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How to start your career from scratch in 2026? What should you do first and how not to burn out at the start? To find out and analyze your personal mistakes at the beginning of your career, we talked to experts! Top HR managers and recruiters from the industry talked about the real start of a career in 2026. So, take notes! Let's imagine that you need to start your career from scratch right now. What should you do to get off to a successful start? Hanna, HRD WWL, Head of Recruiting WWG The first and most important step for me would be to choose a mentor. Consciously choose a person from a large company with a good background who: understands real processes, can teach the basics, takes you on as an assistant, and doesn't just “give advice.” Daria Kononova,...

Now mobile advertising takes up 75% of all digital budgets, as users spend more than 5 hours a day in mobile applications. Mobile advertising is no longer just a tool, but the basis of performance strategies for brands, companies and buyers. Below we will consider formats with real cases, the best mobile ads platform and effective tactics. Market status: why mobile advertising wins Mobile advertising in 2026 is an in-app ecosystem with 8 billion active devices. Also, regular banners can lose due to ad blockers. Currently, mobile advertising and its development prospects are closely tied to AI, which enables high-accuracy conversion predictions and targeted advertising that considers user privacy. For example, in Ukraine, TikTok Shops and Instagram Reels give vertical videos a conversion 4 times higher than horizontal formats. Therefore, mobile advertising is a must-have for performance campaigns. Top mobile...

February events for arbitrageurs and affiliates raise a lot of expectations! You never know where a snowfall will turn into an avalanche of leads, so experts need to attend various events for their own development and business. In 2026, this month definitely promises to be interesting: European conferences, LatAm gives the first signals about the liberalization of gambling, Africa shares insights about Tier-2 models, and Web3 hackathons are already warming up crypto traffic. This selection will have nine events that will really affect the market. Here you will find everything: from classic affiliate summits to iGaming hubs with local regulatory insights. It will be useful for CPA networks, gambling traffic, e-commerce affiliates and specialists in the field of arbitrage. Start of the month and immediately top 1. SiGMA Eurasia 2026 When: February 9–11, 2026 Where: Dubai, UAE Imagine: you walk...

Until recently, many people approached TikTok Ads with the same approach they used for Facebook or YouTube. Neat design, balanced graphics, corporate colors, perfectly matched fonts. Formally, everything is correct. But in the TikTok feed, such creatives often disappear in seconds, without even having time to convey the message. The problem is not with the algorithms or “poor presentation.” The problem is that TikTok reads videos differently. For the platform, it is not important how beautifully the video is designed, but whether it fits into the rhythm of the feed, whether it is convenient to watch on a phone, and whether it looks out of place among the usual content. TikTok does not have official lists of allowed colors or correct fonts. Instead, the platform constantly hints at how it evaluates creatives. Through format, dynamics, readability, and the first seconds...

We are used to believing that the more plans, control, discipline and “correct” rituals, they automatically lead to development. But very often behind this is only an imitation of movement, busyness without a real result. So we asked about real anti-productivity from various creatives in the industry and found out what worked and what didn’t. What did it lead to? Find out in the material! What did you do for quite a long time to get “development”, but now you understand that it was an imitation of movement? Oleg Kupets, owner KuTeam, KuPartners For a long time I thought that if I planned every step of my life and adhered to deadlines, I would be super efficient and productive. And accordingly, I would grow faster. But, that was a mistake, in reality everything turned out to be simpler and less...

Pocket Partners is the official affiliate program of Pocket Option, a binary options broker and one of the market leaders since 2017. The platform offers commissions of up to 80% of profits, daily payments in USD (min. $10), CPA and RevShare models, bonuses of up to 30% of earnings (FTD cash bonus, 30% traffic boost), high-quality advertising materials, landing pages, and localization for traffic from all over the world. If you work with Tier-3 GEO, this affiliate program is worth considering for those looking for stability and long-term cooperation. From an idea in 2017 to a reliable ecosystem Pocket Partners was launched with an ambitious goal: to create a platform where partners would not just be traffic providers, but participants in the development of the Pocket Option community. At that time, the market lacked solutions with real engagement, convenient tools,...

Just a few years ago, Meta's ban seemed like a mere coincidence. Bad luck with the wording, moderation misread the meaning, the algorithm “glitched.” In 2026, this logic no longer works. Restrictions and blocks are increasingly rarely a system error. Instead, it is almost always a signal: the ad does not fit the new rules of the game. Meta is openly moving towards full automation of advertising using artificial intelligence. Algorithms collect creatives themselves, test options, optimize delivery, and decide what to show the audience. For advertisers, this sounds like a relief. But in practice, the opposite is true. The more control AI gains, the stricter the requirements for the content, design, and logic of advertising become. AI creatives in 2026 are banned not because they are created by a neural network. They will be banned for exaggerated promises, for...

And here we are: AI search in 2026 is radically transforming SEO. 60% of queries end without clicks due to AI Overviews in Google and ChatGPT/Perplexity responses directly in the interface. AI SEO is becoming the only way to survive — traffic from AI grew by 527% in 2025, and 70% of businesses are seeing higher ROI from AI SEO optimization. Marketers are moving from keyword spam to GEO (Generative Engine Optimization), where the idea is for AI-powered SEO to generate high-quality snippets of quotes instead of the classic user visit to the site. The realities of AI search: research data Semrush research for 2025 shows: Google AI Overviews reached 2 billion users per month, of which 34% of queries do not generate clicks because the answer is already available. SEO AI is also confirmed by Originality.ai: the share of...

Corporate gifts have long ceased to be a mere formality for the holidays. For partner teams in the industry, they are a communication tool, a way to say thank you, emphasize brand values, and leave a lasting impression. We talked to our partners about how they choose gifts, whether utility or emotion is more important to them, where the line between creativity and excessive pomp lies, and why some things should never be given as gifts. We present real-life experiences, honest arguments, and different approaches that have one thing in common: a gift should say something about the brand and its attitude towards people. How did you decide on gifts for your partners? Anastasia, Head of PR One Partners For us, there is always one key question when choosing a gift: “Will it be useful for everyone?” This is a...