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In order for the contractor to get a complete picture of the client's business and wishes, a special tool is needed to start the project - a brief. Brief is a questionnaire document that describes all the main project tasks, requirements, and input data. The process of creating a brief includes a detailed description of the client's requirements and project goals, which is important for effective cooperation. It ensures successful interaction between the contractor and the client. A fully and correctly completed brief allows a web studio employee to perform all tasks efficiently, as the performer clearly knows what goal needs to be achieved and what problems to solve. Why do I need a brief? A website development brief is a kind of questionnaire that the customer fills out before starting work. It is the foundation on which all successful...

What is a cloak? Cloaking is a tool that allows you to show different versions of landing page content to specific groups of users. This tool uses server-side scripts to determine the source of a request, distinguishing whether it came from a human or an automated program. The system checks the data, such as the visitor's name or IP address, against a database of known bots and redirects them either to a user page or a special version for bots. In traffic arbitrage, a tracker such as Keitaro is often used to set up a cloak, for example. Why do you need to check cloak? When you need to recreate a successful competitor's link, it is important to analyze the cloak. Using the cloak analysis and the Adheart tool, you can completely duplicate the successful landing page of your competitors....

Blockchain abstraction. Let's understand what it is, how it works, and why it is needed. The term "abstraction" is used in various fields to describe the process of separating the technical component of a product from the user experience. For example, to send an email, a person doesn't need to understand the differences between IMAP and POP3 email protocols or learn the SMTP data structure. Accordingly, blockchain abstraction means the separation of the technical characteristics of decentralized networks from the user interface and the experience of interacting with applications built on them. Among the first ones are: use of gas tokens to pay for transactions complex mechanics of creating and managing cryptocurrency wallets the need to transfer assets between different networks How does blockchain abstraction work? Efficiency Imagine if you could only send messages from iPhone to another iPhone, but...

Today we will discuss how incorrect tracker configuration can negatively affect traffic revenue. We will also analyze the key technical nuances that affect the profitability of campaigns. Tracker is not a cloak and dagger There are many traffic arbitrage trackers available on the market today. It is not difficult to find a suitable tool and quickly implement it into workflows, but it is important to understand how it works. Even beginners know that the tracker collects and analyzes user data. Through the administrative panel, you can customize streams, protect yourself from bots, generate reports according to specified parameters, organize collaboration, and solve many other tasks. In addition to the tracker, arbitrageurs also use a cloak. This tool divides traffic: irrelevant users end up on a stub, while the target audience sees the final landing page. Sometimes webmasters try to use...

In the world of marketing, there is a term that every specialist understands - hook. And it's not about clothes or thrill-seekers, but about a key parameter that affects social media promotion and conversion rates. Today we will share with you the basic principles that will help to strengthen the attractiveness and increase the chance of successful launch of creatives, as well as increase the ROI of your advertising activities. So, what is a hook When you run ads on Facebook or other social networks, your ads are shown to different people from the selected audience. Sometimes it happens that it is targeted for a long time to an audience that does not meet your expectations and does not show interest in your offer. In other cases, the ad immediately reaches the audience that is interested in your product and...

What is a redirect, what are they and why should you use them. Redirects not only simplify website navigation, but also affect its visibility in search engines. The ability to choose the right type of redirect and customize it is a skill that allows SEO specialists to flexibly manage a web resource and increase its effectiveness. After all, properly configured redirects will help you keep links to your website, not lose visitors, improve search engine rankings, and gain a competitive advantage. What is a redirect? Redirect (redirect) - automatic redirection of the user to a URL other than the originally requested one. If the internal redirect is configured correctly, the redirection process goes unnoticed. Redirects can be performed at the web server level when it receives a request from a user, or at the page code level when a web...

Sales funnels are becoming increasingly popular in eCommerce and SaaS. Let's figure out what they are, what stages they consist of, and how you can customize them for your business. What is a sales funnel? A sales funnel is a process that leads a customer from the first acquaintance with your product to the purchase. Everything happens automatically: from getting to know the product to making a payment. Why do you need an auto-funnel? The main goal of an auto-funnel is to minimize the loss of potential customers. This can be achieved with the help of various automated tools, such as drip campaigns, email newsletters, chatbots, etc. All these elements help to keep the attention of visitors and smoothly guide them to the moment of purchase. Benefits of autoresponders: automatic customer engagement; saving time and effort; reduction of the workload...

New strike in Hollywood. This time, video game actors are protesting against Artificial Intelligence. According to information published by BBC performers are unhappy that game studios are using generative artificial intelligence to recreate their voices and appearance for animating video game characters without providing them with fair compensation. Moreover, a year and a half ago, a new contract was already being negotiated between the companies and the union representing more than 2,500 video game artists. "Although agreements have been reached on many issues… the employers refuse to explicitly state, in clear and enforceable language, that they will protect all performers covered by this contract in their AI language," the Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra) said in a statement. "We will not agree to a contract that allows companies to misuse artificial intelligence to the detriment...

The US presidential campaign is just getting underway, and Facebook is already showing its severity. Recently, more and more people have been experiencing rejections, stricter rules, and mass blocking. We conducted several experiments and tested other people's methods in the first half of 2024. Now we are ready to offer recommendations that will help reduce the number of rejections and avoid policy violations. Preparatory stages and time exposure In modern traffic arbitrage, none of the preparation stages can be missed. From warming up accounts to setting up fan pages, every detail requires attention. Experience shows that thorough warm-up can cut not only the number of rejections in half but also minimize possible risks and inspections. One of the methods of warming up advertising accounts and fan pages is to use boosts for posts. Depending on the level of trust in...