Recent articles

What is a cashback service? A cashback service is an online platform that is a partner of an online store. Its mission is to attract customers to the store. The latter pays the partner a commission for this, a part of which is shared with the buyer. Ultimately, everyone benefits: - The store earns money by selling goods, gets loyal customers, and saves on advertising; - the cashback service receives payment from the store, part of which it transfers to the customer, and part of which it keeps as profit; - the customer returns part of the amount spent in cash and saves on purchases. There are about a dozen cashback services in Ukraine. We will tell you how to use them on the example of one of the most popular ones - LetyShops. How it works Letyshops cooperates with...

The topic of the relationship between the professions of a targeting specialist and an arbitrageur in the field of Internet marketing is a hot topic and causes a lot of discussions among specialists. Both professions require in-depth knowledge of advertising and marketing, but the key skills, tasks and goals of these specializations differ significantly. Let's take a look at why not every targeting specialist can become a successful arbitrageur. The main differences between targeting and arbitrageurs A targeting specialist develops and implements targeted advertising strategies on social media and other platforms to attract potential customers to a product or service. The main task of a targeting specialist is to set up advertising campaigns in such a way that they hit the target audience as accurately as possible, increasing the likelihood of a sale. An arbitrageur, on the other hand, works...

Women in digital: breaking stereotypes and building a new future Digital is a dynamic and constantly evolving world that values knowledge, creativity, logical thinking, and the desire for innovation. These qualities have no gender, which is why more and more women are choosing a career in the digital industry. Even 15 years ago, the attitude towards women in this field was different. Jokes and stereotypes that belittled their abilities and devalued their contribution were common. For example: a female programmer is like a guinea pig, because she has nothing in common with either the sea or a pig. At interviews in companies, it was the norm not to even consider women's resumes, and the candidates themselves were suspected of wanting a quick arranged marriage and predicted that they would have a maternity leave in a year or two. Today, such...

Mobile proxies are a unique opportunity not only to bypass blocking and anonymization but also to create a so-called "proxy farm" to earn money. By setting up your servers and offering connection services to others, you can develop a lucrative business. In our review, we will explore how to effectively organize a proxy farm to make money and what financial results can be expected from such activities. What are mobile proxies? A proxy acts as an intermediary between the end user and the web page being accessed. Mobile proxies are real IP addresses issued by mobile Internet service providers to their subscribers. This means that any requests to the Internet made by a user pass through the mobile operator's network under their unique IP. As a result, websites see these requests as coming from standard users. What is a mobile...

The first and most critical tool for an affiliate marketer is a tracker. Without this tool, managing an advertising campaign turns into an aimless attempts to find treasure in total darkness. Sure, there is an option to calculate your income using Excel but why waste time when there is a free tracker that can automate all processes? This tool allows you to keep everything under close supervision and effectively manage your campaigns for a nominal fee or even for free. What is a tracker in affiliate marketing Tracker is a centralized tool for collecting information about ad campaigns and confirmed conversions, allowing you to effectively manage and optimize multiple campaigns simultaneously. It provides detailed traffic analysis, including device type, visit source, browser, and OS used, as well as user preferences in creatives. One of the key features of the tracker...

Landing page promotion: the main steps The main goal of landing page promotion is to generate sales. You need to focus on this aspect, not just on increasing traffic from search engines. It is important to carefully prepare the concept: create compelling content, think over the functionality, and express the design with the future promotion of the landing page in mind. When all the details are finalized, you can start promoting your landing page. After all, what's the point of driving traffic to a page that leaves much to be desired? Many online promotion specialists express doubts about the need to optimize single-page websites. Landing pages do not have an internal link structure, there is no possibility to place large text optimized for search queries. The content often remains unchanged, and the main indicators of audience behavior are far from...

Traffic arbitrage is when you bring customers to an advertiser for a reward: for example, a percentage of sales or a fixed amount for a certain targeted action. Arbitrage can be white, gray, or black. Today we will talk about gray traffic arbitrage: let's understand what it is, how it differs from white and black arbitrage, who uses it, and how. What is gray arbitrage? First, let's understand what white and black arbitrage are. White arbitrage is when a webmaster uses standard methods of attracting customers that are not prohibited by affiliate programs: for example, contextual or banner advertising. White arbitrage offers do not mislead users in any way. Black arbitrage is when a webmaster uses prohibited methods of attracting users. For example, clickander: when a person goes to the advertiser's website automatically, without clicking on the ad. Or when...

Traffic arbitrage is a scam or not - expert opinions Traffic arbitrage is a customer acquisition process in which webmasters are rewarded with a percentage of the sales made. In this process, webmasters set up advertising campaigns and make money. However, for beginners, this path can seem complicated and overflowing with subtleties, and sometimes even look like a scam. Let's find out under what circumstances traffic arbitrage can be a scam and who becomes a victim. Situations when traffic arbitrage is a scam for webmasters Newbies in arbitrage often face the fact that their starting budget goes nowhere without attracting a single client. This outcome may seem like a scam to webmasters who don't see the expected return on their efforts. But in fact, this is a typical and expected result. Even experienced arbitrageurs have unsuccessful campaigns. Arbitrage requires precision:...

Let's start with the basics. Traffic arbitrage is the purchase of visitors at a low price and their subsequent sale at a more favorable price. You act as an intermediary between a buyer and a seller who has a product. You attract buyers, the seller sells the product and pays you a percentage of the attracted users. Instagram is a great source of traffic for arbitrage. There is an audience for every taste. In other words, it is a great method of attracting a solvent audience, which emphasizes the need to research it. How to make money on Instagram arbitrage? Mass following and mass linking This is one of the simplest methods of arbitrage on Instagram. For mass following and liking, you need to buy or register an Instagram account, create a profile, post several high-quality posts, and add a...