully switch to blockchain and what it will mean for the future of gambling. It is time to find out when crypto will become a standard in casinos! Features of the industry Gambling remains illegal in many countries, and where casinos are allowed, businesses face high taxes and strict regulations. These restrictions are related to a number of factors: reputational risks, legal uncertainties, constant changes in regulation,...

Millionaires on a gamble. A scandal in the UK gambling industry Another scandal in the UK gambling industry. According to information CNN, the head of the gambling company BET365 Denise Coates has earned $281 million in salary over the past year. In addition to that, she also received $127 million in dividends. Ref: Denise Coates is the richest and most powerful woman in the betting industry. Denise is the founder and CEO of Bet365. This company owns Stoke City FC and the arena where the team plays is named in its honor. Denise's father, Peter Coates, is the current chairman of the club, who has held this position since 2006. And everything would be fine, but the company headed by Ms. Coates and where she wrote out such a salary, officially stated in a tax return that the company ended...

Cpamatica is an affiliate network that has been operating in the market for almost 10 years. Thanks to their extensive experience in CPA marketing and cooperation with the best advertisers in the industry, they have unique and exclusive deeds for affiliates. SmartLink is becoming an increasingly popular tool for effective traffic monetization. Thanks to the technology, partners can avoid wasting time and budgets on testing offers and focus solely on attracting high-quality traffic. In this article, together with an expert from Cpamatica, we will consider what SmartLink is, how it works, which partners it is suitable for, and for which traffic sources the technology will be effective. What is SmartLink SmartLink is a special technology that allows partners to automate the process of redistributing traffic to the best offers in real time. Instead of choosing one offer, the partner uses...

How do I know when a spoofed account is ready to go live? This question often arises for arbitrageurs who are preparing to launch their advertising campaigns. It is important to know when you can safely use an account in Facebook Ads Manager to avoid blocking and set up effective advertising. In this article, we'll look at how to assess the degree of “readiness” of an account, what indicators to consider, and how proper interaction with the platform can help you get the most out of it. Next, we will analyze such important aspects as interests, activity outside of Facebook, and ad settings, as well as share useful recommendations for optimizing the feeding process. It's time to feed your accounts effectively! Interests Although this is one of the least important panels for data collection, it's best not to ignore it....

Traffic arbitrage is an exciting but complex area of online business. The essence of arbitrage is to buy traffic at one price and sell it at a higher price, making money on the difference. To make this scheme work, you need not only skills and experience, but also the right tools. One of these tools is virtual cards. Today, I will tell you what they are, what their advantages are, and how they can help in traffic arbitrage. What are virtual cards? Virtual cards are essentially digital analogs of your regular plastic cards. They have everything you need for online payments: a number, expiration date, and CVV code. The main difference is that you don't hold them in your hands - they exist only in electronic form. Virtual cards can be quickly created through online banking or specialized applications. 🎁...

Correct and maintain a positive online reputation. Tips on how to create a good image Reviews, comments, portfolios... If you are planning to buy headphones, read the comments. If you want to go to a restaurant, you read reviews. If you are going to order a repair, you look at the "before and after" works in the portfolio, study the recommendations. We need a reputation! For a product, a place, a contractor - anything or anyone. Every client wants to get quality work the first time. What is SERM? The abbreviation stands for Search Engine Reputation Management. It means reputation management in search engines. The essence is to create a positive image of a company, store, or person in the eyes of the target audience using special approaches and tools. This includes working directly from scratch and processing existing negativity....